{"id":5880,"date":"2012-12-06T15:30:29","date_gmt":"2012-12-06T18:30:29","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=5880"},"modified":"2022-05-13T11:07:36","modified_gmt":"2022-05-13T14:07:36","slug":"email-promocional-o-newsletter-cual-es-la-diferencia","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/","title":{"rendered":"Email Promocional o Newsletter: \u00bfCu\u00e1l Es La Diferencia?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5887\" title=\"Email promo vs Newsletter\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20121205_email_o_newsletter_flatten.png\" alt=\"Campa\u00f1as promocionales vs newsletters\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20121205_email_o_newsletter_flatten.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20121205_email_o_newsletter_flatten-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>Dentro del Email Marketing, podemos clasificar a los mensajes enviados en<strong> 2 grandes categor\u00edas<\/strong>: <strong>los<\/strong> <strong><a title=\"email promocionales\" href=\"https:\/\/fromdoppler.com\/blog\/el-impacto-de-las-campanas-promocionales\/\" target=\"_blank\" rel=\"noopener\">emails promocionales<\/a> y los <a title=\"newsletters\" href=\"https:\/\/fromdoppler.com\/blog\/claves-para-un-newsletter-de-alto-impacto\/\" target=\"_blank\" rel=\"noopener\">newsletters<\/a>.<\/strong> Ambos cumplen <strong>objetivos bien diferenciados<\/strong> y su contenido var\u00eda sensiblemente. \u00bfPensabas que se trataba de lo mismo? Descubre a continuaci\u00f3n <strong>cu\u00e1les son algunas de las diferencias m\u00e1s importantes.<\/strong><\/p>\n<h2>Principales Caracter\u00edsticas del Newsletter<\/h2>\n<h3>Objetivo Estrat\u00e9gico<\/h3>\n<p><strong>Uno de sus principales objetivos es informar<\/strong>. Haciendo honor a su nombre, el Newsletter es justamente eso: <strong>un <a title=\"bolet\u00edn de noticias\" href=\"http:\/\/es.wikipedia.org\/wiki\/Newsletter\" target=\"_blank\" rel=\"noopener\">bolet\u00edn de noticias<\/a><\/strong>. A trav\u00e9s de la <strong>inclusi\u00f3n de contenido de inter\u00e9s para sus lectores<\/strong>, cumple una funci\u00f3n de <strong><a title=\"fidelizaci\u00f3n\" href=\"http:\/\/www.puromarketing.com\/10\/11619\/poder-newsletter-como-herramienta-efectiva-para-fidelizar-consumidor.html\" target=\"_blank\" rel=\"noopener\">fidelizaci\u00f3n<\/a> y <a title=\"posicionamiento de marca\" href=\"https:\/\/fromdoppler.com\/blog\/el-abc-del-newsletter-exitoso\/\" target=\"_blank\" rel=\"noopener\">posicionamiento de marca<\/a><\/strong>, a la vez que <strong>genera tr\u00e1fico<\/strong> hacia el sitio de nuestra empresa y (en menor medida) <strong>nuevas ventas <\/strong>de nuestros productos.<\/p>\n<h3>Contenido<\/h3>\n<p>El <strong>Newsletter<\/strong> debe procurar <strong>incluir contenido relevante <\/strong>para los lectores, que invite a seguir leyendo y de esta forma<strong> generar visitas a nuestro sitio<\/strong>. Algunas tem\u00e1ticas usualmente utilizadas:<\/p>\n<ul>\n<li>Novedades de la empresa\/producto.<\/li>\n<li>Noticias de inter\u00e9s sobre el sector al que pertenece.<\/li>\n<li>Art\u00edculos y consejos sobre temas relevantes para su <a title=\"audiencia objetivo\" href=\"http:\/\/es.wikipedia.org\/wiki\/Mercado_objetivo\" target=\"_blank\" rel=\"noopener\">audiencia objetivo<\/a>.<\/li>\n<li>Anuncios sobre eventos destacados futuros.<\/li>\n<li>Espacio publicitario (banners y enlaces) para anunciantes o socios estrat\u00e9gicos.<\/li>\n<\/ul>\n<p>Debajo se puede ver el<strong> Newsletter de la Revista Maru<\/strong> donde semanalmente se env\u00eda a sus lectores recetas de cocina,<strong> informaci\u00f3n \u00fatil para el target de la publicaci\u00f3n<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5889\" title=\"newsejemplo1blog\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/newsejemplo1blog.jpg\" alt=\"newsletter\" width=\"545\" height=\"1061\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/newsejemplo1blog.jpg 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/newsejemplo1blog-154x300.jpg 154w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/>En este caso, <strong>Eventioz <\/strong>opta por enviar un <strong>Newsletter mensual con informaci\u00f3n y recomendaciones<\/strong> para la eficiente organizaci\u00f3n de eventos, adem\u00e1s de contar con recomendaciones de congresos, seminarios y dem\u00e1s.