{"id":7148,"date":"2013-06-06T16:09:24","date_gmt":"2013-06-06T19:09:24","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=7148"},"modified":"2025-05-28T10:54:08","modified_gmt":"2025-05-28T13:54:08","slug":"email-marketing-landing-pages-3","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/","title":{"rendered":"Tu estrategia de Email Marketing necesita Landing Pages"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6859\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20130410_fin_flatten.png\" alt=\"Doppler Academy\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130410_fin_flatten.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130410_fin_flatten-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/> En el d\u00eda de ayer, 5 de junio, se realiz\u00f3 un nuevo webinar de <a title=\"Doppler Academy\" href=\"http:\/\/www.academy.fromdoppler.com\/ \" target=\"_blank\" rel=\"noopener\">Doppler Academy<\/a> <strong>\u201cTu estrategia de Email Marketing necesita Landing Pages\u201d<\/strong> con <a title=\"Fernando Florez\" href=\"http:\/\/www.linkedin.com\/in\/florezfer\" target=\"_blank\" rel=\"noopener\">Fernando Florez<\/a>, Marketing Manager de <a title=\"Lander\" href=\"http:\/\/sales.landerapp.com\/doppler\" target=\"_blank\" rel=\"noopener\">Lander<\/a>.<\/p>\n<p>\u00bfTe perdiste el webinar? \u00bfQuieres despejar dudas? \u00a1No te pierdas este post! Encontrar\u00e1s un<strong> resumen completo, la presentaci\u00f3n y el video<\/strong> para que sigas capacit\u00e1ndote.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/67811249?color=ff9933\" width=\"545\" height=\"307\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u00bfQu\u00e9 son las Landing Pages?<\/h2>\n<p>Una Landing Page es la <strong>p\u00e1gina a la que env\u00edas a tus visitantes desde cualquier tipo de campa\u00f1a con el objetivo de que hagan determinado acci\u00f3n<\/strong>. Por ejemplo un click, comprar, registrarse, compartir o aprender algo. Es muy importante definir un <strong>solo objetivo para cada Landing Page<\/strong>. Si tienes m\u00e1s objetivos lo recomendable es <strong>crear varias<\/strong>, donde cada una cumplir\u00e1 una funci\u00f3n distinta.<\/p>\n<h3>Landing Page vs. Home Page<\/h3>\n<p>Durante el webinar, <a title=\"Fernando Florez\" href=\"https:\/\/twitter.com\/FlorezFer  \" target=\"_blank\" rel=\"noopener\">Fernando<\/a> nos explic\u00f3 que <strong>enviar a los visitantes a tu sitio destruye tus conversiones<\/strong>. \u00bfUn poco dr\u00e1stico no? Pero es la realidad. \u00bfQu\u00e9 quiso decir con esta frase? Como hemos aclarado previamente, a diferencia de tu sitio web, <strong>cada Landing Page responde a un \u00fanico objetivo<\/strong>, por lo cual si env\u00edas a tus usuarios all\u00ed, estar\u00e1s <strong>superando diversos obst\u00e1culos<\/strong>.<\/p>\n<p>Por ejemplo: t\u00fa eres el responsable de Marketing de una empresa de accesorios que lanza una<strong> nueva l\u00ednea de sombreros<\/strong>. A trav\u00e9s de una campa\u00f1a de <a title=\"Doppler\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a> env\u00edas a tus clientes a tu sitio web con el <strong>objetivo de vender el nuevo producto<\/strong>.<\/p>\n<p>\u00bfPrimer obst\u00e1culo? <strong>Que el usuario se distraiga entre tanta informaci\u00f3n<\/strong>. Acerca de nosotros, promo del mes, productos, franquicias. Con tantas secciones lo m\u00e1s seguro es que tu <strong>usuario termine en cualquier lugar<\/strong> menos donde tu quer\u00edas que llegue.<\/p>\n<p><strong>\u00bfQu\u00e9 pasar\u00eda si utiliz\u00e1ramos una Landing Page?<\/strong> Centrar\u00edas la atenci\u00f3n en aquello que realmente te importa \u00a1vender tu nueva colecci\u00f3n!.