{"id":5944,"date":"2012-12-13T13:01:44","date_gmt":"2012-12-13T16:01:44","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=5944"},"modified":"2013-01-04T15:34:48","modified_gmt":"2013-01-04T18:34:48","slug":"filtros-anti-spam-la-guia-final-con-todo-lo-que-deberias-saber","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/filtros-anti-spam-la-guia-final-con-todo-lo-que-deberias-saber\/","title":{"rendered":"Filtros Anti-Spam: La gu\u00eda final con todo lo que deber\u00edas saber"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5949\" title=\"filtros anti Spam\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20121212-antiSpam-flatten1.png\" alt=\"Filtros anti-spam\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20121212-antiSpam-flatten1.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20121212-antiSpam-flatten1-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>Los <a title=\"anti-spam\" href=\" http:\/\/es.wikipedia.org\/wiki\/Antispam\" target=\"_blank\">filtros anti-spam<\/a>, pueden ser un<strong> problema para tu campa\u00f1a<\/strong> de <a title=\"email marketing\" href=\"https:\/\/app.fromdoppler.com\/Accounts\/Free.aspx\" target=\"_blank\">Email Marketing<\/a>. Su funcionamiento es complejo y a menudo desconocido por los profesionales del Marketing. Descubre en este art\u00edculo <strong>c\u00f3mo funcionan<\/strong> <strong>y qu\u00e9 hacer <\/strong>para evitar que tu email caiga equivocadamente en la trampa.<\/p>\n<p>El <strong>filtro anti-spam<\/strong>, ese enemigo tan temido de nuestra campa\u00f1a de <a title=\"Email Marketing \" href=\"https:\/\/app.fromdoppler.com\/Accounts\/Free.aspx\" target=\"_blank\">Email Marketing<\/a>, tiene el poder de determinar si nuestro<strong> email ser\u00e1 visto o no por los usuarios<\/strong>. <strong>Campa\u00f1as elaboradas con buena fe<\/strong>, pueden caer en sus garras y <strong>quedar sepultadas err\u00f3neamente<\/strong> en la carpeta de <a title=\"spam\" href=\"http:\/\/es.wikipedia.org\/wiki\/Spam\" target=\"_blank\">correo no deseado<\/a>. La mejor arma para evitarlo es conocer los principales <strong>criterios que lo rigen<\/strong> y tenerlos en cuenta en tu pr\u00f3ximo env\u00edo. \u00a1A tomar nota!<\/p>\n<h2>\u00bfC\u00f3mo Funcionan?<\/h2>\n<p>Los <strong>filtros anti-spam<\/strong> utilizados por los principales clientes de <a title=\"correo electr\u00f3nico\" href=\"http:\/\/es.wikipedia.org\/wiki\/Cliente_de_correo_electr%C3%B3nico\" target=\"_blank\">correo electr\u00f3nico<\/a> y servicios de <a title=\"webmail\" href=\"http:\/\/es.wikipedia.org\/wiki\/Webmail \" target=\"_blank\">webmail<\/a> se rigen mayormente por una serie de algoritmos que combinan diferentes <strong>criterios t\u00e9cnicos y de contenidos<\/strong>. A cada uno de ellos se le asigna un<strong> \u201cpeso relativo\u201d<\/strong> el cual determinar\u00e1 si un email es considerado como <a title=\"spam\" href=\"http:\/\/www.puromarketing.com\/11\/7049\/spam-cuesta-media-millones-dolares-empresas.html\" target=\"_blank\">spam<\/a> o no. Dicho peso relativo<strong> puede variar de un<\/strong> <strong>filtro anti-spam<\/strong> a otro, lo cual determinar\u00e1 que ciertos correos lleguen exitosamente a la bandeja de entrada en algunos casos y no lo logren en otros. Repasemos los m\u00e1s importantes:<\/p>\n<h3>Criterios T\u00e9cnicos<\/h3>\n<ul>\n<li><strong>Listas Negras y Blancas:<\/strong> Listas de \u201cadmisi\u00f3n\u201d o \u201crechazo\u201d seg\u00fan si el remitente se encuentre o no en la agenda o lista de contactos del destinatario. De all\u00ed la importancia de sugerir a nuestros suscriptores que nos <a title=\"lista de contactos\" href=\"https:\/\/fromdoppler.com\/blog\/crea-tu-propia-base-de-datos-la-magia-del-permiso\/\" target=\"_blank\">agreguen a su lista de contactos<\/a>.<\/li>\n<li><strong>An\u00e1lisis de Tendencias:<\/strong> Los filtros anti-spam llevan un registro <strong>del historial de env\u00edos<\/strong> de un determinado remitente, su frecuencia de env\u00edo, sanciones previas, etc. Todo esto sirve para una mejor clasificaci\u00f3n de los diferentes emails y para evitar el denominado<strong> falso positivo<\/strong> (ser calificado err\u00f3neamente como spammer).<\/li>\n<li><strong>Reputaci\u00f3n del Servidor<\/strong>: La elecci\u00f3n de un proveedor de <a title=\"Email Marketing \" href=\"https:\/\/app.fromdoppler.com\/Accounts\/Free.aspx\" target=\"_blank\">Email Marketing<\/a> como <a title=\"doppler\" href=\"http:\/\/www.fromdoppler.com\/Website\/source\/Spanish\/index.aspx\" target=\"_blank\">Doppler<\/a>, que cuente con la infraestructura necesaria y un<strong> historial de buena reputaci\u00f3n<\/strong> ante los filtros anti-spam resulta clave. Es uno de los criterios de mayor peso.