{"id":9416,"date":"2014-04-22T15:48:20","date_gmt":"2014-04-22T18:48:20","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=9416"},"modified":"2022-08-05T16:24:55","modified_gmt":"2022-08-05T19:24:55","slug":"email-marketing-el-socio-nro-1-para-tu-farmacia","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/email-marketing-el-socio-nro-1-para-tu-farmacia\/","title":{"rendered":"Estrategias de Email Marketing para Farmacias"},"content":{"rendered":"<p><a href=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Main11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9752\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Main11.png\" alt=\"Email Marketing para farmacias\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Main11.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Main11-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/a><\/p>\n<p>\u00bfQuieres hacer crecer tu farmacia? El Email Marketing puede ayudarte a <strong>generar nuevos clientes y fidelizar a los actuales<\/strong> compartiendo con ellos tus \u00faltimas promociones y contenidos de inter\u00e9s. \u00a1Ent\u00e9rate c\u00f3mo en el siguiente post!<\/p>\n<h2>El Valor del Email Marketing para las Farmacias<\/h2>\n<p>Una farmacia <strong>no funciona como cualquier otro comercio<\/strong>. El simple hecho de comercializar medicamentos lo vuelve un <strong>negocio complejo<\/strong>, en el cual diferentes variables como el stock, los proveedores y las regulaciones gubernamentales hacen necesario tener un know-how espec\u00edfico para que ning\u00fan detalle quede librado al azar.<\/p>\n<p>Si a esto le sumamos el <strong>alto grado de competencia del sector<\/strong>, el desaf\u00edo es a\u00fan m\u00e1s grande. En relaci\u00f3n a esto \u00faltimo, la incorporaci\u00f3n del Email al Marketing Mix como <strong>herramienta de difusi\u00f3n y posicionamiento<\/strong>, resulta clave para el \u00e9xito. Por su alto <a title=\"ROI en email marketing\" href=\"https:\/\/fromdoppler.com\/blog\/como-calculas-el-roi-de-tus-campanas-de-email-marketing\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a> y por su gran capacidad de<strong> personalizaci\u00f3n, segmentaci\u00f3n y viralizaci\u00f3n<\/strong>, el Email Marketing se convertir\u00e1 en el aliado perfecto de tu farmacia a la hora de:<\/p>\n<ul>\n<li><em>Fortalecer tu estrategia de <a title=\"branding\" href=\"https:\/\/fromdoppler.com\/blog\/guia-de-branding-hoy-claves-para-disenar-tu-logo\/\" target=\"_blank\" rel=\"noopener\">branding<\/a>.<\/em><\/li>\n<li><em>Estimular las ventas.<\/em><\/li>\n<li><em>Fidelizar a tus clientes.<\/em><\/li>\n<\/ul>\n<p>Adem\u00e1s, <strong>aplicaciones de Email Marketing<\/strong> como Doppler te brindar\u00e1n <strong>reportes detallados<\/strong> de los resultados obtenidos por tu campa\u00f1a, lo cual te permitir\u00e1 <strong>analizar tu performance<\/strong> y definir acciones futuras en base a ello.<\/p>\n<h2>Formas de Incorporar el Email Marketing a tu Farmacia<\/h2>\n<div id=\"attachment_9418\" style=\"width: 555px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9418\" class=\"wp-image-9418 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/11.png\" alt=\"Email marketing farmac\u00e9utico\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/11.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/11-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><p id=\"caption-attachment-9418\" class=\"wp-caption-text\">Email marketing farmac\u00e9utico<\/p><\/div>\n<p><strong>\u00bfA\u00fan no tienes en claro de qu\u00e9 forma incorporar el Email Marketing a tu estrategia de marketing y comunicaci\u00f3n?<\/strong> Existen diversas maneras de hacerlo. A continuaci\u00f3n te presentamos las m\u00e1s destacadas y te brindamos algunos consejos important\u00edsimos. \u00a1Toma nota!