{"id":6280,"date":"2013-02-05T09:00:07","date_gmt":"2013-02-05T12:00:07","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=6280"},"modified":"2013-02-05T10:31:24","modified_gmt":"2013-02-05T13:31:24","slug":"como-lograr-que-tus-clientes-amen-tu-marca","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-lograr-que-tus-clientes-amen-tu-marca\/","title":{"rendered":"\u00bfC\u00f3mo lograr que tus clientes amen tu marca?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6302\" title=\"Fideliza a tus clientes\" alt=\"Fideliza a tus clientes\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20130201_Fidelizacion.png\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130201_Fidelizacion.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20130201_Fidelizacion-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>La<strong> fidelizaci\u00f3n de nuestros clientes<\/strong> es uno de los aspectos m\u00e1s importantes nuestra estrategia de Marketing. Pero \u00bfc\u00f3mo lograrlo en estos tiempos de intensa competencia en que el<strong> consumidor se expone a m\u00faltiples est\u00edmulos y ofertas?<\/strong> En este post te damos algunos consejos al respecto.<\/p>\n<h2>Tiempos L\u00edquidos<\/h2>\n<p>Este presente de hiperconexi\u00f3n, <a title=\"multitasking\" href=\"http:\/\/www.lanacion.com.ar\/1478560-multitasking-la-mania-de-estar-en-todo\" target=\"_blank\">multitasking<\/a>, poco tiempo y atenci\u00f3n dispersa, nos obliga a afilar como nunca nuestro l\u00e1piz estrat\u00e9gico. Si nuestra oferta es s\u00f3lida y sabemos recompensar la <strong>lealtad de nuestros clientes<\/strong>, lograremos fidelizarlos y evitaremos que opten por nuestra competencia.<\/p>\n<h2>La Importancia de la Marca<\/h2>\n<p>Un <a title=\"estudio\" href=\"http:\/\/www.marketingdirecto.com\/actualidad\/anunciantes\/la-fidelidad-de-marca-sigue-siendo-clave-en-la-decision-de-compra-para-consumidores-de-todo-el-mundo-segun-nielsen\/\" target=\"_blank\">estudio reciente<\/a> hecho por la consultora Nielsen a nivel global, confirma que <strong>los consumidores siguen siendo fieles a las marcas<\/strong>. El 60% de los encuestados afirm\u00f3 que preferir\u00eda comprar un producto nuevo de una marca existente a uno de una marca nueva.<\/p>\n<h2>La Clave: Agregar Valor Constantemente<\/h2>\n<h3>El momento de la compra es crucial<\/h3>\n<p>La <strong>primera impresi\u00f3n<\/strong> es fundamental. Es all\u00ed cuando el cliente consolida la <strong>construcci\u00f3n de imagen de nuestra marca<\/strong>, materializando lo que hasta ahora fueron promesas y mensajes.<\/p>\n<h3>Atenci\u00f3n al cliente<\/h3>\n<p>Lo importante es brindar una respuesta r\u00e1pida, continua y flexible. Construye una relaci\u00f3n de<strong> respeto y empat\u00eda<\/strong> con tus clientes, aprovechando las ventajas que la tecnolog\u00eda ofrece hoy en d\u00eda pero sin descuidar el <strong>trato personalizado y humano<\/strong>.<\/p>\n<p>A tus clientes les gustar\u00e1 saber que hay una persona encargada de solucionar sus problemas y contestar sus inquietudes y no un robot con un mensaje estandarizado e impersonal.<\/p>\n<h3>Presencia en redes sociales<\/h3>\n<p>Refuerza el v\u00ednculo con tus clientes compartiendo no s\u00f3lo informaci\u00f3n \u00fatil para ellos sino tambi\u00e9n <strong>sentimientos y momentos importantes de la marca<\/strong> y la empresa como por ejemplo puede ser el lanzamiento de una <a title=\"nueva aplicaci\u00f3n\" href=\"http:\/\/www.facebook.com\/media\/set\/?set=a.10151257482992476.466395.44708522475&amp;type=1\" target=\"_blank\">nueva aplicaci\u00f3n<\/a>.