{"id":8907,"date":"2014-02-13T13:26:36","date_gmt":"2014-02-13T16:26:36","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=8907"},"modified":"2017-03-01T17:04:52","modified_gmt":"2017-03-01T20:04:52","slug":"email-marketing-por-que-es-importante-auditar-el-proceso-de-suscripcion","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/email-marketing-por-que-es-importante-auditar-el-proceso-de-suscripcion\/","title":{"rendered":"Email Marketing: \u00bfPor qu\u00e9 es importante auditar el Proceso de Suscripci\u00f3n?"},"content":{"rendered":"

\"base<\/p>\n

La correcta gesti\u00f3n de los nuevos Suscriptores<\/strong> es uno de los aspectos clave de tu Campa\u00f1a de Email Marketing<\/a>. En el siguiente post te contamos por qu\u00e9 y te damos algunos tips<\/strong> para no dejar ning\u00fan detalle librado al azar. \u00a1No te lo pierdas!<\/p>\n

Las primeras impresiones son importantes.<\/strong> De nada sirve tener un gran producto, una promoci\u00f3n imperdible o el Template m\u00e1s original y atractivo si descuidas a tu Suscriptor<\/strong> en el momento que toma la decisi\u00f3n de dejarte sus datos<\/strong> para que le env\u00edes m\u00e1s informaci\u00f3n por email.<\/p>\n

\u00a1Cuida a tus Suscriptores!<\/h3>\n

\u00bfTe has asegurado que todas, absolutamente todas las personas interesadas en recibir tu campa\u00f1a de Email Marketing hayan sido agregadas correctamente<\/strong> a tu Lista de Suscriptores<\/a>?<\/p>\n

No tenerlo en cuenta en esa instancia equivale a desperdiciar una gran oportunidad<\/strong> de fidelizar<\/a> a tu nuevo Suscriptor y adem\u00e1s estimular una potencial venta. \u00a1Incluso puede significar que tu campa\u00f1a quede en el olvido!<\/strong><\/p>\n

Entonces \u00bfPor d\u00f3nde comenzar? Las siguientes preguntas te ayudar\u00e1n a detectar problemas<\/strong> y optimizar el proceso de suscripci\u00f3n<\/a>. \u00a1Toma nota!<\/p>\n

\u00bfConoces cu\u00e1les son las \u201cfuentes de alimentaci\u00f3n\u201d de tus Listas?<\/h2>\n

\"Fuentes<\/p>\n

Sitio web, call center, aplicaciones m\u00f3viles, redes sociales, eventos, formularios en tiendas… Tus Listas no se nutren de una sola fuente.<\/strong> Estas pueden ser m\u00faltiples, sobre todo en grandes compa\u00f1\u00edas.<\/p>\n

Auditarlas en profundidad y conocer la mec\u00e1nica de cada una para alimentar tu Campa\u00f1a <\/a>te ayudar\u00e1 a detectar problemas y minimizar el riesgo de que los nuevos Suscriptores queden en el \u201climbo\u201d<\/strong>.<\/p>\n

\u00bfCu\u00e1nto tiempo pasa en promedio entre que la persona se suscribe y recibe tu primer Campa\u00f1a?<\/h2>\n

\"cu\u00e1ndo<\/p>\n

Son muchos los casos en que pasan varias semanas<\/strong> (\u00a1incluso meses!) desde el momento en que una persona se suscribe a una Campa\u00f1a y recibe el primer correo electr\u00f3nico<\/strong> por parte de la compa\u00f1\u00eda.<\/p>\n

\u00a1No dejes que tu cliente se olvide de ti!<\/strong> Para ello, procura que pasen como m\u00e1ximo 2 semanas entre la suscripci\u00f3n y el momento<\/a> en que le env\u00edas tu primera Campa\u00f1a.<\/p>\n

\u00bfRecibe un Email de Bienvenida al momento de confirmar su suscripci\u00f3n?<\/h2>\n

\"Email<\/p>\n

Los primeros momentos de toda relaci\u00f3n resultan claves.<\/strong> Por eso, una de las mejores formas de fidelizar a un nuevo Suscriptor es programando el env\u00edo de un email de bienvenida<\/a>. Si a\u00fan no lo has hecho este es el momento para comenzar a implementarlo.<\/p>\n

\u00bfTe preguntas que informaci\u00f3n conviene incluir en tu primer pieza? Ten en cuenta que esto depender\u00e1 del tipo de compa\u00f1\u00eda que tengas y del motivo que lleve a tu usuario a suscribirse. <\/strong><\/p>\n

Pero en l\u00edneas generales te recomendamos: agradecer<\/strong> a tu usuario por haberse registrado, luego explicar brevemente algunos conceptos clave<\/strong> de tu producto o servicio, informarle qu\u00e9 tipo de contenido le enviar\u00e1s<\/strong> y ofrecerle tu ayuda<\/strong> ante cualquier consulta o duda.<\/p>\n

\u00bfA trav\u00e9s de qu\u00e9 medios se suscriben a tu Campa\u00f1a?<\/h2>\n

\"Dispositivos<\/p>\n

\u00bfConoces todos y cada uno de los dispositivos que utilizan tus clientes y prospectos para leer tus contenidos y suscribirse a tus Campa\u00f1as<\/strong>? El gran avance tecnol\u00f3gico en el terreno mobile<\/a> ha vuelto m\u00e1s complejo el desarrollo de las campa\u00f1as.<\/p>\n

Por lo cual, deber\u00e1s tener en cuenta que al momento de suscribirse, tus potenciales Suscriptores pueden estar utilizando: smartphones, tablets, notebooks, netbooks o ipods<\/strong> entre otros.<\/p>\n

\u00bfTus Campa\u00f1as est\u00e1n optimizadas para visualizarse correctamente en ellos?<\/strong> Te aconsejamos chequear el correcto funcionamiento de tus Formularios<\/a> y del proceso de suscripci\u00f3n<\/a> en cada uno de estos medios.<\/p>\n

Los diferentes formatos y sistemas operativos de cada uno pueden hacerle jugar una mala pasada a tu campa\u00f1a y hacer que nunca recibas la direcci\u00f3n de Email de tu nuevo Suscriptor<\/strong>.<\/p>\n

\u00bfConoces en detalle el proceso de suscripci\u00f3n a tu Campa\u00f1a? <\/strong>No pierdas m\u00e1s tiempo ni Suscriptores y aseg\u00farate que nadie se pierda tus contenidos. \u00a1No dudes en contarnos tus ideas<\/strong> al respecto!<\/p>\n

\u00bfA\u00fan no te has animado a probar el potencial del Email Marketing? Crea tu cuenta gratuita y sin l\u00edmite de env\u00edos<\/strong> en Doppler<\/a> ahora haciendo click aqu\u00ed<\/a>. \u00a1Es hora de hacer crecer tu negocio!<\/strong><\/p>\n

\"crear<\/a><\/p>\n

\u00a1Hasta la pr\u00f3xima!<\/p>\n

Por Juan Pablo Vittori<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La correcta gesti\u00f3n de los nuevos suscriptores es uno de los aspectos clave de tu campa\u00f1a de Email Marketing. 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