{"id":7352,"date":"2013-06-25T12:48:24","date_gmt":"2013-06-25T15:48:24","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=7352"},"modified":"2022-08-09T17:08:40","modified_gmt":"2022-08-09T20:08:40","slug":"las-4-e-del-email-marketing","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/las-4-e-del-email-marketing\/","title":{"rendered":"Las 4 E del Email Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7357\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Main4S1.png\" alt=\"Ventajas del Email Marketing\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Main4S1.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Main4S1-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>\u00bfEst\u00e1s buscando una herramienta de comunicaci\u00f3n que <strong>adem\u00e1s de ser efectiva contribuya al bien com\u00fan<\/strong>? El <a title=\"Doppler\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing \u00a0<\/a>es un canal de comunicaci\u00f3n que te permitir\u00e1 difundir acciones y novedades de tu marca que resulta conveniente para tu negocio no s\u00f3lo en cuanto a resultados, sino tambi\u00e9n desde el punto de vista <strong>\u00e9tico y ecol\u00f3gico<\/strong>.\u00a0<\/p>\n<p>En el siguiente post veremos los siguientes puntos:<\/p>\n<ul>\n<li>Qu\u00e9 es el Email Marketing<\/li>\n<li>Por qu\u00e9 es importante hacer Email Marketing<\/li>\n<li>Beneficios del Email Marketing<\/li>\n<\/ul>\n<h2>El Fen\u00f3meno del Mundo Digital<\/h2>\n<p>Vivimos en un mundo <strong>cada vez m\u00e1s digitalizado<\/strong>. Nuestra vida cotidiana, sobre todo la de aquellos que vivimos en las grandes urbes, est\u00e1 rodeada de tecnolog\u00eda (computadoras, tel\u00e9fonos m\u00f3viles, c\u00e1maras digitales, televisores, tabletas, etc).<\/p>\n<p>Este fen\u00f3meno cultural se debe a m\u00faltiples factores que fueron d\u00e1ndose a lo largo de la historia y que explican el desarrollo de las distintas<strong> innovaciones tecnol\u00f3gicas<\/strong> en el campo del marketing y la comunicaci\u00f3n masiva y cuyo principal objetivo es que nuestro<strong> mensaje llegue cada vez a m\u00e1s personas al menor costo posible<\/strong>.<\/p>\n<p>En las \u00faltimas d\u00e9cadas tambi\u00e9n se ha tomado conciencia de la <strong>escasez y la finitud de los recursos naturales<\/strong> del planeta, lo cual ha contribuido al surgimiento de movimientos, campa\u00f1as y legislaciones que buscan concientizar a la sociedad y <strong>regular el consumo de dichos recursos<\/strong> (papel, pl\u00e1sticos, agua, etc).<\/p>\n<p>Asimismo el <strong>consumidor est\u00e1 cada vez mejor formado<\/strong> en cuanto a sus derechos, mira con malos ojos a aquellas empresas que realizan pr\u00e1cticas desleales, no se preocupan por el medio ambiente o interrumpen compulsivamente su vida cotidiana con ofertas.<\/p>\n<h2>4 grandes beneficios del Email Marketing<\/h2>\n<p>En este contexto, el <a title=\"Email Marketing\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a> te brinda no s\u00f3lo una herramienta incre\u00edble en t\u00e9rminos de <strong>eficacia y econom\u00eda de recursos<\/strong> sino que (realizado correctamente) genera un aporte muy positivo a la sociedad en t\u00e9rminos \u00e9ticos y ecol\u00f3gicos.<\/p>\n<p>Conoce en detalle las <strong>4 E del Email Marketing<\/strong> a continuaci\u00f3n:<\/p>\n<h3>Eficaz<\/h3>\n<p>El Email Marketing es el medio ideal para <strong>llegar de forma directa, r\u00e1pida y masiva a miles de personas<\/strong> en donde quiera que se encuentren. Comparado con la publicidad en medios gr\u00e1ficos, puedes <strong>segmentar y personalizar tu mensaje<\/strong> al m\u00e1ximo y hasta<strong> viralizar tu campa\u00f1a<\/strong> en las redes sociales aumentando su impacto y llegada.<\/p>\n<p>Otra de sus ventajas es la posibilidad de utilizar <strong>diversos formatos<\/strong>: puedes incluir im\u00e1genes, m\u00fasica, videos y todo tipo de herramientas <strong>que ayuden a captar la atenci\u00f3n<\/strong> de tus clientes.<\/p>\n<p>Pero eso no es todo, con el <a title=\"Email Marketing\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a> puedes <strong>comprobar casi de inmediato el \u00e9xito de una campa\u00f1a<\/strong> a trav\u00e9s de diversos reportes que te permiten medir la tasa de <a title=\"apertura\" href=\"https:\/\/fromdoppler.com\/blog\/%C2%BFcuando-se-marca-un-email-como-apertura\/\" target=\"_blank\" rel=\"noopener\">apertura<\/a>, de <a title=\"click\" href=\"https:\/\/fromdoppler.com\/blog\/clicks-unicos-clicks-totales\/\" target=\"_blank\" rel=\"noopener\">click<\/a> y de<a title=\"rebote\" href=\"https:\/\/fromdoppler.com\/blog\/tipos-de-rebotes-de-emails\/\" target=\"_blank\" rel=\"noopener\"> rebote<\/a> y hasta hacer un seguimiento personalizado del comportamiento de cada usuario. Esto te permitir\u00e1 poder aplicar las <strong>correcciones necesarias<\/strong>.