<\/p>\n<h3>Newsletter con Noticias de Inter\u00e9s del \u00c1mbito de la Salud<\/h3>\n<p>M\u00e1s all\u00e1 que el eje central del tu negocio es la venta de medicamentos, a trav\u00e9s de las Campa\u00f1as de Email puedes tambi\u00e9n <strong>agregar valor y posicionar tu farmacia<\/strong> como un espacio de referencia para la mejora de la calidad de vida de las personas.<\/p>\n<p><strong>\u00bfTienes un blog donde publicas art\u00edculos de inter\u00e9s?<\/strong> Env\u00eda un newsletter compartiendo una selecci\u00f3n de ellos con tus suscriptores e incluyendo, por supuesto, un enlace al art\u00edculo completo. Puedes incluir por ejemplo <strong>noticias destacadas sobre salud y prevenci\u00f3n de enfermedades, buena alimentaci\u00f3n y vida sana.<\/strong> \u00bfQuieres conocer m\u00e1s acerca de c\u00f3mo armar un newsletter eficaz? \u00a1Lee <a title=\"newsletters\" href=\"https:\/\/fromdoppler.com\/blog\/claves-para-un-newsletter-de-alto-impacto\/\" target=\"_blank\" rel=\"noopener\">este post<\/a>!<\/p>\n<h3>Emails Promocionales con Ofertas Destacadas<\/h3>\n<p>\u00bfTu farmacia cuenta con promociones y descuentos especiales? El env\u00edo de un <a title=\"Email promocional\" href=\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/\" target=\"_blank\" rel=\"noopener\">email promocional<\/a> es la mejor forma de <strong>dar a conocer tus ofertas y estimular las ventas de tu comercio.<\/strong> Si lanzas una super promoci\u00f3n pero nadie se entera.<\/p>\n<p>\u00bfQu\u00e9 sentido tiene? Ten en cuenta que dadas ciertas<strong> limitaciones que pueden llegar a existir a nivel regulatorio<\/strong>, te aconsejamos hacer foco en art\u00edculos de perfumer\u00eda y medicamentos de venta libre. A continuaci\u00f3n veremos este tema en profundidad.<\/p>\n<h2>\u00bfQu\u00e9 otros aspectos clave debes tener en cuenta?<\/h2>\n<p>Ahora que entiendes la importancia de Hacer Email Marketing, debes conocer c\u00f3mo puedes hacerlo. \u00a1Presta atenci\u00f3n a nuestros consejos y haz crecer tu farmacia!<\/p>\n<h2>Verifica a Fondo Regulaci\u00f3n Vigente Local<\/h2>\n<p>Tal como adelant\u00e1semos en la secci\u00f3n anterior, el <a title=\"marketing farmac\u00e9utico\" href=\"http:\/\/www.enriquedans.com\/2011\/09\/el-complicado-mundo-del-marketing-farmaceutico.html%20\" target=\"_blank\" rel=\"noopener\">marketing farmac\u00e9utico<\/a> est\u00e1 altamente regulado, por lo que pueden llegar a aplicar ciertas<strong> restricciones a la hora de promocionar la venta de medicamentos.<\/strong><\/p>\n<p>Aseg\u00farate de conocer en detalle la <strong>legislaci\u00f3n vigente a nivel local<\/strong> y adapta tu estrategia de Email Marketing a ella para evitar cualquier inconveniente y problema futuro al respecto. \u00a1Mejor prevenir que curar!<\/p>\n<h2>Segmenta tus Contenidos y Oferta<\/h2>\n<p>No todos acuden a tu farmacia por el mismo motivo. No es lo mismo quien va por aspirinas, un medicamento recetado o que quien suele comprar art\u00edculos de perfumer\u00eda. Por lo cual debes <strong>adaptar tus comunicaciones en base a los datos que tienes de tus clientes<\/strong>.<\/p>\n<p>La segmentaci\u00f3n una de las claves del Email Marketing eficaz, como ya te mencionamos en nuestro<a title=\"segmentaci\u00f3n en email marketing\" href=\"https:\/\/fromdoppler.com\/blog\/como-segmentar-tu-campana-de-email-marketing\/\" target=\"_blank\" rel=\"noopener\"> \u00faltimo post<\/a> sobre el tema. <strong>\u00a1Hacerlo puede mejorar en un 50% tus resultados!<\/strong><\/p>\n<h3><a title=\"#DopplerTips\" href=\"https:\/\/twitter.com\/search?q=%23dopplertips&amp;src=typd&amp;f=realtime\" target=\"_blank\" rel=\"noopener\">Doppler Tip <\/a><\/h3>\n<p>Crea campa\u00f1as que respondan estrictamente al <strong>perfil demogr\u00e1fico, los intereses y el comportamiento de compra<\/strong> de nuestros suscriptores para optimizar tus env\u00edos.