{"id":97,"date":"2008-10-10T11:06:30","date_gmt":"2008-10-10T16:06:30","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=97"},"modified":"2017-03-01T18:09:54","modified_gmt":"2017-03-01T21:09:54","slug":"desayuno-amdia-email-marketing-la-base-de-datos-en-accion","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/desayuno-amdia-email-marketing-la-base-de-datos-en-accion\/","title":{"rendered":"Desayuno AMDIA &#8211; Email Marketing: La base de Datos en acci\u00f3n"},"content":{"rendered":"<p><a href=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/amdia.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-218\" title=\"amdia\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/amdia.jpg\" alt=\"amdia\" width=\"133\" height=\"100\" \/><\/a><a href=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/doppppp.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-219\" title=\"doppppp\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/doppppp.png\" alt=\"doppppp\" width=\"150\" height=\"61\" \/><\/a> En el d\u00eda de ayer estuvimos en el desayuno que AMDIA organiza por lo general una vez por mes. En esta oportunidad el desayuno trat\u00f3 sobre nuestro tema, el <strong>Email Marketing<\/strong>. En este caso me toc\u00f3 ser uno de los disertantes junto a Gonzalo Farrus, Director de Tecnolog\u00eda de Click Experts.<!--more-->Les paso la info previa al evento, en unos dias les paso la S\u00edntesis Ejecutiva del Evento. No se olviden de desacargarla. Entren nuevamente en unos d\u00edas, hasta la pr\u00f3xima. <strong>Partiendo de la pregunta que siempre surge hoy en d\u00eda:<\/strong> \u00bfComo comunicarnos con miles de personas al mismo tiempo, con un mensaje distinto para cada una en funci\u00f3n de su perfil y que llegue r\u00e1pidamente, obteniendo una medida de los resultados inmediatos y de bajos costos que cualquier otro medio? El E-mail Marketing ahorra tiempo, genera evaluaci\u00f3n y respuestas r\u00e1pidas, es eficiente porque su mensaje es dirigido, y <strong>genera retornos sobre inversi\u00f3n 14% superiores al correo directo, 32% mayores ventas que el telemarketing y entrega un retorno sobre la inversi\u00f3n (ROI) de US$51.45 por cada d\u00f3lar gastado<\/strong>, de acuerdo a la Direct Marketing Association. Por supuesto, su esquema y contenido debe cumplir ciertos requisitos, y el m\u00e1s importante es verificar antes de su env\u00edo, sus caracter\u00edsticas antispam y su capacidad de generar impacto positivo. El E-mail Marketing es una herramienta del marketing relacional que busca establecer contacto y recordaci\u00f3n permanentes con clientes y prospectos en un formato profesional y con un contenido de inter\u00e9s real para ellos. Es parte integral del mix de medios que utiliza la empresa para aumentar su visibilidad, mejorar su servicio, promover sus productos, posicionar su marca y lograr un cubrimiento enfocado hacia segmentos de valor. Este desayuno tiene como objetivo brindarle el conocimiento y las herramientas necesarias para implementar una campa\u00f1a de E-mail Marketing. Brinda una visi\u00f3n de negocios, que le permitir\u00e1 aprovechar esta nueva posibilidad para mejorar la productividad, reducir costos y fidelizar a los clientes, teniendo en cuenta los aspectos normativos, t\u00e9cnicos, legales necesarios. Jonathan A. Baldovino<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el d\u00eda de ayer estuvimos en el desayuno que AMDIA organiza por lo general una vez por mes. En esta oportunidad el desayuno trat\u00f3 sobre nuestro tema, el Email Marketing. En este caso me toc\u00f3 ser uno de los disertantes junto a Gonzalo Farrus, Director de Tecnolog\u00eda de Click Experts.<\/p>\n","protected":false},"author":3,"featured_media":219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[44],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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