\u00a0No habr\u00eda posibilidad de dispersi\u00f3n por parte del usuario, ya que <strong>s\u00f3lo estar\u00edas brindando informaci\u00f3n sobre los nuevos sombreros<\/strong>. Otra t\u00e1ctica anti-dispersi\u00f3n es ubicar <strong>un s\u00f3lo call to action por Landing Page<\/strong> que est\u00e9 relacionado con la acci\u00f3n que quieres que tus usuarios lleven a cabo: en este caso comprar.<\/p>\n<h3>\u00bfPor qu\u00e9 todav\u00eda no utilizas Landing Pages?<\/h3>\n<p>Entre las principales barreras para su implementaci\u00f3n se encuentran la <strong>falta de recursos de IT o dise\u00f1o, falta de conocimiento y de tiempo<\/strong>. <strong>\u00bfY c\u00f3mo hacemos entonces?<\/strong><\/p>\n<p>Sabemos que el tiempo es dinero y muchas veces no contamos con el necesario para llevar a cabo nuestras estrategias. Por eso, acceder a <strong>herramientas<\/strong> que faciliten el trabajo es de suma importancia.<\/p>\n<p>\u00bfConoces<a title=\"Lander\" href=\"http:\/\/sales.landerapp.com\/doppler\" target=\"_blank\" rel=\"noopener\"> Lander<\/a>? Es la aplicaci\u00f3n hermana de doppler para la <strong>creaci\u00f3n de Landing Pages de forma sencilla y en minutos<\/strong>. No necesitas tener conocimientos t\u00e9cnicos o de dise\u00f1o y lo mejor de todo es que<strong> ahorras tiempo y dinero<\/strong>. \u00a1<a title=\"Lander\" href=\"http:\/\/sales.landerapp.com\/doppler\" target=\"_blank\" rel=\"noopener\">Prueba una cuenta gratuita<\/a>!<\/p>\n<h2>Landing Pages para Email Marketing<\/h2>\n<p>El <a title=\"Doppler\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a> es el <strong>medio ideal para que tu mensaje sea escuchado<\/strong>, pero debes buscar otros canales para llegar a un p\u00fablico mayor y lograr tus objetivos. Es aqu\u00ed, donde las <strong>Landing Pages<\/strong> cumplen con este requisito siendo de forma org\u00e1nica<strong> una extensi\u00f3n efectiva de tus campa\u00f1as<\/strong> que cumplen con <strong>dos funciones distintas<\/strong>:<\/p>\n<h3>Generaci\u00f3n de Base de Datos<\/h3>\n<p>Las Landing Pages son un <strong>excelente aliado para incentivar el registro<\/strong>. Puedes organizar eventos, promociones o lo que se te ocurra que lleve a una Landing en donde puedas <strong>registrar los datos de tus usuarios<\/strong>.<\/p>\n<p>Una t\u00e1ctica muy com\u00fan hoy en d\u00eda es ofrecer a tus usuarios la <strong>descarga de un documento o material de su inter\u00e9s a cambio de dejar sus datos<\/strong> en tu Landing Page. Estos datos ir\u00e1n a parar directamente a tu <a title=\"base de datos\" href=\"https:\/\/fromdoppler.com\/blog\/7-formas-de-enriquecer-tu-base-de-datos\/\" target=\"_blank\" rel=\"noopener\">base de datos<\/a>. \u00bfInteresante no?<\/p>\n<h3>Cierre de la Venta<\/h3>\n<p><em>\u201cEl 87 % de las empresas han visto un impacto directo en sus ingresos anuales a partir del uso de Landing Pages\u201d<\/em> nos dice un estudio de MarketingSherpa. \u00bfTodav\u00eda te preguntas la raz\u00f3n? Como ya lo hemos aclarado, una <a title=\"Elementos Landing Page\" href=\"https:\/\/fromdoppler.com\/blog\/%C2%BFcuales-son-los-elementos-esenciales-de-una-landing-page\/\" target=\"_blank\" rel=\"noopener\">Landing Page<\/a> es la extensi\u00f3n de tu campa\u00f1a de Email Marketing que <strong>permite a tu lector continuar donde termin\u00f3 el email<\/strong>.<\/p>\n<p>Una estrategia conjunta de <a title=\"Email Marketing y Landing Pages\" href=\"https:\/\/fromdoppler.com\/blog\/email-marketing-y-landing-pages-la-alianza-perfecta\/\" target=\"_blank\" rel=\"noopener\">Landing Pages + Email Marketing <\/a>te permitir\u00e1 <strong>evitar el ruido<\/strong> que puede generarse en la comunicaci\u00f3n. Hay que tener en cuentas que tenemos en promedio <strong>8 segundos para convencer al visitante<\/strong> de que t\u00fa eres lo que \u00e9l est\u00e1 buscando.