{"id":7697,"date":"2013-08-13T15:06:35","date_gmt":"2013-08-13T18:06:35","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=7697"},"modified":"2022-05-30T15:44:20","modified_gmt":"2022-05-30T18:44:20","slug":"email-marketing-el-aliado-perfecto-de-tu-e-commerce","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/email-marketing-el-aliado-perfecto-de-tu-e-commerce\/","title":{"rendered":"Email Marketing: El Aliado Perfecto para tu e-Commerce"},"content":{"rendered":"

\"ecommerce\"<\/p>\n

Al comercializar productos o servicios por internet, el Marketing Online nos ofrece m\u00faltiples alternativas<\/strong> para lograr nuestros objetivos. Entre ellas se encuentra el Email Marketing<\/a> con el que puedes llegar a tu target de manera creativa y personalizada.<\/strong><\/p>\n

\u00a1Y eso no es todo! Tambi\u00e9n puedes medir y optimizar los resultados y al m\u00e1s bajo costo<\/strong> por contacto. \u00bfNo lo sab\u00edas? Descubre las ventajas de integrar el Email Marketing a tu e-Commerce<\/strong> leyendo el siguiente post.<\/p>\n

El Inbound Marketing <\/a>lleg\u00f3 para quedarse. La integraci\u00f3n<\/strong> de las distintas herramientas de comunicaci\u00f3n online actualmente disponibles nos permite acercarnos a nuestros clientes y prospectos<\/strong> c\u00f3mo nunca antes.<\/p>\n

Si bien t\u00e9cnicamente podemos publicar todo tipo de noticias, novedades y ofertas<\/strong> en cualquiera de ellas, es importante desarrollar una estrategia de comunicaci\u00f3n coherente, donde los distintos medios se integren y complementen entre s\u00ed<\/strong>.<\/p>\n

5 Ventajas de Integrar el Email Marketing a tu e-Commerce<\/h2>\n

Dentro de este contexto, el Email Marketing<\/a> te ofrece una serie de ventajas <\/a>que lo convierten en la carta de presentaci\u00f3n perfecta de tu marca y el aliado indiscutible de tu e-commerce.\u00a0<\/strong><\/p>\n

Por un lado para hacer llegar las ofertas y promociones de tu comercio online<\/a> y por el otro para que ellos lleguen hasta tu sitio web y concreten la compra<\/strong>. Aqu\u00ed te presentamos los principales beneficios<\/strong> y algunos consejos para aprovecharlos:<\/p>\n

Estimula la Acci\u00f3n Inmediata<\/h3>\n

Los denominados Calls To Action<\/a> (Llamados a la Acci\u00f3n) te ayudar\u00e1n a movilizar a tu lector para que haga click<\/strong> y pueda descubrir de qu\u00e9 se trata tu oferta peor ya en tu sitio web.\u00a0 \u00bfQuieres saber m\u00e1s sobre c\u00f3mo dise\u00f1ar un CTA exitoso<\/strong>? Encontra m\u00e1s consejos en este post<\/a>.<\/p>\n

Personalizaci\u00f3n y Segmentaci\u00f3n<\/h3>\n

Con herramientas como Doppler<\/a> podr\u00e1s incluir m\u00faltiples campos personalizados<\/strong> lo cual te ayudar\u00e1 a agregar valor a tu oferta. Asimismo, podr\u00e1s segmentar la base de datos<\/strong> seg\u00fan el perfil demogr\u00e1fico de tus suscriptores. Aprende m\u00e1s en el siguiente post<\/a>.<\/p>\n

Posibilidad de testear tus env\u00edos<\/h3>\n

Una determinada audiencia puede responder totalmente diferente a un mensaje<\/strong> dependiendo del enfoque y tono que utilicemos. Por eso, si utilizas el Test A\/B<\/strong> podr\u00e1s probar qu\u00e9\u00a0 contenido funciona mejor en tu\u00a0 p\u00fablico<\/strong> y as\u00ed optimizar tus resultados de tu tienda online.<\/p>\n

Con nuestra herramienta puedes testear tanto asuntos como contenidos<\/strong> de tus campa\u00f1as con el objetivo de hacer m\u00e1s efectivos tus env\u00edos y aumentar la tasa de apertura (OR) y la tasa de clicks (CTR)<\/strong>. Descubre m\u00e1s sobre Test A\/B aqu\u00ed<\/a>.<\/p>\n