<\/p>\n<h2>Estimula la Suscripci\u00f3n a tu Campa\u00f1a<\/h2>\n<p>\u00a1Aseg\u00farate que todos reciban tus emails! Existen tantas razones para suscribirse a tu campa\u00f1a como motivos para ir a tu farmacia. Procura tener una actitud proactiva e <strong>invitar en forma sistem\u00e1tica a tus clientes y prospectos a suscribirse<\/strong>\u00a0mediante el uso de <a title=\"formularios de suscripci\u00f3n\" href=\"https:\/\/fromdoppler.com\/blog\/5-claves-para-disenar-formularios-de-suscripcion-exitosos\/\" target=\"_blank\" rel=\"noopener\">formularios de suscripci\u00f3n<\/a> tanto offline como online.<\/p>\n<p>En tu comercio, ser\u00e1 clave <strong>ubicarlos estrat\u00e9gicamente<\/strong> y estimular a los vendedores para que incentiven a los\u00a0clientes a inscribirse\u00a0al momento de una compra. Si tu farmacia cuenta con un sitio web, existen distintos<strong> factores y m\u00e9todos para estimular las suscripciones<\/strong>. Desc\u00fabrelos <a title=\"c\u00f3mo armar tu base de datos para email marketing\" href=\"https:\/\/fromdoppler.com\/blog\/7-formas-de-enriquecer-tu-base-de-datos\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\n<h3><a title=\"#DopplerTips\" href=\"https:\/\/twitter.com\/search?q=%23dopplertips&amp;src=typd&amp;f=realtime\" target=\"_blank\" rel=\"noopener\">Doppler Tip<\/a><\/h3>\n<p>\u00bfSab\u00edas que los formularios de Doppler son <strong>Simple y Doble Opt-in<\/strong>? Adem\u00e1s son 100% personalizables. \u00a1Aprende m\u00e1s en <a title=\"formularios de suscripci\u00f3n\" href=\"https:\/\/fromdoppler.com\/blog\/formularios-simple-o-doble-opt-in-que-son-y-para-que-sirven\/\" target=\"_blank\" rel=\"noopener\">este post<\/a>!<\/p>\n<h2>Viraliza tus Campa\u00f1as en las Redes Sociales<\/h2>\n<p>\u00bfCuentas con presencia en las redes sociales? Aprovecha su <strong>capacidad de viralizaci\u00f3n para maximizar la exposici\u00f3n de tu campa\u00f1a<\/strong> de Email Marketing y fortalecer el v\u00ednculo con tu comunidad online.<\/p>\n<h3><a title=\"#DopplerTips\" href=\"https:\/\/twitter.com\/search?q=%23dopplertips&amp;src=typd&amp;f=realtime\" target=\"_blank\" rel=\"noopener\">Doppler Tip<\/a><\/h3>\n<p>Con la <a title=\"Campa\u00f1a social de doppler\" href=\"http:\/\/help.fromdoppler.com\/como-crear-una-campana-social\/\" target=\"_blank\" rel=\"noopener\">Campa\u00f1a Socia<\/a>l de Doppler, podr\u00e1s hacerlo de 2 maneras:<\/p>\n<ul>\n<li><strong>Integra tu campa\u00f1a con tus cuentas de social media:<\/strong> tus env\u00edos se compartir\u00e1n autom\u00e1ticamente aquellos perfiles que elijas, asegurando que tus fans y seguidores accedan a ella y potenciando nuevas suscripciones para futuros env\u00edos.<\/li>\n<li><strong>A\u00f1ade botones a las principales redes sociales:<\/strong> facilita a tus suscriptores que compartan el contenido de tu email en las redes sociales. \u00a1Potenciar\u00e1s la viralidad de tu campa\u00f1a como nunca antes!<\/li>\n<\/ul>\n<h2>Mide los Resultados Obtenidos<\/h2>\n<p><strong>Lo que no se puede medir, no se puede mejorar.<\/strong> El Marketing Online y en especial el Email Marketing cuentan con una<strong> gran ventaja<\/strong> en comparaci\u00f3n con los medios tradicionales: la capacidad de <a title=\"medir resultados en email marketing\" href=\"http:\/\/www.puromarketing.com\/11\/14883\/marketing-mide-para-controlar.html%20\" target=\"_blank\" rel=\"noopener\">medir con exactitud <\/a>el <strong>impacto de tus\u00a0acciones<\/strong>. Esto te permitir\u00e1 segmentar mejor tus campa\u00f1as y corregir el rumbo de ser necesario.