<\/p>\n<h3>Tips para crear una Landing Page para Email Marketing<\/h3>\n<p><strong>1.<\/strong> Tu Landing Page debe permitir al lector continuar donde termin\u00f3 el email. <strong>2.<\/strong> Mantenerse enfocado en tus mensajes y objetivos. <strong>3.<\/strong> Agregar valor (informaci\u00f3n, promesas, pruebas) al email. <strong>4.<\/strong> Hacer de la oferta simple, limpia y f\u00e1cil. <strong>5.<\/strong> Testea, testea y sigue testeando.<\/p>\n<h2>\u00bfQu\u00e9 Testear de tus Landing Pages?<\/h2>\n<p><strong>1.<\/strong> T\u00edtulo y propuesta de valor <strong>2.<\/strong> Call to Action <strong>3.<\/strong> Colores <strong>4.<\/strong> Im\u00e1genes <strong>5.<\/strong> Cantidad de contenido <strong>6.<\/strong> Todo lo dem\u00e1s tambi\u00e9n<\/p>\n<h2>Fernando responde tus consultas<\/h2>\n<p>Debido a la gran cantidad de preguntas que recibimos en el webinar, hemos decidido seguir respondiendo m\u00e1s consultas. Ya no quedar\u00e1n dudas de c\u00f3mo utilizar Landing Pages para Email Marketing.<\/p>\n<ul>\n<li><em>Trabajo en una universidad \u00bfes recomendable el uso de Landing Pages tambi\u00e9n? Porque no ofrecemos algo tangible y realizar promos o dar beneficios es dif\u00edcil de definir.<\/em><\/li>\n<\/ul>\n<p>\u00a1Claro que s\u00ed! Las Landing Pages tienen la capacidad de ser muy<strong> flexibles y adaptables a todo tipo de negocios<\/strong>. En el caso de una universidad, se podr\u00edan usar para presentar informaci\u00f3n para cada carrera y tal vez incluir un <a title=\"Formularios\" href=\"https:\/\/fromdoppler.com\/blog\/5-claves-para-disenar-formularios-de-suscripcion-exitosos\/\" target=\"_blank\" rel=\"noopener\">formulario de suscripci\u00f3n<\/a> para recibir m\u00e1s informaci\u00f3n sobre las clases o cursos.<\/p>\n<ul>\n<li><em>\u00bfNecesito una Landing Page para cada campa\u00f1a?<\/em><\/li>\n<\/ul>\n<p>As\u00ed es. Como ya hemos mencionado, cada Landing Page es una extensi\u00f3n de una campa\u00f1a y tiene un s\u00f3lo objetivo. Si quieres alcanzar diferentes objetivos, ser\u00e1 necesario tener distintas Landing Pages y campa\u00f1as para cada uno. No sirve de nada querer abarcar todo junto, ya que terminar\u00e1s confundiendo al usuario y <strong>disminuyendo la eficacia de tu Landing Page<\/strong>.<\/p>\n<h2>Aqu\u00ed est\u00e1n los ganadores<\/h2>\n<p>En cada Webinar de <a title=\"Doppler Academy\" href=\"http:\/\/www.academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler Academy<\/a> regalamos premios a aquellos asistentes que m\u00e1s participan, ya sea twitteando con el hashtag <a title=\"Doppler Academy\" href=\"https:\/\/twitter.com\/search\/realtime?q=%23DopplerAcademy&amp;src=typd \" target=\"_blank\" rel=\"noopener\">#DopplerAcademy<\/a> o a trav\u00e9s de <a title=\"Go to meeting\" href=\"http:\/\/www.gotomeeting.com\/fec\/\" target=\"_blank\" rel=\"noopener\">GoToMeeting<\/a>.<\/p>\n<p><strong>Ganadores del c\u00f3digo de promoci\u00f3n de Doppler<\/strong> <a title=\"minimalpost\" href=\"https:\/\/twitter.com\/minimalpost\" target=\"_blank\" rel=\"noopener\">@minimalpost <\/a> <a title=\"noeaudisio\" href=\"https:\/\/twitter.com\/noeaudisio\" target=\"_blank\" rel=\"noopener\">@noeaudisio<\/a> <a title=\"mkyponline\" href=\"https:\/\/twitter.com\/mkyponline\" target=\"_blank\" rel=\"noopener\">@mkyponline<\/a><\/p>\n<p><strong>Ganadores del c\u00f3digo de promoci\u00f3n de Lander<\/strong> <a title=\"Eze Torres\" href=\"https:\/\/twitter.com\/ezetorres\" target=\"_blank\" rel=\"noopener\">@ezetorres<\/a> <a title=\"MastrangeloA\" href=\"https:\/\/twitter.com\/MastrangeloA\" target=\"_blank\" rel=\"noopener\">@MastrangeloA<\/a> <a