{"id":8094,"date":"2013-10-16T16:58:33","date_gmt":"2013-10-16T19:58:33","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=8094"},"modified":"2013-10-16T17:00:25","modified_gmt":"2013-10-16T20:00:25","slug":"social-email-marketing-que-esperas-para-implementarlo","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/social-email-marketing-que-esperas-para-implementarlo\/","title":{"rendered":"Social Email Marketing: \u00bfQu\u00e9 esperas para implementarlo?"},"content":{"rendered":"<p><a href=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Social_email_marketing_flat.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8100\" alt=\"Social Email Marketing\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Social_email_marketing_flat.png\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Social_email_marketing_flat.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Social_email_marketing_flat-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/a><\/p>\n<p>Las redes sociales y el<a title=\"Email Marketing\" href=\"http:\/\/comercial.fromdoppler.com\/blog\" target=\"_blank\"> Email Marketing<\/a> se han consolidado como <strong>2 piezas fundamentales de nuestra campa\u00f1a de marketing online<\/strong>. Sin embargo, muchos a\u00fan no perciben el valor de integrarlas entre s\u00ed para<strong> potenciar el poder de nuestro mensaje<\/strong>. Descubre los beneficios del <a title=\"Social Email Marketing\" href=\"https:\/\/eventioz.com.ar\/e\/doppler-academy-workshop-de-social-email-marketing\" target=\"_blank\">Social Email Marketing<\/a> en el siguiente post.<\/p>\n<p>\u00bfAlguna vez te preguntaste qu\u00e9 pasar\u00eda si juntaras la <strong>espontaneidad y viralidad de las redes sociales<\/strong> con la personalizaci\u00f3n, masividad y econom\u00eda del <a title=\"Email Marketing\" href=\"http:\/\/comercial.fromdoppler.com\/blog \" target=\"_blank\">Email Marketing<\/a>? Sin duda, el Social Email Marketing puede ser ese plus que tu campa\u00f1a necesita para maximizar su <a title=\"ROI\" href=\"https:\/\/fromdoppler.com\/blog\/como-calculas-el-roi-de-tus-campanas-de-email-marketing\/\" target=\"_blank\">ROI<\/a>.<\/p>\n<p>El <a title=\"Workshop Social Email Marketing\" href=\"https:\/\/eventioz.com.ar\/e\/doppler-academy-workshop-de-social-email-marketing\" target=\"_blank\">Social Email Marketing<\/a> es un concepto del cual <a title=\"Email Marketing + social media\" href=\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/ \" target=\"_blank\">ya hab\u00edamos hablado hace unos meses<\/a>, brind\u00e1ndoles<strong> tips sobre c\u00f3mo llevarlo a cabo<\/strong>. Si a\u00fan no lo est\u00e1s aplicando a tu campa\u00f1a, en esta oportunidad repasaremos los<strong> beneficios que la implementaci\u00f3n de esta estrategia puede generar<\/strong>.<\/p>\n<h2>Beneficios del Social Email Marketing<\/h2>\n<p>\u00bfA\u00fan no sabes por qu\u00e9 es tan importante integrar tus campa\u00f1as con las redes sociales? Debajo encontrar\u00e1s muchas<strong> m\u00e1s razones para viralizar tus piezas<\/strong>. \u00a1A tomar nota!<\/p>\n<h3>Maximiza la Exposici\u00f3n de tus Campa\u00f1as<\/h3>\n<p>La integraci\u00f3n de tu campa\u00f1a en las redes sociales te permitir\u00e1 <strong>extender el alcance de tu env\u00edo m\u00e1s all\u00e1 de tu lista de suscriptores<\/strong>. No te limites a incluir pasivamente en tu template los botones hacia las redes sociales. Piensa <strong>formas creativas de invitar a los lectores a compartir<\/strong> tu campa\u00f1a con su comunidad.