{"id":8322,"date":"2013-11-12T16:03:13","date_gmt":"2013-11-12T19:03:13","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=8322"},"modified":"2013-11-19T10:13:21","modified_gmt":"2013-11-19T13:13:21","slug":"emms-2013-ultima-parada-argentina","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/emms-2013-ultima-parada-argentina\/","title":{"rendered":"EMMS 2013: \u00daltima Parada, \u00a1Argentina!"},"content":{"rendered":"

\"EMMS<\/p>\n

\u00a1Atenci\u00f3n fan\u00e1ticos del Marketing Online! A fines de noviembre llega a la Argentina<\/strong> una nueva edici\u00f3n del EMMS<\/a> para cerrar este ciclo de conferencias que, durante el 2013, ya ha pasado por Ecuador, M\u00e9xico, Rep\u00fablica Dominicana y Espa\u00f1a<\/strong> con \u00e9xito total de convocatoria. Ent\u00e9rate de todo lo que debes saber sobre este evento.<\/p>\n

Durante este encuentro, los m\u00e1ximos referentes internacionales<\/strong> del Marketing Digital, el Social Media y el Email Marketing brindar\u00e1n tres conferencias presenciales, que tambi\u00e9n podr\u00e1n ser seguidas en vivo v\u00eda streaming<\/a>, despu\u00e9s de las cuales se generar\u00e1 un espacio de debate, networking y aprendizaje colectivo<\/strong>\u00a0que no te podr\u00e1s perder.<\/p>\n

\u00bfQuieres saber qui\u00e9nes son estos conferencistas<\/strong> y cu\u00e1les ser\u00e1n los temas que abordar\u00e1n? Contin\u00faa leyendo y aver\u00edgualo. \u00a1Reg\u00edstrate ahora<\/a>, los cupos son limitados!<\/p>\n

Dise\u00f1ando Estrategias en Redes Sociales<\/h2>\n

Social Media, Redes Sociales y Comunidades Online son unas de las tantas palabras con las que nos encontramos cuando hablamos de Marketing Online. Muchas de estas redes o comunidades han llegado a ser tan masivas, que le han resultado atractivas a muchas empresas<\/strong>, al punto de que han comenzado a formar parte de ellas, interactuando con sus usuarios.<\/p>\n

En este punto, cabe preguntarse: \u00bfest\u00e1n estas empresas realmente pensando en una estrategia de Redes Sociales<\/strong>? \u00bfO simplemente se han creado un perfil sin un objetivo o un lineamiento determinado? Jorge \u00c1vila<\/a>, Fundador y Director General de tresensocial<\/a>, te contar\u00e1 durante esta charla c\u00f3mo debe ser la planificaci\u00f3n, la ejecuci\u00f3n y el monitoreo de las acciones<\/strong> realizadas por tu empresa en Social Media.<\/p>\n

Radiograf\u00eda del Consumo Online: Presente y Futuro<\/h2>\n

El crecimiento en la utilizaci\u00f3n de los medios digitales<\/strong> en la Argentina ha modificado el proceso de decisi\u00f3n de compra de los consumidores<\/a>\u00a0notablemente con el correr del tiempo. Actualmente, los consumidores realizan sus compras tanto en las tiendas f\u00edsicas como en las tiendas virtuales<\/strong>: y este es un cambio que debemos analizar y prever para diagramar nuestra estrategia de marketing digital presente y futura.<\/p>\n

Es por ello que Macos Christensen<\/a>, comScore<\/a>\u00a0Country Manager en Argentina y Uruguay, analizar\u00e1 este nuevo panorama y te brindar\u00e1 distintas herramientas y m\u00e9tricas<\/strong> que podr\u00e1s utilizar para medir el impacto de tus campa\u00f1as<\/strong> de Marketing Online.<\/p>\n

\u00bfC\u00f3mo hacer Performance en Email Marketing?<\/h2>\n

Al momento de diagramar cualquier estrategia de Email Marketing<\/a>, estamos buscando una determinada reacci\u00f3n en nuestro p\u00fablico objetivo<\/strong>: que compren nuestro producto, que hagan click en un determinado bot\u00f3n o que visiten nuestro sitio.<\/p>\n