title=\"noralabarran\" href=\"https:\/\/twitter.com\/noralbarran\" target=\"_blank\" rel=\"noopener\">@noralbarran<\/a><\/p>\n<p>Los premios son 3 c\u00f3digos de promoci\u00f3n con <strong>10% off<\/strong> en planes por suscriptor o doble cr\u00e9dito en planes individuales de <a title=\"Doppler\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Doppler <\/a>y 3 c\u00f3digos de promoci\u00f3n para un <strong>mes gratis<\/strong> en cualquier plan de <a title=\"Lander\" href=\"http:\/\/sales.landerapp.com\/doppler\" target=\"_blank\" rel=\"noopener\">Lander<\/a>. <strong>\u00bfTe gust\u00f3 el Webinar?<\/strong> \u00bfTienes alguna sugerencia para hacernos? Comp\u00e1rtela con nosotros.<\/p>\n<p>Puedes seguir <a title=\"aqu\u00ed\" href=\"http:\/\/2013.academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed <\/a>nuestro calendario de charlas. <strong>\u00bfQuieres acceder a la presentaci\u00f3n del webinar?<\/strong> \u00a1Aqu\u00ed la tienes! <iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/22549610\" width=\"545\" height=\"454\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>\u00a1Te esperamos en las <a title=\"Doppler Academy\" href=\"http:\/\/2013.academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">pr\u00f3ximas capacitaciones<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><!--:es-->En el d\u00eda de ayer, 5 de junio, se realiz\u00f3 un nuevo webinar de Doppler Academy \u201cTu estrategia de Email Marketing necesita Landing Pages\u201d con Fernando Florez. En este post encontrar\u00e1s un resumen completo, la presentaci\u00f3n y el video para que sigas capacit\u00e1ndote.<!--:--><\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[530],"tags":[44],"class_list":["post-7148","post","type-post","status-publish","format-standard","hentry","category-landing-pages","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar sobre Landing Pages en Email Marketing<\/title>\n<meta name=\"description\" content=\"\u00a1S\u00famate al grupo de expertos de Doppler Academy! En este post te encontrar\u00e1s los contenidos dictados en nuestro \u00faltimo webinar. \u00a1Ingresa!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar sobre Landing Pages en Email Marketing\" \/>\n<meta property=\"og:description\" content=\"\u00a1S\u00famate al grupo de expertos de Doppler Academy! En este post te encontrar\u00e1s los contenidos dictados en nuestro \u00faltimo webinar. \u00a1Ingresa!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-06T19:09:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T13:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130410_fin_flatten.png\" \/>\n<meta name=\"author\" content=\"Nadia Ilardia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadia Ilardia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/\"},\"author\":{\"name\":\"Nadia Ilardia\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/29b172aba49904b4a5ddd04351565c9f\"},\"headline\":\"Tu estrategia de Email Marketing necesita Landing Pages\",\"datePublished\":\"2013-06-06T19:09:24+00:00\",\"dateModified\":\"2025-05-28T13:54:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/\"},\"wordCount\":1171,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130410_fin_flatten.png\",\"keywords\":[\"Email Marketing\"],\"articleSection\":[\"Landing Pages\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/\",\"name\":\"Webinar sobre Landing Pages en Email Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-landing-pages-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130410_fin_flatten.png\",\"datePublished\":\"2013-06-06T19:09:24+00:00\",\"dateModified\":\"2025-05-28T13:54:08+00:00\",\"description\":\"\u00a1S\u00famate al grupo de expertos de Doppler Academy! 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