<\/p>\n<h3>Desarrolla tu Lista de Suscriptores<\/h3>\n<p>El Social Email Marketing <strong>potencia tu lista de suscriptores por partida doble<\/strong>. Por un lado, al ser compartida por tus suscriptores, incrementas las chances de que sus contactos decidan suscribirse a tus campa\u00f1as.<\/p>\n<p>Por el otro, puedes<strong> estimular las suscripciones a tu campa\u00f1a compartiendo un enlace en las redes<\/strong>, por ejemplo twitteando ingeniosamente un link a tu formulario de suscripci\u00f3n, o bien creando un<a title=\"Formularios de Suscripci\u00f3n\" href=\"https:\/\/fromdoppler.com\/blog\/5-claves-para-disenar-formularios-de-suscripcion-exitosos\/\" target=\"_blank\"> formulario de suscripci\u00f3n<\/a> en tu p\u00e1gina de Facebook.<\/p>\n<h3>Estimula el V\u00ednculo Emocional con tu Comunidad<\/h3>\n<p>El social media es unos de los <strong>canales de expresi\u00f3n favoritos<\/strong>. Por lo tanto, facilitando que tus suscriptores <a title=\"compartir en redes sociales\" href=\"http:\/\/www.puromarketing.com\/16\/17982\/comparten-usuarios-redes-sociales.html\" target=\"_blank\">compartan tu campa\u00f1a en las redes sociales<\/a> estar\u00e1s facilitando el acceso a tus contenidos a trav\u00e9s de un m\u00e9todo alternativo y<strong> permitiendo que ellos agreguen su valor \u201cemocional\u201d a tu mensaje.<\/strong><\/p>\n<h3>Mide los Resultados<\/h3>\n<p>El impacto viral del Social Email Marketing es <strong>perfectamente cuantificable a trav\u00e9s de diversas herramientas de medici\u00f3n<\/strong>. \u00bfYa conoces la <strong>Campa\u00f1a Social<\/strong> de <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/blog \" target=\"_blank\">Doppler<\/a>? \u00a1Con ella puedes integrar f\u00e1cilmente tu campa\u00f1a a las redes sociales y <strong>analizar los resultados obtenidos en tiempo rea<\/strong>l!<\/p>\n<h2>\u00a1Descubre m\u00e1s en el pr\u00f3ximo workshop de Doppler Academy!<\/h2>\n<p>Si te interesa conocer m\u00e1s sobre los <strong>beneficios del Social Email Marketing<\/strong> y sobre c\u00f3mo implementarlo, no te pierdas el <a title=\"Workshop Social Email Marketing\" href=\"http:\/\/2013.academy.fromdoppler.com\/\" target=\"_blank\">workshop presencial<\/a> que <a title=\"Doppler Academy\" href=\"http:\/\/2013.academy.fromdoppler.com\/\" target=\"_blank\">Doppler Academy<\/a> organiza a partir del 17 de este mes en la <a title=\"ciudad de buenos aires\" href=\"http:\/\/es.wikipedia.org\/wiki\/Buenos_Aires\" target=\"_blank\">ciudad de Buenos Aires <\/a>en Argentina<strong>. \u00a1Conoce cu\u00e1les ser\u00e1n los temas dictados!<\/strong><\/p>\n<p><strong>M\u00f3dulo 1: Introducci\u00f3n al Marketing Online<\/strong><\/p>\n<ul>\n<li>Nuevos h\u00e1bitos del consumidor y la web participativa.<\/li>\n<li>Alcances e implementaci\u00f3n del Marketing Online.<\/li>\n<li>Principales acciones de Marketing Online.<\/li>\n<li>Diferencias de Marketing Online y Marketing tradicional.<\/li>\n<\/ul>\n<p><strong>M\u00f3dulo 2: Protecci\u00f3n de datos personales en Internet<\/strong><\/p>\n<ul>\n<li>Entorno jur\u00eddico por el que se rige el Email Marketing.<\/li>\n<li>Legislaci\u00f3n sobre la utilizaci\u00f3n de bases de datos.<\/li>\n<li>Disposiciones generales de la Ley 25.326.