{"id":6573,"date":"2013-03-19T14:54:17","date_gmt":"2013-03-19T17:54:17","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=6573"},"modified":"2013-03-20T09:47:42","modified_gmt":"2013-03-20T12:47:42","slug":"has-oido-hablar-de-social-media-seo","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/has-oido-hablar-de-social-media-seo\/","title":{"rendered":"\u00bfHas o\u00eddo hablar de Social Media SEO?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6576\" title=\"Social SEO\" alt=\"Social SEO\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/imagen_socialseo1.png\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/imagen_socialseo1.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/imagen_socialseo1-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>Las <strong>redes sociales<\/strong> no s\u00f3lo sirven para compartir los contenidos que m\u00e1s te gustan. Tambi\u00e9n<strong> impactan positivamente en el ranking de las p\u00e1ginas de tu sitio web<\/strong>. Aprende m\u00e1s sobre c\u00f3mo el social media influye en el posicionamiento web de tu sitio leyendo el siguiente post.<\/p>\n<p>Al igual que en mundo real, en el mundo virtual no todo es blanco o negro, est\u00e1 definido por matices, diversidad y situaciones mixtas. Situaciones que aunque parecieran opuestas, son en realidad <strong>complementarias entre s\u00ed<\/strong>. Veamos esto un poco m\u00e1s en profundidad.<\/p>\n<h2>Social Media: El Aliado Perfecto para tu Sitio Web<\/h2>\n<p>El surgimiento del Social Media <strong>gener\u00f3 pol\u00e9mica y temores<\/strong> en ciertos sectores. Por ejemplo, hace un tiempo se hablaba que las redes sociales destronar\u00edan al <a title=\"Email Marketing\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\">email marketing<\/a> haci\u00e9ndolo desaparecer cuando en realidad ambas herramientas <a title=\"terminaron integr\u00e1ndose\" href=\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/\" target=\"_blank\">terminaron integr\u00e1ndose<\/a> y <strong>enriqueciendo nuestros esfuerzos de comunicaci\u00f3n<\/strong>.<\/p>\n<p>Al contrario de lo que tambi\u00e9n se pensaba, las redes sociales y el posicionamiento de nuestro sitio web en los buscadores tampoco son 2 actividades que corren por v\u00edas diferentes sino que son <strong>2 rieles de una misma v\u00eda<\/strong>.<\/p>\n<p>En el \u00faltimo tiempo se ha comprobado que <strong>nuestra actividad social<\/strong>, los links que compartimos via Twitter, Facebook, Google +, LinkedIn, etc. no s\u00f3lo nos brinda exposici\u00f3n sino que <strong>influye en los rankings de dichas p\u00e1ginas web en buscadores como Google<\/strong>. A este proceso se lo denomina Social <a title=\"SEO\" href=\"http:\/\/es.wikipedia.org\/wiki\/Posicionamiento_en_buscadores\" target=\"_blank\">SEO<\/a>.<\/p>\n<h2>\u00bfDe Qu\u00e9 Forma Impacta el Social SEO?<\/h2>\n<h3>Maximiza la Visibilidad<\/h3>\n<p>Compartir nuevos enlaces con <strong>contenido relevante<\/strong> en cualquiera de las redes sociales en donde nos conectemos con nuestro <a title=\"mercado objetivo\" href=\"https:\/\/fromdoppler.com\/blog\/todo-lo-que-deberias-saber-sobre-mercado-objetivo\/\" target=\"_blank\">mercado objetivo<\/a> los vuelve visibles estimulando al p\u00fablico a <strong>interactuar con nosotros<\/strong>.<\/p>\n<h3>Acelera la Indexaci\u00f3n<\/h3>\n<p>La exposici\u00f3n social a trav\u00e9s de tweets, likes, +1, etc influye en la<strong> velocidad con que Google indexa dicho enlace<\/strong>, es decir lo registra y por ende comienza a aparecer en los resultados de b\u00fasqueda relacionados.<\/p>\n<h3>Mejora el Posicionamiento Web (SEO)<\/h3>\n<p>Algunas de las redes sociales tienen incidencia directa en el posicionamiento web de nuestro sitio. Por ejemplo <strong>Pinterest y Google +<\/strong> proveen de enlaces <a title=\"follow\" href=\"http:\/\/www.beneet.com\/guia_seo\/guia-seo-conseguir-enlaces-follow-o-nofollow.html\" target=\"_blank\">follow<\/a>.