{"id":9466,"date":"2014-04-29T15:29:57","date_gmt":"2014-04-29T18:29:57","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=9466"},"modified":"2014-05-19T17:37:17","modified_gmt":"2014-05-19T20:37:17","slug":"branding-como-construir-la-identidad-visual-de-tu-empresa","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/","title":{"rendered":"Branding: \u00bfC\u00f3mo construir la Identidad Visual de tu empresa?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9467\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/main33.png\" alt=\"identidad visual\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main33.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main33-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>Con ustedes \u00a1el tercer post de nuestra gu\u00eda de Branding! En \u00e9l te explicaremos cu\u00e1les son los <strong>elementos que conforman la identidad visual o corporativa de una marca<\/strong>. Adem\u00e1s aprender\u00e1s qu\u00e9 es un manual de marca y cu\u00e1les son los principales materiales corporativos que incluye. \u00a1Esto se est\u00e1 poniendo interesante!<\/p>\n<p><strong>Nuestra serie de art\u00edculos sobre branding ha llegado a su tercer post, \u00a1excelente!\u00a0<\/strong>En las anteriores entregas, \u00a0te brindamos las claves para\u00a0definir el <a title=\"naming\" href=\"https:\/\/fromdoppler.com\/blog\/branding-como-definir-el-nombre-de-tu-marca\/\" target=\"_blank\">nombre <\/a>de tu empresa y luego para dise\u00f1ar tu <a title=\"logotipo\" href=\"https:\/\/fromdoppler.com\/blog\/guia-de-branding-hoy-claves-para-disenar-tu-logo\/\" target=\"_blank\">logo<\/a>. \u00bfLo recuerdas? Como ya te hemos contando, ambos elementos forman parte de la <a title=\"identidad corporativa\" href=\"http:\/\/es.wikipedia.org\/wiki\/Identidad_corporativa%20\" target=\"_blank\">identidad corporativa<\/a> de tu marca cuyo principal objetivo es <strong>representar visualmente los valores de tu compa\u00f1\u00eda a trav\u00e9s de distintos elementos<\/strong>, tanto f\u00edsicos como digitales.<\/p>\n<p>A continuaci\u00f3n te brindaremos algunos <strong>consejos\u00a0para que puedas definirla<\/strong>\u00a0con mayor claridad, adem\u00e1s de desarrollar un <a title=\"Manual de Marca\" href=\"http:\/\/es.wikipedia.org\/wiki\/Manual_de_identidad_corporativa\" target=\"_blank\">manual de marca<\/a> y elegir los materiales corporativos que mejor se adapten a tus necesidades. \u00a1Toma nota!<\/p>\n<h2>Definiendo la Identidad Visual de tu Marca<\/h2>\n<p>El proceso de construcci\u00f3n de la identidad corporativa puede ser <strong>algo ca\u00f3tico<\/strong> <strong>si no trabajas en \u00e9l de manera ordenada<\/strong>, de modo que se vea reflejada en todas sus piezas y obtengas el m\u00e1ximo provecho de ellas. Como primer paso, a modo de ejercicio, las <strong>siguientes preguntas<\/strong> te ayudar\u00e1n a repasar cu\u00e1l es el presente de tu marca y definir con claridad su identidad. \u00a1Tenlas en cuenta!<\/p>\n<h3>Imagen de Marca<\/h3>\n<p>En caso de contar con cierta trayectoria en el mercado, preg\u00fantate: \u00bfC\u00f3mo es <strong>percibida tu marca<\/strong> en la actualidad por el segmento al cual ofreces tus productos o servicios? En caso de una marca nueva, \u00bfcu\u00e1les son los <strong>adjetivos y las emociones<\/strong> con que quisieras que tu marca sea percibida por tu p\u00fablico objetivo?<\/p>\n<h3>Definici\u00f3n de Negocio<\/h3>\n<p>Es importante que definas con claridad el negocio al que se dedica tu marca. Cuesti\u00f3nate: <strong>qu\u00e9, c\u00f3mo, a qui\u00e9n, d\u00f3nde y cu\u00e1ndo.<\/strong><\/p>\n<h3>Caracter\u00edsticas del Producto o Servicio<\/h3>\n<p>\u00bfCu\u00e1les son las principales caracter\u00edsticas que definen a tu producto o servicio? \u00bfCu\u00e1les son las principales<strong> etapas de su proceso de producci\u00f3n<\/strong>?