<\/p>\n<h3>Econ\u00f3mico<\/h3>\n<p>Enviar campa\u00f1as de Email Marketing tiene un <strong>costo relativamente bajo<\/strong> en comparaci\u00f3n de otros medios de comunicaci\u00f3n tales como radio, tv, SMS, prensa gr\u00e1fica, etc.<\/p>\n<p>Con el <a title=\"Email Marketing\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a> podr\u00e1s llegar r\u00e1pidamente a tus clientes <strong>ahorrando tiempo y dinero<\/strong>. Asimismo, descartar\u00e1s diversos gastos como estampillas, sellado, sobres e impresi\u00f3n. De esta manera, su capacidad y potencial<strong> arrasan con cualquier otra alternativa de marketing directo<\/strong>.<\/p>\n<p>De acuerdo a un estudio de <a title=\"gleanster\" href=\"http:\/\/www.gleanster.com\/\" target=\"_blank\" rel=\"noopener\">Gleanster<\/a>, empresa estadounidense de investigaci\u00f3n de mercado, <strong>la raz\u00f3n m\u00e1s poderosa<\/strong> para hacer Email Marketing por parte de los empresarios es su <strong>bajo costo<\/strong>. Teniendo en cuenta ese dato, piensa <strong>cu\u00e1nto estar\u00edas ahorrando<\/strong> al enviar tu campa\u00f1a a 10.000 personas por email en vez de utilizar el env\u00edo postal convencional. Mucho \u00bfno?<\/p>\n<h3>Ecol\u00f3gico<\/h3>\n<p>Tanto su producci\u00f3n como su distribuci\u00f3n se desarrollan en el entorno digital <strong>sin utilizar casi ning\u00fan recurso f\u00edsico y ahorrando toneladas de papel<\/strong>. \u00bfSab\u00edas que se pierden alrededor de 90.000 kil\u00f3metros cuadrados de bosques por a\u00f1o debido a la actividad de la industria papelera? \u00a1Otra raz\u00f3n m\u00e1s para apostar por el <a title=\"Email Marketing\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a>!<\/p>\n<p>A trav\u00e9s de tus campa\u00f1as de email mantendr\u00e1s una comunicaci\u00f3n r\u00e1pida y directa con tus clientes <strong>causando el m\u00ednimo impacto ambiental<\/strong>. \u00bfQu\u00e9 esperas para formar parte de las empresas que utilizan <strong>alternativas ecol\u00f3gicamente sustentables<\/strong> como parte de su labor diaria?<\/p>\n<h3>\u00c9tico<\/h3>\n<p>Desarrollado responsablemente y bajo la premisa del <a title=\"Marketing del permiso\" href=\"https:\/\/fromdoppler.com\/blog\/crea-tu-propia-base-de-datos-la-magia-del-permiso\/\" target=\"_blank\" rel=\"noopener\">marketing del permiso<\/a>, el Email Marketing te permite crear relaciones <a title=\"\u00e9ticas\" href=\"https:\/\/fromdoppler.com\/blog\/etica-en-el-marketing-ficcion-o-realidad\/\" target=\"_blank\" rel=\"noopener\">\u00e9ticas<\/a>, sustentables y respetuosas con tus suscriptores, personalizando y segmentando la oferta para <strong>responder mejor a las necesidades de tu <a title=\"mercado objetivo\" href=\"https:\/\/fromdoppler.com\/blog\/todo-lo-que-deberias-saber-sobre-mercado-objetivo\/\" target=\"_blank\" rel=\"noopener\">mercado objetivo<\/a>.<\/strong><\/p>\n<p>Para ello, procura construir tu lista con contactos que realmente se hayan suscripto a tu campa\u00f1a sin caer en <a title=\"principios adecuados para tus modales\" href=\"https:\/\/fromdoppler.com\/blog\/15-principios-adecuados-para-tus-modales-en-email-marketing\/\" target=\"_blank\" rel=\"noopener\">malas pr\u00e1cticas<\/a> como la compra de base de datos. Puedes encontrar m\u00e1s informaci\u00f3n sobre c\u00f3mo crear una base de datos con clientes potenciales <a title=\"aqu\u00ed\" href=\"https:\/\/fromdoppler.com\/blog\/como-aumentar-tu-base-de-datos-con-potenciales-clientes\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\n<p>Ahora que ya sabes todas las <strong>ventajas del Email Marketing<\/strong> \u00bfQu\u00e9 esperas para crearte una <a title=\"Cuenta gratis en Doppler\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">cuenta gratis<\/a> y empezar a incorporarlo como parte de tu estrategia de Marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s buscando una herramienta de comunicaci\u00f3n que adem\u00e1s de ser efectiva contribuya al bien com\u00fan? El Email Marketing resulta conveniente para tu negocio no s\u00f3lo en cuanto a resultados, sino tambi\u00e9n desde el punto de vista \u00e9tico y ecol\u00f3gico. \u00a1Sigue leyendo!<\/p>\n","protected":false},"author":30,"featured_media":7357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[44],"class_list":["post-7352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1les son las ventajas del Email Marketing?<\/title>\n<meta name=\"description\" content=\"Si a\u00fan no conoces las razones por las cuales el Email Marketing es el aliado ideal de tu negocio, no dejes de leer este post. \u00a1Accede!\" 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