{"id":6316,"date":"2013-02-07T11:53:56","date_gmt":"2013-02-07T14:53:56","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=6316"},"modified":"2022-08-30T17:18:05","modified_gmt":"2022-08-30T20:18:05","slug":"email-marketing-social-media-la-union-hace-la-fuerza","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/","title":{"rendered":"Email Marketing + Social Media: La Uni\u00f3n Hace La Fuerza"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6332\" title=\"Social Email Marketing\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20130207_SocialEmail.png\" alt=\"Social Email Marketing\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130207_SocialEmail.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130207_SocialEmail-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>Mucho se habla de la importancia de<a title=\"Integraci\u00f3n redes sociales\" href=\"http:\/\/communitymanagerslatam.com\/profiles\/blogs\/email-marketing-y-redes-sociales-aliados-de-tu-estrategia\" target=\"_blank\" rel=\"noopener\"> integrar nuestras campa\u00f1as<\/a> de <a title=\"email marketing\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a> a las redes sociales pero poco acerca de c\u00f3mo llevarlo a cabo y sus implicancias a nivel estrat\u00e9gico. En este post te brindamos consejos sobre<strong> c\u00f3mo implementarlo exitosamente<\/strong>. \u00a1No te lo pierdas!<\/p>\n<p>Existen m\u00faltiples maneras de \u201csocializar\u201d tu campa\u00f1a de <a title=\"Email Marketing\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a>. En t\u00e9rminos de marketing estrat\u00e9gico podr\u00edamos hablar de<strong> estrategias Push<\/strong> (en referencia a aquellas que buscan estimular la viralizaci\u00f3n de nuestro contenido) y <strong>estrategias Pull<\/strong> (para aquellas cuyo objetivo es hacer crecer la lista de suscriptores a nuestra campa\u00f1a de Email Marketing).<\/p>\n<h2>Estrategias Push de Social Email Marketing<\/h2>\n<h3>Botones Sociales<\/h3>\n<p>Incorpora en un lugar destacado de tu email <strong>botones<\/strong> a las principales redes sociales (Facebook, Twitter, Google +, LinkedIn\u2026) para<strong> incentivar a tus suscriptores a compartir tu campa\u00f1a<\/strong> a trav\u00e9s de ellas.<\/p>\n<p>Prueba agregando alg\u00fan <a title=\"call to action\" href=\"https:\/\/fromdoppler.com\/blog\/call-to-action-%C2%BFcomo-combatir-la-falta-de-atencion\/\" target=\"_blank\" rel=\"noopener\">call to action<\/a> cerca de ellos para invitarlos a compartir tu contenido en las redes. Tambi\u00e9n puedes idear <a title=\"concursos\" href=\"http:\/\/www.vuelodigital.com\/2012\/09\/07\/5-factores-clave-para-lanzar-un-concurso-exitoso-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">concursos <\/a>cuya condici\u00f3n para participar sea compartir tu campa\u00f1a a fin de estimular su viralidad.<\/p>\n<h3>Conexi\u00f3n Social<\/h3>\n<p>Maximiza el alcance de tu campa\u00f1a y haz que los miembros de tus <strong>comunidades online<\/strong> reciban tu campa\u00f1a en su ecosistema social favorito: Twitter, Facebook, Google +, LinkedIn, etc.<\/p>\n<p>En la nueva aplicaci\u00f3n de <a title=\"Doppler\" href=\"https:\/\/www.fromdoppler.com\/es\/\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>, seleccionando la <strong>Campa\u00f1a Social<\/strong> podr\u00e1s compartir autom\u00e1ticamente en las redes sociales la<strong> versi\u00f3n online<\/strong> de tu campa\u00f1a.<\/p>\n<h2>Estrategias Pull de Social Email Marketing<\/h2>\n<h3>Comparte un Enlace a tu Formulario<\/h3>\n<p>Aprovecha las redes sociales para<strong> hacer crecer tu lista de suscriptores<\/strong>. Env\u00eda un tweet, publica en el muro de Facebook o en el timeline de Google + una invitaci\u00f3n a tus seguidores y fans a suscribirse a tu<a title=\"newsletters\" href=\"https:\/\/fromdoppler.com\/blog\/claves-para-un-newsletter-de-alto-impacto\/\" target=\"_blank\" rel=\"noopener\"> newsletter<\/a>.<\/p>\n<p>\u00a1No olvides incluir el enlace al<strong> formulario online<\/strong> ubicado en tu sitio web para que ingresen sus datos!<\/p>\n<h3>Suscripci\u00f3n Via Facebook<\/h3>\n<p>En Facebook es posible <strong>desarrollar una p\u00e1gina e incluir en ella un formulario de suscripci\u00f3n<\/strong> a tu campa\u00f1a de <a title=\"email marketing\" href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\" target=\"_blank\" rel=\"noopener\">Email Marketing<\/a>. \u00a1No dejes pasar esta oportunidad para estimular a que tus fans se conviertan en suscriptores!