<\/p>\n<h3>Mercado Objetivo<\/h3>\n<p>\u00bfCu\u00e1l es el <a title=\"mercado objetivo\" href=\"https:\/\/fromdoppler.com\/blog\/todo-lo-que-deberias-saber-sobre-mercado-objetivo\/\" target=\"_blank\">mercado objetivo<\/a> al cual orientas tu producto o servicio? \u00bfTe especializas en alg\u00fan <strong>nicho<\/strong>?<\/p>\n<h3>Misi\u00f3n, Visi\u00f3n, Valores y Creencias<\/h3>\n<p>\u00bfCu\u00e1l es la <a title=\"misi\u00f3n, visi\u00f3n y valores\" href=\"http:\/\/www.puromarketing.com\/53\/15770\/mision-vision-valores-tres-ingredientes-fundamentales-para-negocio.html%20\" target=\"_blank\">misi\u00f3n, la visi\u00f3n y los valores<\/a> de tu empresa? \u00bfCu\u00e1les son las <strong>creencias<\/strong> que conforman la esencia de tu marca? Si tu marca fuera una <a title=\"personas en marketing\" href=\"http:\/\/latitud70.com\/las-personas-en-marketing-digital\" target=\"_blank\">persona<\/a>: \u00bfCu\u00e1les ser\u00edan los <strong>rasgos distintivos<\/strong> de su personalidad? \u00bfCu\u00e1les ser\u00edan sus intereses, pasiones, etc.?<\/p>\n<h2>El Manual de Marca<\/h2>\n<div id=\"attachment_9468\" style=\"width: 555px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9468\" class=\"wp-image-9468 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/2.ManualdeMara.png\" alt=\"Manual de Marca\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/2.ManualdeMara.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/2.ManualdeMara-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><p id=\"caption-attachment-9468\" class=\"wp-caption-text\">Manual de Marca<\/p><\/div>\n<p>El <a title=\"Manual de Marca\" href=\"http:\/\/blog.staffcreativa.pe\/manual-marca\/\" target=\"_blank\">manual de marca<\/a> sirve como gu\u00eda en la que se incluyen las<strong> normas<\/strong> que se deben seguir para <strong>aplicar la marca y\u00a0el logotipo en los distintos soportes internos y externos de la empresa.<\/strong> En este manual normativo\u00a0se incluir\u00e1n todas y cada una de las<strong> especificaciones t\u00e9cnicas y est\u00e9ticas<\/strong> <strong>relativas al dise\u00f1o<\/strong> de todos los materiales corporativos f\u00edsicos o digitales que\u00a0utilizar\u00e1n en tu compa\u00f1\u00eda.<\/p>\n<p>Lejos de intentar limitar el trabajo del dise\u00f1ador, su principal objetivo es estimular su creatividad brind\u00e1ndole pautas claras acerca de <strong>c\u00f3mo la empresa aspira a transmitir la identidad de su marca<\/strong>. Los aspectos que com\u00fanmente son desarrollados en \u00e9l incluyen:<\/p>\n<ul>\n<li><em>El <strong>logo<\/strong> y sus caracter\u00edsticas distintivas.<\/em><\/li>\n<li><em>La <strong>tipograf\u00eda<\/strong> oficial de la marca.<\/em><\/li>\n<li>El <strong>tono comunicacional<\/strong> de la misma.<\/li>\n<li><em>La <strong>paleta de los colores<\/strong> m\u00e1s representativos.<\/em><\/li>\n<li><em>Consejos y puntos importantes a tener en cuenta para\u00a0dise\u00f1ar los diferentes\u00a0soportes.<\/em><\/li>\n<\/ul>\n<h2>Materiales Corporativos<\/h2>\n<div id=\"attachment_9469\" style=\"width: 555px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9469\" class=\"wp-image-9469 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/1.IdentidadCorporativa.png\" alt=\"Identidad Corporativa\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/1.IdentidadCorporativa.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/1.IdentidadCorporativa-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><p id=\"caption-attachment-9469\" class=\"wp-caption-text\">Identidad Corporativa<\/p><\/div>\n<p>Ya cuentas con: el nombre para tu empresa, tu logo, y tu manual de marca. \u00a1Genial! Ahora es momento de\u00a0desarrollar de manera profesional los <a title=\"materiales corporativos\" href=\"%20http:\/\/www.creados.com\/diseno\/identidad_corporativa\/\" target=\"_blank\">materiales corporativos<\/a>, es decir, las\u00a0distintas <strong>piezas de comunicaci\u00f3n que desarrolla una marca aplicando su identidad corporativa<\/strong>.