El Performance Marketing<\/a>\u00a0se concentra en generar que el comportamiento de respuesta de tus clientes, luego de recibir tu est\u00edmulo de marketing, sea el esperado al momento de diagramar la estrategia.<\/p>\n

Durante esta charla, Mat\u00edas Dell’Anno Irigoyen<\/a>, Director en Relevance<\/a>, te explicar\u00e1 c\u00f3mo hacer Performance Marketing<\/a>\u00a0en tus Campa\u00f1as de Email<\/a>, diagramando una estrategia pensada para el \u00e9xito.<\/p>\n

Adem\u00e1s te ense\u00f1ar\u00e1 c\u00f3mo evaluar y analizar los resultados obtenidos<\/strong> a trav\u00e9s de diversas m\u00e9tricas e indicadores de desempe\u00f1o. \u00a1Recuerda que no puedes mejorar lo que no mides<\/strong>!<\/p>\n

Agenda del Evento<\/h3>\n

El EMMS 2013<\/a>\u00a0Argentina se realizar\u00e1 en la Ciudad Aut\u00f3noma de Buenos Aires el d\u00eda jueves 28 de noviembre a las 09:00 am<\/strong> en Sitio Palermo<\/a>, Humboldt 1464 – Palermo. \u00bfQu\u00e9 debes hacer para asistir? Simplemente reg\u00edstrate aqu\u00ed<\/a>\u00a0y pres\u00e9ntate el d\u00eda del evento a las 08:30 am para comenzar tu acreditaci\u00f3n<\/strong>. \u00a1Es totalmente gratuito<\/strong> y se entregan certificados<\/strong>!<\/p>\n

\u00bfNo te encontrar\u00e1s en Buenos Aires el d\u00eda del encuentro o no podr\u00e1s asistir? Hemos pensado en ti. Es por ello que podr\u00e1s seguir el evento en vivo<\/strong> v\u00eda streaming<\/a>\u00a0 y v\u00eda Twitter a trav\u00e9s del hashtag #EMMS2013<\/a>.<\/p>\n

Tambi\u00e9n podr\u00e1s enterarte de las \u00faltimas novedades<\/strong> a trav\u00e9s de nuestros perfiles de Facebook<\/a>, Twitter<\/a>, Pinterest<\/a>\u00a0y G+<\/a>; o suscribi\u00e9ndote<\/a> a nuestros contenidos para poder recibir el material de las distintas conferencias<\/strong>. \u00a1No te pierdas de nada!<\/p>\n

As\u00ed que, est\u00e9s en Argentina o no, no puedes quedarte fuera del impresionante cierre de ciclo del EMMS 2013<\/a>. Este a\u00f1o esperamos superar la convocatoria de 500 participantes presenciales (\u00a1y 2.000 v\u00eda streaming!) que hemos tenido el a\u00f1o pasado<\/a>. \u00a1S\u00e9 parte<\/a>! Habr\u00e1 importantes premios, sorteos y regalos<\/strong>. \u00a1Nos vemos all\u00ed!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a1Atenci\u00f3n fan\u00e1ticos del Marketing Online! A fines de noviembre llega a la Argentina una nueva edici\u00f3n del EMMS para cerrar este ciclo de conferencias que, durante el 2013, ya ha pasado por Ecuador, M\u00e9xico, Rep\u00fablica Dominicana y Espa\u00f1a con \u00e9xito total de convocatoria. Ent\u00e9rate de todo lo que debes saber sobre este evento.<\/p>\n","protected":false},"author":22,"featured_media":8326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,9,703],"tags":[44,183],"class_list":["post-8322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing","category-social-media-2","tag-email-marketing","tag-social-media"],"yoast_head":"\nEvento de Marketing Online Gratuito en Argentina<\/title>\n<meta name=\"description\" content=\"Los m\u00e1ximos referentes internacionales del Marketing Digital, el Social Media y el Email Marketing en tres conferencias gratuitas que no te podr\u00e1s perder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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