<\/p>\n<h2>Otras Cuestiones Importantes<\/h2>\n<p>Al incorporar a nuestra campa\u00f1a Email Marketing el<strong> poder viral de las redes sociales<\/strong>, maximizaremos su <a title=\"ROI\" href=\"https:\/\/fromdoppler.com\/blog\/como-calculas-el-roi-de-tus-campanas-de-email-marketing\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a> y el alcance de nuestro mensaje. Sin embargo, para llevarlo a cabo exitosamente es necesario no descuidar ciertos <strong>aspectos estrat\u00e9gicos<\/strong>.<\/p>\n<p>Deber\u00e1s preguntarte sobre algunas cuestiones importantes relativas al <strong>contenido<\/strong> de la campa\u00f1a, los <strong>objetivos<\/strong> que quieres cumplir y con qu\u00e9 <strong>recursos<\/strong> cuentas para lograrlo.<\/p>\n<h3>Contenido<\/h3>\n<ul>\n<li>\u00bfEs nuestro contenido <strong>suficientemente valioso<\/strong> para que las personas decidan compartirlo en sus redes sociales favoritas?<\/li>\n<li>\u00bfDe qu\u00e9 forma integramos los diferentes <strong>canales de comunicaci\u00f3n<\/strong> para evitar la repetici\u00f3n y saturaci\u00f3n de nuestra audiencia?<\/li>\n<\/ul>\n<h3>Resultados<\/h3>\n<ul>\n<li>\u00bfQu\u00e9 obtenemos a cambio de que compartan nuestro mensaje en las redes?<\/li>\n<li>\u00bfTenemos las herramientas necesarias para medir el <strong>nivel de \u201cviralizaci\u00f3n\u201d<\/strong> de nuestra campa\u00f1a en las redes sociales?<\/li>\n<\/ul>\n<p>Recursos<\/p>\n<ul>\n<li>\u00bfContamos con <strong>recursos humanos<\/strong> capacitados dedicados especialmente a las redes sociales para responder a la demanda de atenci\u00f3n que potencialmente se generar\u00e1?<\/li>\n<li>\u00bfEst\u00e1n debidamente informados de los <strong>objetivos<\/strong> de la campa\u00f1a?<\/li>\n<\/ul>\n<p>Y t\u00fa, \u00bfQu\u00e9 opinas al respecto? <strong>\u00bfQu\u00e9 otros factores consideras importantes para integrar tu estrategia de Email Marketing a las redes sociales?<\/strong> \u00a1No dejes de compartir tu opini\u00f3n con nuestra comunidad!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mucho se habla de la importancia de integrar nuestras campa\u00f1as de Email Marketing a las redes sociales pero poco acerca de c\u00f3mo llevarlo a cabo y sus implicancias a nivel estrat\u00e9gico. En este post te brindamos consejos sobre c\u00f3mo implementarlo exitosamente. \u00a1No te lo pierdas!<\/p>\n","protected":false},"author":22,"featured_media":6332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[44,183],"class_list":["post-6316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-email-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Preguntas Clave En Social Email Marketing<\/title>\n<meta name=\"description\" content=\"\u00bfConoces los beneficios de integrar las Redes Sociales a tus campa\u00f1as de Email Marketing? 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Descubre en este post c\u00f3mo hacerlo exitosamente. \u00a1Lee m\u00e1s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-07T14:53:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-30T20:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20130207_SocialEmail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"545\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sol Romeo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sol Romeo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/\"},\"author\":{\"name\":\"Sol Romeo\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/852d49978ab4954b76855a5304ef1502\"},\"headline\":\"Email Marketing + Social Media: La Uni\u00f3n Hace La Fuerza\",\"datePublished\":\"2013-02-07T14:53:56+00:00\",\"dateModified\":\"2022-08-30T20:18:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/\"},\"wordCount\":579,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130207_SocialEmail.png\",\"keywords\":[\"Email Marketing\",\"social media\"],\"articleSection\":[\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/\",\"name\":\"Preguntas Clave En Social Email Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-marketing-social-media-la-union-hace-la-fuerza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130207_SocialEmail.png\",\"datePublished\":\"2013-02-07T14:53:56+00:00\",\"dateModified\":\"2022-08-30T20:18:05+00:00\",\"description\":\"\u00bfConoces los beneficios de integrar las Redes Sociales a tus campa\u00f1as de Email Marketing? 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