<\/p>\n<p>Las opciones son m\u00faltiples, por lo cual es importante que decidas cu\u00e1les utilizar\u00e1s en funci\u00f3n de: el <strong>entorno<\/strong> principal en el que se desarrolla tu negocio ya sea online u offline, el<strong> presupuesto<\/strong> disponible y tus<strong> necesidades<\/strong> de comunicaci\u00f3n. A continuaci\u00f3n enumeramos algunos de ellos:<\/p>\n<ul>\n<li><em>Tarjetas corporativas<\/em><\/li>\n<li><em>Sobres y membretes<\/em><\/li>\n<li><em>Porta documentos<\/em><\/li>\n<li><em>Cuadernillos<\/em><\/li>\n<li><em>Stickers<\/em><\/li>\n<li><em>Calendarios<\/em><\/li>\n<li><em>Banners<\/em><\/li>\n<li><em>Carpetas de presentaci\u00f3n<\/em><\/li>\n<li><em>Brochure<\/em><\/li>\n<li><em>Presentaciones online<\/em><\/li>\n<li><em>Infograf\u00edas<\/em><\/li>\n<li><em>eBooks<\/em><\/li>\n<li><em>Cat\u00e1logos<\/em><\/li>\n<\/ul>\n<h3>\u00a1Nos Vemos en el Pr\u00f3ximo Cap\u00edtulo!<\/h3>\n<p>En la<strong> pr\u00f3xima entrega de nuestra serie<\/strong> seguiremos compartiendo contigo consejos \u00fatiles para ayudarte a desarrollar\u00a0tu <strong>estrategia de branding<\/strong>. \u00a1Mantente alerta y comparte en los comentarios cu\u00e1l ha sido tu experiencia! \u00bfQu\u00e9 puedes contarnos acerca del proceso de <strong>construcci\u00f3n de la identidad visual<\/strong> de tu marca? Por: <a title=\"Juan Pablo Vittori\" href=\"https:\/\/plus.google.com\/u\/0\/101858877775774152327\/\" target=\"_blank\">Juan Pablo Vittori<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--:es-->Con ustedes \u00a1el tercer post de la gu\u00eda de Branding! En \u00e9l te explicaremos cu\u00e1les son los elementos que conforman la identidad visual o corporativa de una marca. Adem\u00e1s aprender\u00e1s qu\u00e9 es un manual de marca y cu\u00e1les son los principales materiales corporativos que incluye. <!--:--><\/p>\n","protected":false},"author":30,"featured_media":9788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[762,9],"tags":[1160,824,820,1155],"class_list":["post-9466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","tag-branding","tag-guia-de-branding","tag-marketing-online","tag-recursos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la identidad Corporativa?<\/title>\n<meta name=\"description\" content=\"Lleg\u00f3 la tercer entrega de nuestra Gu\u00eda de Branding. \u00a1Conoce c\u00f3mo construir la identidad visual de tu empresa!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es la identidad Corporativa?\" \/>\n<meta property=\"og:description\" content=\"Lleg\u00f3 la tercer entrega de nuestra Gu\u00eda de Branding. \u00a1Conoce c\u00f3mo construir la identidad visual de tu empresa!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-29T18:29:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-05-19T20:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/main1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"545\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juan Pablo Vittori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Pablo Vittori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/\"},\"author\":{\"name\":\"Juan Pablo Vittori\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/fc2438ef901eb0229b70eea45fcab4eb\"},\"headline\":\"Branding: \u00bfC\u00f3mo construir la Identidad Visual de tu empresa?\",\"datePublished\":\"2014-04-29T18:29:57+00:00\",\"dateModified\":\"2014-05-19T20:37:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/\"},\"wordCount\":825,\"commentCount\":14,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png\",\"keywords\":[\"Branding\",\"Gu\u00eda de Branding\",\"Marketing Online\",\"Recursos\"],\"articleSection\":[\"Branding\",\"Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/\",\"name\":\"\u00bfQu\u00e9 es la identidad Corporativa?\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png\",\"datePublished\":\"2014-04-29T18:29:57+00:00\",\"dateModified\":\"2014-05-19T20:37:17+00:00\",\"description\":\"Lleg\u00f3 la tercer entrega de nuestra Gu\u00eda de Branding. \u00a1Conoce c\u00f3mo construir la identidad visual de tu empresa!