<\/p>\n<h3><a title=\"#DopplerTips\" href=\"https:\/\/twitter.com\/search?q=%23dopplertips&amp;src=typd&amp;f=realtime\" target=\"_blank\" rel=\"noopener\">Doppler Tip:<\/a><\/h3>\n<p>Gracias a sus detallados reportes estad\u00edsticos y su <a title=\"integracion de doppler con google analytics\" href=\"http:\/\/help.fromdoppler.com\/como-integrar-google-analytics-con-tus-campanas-de-email-marketing\/\" target=\"_blank\" rel=\"noopener\">integraci\u00f3n con Google Analytics<\/a>, con Doppler podr\u00e1s no s\u00f3lo comprobar todo el poder del Email Marketing sino tambi\u00e9n <strong>definir la mejor estrategia de contenidos y promociones<\/strong> para cada segmento de tu lista de suscriptores. \u00a1No lo desaproveches!<\/p>\n<h2>No te Olvides de los M\u00f3viles<\/h2>\n<p>Los <a title=\"dispositivos m\u00f3viles\" href=\"https:\/\/fromdoppler.com\/blog\/2014-el-ano-del-email-marketing-movil\/\" target=\"_blank\" rel=\"noopener\">dispositivos m\u00f3vile<\/a>s est\u00e1n <strong>cambiando las reglas del juego<\/strong> a pasos agigantados, \u00a1sobre todo para el Email Marketing! Hoy en d\u00eda, resulta impensado concebir nuestra estrategia de comunicaci\u00f3n y marketing sin tenerlos en cuenta.<\/p>\n<h3><a title=\"#DopplerTips\" href=\"https:\/\/twitter.com\/search?q=%23dopplertips&amp;src=typd&amp;f=realtime\" target=\"_blank\" rel=\"noopener\">Doppler Tip:<\/a><\/h3>\n<p>A la hora de preparar tu campa\u00f1a de Email Marketing, aseg\u00farate que tu pieza se despliega y <strong>funciona correctamente cualquiera sea el dispositivo y su sistema operativo<\/strong>. Para ello, la utilizaci\u00f3n del <a title=\"dise\u00f1o responsive\" href=\"http:\/\/es.wikipedia.org\/wiki\/Dise%C3%B1o_web_adaptable\" target=\"_blank\" rel=\"noopener\">dise\u00f1o responsive<\/a> (o dise\u00f1o web adaptable) es fundamental.<\/p>\n<h3>\u00bfListo para Implementar el Email Marketing en tu Farmacia?<\/h3>\n<p><a title=\"crea tu cuenta gratis en doppler\" href=\"http:\/\/comercial.fromdoppler.com\/farmacias\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8516\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/image021.png\" alt=\"crear cuenta gratis en doppler\" width=\"545\" height=\"260\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/image021.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/image021-300x143.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/a><\/p>\n<p>Ya te contamos c\u00f3mo y por qu\u00e9. Ahora es el momento de poner manos a la obra. \u00bfQu\u00e9 esperas para<strong> incorporar el Email Marketing <\/strong>a la estrategia de comunicaci\u00f3n de tu farmacia? \u00a1Da el primer paso y <strong>prueba una cuenta gratis y sin l\u00edmite de env\u00edos en Doppler!<\/strong>\u00a0Comienza aqu\u00ed.<\/p>\n<p>Por <a title=\"Sol Romeo\" href=\"https:\/\/plus.google.com\/+SolRomeo\/posts\" target=\"_blank\" rel=\"noopener\">Sol Romeo <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--:es-->\u00bfQuieres hacer crecer tu farmacia? El Email Marketing puede ayudarte a generar nuevos clientes y fidelizar a los actuales compartiendo con ellos tus \u00faltimas promociones y contenidos de inter\u00e9s. \u00a1Ent\u00e9rate c\u00f3mo en el siguiente post!<!--:--><\/p>\n","protected":false},"author":22,"featured_media":9752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[826,44,825,820],"class_list":["post-9416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-doppler","tag-email-marketing","tag-email-marketing-para-farmacias","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campa\u00f1as de Email para Farmacias<\/title>\n<meta name=\"description\" content=\"\u00bfNecesitas hacer crecer tu farmacia? 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