Medici\u00f3n y Optimizaci\u00f3n<\/h3>\n

Las principales apps de Email Marketing te ofrecer\u00e1n la posibilidad de medir los resultados obtenidos y optimizar tus pr\u00f3ximas campa\u00f1as<\/strong> en base a ellos. Por ejemplo, con los reportes de Doppler<\/a> puede obtener informaci\u00f3n en tiempo real sobre el comportamiento de tus suscriptore<\/strong>s.<\/p>\n

A su vez, podr\u00e1s integrar las m\u00e9tricas<\/strong> de la performance de tu campa\u00f1a con los resultados finales<\/strong> obtenidos en el sitio web a partir de ella, lo cu\u00e1l te dar\u00e1 una visi\u00f3n clara del \u00e9xito (o no) de tu estrategia. \u00bfSab\u00edas que con Doppler puedes integrar tus reportes con Google Analytics<\/a>? Aprov\u00e9chalos y toma decisiones basadas en resultados<\/strong>.<\/p>\n

Ahorro de Tiempo y Dinero<\/h3>\n

Con la creatividad y el conocimiento necesario una campa\u00f1a de Email Marketing<\/a> exitosa puede ser elaborada en algunas horas y llegar en muy poco tiempo a la bandeja de entrada <\/strong>de nuestros suscriptores.<\/p>\n

\u00a1De all\u00ed al carrito de compras de tu sitio web hay solo un click de distancia!<\/strong> Adem\u00e1s, posee un excelente retorno sobre la inversi\u00f3n (ROI): \u00a1USD40 en promedio!<\/strong><\/p>\n

Fomenta la Creatividad<\/h3>\n

El Email Marketing te brinda un sinf\u00edn de herramientas<\/strong> para estimular tu creatividad<\/a> a la hora de elaborar un mensaje y una oferta que sorprendan a tu suscriptor y por ende aumente tu tasa de aperturas.<\/p>\n

Opta por un Email Promocional o un Newsletter<\/a> utilizando templates originale<\/strong>s como los que encuentras en Doppler<\/a>, ofertas adaptadas al perfil de tu target y sobre todo mucha inventiva<\/strong>. De esa forma tambi\u00e9n maximizar\u00e1s la tasa de clicks<\/strong>.<\/p>\n

\u00bfQu\u00e9 tipos de env\u00edos son comunes en e-Commerce?<\/h2>\n

Piensa en tu base de datos<\/a> como una fuente de valor \u00fanica para tu tienda online<\/strong> ya que all\u00ed tienes informaci\u00f3n muy valiosa acerca de tus suscriptores<\/strong> que puedes utilizar como parte de tu estrategia. Procura utilizarla sabiamente sin abusar si no quieres parecer un spammer<\/strong>.<\/p>\n

\u00bfCu\u00e1les son las campa\u00f1as t\u00edpicas<\/a> que puedes enviar<\/strong>? Emails de felicitaciones<\/strong> o saludos de cumplea\u00f1os, emails de retenci\u00f3n<\/strong> para aquellos clientes que hace tiempo no compran y de fidelizaci\u00f3n<\/strong> de clientes a trav\u00e9s de incentivos y regalos especiales.<\/p>\n

El Email Marketing <\/a>tambi\u00e9n es muy efectivo en e-Commerce cuando el usuario abandona el proceso de compra<\/strong>. Tanto para ofrecer ayuda<\/strong> o conocer los motivos por los cuales no lleg\u00f3 a realizar la compra, como para incentivar que finalice la acci\u00f3n<\/strong> ofreciendo alg\u00fan tipo de descuento.<\/p>\n

\u00bfY t\u00fa? \u00bfYa integraste el Email Marketing a tu e-Commerce?<\/strong>\u00a0 Si \u00e1un no lo has hecho puedes crear aqu\u00ed <\/a>una cuenta gratis sin l\u00edmite de env\u00edos<\/strong> y comprobar por ti mismo la efectividad de esta dupla. \u00a1Hasta la pr\u00f3xima!<\/strong><\/p>\n

Por Nadia Ilardia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al comercializar productos o servicios por internet, el Marketing Online nos ofrece m\u00faltiples alternativas para lograr nuestros objetivos. Entre ellas se encuentra el Email Marketing con el que puedes llegar a tu target de manera creativa y personalizada. Descubre m\u00e1s ventajas de integrarlo a tu e-Commerce leyendo el siguiente post.<\/p>\n","protected":false},"author":28,"featured_media":9811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[730,9],"tags":[1159,44],"class_list":["post-7697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing","tag-ecommerce-2","tag-email-marketing"],"yoast_head":"\nEmail Marketing para e-Commerce<\/title>\n<meta name=\"description\" content=\"\u00bfA\u00fan no conoces todos los beneficios de utilizar el Email Marketing para tu e-Commerce? 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