\",\"breadcrumb\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png\",\"width\":545,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding: \u00bfC\u00f3mo construir la Identidad Visual de tu empresa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/fc2438ef901eb0229b70eea45fcab4eb\",\"name\":\"Juan Pablo Vittori\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81424f0b1a9d00fa0e4001373455c2cb636e95a317e07bfc82a633cecfa6495a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/81424f0b1a9d00fa0e4001373455c2cb636e95a317e07bfc82a633cecfa6495a?s=96&d=mm&r=g\",\"caption\":\"Juan Pablo Vittori\"},\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/jpvitori\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es la identidad Corporativa?","description":"Lleg\u00f3 la tercer entrega de nuestra Gu\u00eda de Branding. \u00a1Conoce c\u00f3mo construir la identidad visual de tu empresa!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es la identidad Corporativa?","og_description":"Lleg\u00f3 la tercer entrega de nuestra Gu\u00eda de Branding. \u00a1Conoce c\u00f3mo construir la identidad visual de tu empresa!","og_url":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2014-04-29T18:29:57+00:00","article_modified_time":"2014-05-19T20:37:17+00:00","og_image":[{"width":545,"height":200,"url":"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/main1.png","type":"image\/png"}],"author":"Juan Pablo Vittori","twitter_card":"summary_large_image","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Juan Pablo Vittori","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#article","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/"},"author":{"name":"Juan Pablo Vittori","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/fc2438ef901eb0229b70eea45fcab4eb"},"headline":"Branding: \u00bfC\u00f3mo construir la Identidad Visual de tu empresa?","datePublished":"2014-04-29T18:29:57+00:00","dateModified":"2014-05-19T20:37:17+00:00","mainEntityOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/"},"wordCount":825,"commentCount":14,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png","keywords":["Branding","Gu\u00eda de Branding","Marketing Online","Recursos"],"articleSection":["Branding","Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/","url":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/","name":"\u00bfQu\u00e9 es la identidad Corporativa?","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#primaryimage"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png","datePublished":"2014-04-29T18:29:57+00:00","dateModified":"2014-05-19T20:37:17+00:00","description":"Lleg\u00f3 la tercer entrega de nuestra Gu\u00eda de Branding. \u00a1Conoce c\u00f3mo construir la identidad visual de tu empresa!","breadcrumb":{"@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png","width":545,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/fromdoppler.com\/blog\/branding-como-construir-la-identidad-visual-de-tu-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Branding: \u00bfC\u00f3mo construir la Identidad Visual de tu empresa?"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/fc2438ef901eb0229b70eea45fcab4eb","name":"Juan Pablo Vittori","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/81424f0b1a9d00fa0e4001373455c2cb636e95a317e07bfc82a633cecfa6495a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81424f0b1a9d00fa0e4001373455c2cb636e95a317e07bfc82a633cecfa6495a?s=96&d=mm&r=g","caption":"Juan Pablo Vittori"},"url":"https:\/\/fromdoppler.com\/blog\/author\/jpvitori\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/main1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/9466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=9466"}],"version-history":[{"count":0,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/9466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/9788"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=9466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=9466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=9466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}