<\/li>\n<\/ul>\n<p><strong>M\u00f3dulo 3: Puntos b\u00e1sicos del Email Marketing<\/strong><\/p>\n<ul>\n<li>Tipos de Campa\u00f1as y principales beneficios.<\/li>\n<li>M\u00e9todos de suscripci\u00f3n y Marketing del permiso.<\/li>\n<li>Generaci\u00f3n y segmentaci\u00f3n de base de datos.<\/li>\n<li>An\u00e1lisis de resultados y ROI en Email Marketing.<\/li>\n<li>M\u00e9tricas clave: Tasa de entrega, aperturas y clicks.<\/li>\n<\/ul>\n<p><strong>M\u00f3dulo 4: Dise\u00f1o de Campa\u00f1as de Email<\/strong><\/p>\n<ul>\n<li>Optimizaci\u00f3n de piezas.<\/li>\n<li>Dise\u00f1os y formatos.<\/li>\n<li>Maquetaci\u00f3n en HTML.<\/li>\n<li>Errores de dise\u00f1o cl\u00e1sicos.<\/li>\n<\/ul>\n<p><strong>M\u00f3dulo 5: \u00bfPor qu\u00e9 Social Media Marketing?<\/strong><\/p>\n<ul>\n<li>Social Media y Marketing Online.<\/li>\n<li>Comunidades sociales y reputaci\u00f3n online.<\/li>\n<li>Implementaci\u00f3n y optimizaci\u00f3n de acciones de Social Media.<\/li>\n<li>Marketing de Contenidos.<\/li>\n<li>Community Management.<\/li>\n<\/ul>\n<p><strong>M\u00f3dulo 6: Ejecuta un Plan de Social Media<\/strong><\/p>\n<ul>\n<li>Estructura, planificaci\u00f3n, desarrollo y control del plan.<\/li>\n<li>Integraci\u00f3n de distintos canales de comunicaci\u00f3n.<\/li>\n<li>Marketing Operacional.<\/li>\n<li>Indicadores de \u00e9xito (KPI\u2019s).<\/li>\n<li>ROI en Redes Sociales.<\/li>\n<\/ul>\n<p><strong>M\u00f3dulo 7: Email Marketing + Social Media<\/strong><\/p>\n<ul>\n<li>Usos y aplicaciones de Social Media en Email Marketing.<\/li>\n<li>Beneficios de integrar Social Media con Email Marketing.<\/li>\n<li>Viralizaci\u00f3n de Campa\u00f1as de email en Redes Sociales.<\/li>\n<li>An\u00e1lisis de Resultados (ROI).<\/li>\n<li>e-Commerce y posicionamiento SEO.<\/li>\n<\/ul>\n<p><strong>Si eres cliente pago de <a title=\"Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/doppleracademy\" target=\"_blank\">Doppler<\/a>, <\/strong>disfruta de un<strong> 50% off<\/strong> en el total del Workshop. <strong>\u00bfTienes una cuenta gratuita?<\/strong> \u00a1Tambi\u00e9n pensamos en t\u00ed! Aprovecha un <strong>30% off.<\/strong> Solicita aqu\u00ed tu descuento escribiendo a <a title=\"Mail de soporte\" href=\"mailto:info@academy.fromdoppler.com\" target=\"_blank\">info@academy.fromdoppler.com<\/a>.<\/p>\n<p>Esperamos que este post te sea muy \u00fatil para mejorar tus acciones de Marketing Online. <strong>\u00bfQuieres sumar alg\u00fan beneficio m\u00e1s de integrar tus campa\u00f1as con social media?<\/strong> \u00a1No lo dudes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales y el Email Marketing se han consolidado como 2 piezas fundamentales de nuestra campa\u00f1a de marketing online. Sin embargo, muchos a\u00fan no perciben el valor de integrarlas entre s\u00ed para potenciar el poder de nuestro mensaje. Descubre los beneficios del Social Email Marketing en el siguiente post.<\/p>\n","protected":false},"author":30,"featured_media":8100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[330,703],"tags":[44,183],"class_list":["post-8094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doppler-academy","category-social-media-2","tag-email-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 hacer Social Email Marketing?<\/title>\n<meta name=\"description\" content=\"\u00a1Tus campa\u00f1as necesitan un aliado! \u00bfPensaste en las redes sociales? 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