<\/p>\n<h3>Incentivos a la compra recurrente<\/h3>\n<p>Tanto (o m\u00e1s) importante que conseguir clientes nuevos es <strong>fidelizar a los existentes<\/strong>. Existen m\u00faltiples maneras de hacerlo: <strong>descuentos especiales, beneficios exclusivos, sorteos, etc.<\/strong><\/p>\n<p>Lo importante es <strong>reconocer la confianza depositada<\/strong> en nuestra empresa y manifestada en la compra recurrente de nuestros productos.<\/p>\n<h3>El contenido es el rey<\/h3>\n<p>El marketing de contenidos est\u00e1 en boga. Desde el punto de vista del consumidor, su valor radica en que provee de informaci\u00f3n realmente relevante sobre temas de inter\u00e9s.<\/p>\n<p>Si tu empresa tiene un blog, aprov\u00e9chalo para <strong>posicionarte como referente<\/strong> publicando consejos \u00fatiles y noticias de inter\u00e9s. \u00b7<\/p>\n<h3>Responsabilidad social empresaria<\/h3>\n<p>El desarrollo sustentable de una empresa se logra cuando su desempe\u00f1o econ\u00f3mico, social y ambiental<strong> contribuyen al bienestar de la sociedad y al equilibrio ambiental<\/strong>. Cuando se logra este balance, se dice que la empresa es socialmente responsable.<\/p>\n<p>Pero no hay confundir <a title=\"RSE\" href=\"http:\/\/es.wikipedia.org\/wiki\/Responsabilidad_social_corporativa\" target=\"_blank\">RSE<\/a> con actividades de filantrop\u00eda ni con donar dinero o apoyar asociaciones civiles con recursos con la \u00fanica intenci\u00f3n de mejorar su imagen ante la prensa y la sociedad. RSE implica que las empresas adopten una <strong>postura activa y responsable en torno al impacto de sus operaciones<\/strong>.<\/p>\n<p>En tiempos de <strong>cambio clim\u00e1tico<\/strong> y recursos no renovables, es importante que como parte de la sociedad nuestra empresa demuestre un <strong>compromiso con el medio ambiente y la comunidad<\/strong> a la que sirve a trav\u00e9s de pol\u00edticas internas y externas.<\/p>\n<p>Tanto a nivel de consumo masivo como a nivel corporativo, el p\u00fablico est\u00e1 eligiendo y permaneciendo leal a aquellas empresas <strong>preocupadas por un desarrollo sustentable y el bienestar de la comunidad.<\/strong><\/p>\n<h3>Fideliza tambi\u00e9n al cliente interno<\/h3>\n<p>No s\u00f3lo quien consume nuestro producto es importante. Tambi\u00e9n el <strong>bienestar de nuestros empleados resulta prioritario<\/strong>, sobre todo en el departamento de atenci\u00f3n al cliente y las empresas de servicios.<\/p>\n<p>Existen infinidad de recursos (no todo se resume a los salarios) para <strong>motivar a los recursos humanos<\/strong> de tu empresa. Esto sin dudas, repercutir\u00e1<strong> positivamente<\/strong> en su performance y por ende en los ingresos de la compa\u00f1\u00eda.<\/p>\n<p>Como ves, fidelizar a tu cartera de clientes es una tarea compleja y constante. Pero con dedicaci\u00f3n, <strong>pensamiento estrat\u00e9gico<\/strong> y compromiso es posible. \u00a1Manos a la obra!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fidelizaci\u00f3n de nuestros clientes es uno de los aspectos m\u00e1s importantes nuestra estrategia de marketing. Pero \u00bfc\u00f3mo lograrlo en estos tiempos de intensa competencia en que el consumidor se expone a m\u00faltiples est\u00edmulos y ofertas? En este post te damos algunos consejos al respecto. \u00a1Sigue leyendo!<\/p>\n","protected":false},"author":28,"featured_media":6302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[1154],"class_list":["post-6280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Fidelizar Clientes Online<\/title>\n<meta name=\"description\" content=\"Aprende como fidelizar clientes online con nuestro nuevo blog post. \u00a1No dejes de leerlo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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