<\/li>\n<li><strong>Volumen y velocidad de env\u00edo:<\/strong> Se refiere a la cantidad de emails enviados (el tama\u00f1o de la lista) en cada campa\u00f1a y el tiempo que tarda el email en ser entregado. Env\u00edos de gran intensidad en cuanto a volumen y velocidad <strong>pueden ser considerados spam<\/strong>.<\/li>\n<li><strong>N\u00famero de env\u00edos:<\/strong> El n\u00famero de emails enviados hacia un <strong>mismo dominio<\/strong> (por ejemplo \u2018@miempresa.com\u2019) <strong>o hacia un destinatario en particular<\/strong> (juan@miempresa.com) pueden ser considerados como un <a title=\"ciberataque\" href=\"http:\/\/es.wikipedia.org\/wiki\/Guerra_inform%C3%A1tica\" target=\"_blank\">ciberataque<\/a> hacia dicha compa\u00f1\u00eda\/persona y, como tal, ser calificado como spam.<\/li>\n<li><strong>Autenticaci\u00f3n:<\/strong> La autenticaci\u00f3n de nuestros env\u00edos resulta clave para garantizar la <strong>autenticidad del dominio de los remitentes<\/strong>. Uno de los est\u00e1ndares com\u00fanmente utilizados por los proveedores de Email Marketing para tal fin es el <a title=\"Domain keys\" href=\"https:\/\/fromdoppler.com\/blog\/que-es-domain-keys-html-email-friendly\/\" target=\"_blank\">Domain Keys<\/a>.<\/li>\n<li><strong>C\u00f3digo HTML:<\/strong> La inclusi\u00f3n de c\u00f3digo <a title=\"HTML\" href=\"https:\/\/fromdoppler.com\/blog\/como-maquetar-una-campana-de-email\/\" target=\"_blank\">HTML<\/a> <strong>malicioso, err\u00f3neo o injustificado<\/strong> en la plantilla de nuestro email puede hacer activar los filtros. Aseg\u00farate de que la plantilla y su contenido est\u00e9n redactados y <a title=\"maquetados\" href=\" https:\/\/fromdoppler.com\/blog\/email-maquetado-en-html-%C2%BFconoces-los-beneficios-2\/\" target=\"_blank\">maquetados<\/a> de forma limpia y correcta.<\/li>\n<\/ul>\n<h3>Criterios de Contenido:<\/h3>\n<ul>\n<li><strong><a title=\"filtros bayesianos\" href=\" http:\/\/www.laflecha.net\/articulos\/blackhats\/estadistica\/ \" target=\"_blank\">Filtros Bayesianos<\/a><\/strong>: Bas\u00e1ndose en su historial, estos filtros detectan <strong>palabras, oraciones y hasta p\u00e1rrafos<\/strong> que se reiteran en distintos emails, activando los filtros y barriendo con el spam.<\/li>\n<li><strong>Predominancia de Im\u00e1genes:<\/strong> Las im\u00e1genes son uno de los <strong>blancos predilectos de los filtros<\/strong> anti-spam. Un grave error es que el texto de nuestro email est\u00e9 incluido en una o varias im\u00e1genes en lugar de estar en formato de texto o HTML.<\/li>\n<li><strong>Listas de Palabras:<\/strong> La inclusi\u00f3n en el asunto o en el cuerpo del email de palabras como<strong> oferta, descuento, promo o gratis<\/strong> son tenidas en cuenta para filtrar correo electr\u00f3nico no deseado y pueden hacer <strong>sucumbir tu campa\u00f1a<\/strong>.<\/li>\n<li><strong>Redacci\u00f3n<\/strong>: Hay ciertos estilos de redacci\u00f3n que es <a title=\"conviene evitar\" href=\"http:\/\/www.puromarketing.com\/11\/10469\/para-nuestras-campanas-mail-marketing-sean-consideradas-como-spam.html\" target=\"_blank\">conveniente evitar<\/a>, como la inclusi\u00f3n excesiva de signos de admiraci\u00f3n (!!!!!) o de LETRAS MAY\u00daSCULAS SIN SENTIDO.<\/li>\n<\/ul>\n<h2>Un buen servidor es la clave<\/h2>\n<p>Ten en cuenta estos consejos para tu pr\u00f3xima campa\u00f1a y elige un servicio de <a title=\"Email Marketing\" href=\"https:\/\/app.fromdoppler.com\/Accounts\/Free.aspx \" target=\"_blank\">Email Marketing<\/a> confiable para asegurarte la mejor tasa de entrega. Puedes <strong>crearte una cuenta free en <a title=\"Doppler \" href=\"https:\/\/app.fromdoppler.com\/Accounts\/Free.aspx\" target=\"_blank\">Doppler<\/a><\/strong> y empezar a poner en pr\u00e1ctica los consejos que te hemos dado. \u00bfQuieres conocer la <strong>nueva versi\u00f3n de Doppler<\/strong>? \u00a1<a title=\"nuevo Doppler\" href=\"http:\/\/nuevo.fromdoppler.com\/\" target=\"_blank\">Desc\u00fabrela<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los filtros anti-spam, pueden ser un problema para tu campa\u00f1a de Email Marketing. Su funcionamiento es complejo y a menudo desconocido por los profesionales del Marketing. Descubre en este art\u00edculo c\u00f3mo funcionan y qu\u00e9 hacer para evitar que tu email caiga equivocadamente en la trampa. \u00a1No te pierdas este post!<\/p>\n","protected":false},"author":30,"featured_media":5949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[44],"class_list":["post-5944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo funcionan los filtros Anti-Spam? La gu\u00eda Final<\/title>\n<meta name=\"description\" content=\"\u00a1Cuidado! Los filtros anti-spam pueden ser los culpables del fracaso de tu campa\u00f1a. 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