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5891\" title=\"newsletter\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/newsejemplo2posta.jpg\" alt=\"newsletter\" width=\"549\" height=\"1223\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/newsejemplo2posta.jpg 549w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/newsejemplo2posta-134x300.jpg 134w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/newsejemplo2posta-459x1024.jpg 459w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/h2>\n<p>En su Newsletter mensual, <strong><a title=\"Making Sense\" href=\"http:\/\/www.makingsense.com\/\" target=\"_blank\" rel=\"noopener\">Making Sense<\/a> ofrece una selecci\u00f3n de sus mejores blog post<\/strong> sobre tecnolog\u00eda, aplicaciones y dem\u00e1s datos del sector inform\u00e1tico. Es una <strong>pieza enteramente visual, con im\u00e1genes llamativas e informaci\u00f3n clara<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5899\" title=\"newsletter\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/newsejemplo3.jpg\" alt=\"News making sense\" width=\"545\" height=\"1416\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/newsejemplo3.jpg 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/newsejemplo3-115x300.jpg 115w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/newsejemplo3-394x1024.jpg 394w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<h2>Principales Caracter\u00edsticas del Email Promocional<\/h2>\n<h3>Objetivo Estrat\u00e9gico<\/h3>\n<p><strong>Los emails promocionales tienen un objetivo comercial claro<\/strong> y esto debe traducirse en el<strong> tono del mensaje y el contenido<\/strong> incluido en el email. Est\u00e1n fundamentalmente orientados a generar <a title=\"conversiones\" href=\"http:\/\/www.territoriocreativo.es\/etc\/2009\/01\/tasa-de-conversion-medida-estrategica-de-nuestro-rendimiento.html\" target=\"_blank\" rel=\"noopener\">conversiones<\/a> es decir <strong>clicks, recomendaciones, ventas, suscripciones, etc.<\/strong><\/p>\n<h3>Contenido<\/h3>\n<p>Estas son algunas de las <strong>principales caracter\u00edsticas<\/strong> que debe tener un email promocional para ser efectivo:<\/p>\n<ul>\n<li>Debe ser claro, conciso y orientado a la conversi\u00f3n.<\/li>\n<li>Incluir un <a title=\"CTA\" href=\"https:\/\/fromdoppler.com\/blog\/call-to-action-%C2%BFcomo-combatir-la-falta-de-atencion\/\" target=\"_blank\" rel=\"noopener\">Call To Action<\/a> (CTA) llamativo que invite a nuestro lector a hacer click.<\/li>\n<li>Evitar otros enlaces e informaci\u00f3n poco relevante que dispersen la atenci\u00f3n del lector.<\/li>\n<li>Una <a title=\"Lander\" href=\"http:\/\/www.landerapp.com\/\" target=\"_blank\" rel=\"noopener\">Landing Page<\/a> es el complemento ideal para un email promocional exitoso.<\/li>\n<\/ul>\n<p>Aqu\u00ed tienes un<strong> ejemplo de una campa\u00f1a Promocional de<\/strong> <a title=\"AMDIA\" href=\"http:\/\/www.amdia.org.ar\/\" target=\"_blank\" rel=\"noopener\">AMDIA<\/a> en la cual a trav\u00e9s de la utilizaci\u00f3n de distintos recursos como fotos e im\u00e1genes llamativas invita a participar de su fiesta anual.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5894\" title=\"campa\u00f1aejemplo\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/campa\u00f1aejemplo2blogspot.jpg\" alt=\"Campa\u00f1a promocional\" width=\"549\" height=\"1361\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo2blogspot.jpg 549w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo2blogspot-121x300.jpg 121w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo2blogspot-413x1024.jpg 413w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/h2>\n<p>En el caso de la Campa\u00f1a Navide\u00f1a de <a title=\"Doppler\" href=\"http:\/\/www.fromdoppler.com\/Website\/source\/Spanish\/index.aspx\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>, podemos ver una pieza dise\u00f1ada en base al esp\u00edrito de las fiestas, <strong>haciendo hincapi\u00e9 en el descuento o promoci\u00f3n que se ofrece y con un claro y visible CTA.