{"id":7850,"date":"2013-09-11T17:00:46","date_gmt":"2013-09-11T20:00:46","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=7850"},"modified":"2017-03-01T17:03:34","modified_gmt":"2017-03-01T20:03:34","slug":"los-gifs-regresan-con-mas-fuerza-que-nunca-a-tus-campanas-de-email","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/los-gifs-regresan-con-mas-fuerza-que-nunca-a-tus-campanas-de-email\/","title":{"rendered":"Los GIFs regresan con m\u00e1s fuerza que nunca a tus Campa\u00f1as de Email"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7901\" title=\"GIFen email marketing\" alt=\"GIF en email marketing\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/main3.gif\" width=\"545\" height=\"200\" \/><\/p>\n<p>Los<a title=\"gifts animados\" href=\"http:\/\/es.wikipedia.org\/wiki\/Graphics_Interchange_Format\" target=\"_blank\"> GIFs animados<\/a> son uno de los formatos m\u00e1s antiguos en internet. Su imbatible capacidad producir un<strong> impacto emocional en el suscriptor<\/strong> los convierte en el medio ideal para <strong>captar la atenci\u00f3n y potenciar la tasa de clicks<\/strong>. Descubre en el siguiente post c\u00f3mo incorporarlos a tu campa\u00f1a de <a title=\"Crea cuenta gratis en Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/blog\" target=\"_blank\">Email Marketing<\/a>.<\/p>\n<h2>\u00bfQu\u00e9 Es un GIF Animado Exactamente?<\/h2>\n<p>Un <strong>GIF animado<\/strong> (del ingl\u00e9s: Graphics Interchange Format) es una <strong>repetici\u00f3n de im\u00e1genes en secuencia<\/strong> <strong>simulando una fotograf\u00eda en movimiento<\/strong> <strong>que no se detiene, <\/strong>jam\u00e1s. Capta instant\u00e1neamente la atenci\u00f3n y genera por unos segundos una especie de <strong>efecto hipn\u00f3tico-adictivo<\/strong> imposible de eludir.<\/p>\n<p>Existen hace mucho tiempo. Sin embargo, recientemente <strong>han cobrado relevancia<\/strong> por su utilizaci\u00f3n en diferentes formatos como <a title=\"memes\" href=\"http:\/\/www.memeando.com\/2013\/07\/ups\/\" target=\"_blank\">memes<\/a>, <a title=\"blog \" href=\"https:\/\/fromdoppler.com\/blog\/scrolling-email-marketing-la-formula-perfecta\/\" target=\"_blank\">blog posts<\/a>, etc. Pero\u2026 <strong>\u00bfson realmente beneficiosos en<\/strong> <a title=\"Email Marketing\" href=\"http:\/\/comercial.fromdoppler.com\/blog\" target=\"_blank\">Email Marketing<\/a>? \u00a1Te contaremos las razones por las cuales <strong>s\u00ed deber\u00edas incluirlos en tus piezas<\/strong>!<\/p>\n<h2>Beneficios de Incorporar GIF Animados a tu Campa\u00f1a de Email Marketing<\/h2>\n<p>Hoy en d\u00eda captar la atenci\u00f3n online de una persona por <strong>m\u00e1s de un minuto<\/strong> es todo un desaf\u00edo. Incorporando <a title=\"Gifts animados\" href=\"http:\/\/www.activainternet.es\/ejemplos-creativos-uso-gif-campanas-online\/\" target=\"_blank\">GIFs animados<\/a> a nuestras campa\u00f1as, generaremos un <strong>impacto visual adicional en el lector<\/strong>, ayudando a <strong>destacar nuestro beneficios:<\/p>\n<ul>\n<li><strong>Tiempo:<\/strong> Con la ayuda de un dise\u00f1ador gr\u00e1fico podr\u00e1s crear un GIF animado de manera sencilla y sin perder demasiado tiempo en ello.<\/li>\n<li><strong>Espacio:<\/strong> Presenta en una sola imagen<strong> toda la variedad<\/strong> de modelos y colores de un determinado producto, <strong>ahorrando espacio valioso de tu email<\/strong>. Utiliza ese espacio para un mayor <strong>descanso visual del lector<\/strong> o bien para agregar <strong>m\u00e1s contenido a la campa\u00f1a<\/strong>.<\/li>\n<li><strong>Emoci\u00f3n:<\/strong> En tiempos tan visuales como los que vivimos, <strong>una imagen animada hace la diferencia<\/strong>, generando un impacto emocional en el lector y potenciando el <strong>CTR<\/strong> (<a title=\"CTR\" href=\"http:\/\/es.wikipedia.org\/wiki\/Proporci%C3%B3n_de_clics\" target=\"_blank\">Click-Through Rate<\/a>).<\/li>\n<\/ul>\n<h2>Tips para A\u00f1adir GIFs Animados a tu Campa\u00f1a de Email Marketing<\/h2>\n<p>Las alternativas para incorporar GIFs animados a tu campa\u00f1a son de lo m\u00e1s variadas. Aqu\u00ed te presentamos los<strong> principales usos<\/strong> que puedes explorar. \u00a1Toma nota!<\/p>\n<h3>Anima tu T\u00edtulos<\/h3>\n<p>El GIF animado es una poderosa <strong>herramienta publicitaria y comunicacional<\/strong>. A\u00f1ade valor visual a tu mensaje de forma creativa y <strong>r\u00f3bale una sonrisa a tu cliente<\/strong>. En esta campa\u00f1a de email de <a title=\"Beyond yoga\" href=\"http:\/\/beyondyoga.com\/media\/emails\/squareback0313\/email_squareback_0313.html\" target=\"_blank\">Beyond Yoga<\/a> puedes ver c\u00f3mo explotar este recurso para tus <strong>t\u00edtulos y piezas<\/strong> en general. <img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-7875\" title=\"Beyond Yoga GIF\" alt=\"Beyond Yoga GIF\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/email_squarebacktop1.gif\" width=\"545\" height=\"545\" \/><\/p>\n<h3>Destaca la Variedad de Modelos y Colores de tu Producto<\/h3>\n<p>Mu\u00e9strale a tu suscriptor los distintos <strong>motivos y variantes de tu producto<\/strong> que tiene para elegir. Aqu\u00ed van 2 buenos ejemplos de empresas que supieron c\u00f3mo hacer sus <strong>campa\u00f1as m\u00e1s creativas y divertidas a trav\u00e9s de un GIF<\/strong>.  <a title=\"OshKosh B\u00b4Gosh\" href=\"http:\/\/view.e.oshkoshbgosh.com\/?j=fe6b1770776c047c7015&amp;m=fef41d737c6707&amp;ls=fdcf1570726406747c15727464&amp;l=fe5e1575706503757116&amp;s=fe35117172640379751472&amp;jb=ff3016737061&amp;ju=fe281775706c0475721671&amp;cm_mmc=%20ETOshKosh-_-campaign-_-02.24.2013-OKB-Sun-Graphic-Tees\" target=\"_blank\">Aqu\u00ed<\/a> puedes ver la pieza de la empresa de indumentaria OshKosh B\u00b4Gosh y debajo la de <a title=\"Dell\" href=\"http:\/\/view.ed4.net\/v\/1SXV8M\/116BV\/6AMKJ81\/DWXZ2DY\/\" target=\"_blank\">Dell<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7878 aligncenter\" title=\"DELL gif\" alt=\"DELL gif\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/queen_hero_animation.gif\" width=\"320\" height=\"367\" \/><\/p>\n<h3>Utiliza el Truco de la Cuenta Regresiva<\/h3>\n<p>Incorpora una cuenta regresiva a tu email y <strong>genera expectativa en tu mercado objetivo<\/strong>. Esta t\u00e1ctica puede ser muy \u00fatil en 2 casos: <strong>promociones por tiempo limitado y lanzamiento de nuevos productos<\/strong> como lo ha hecho nuestra aplicaci\u00f3n hermana <a title=\"Lander\" href=\"http:\/\/sales.landerapp.com\/doppler\" target=\"_blank\">Lander<\/a> en<a title=\"Campa\u00f1a Lander\" href=\"http:\/\/vo.mydplr.com\/de1e2583a3e027a6-a2ee031bbb7ea44a4407f9885bfde017\" target=\"_blank\"> esta campa\u00f1a<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7873\" title=\"Lander GIF\" alt=\"Lander GIF\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/landerNews_20130517_r12_c61.gif\" width=\"554\" height=\"64\" \/><\/p>\n<h3>Exalta el CTA (Call To Action)<\/h3>\n<p>Animando tu llamado a la acci\u00f3n, ayudar\u00e1s a destacarlo a\u00fan m\u00e1s, haciendo que la <strong>mirada del suscriptor se dirija naturalmente hacia el movimiento del GIF<\/strong>. Aqu\u00ed debajo puedes ver un ejemplo de la empresa brasile\u00f1a de indumentaria <a title=\"Mash\" href=\"http:\/\/www.ecommercebrasil.com.br\/wp-content\/uploads\/2013\/08\/GIF-1-Mash.gif\" target=\"_blank\">Mash<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-7877\" title=\"GIF Mash\" alt=\"GIF Mash\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/GIF-1-Mash.gif\" width=\"545\" height=\"484\" \/><\/p>\n<p><a title=\"#dopplertips\" href=\"https:\/\/twitter.com\/search?q=%23dopplertips&amp;src=typd&amp;f=realtime\" target=\"_blank\">#DopplerTip:<\/a> Ten en cuenta que utilizar <strong>varios GIFs<\/strong> animados en un mismo email, puede <strong>abrumar al lector y perjudicar los resultados<\/strong> de tu campa\u00f1a. Util\u00edzalos moderadamente incluyendo<strong> 1 o 2 animaciones como m\u00e1ximo<\/strong>.<\/p>\n<p>\u00bfQu\u00e9 opinas al respecto? <strong>\u00bfHas incorporado los GIFs animados a tus campa\u00f1as?<\/strong> S\u00ed a\u00fan no has probado el potencial del Email Marketing te invitamos a <a title=\"Crea cuenta gratis en Doppler\" href=\"http:\/\/comercial.fromdoppler.com\/blog\" target=\"_blank\">crearte una cuenta gratis y sin l\u00edmite de env\u00edos<\/a> . \u00a1An\u00edmate y comienza a explorar <strong>nuevas alternativas<\/strong> para tu negocio!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los GIFs animados son uno de los formatos m\u00e1s antiguos en internet. Su imbatible capacidad producir un impacto emocional en el suscriptor los convierte en el medio ideal para alcanzar captar la atenci\u00f3n y potenciar la tasa de clicks. Descubre en el siguiente post lo que necesitas saber para incorporarlos a tu campa\u00f1a de Email Marketing.<\/p>\n","protected":false},"author":30,"featured_media":7875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[44],"class_list":["post-7850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo utilizar GIFs en Email Marketing?<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres aumentar el impacto de tus campa\u00f1as? Con los GIFs animados tienes el \u00e9xito asegurado. \u00a1Descubre c\u00f3mo utilizarlos!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/los-gifs-regresan-con-mas-fuerza-que-nunca-a-tus-campanas-de-email\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo utilizar GIFs en Email Marketing?\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres aumentar el impacto de tus campa\u00f1as? 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