<\/p>\n<p>Esto b\u00e1sicamente le indica a Google que debe <strong>seguir\/considerar a dicho link a la hora de analizar las p\u00e1ginas<\/strong> de nuestro sitio web as\u00ed como tambi\u00e9n las que enlazan a la misma e impacta directamente en nuestra posici\u00f3n en los resultados de b\u00fasqueda.<\/p>\n<p>A su vez, la cantidad de seguidores que tengamos nosotros y las personas que compartan nuestro contenido tambi\u00e9n es un <strong>indicador positivo<\/strong> para Google.<\/p>\n<p>\u00bfLos enlaces <a title=\"no follow\" href=\"http:\/\/es.wikipedia.org\/wiki\/Nofollow\" target=\"_blank\">nofollow<\/a> no sirven? \u00a1Por supuesto que s\u00ed! Si bien no tendr\u00e1n incidencia directa en nuestro ranking, dichos enlaces influir\u00e1n en la <a title=\"autoridad\" href=\"http:\/\/www.eduardomartinezblog.com\/autoridad-web-definicion-medicion-seo\" target=\"_blank\">autoridad<\/a> de nuestro sitio web, <strong>favorecer\u00e1n la indexaci\u00f3n<\/strong> de dicha p\u00e1gina y <strong>maximizar\u00e1n su visibilidad<\/strong> ante nuestro p\u00fablico.<\/p>\n<p>Asimismo, aquellos sitios que <strong>mantienen un equilibrio<\/strong> entre enlaces <a title=\"follow y no follow\" href=\"http:\/\/www.blogdelaweb.com\/que-son-los-enlaces-follow-y-nofollow\/\" target=\"_blank\">follow y nofollow<\/a> son mirados con mejores ojos que aquellos que se obsesionan \u00fanicamente con obtener enlaces follow.<\/p>\n<h2>Claves a tener en cuenta para tu estrategia Social SEO<\/h2>\n<h3>Pensamiento Estrat\u00e9gico<\/h3>\n<p>Ante todo, tus acciones de <strong>Social SEO<\/strong> deben ser concebidas estrat\u00e9gicamente. Establece un <strong>procedimiento sistem\u00e1tico<\/strong> que sea compartido por todos los miembros de la organizaci\u00f3n, regulado por la o las personas encargadas de la comunicaci\u00f3n online y monitorizado por el equipo de marketing online para <strong>medir los resultados<\/strong>.<\/p>\n<p>Aseg\u00farate tambi\u00e9n de utilizar el <strong>tono<\/strong> adecuado con tu imagen corporativa y de analizar el <strong>momento ideal<\/strong> para compartir dicho contenido.<\/p>\n<h3>Comparte, comparte y no dejes de compartir<\/h3>\n<p>\u00bfPublicaste un nuevo post en tu blog o una nueva p\u00e1gina en tu sitio web? Comp\u00e1rtelos con tu comunidad en Twitter, Facebook, Google+ y LinkedIn!.<\/p>\n<p>Si incluye im\u00e1genes atractivas, comp\u00e1rtelas en <a title=\"Pinterest\" href=\"https:\/\/fromdoppler.com\/blog\/%C2%BFcomo-hago-mi-marca-mas-atractiva-en-pinterest\/\" target=\"_blank\">Pinterest<\/a>. Aseg\u00farate que sea relevante, usa el tono y <strong>timing<\/strong> adecuado a cada red social y estimula la <strong>interacci\u00f3n con el p\u00fablico<\/strong>.<\/p>\n<h3>Mira el Bosque<\/h3>\n<p>No te obsesiones. Como comenzamos diciendo, el Social SEO debe ser concebido como <strong>s\u00f3lo una parte del proceso<\/strong>. No sustituye sino que <strong>complementa a las dem\u00e1s acciones que conforman tu estrategia de marketing y comunicaci\u00f3n online<\/strong>. \u00a1Procura integrarla con el resto de las tareas y te asegurar\u00e1s excelentes resultados!<\/p>\n<p>Ahora ya te encuentras preparado para poner en pr\u00e1ctica estos consejos. <strong>\u00bfYa has implementado el Social SEO como parte de tu estrategia?<\/strong> \u00a1Cu\u00e9ntanos c\u00f3mo ha resultado!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales no s\u00f3lo sirven para compartir los contenidos que m\u00e1s te gustan. Tambi\u00e9n impactan positivamente en el ranking de las p\u00e1ginas de tu sitio web. Aprende m\u00e1s sobre c\u00f3mo el social media influye en el posicionamiento web de tu sitio leyendo el siguiente post.<\/p>\n","protected":false},"author":22,"featured_media":6576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[44,1157,183],"class_list":["post-6573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-seo","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media SEO: Maximiza el poder de las redes sociales<\/title>\n<meta name=\"description\" content=\"Conoce de qu\u00e9 manera pueden ayudarte las redes sociales en tu estrategia SEO. \u00a1Adelante!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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