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5895\" title=\"campa\u00f1a promo\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/campa\u00f1aejemplo3blogspot.png\" alt=\"Campa\u00f1a promocional\" width=\"549\" height=\"691\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo3blogspot.png 549w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo3blogspot-238x300.png 238w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n<p><a title=\"groupon\" href=\"http:\/\/www.groupon.com.ar\/\" target=\"_blank\" rel=\"noopener\">Groupon<\/a>, empresa dedicada a las cupones de descuento online, suele enviar <strong>campa\u00f1as promocionales segmentadas por rubro<\/strong>. Este es el caso de una campa\u00f1a de la secci\u00f3n hoteles y escapadas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5896\" title=\"campa\u00f1a promo2\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/campa\u00f1aejemplo2posta.jpg\" alt=\"Campa\u00f1a promocional ejemplo\" width=\"545\" height=\"902\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo2posta.jpg 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo2posta-181x300.jpg 181w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<h2>Y ahora manos a la obra<\/h2>\n<p>No lo olvides. <strong>Definir claramente el objetivo<\/strong> estrat\u00e9gico de la campa\u00f1a, te permitir\u00e1 generar un<strong> contenido que responda a las necesidades de tu empresa y tus clientes<\/strong>.<\/p>\n<p>Si necesitas una mano a la hora de <strong>dise\u00f1ar tu campa\u00f1a o Newsletter<\/strong> a trav\u00e9s de <a title=\"Doppler\" href=\"http:\/\/www.fromdoppler.com\/Website\/source\/Spanish\/index.aspx\" target=\"_blank\" rel=\"noopener\">Doppler<\/a> puedes <strong>contactarte con nuestro equipo de soporte<\/strong> <a title=\"aqu\u00ed\" href=\"https:\/\/www.fromdoppler.com\/es\/contacto\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>. \u00a1Siempre listos para ayudarte!<\/p>\n<p>\u00bfQu\u00e9 piensas al respecto?<strong> \u00bfCu\u00e1l ha sido tu experiencia al elaborar campa\u00f1as de Email Marketing? <\/strong>\u00a1Queremos conocer m\u00e1s!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentro del Email Marketing, podemos clasificar a los mensajes enviados en 2 grandes categor\u00edas: los emails promocionales y los newsletters. Ambos cumplen objetivos bien diferenciados y su contenido var\u00eda sensiblemente. \u00bfPensabas que se trataba de lo mismo? Descubre a continuaci\u00f3n cu\u00e1les son algunas de las diferencias m\u00e1s importantes leyendo este post.<\/p>\n","protected":false},"author":30,"featured_media":5892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Promocional VS Newsletter<\/title>\n<meta name=\"description\" content=\"\u00bfDe qu\u00e9 manera utilizas el Email Marketing? Aprende las diferencias entre una campa\u00f1a promocional y un Newsletter y optimiza tus env\u00edos,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Promocional VS Newsletter\" \/>\n<meta property=\"og:description\" content=\"\u00bfDe qu\u00e9 manera utilizas el Email Marketing? Aprende las diferencias entre una campa\u00f1a promocional y un Newsletter y optimiza tus env\u00edos,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-06T18:30:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-13T14:07:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/campa\u00f1aejemplo1blogpost.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"545\" \/>\n\t<meta property=\"og:image:height\" content=\"1157\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juan Pablo Vittori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Pablo Vittori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/\"},\"author\":{\"name\":\"Juan Pablo Vittori\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/fc2438ef901eb0229b70eea45fcab4eb\"},\"headline\":\"Email Promocional o Newsletter: \u00bfCu\u00e1l Es La Diferencia?\",\"datePublished\":\"2012-12-06T18:30:29+00:00\",\"dateModified\":\"2022-05-13T14:07:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/\"},\"wordCount\":633,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo1blogpost.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/\",\"name\":\"Email Promocional VS Newsletter\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/email-promocional-o-newsletter-cual-es-la-diferencia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/campa\u00f1aejemplo1blogpost.jpg\",\"datePublished\":\"2012-12-06T18:30:29+00:00\",\"dateModified\":\"2022-05-13T14:07:36+00:00\",\"description\":\"\u00bfDe qu\u00e9 manera utilizas el Email Marketing? 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