{"id":5541,"date":"2012-10-15T11:14:51","date_gmt":"2012-10-15T14:14:51","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=5541"},"modified":"2016-06-15T10:20:34","modified_gmt":"2016-06-15T13:20:34","slug":"como-hacer-marketing-con-poco-presupuesto","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-hacer-marketing-con-poco-presupuesto\/","title":{"rendered":"\u00bfC\u00f3mo Hacer Marketing con Poco Presupuesto?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5558\" title=\"MKT bajo presupuesto\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/post-bajo-presupuesto_flatten2.png\" alt=\"\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/post-bajo-presupuesto_flatten2.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/post-bajo-presupuesto_flatten2-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>\u00bfTu<strong> marca<\/strong> necesita<strong> posicionarse<\/strong> pero tu <strong>presupuesto<\/strong> est\u00e1 muy acotado? Esto puede ser un limitante para tus ideas pero no para tu creatividad. Te presentamos <strong>algunas estrategias y alternativas<\/strong> para estar en boca de todos, sin morir en el intento.<\/p>\n<p>En Am\u00e9rica Latina, los presupuestos no son los mismos que en el primer mundo, por eso la <strong>imaginaci\u00f3n e inventiva resultan fundamentales a la hora de desarrollar estrategias y t\u00e1cticas de Marketing de bajo costo y alto <a title=\"ROI\" href=\"https:\/\/fromdoppler.com\/blog\/como-calculas-el-roi-de-tus-campanas-de-email-marketing\/\" target=\"_blank\">ROI<\/a><\/strong>.<\/p>\n<p>Es all\u00ed donde conceptos como <strong><a title=\"Marketing de guerrilla\" href=\"http:\/\/es.wikipedia.org\/wiki\/Marketing_de_guerrilla\" target=\"_blank\">Marketing de guerrilla<\/a><\/strong> y <strong><a title=\"Marketing Viral\" href=\"http:\/\/es.wikipedia.org\/wiki\/Marketing_viral\" target=\"_blank\">Marketing viral<\/a><\/strong> entran en juego. Aqu\u00ed te presentamos distintas ideas que te servir\u00e1n de <strong>inspiraci\u00f3n en tu pr\u00f3xima campa\u00f1a.<\/strong><\/p>\n<h2>\u00bfMarketing Online u Offline?<\/h2>\n<p>Es evidente. <strong>La l\u00ednea entre el mundo online y el offline cada vez es m\u00e1s borrosa<\/strong>. Es por eso que debemos concebir nuestra <strong>estrategia de Marketing<\/strong> <strong>de forma integral<\/strong>. Cada una de las acciones que emprendamos debe tener su correlato en los dem\u00e1s medios que integran el <strong>mix comunicacional<\/strong>. De este modo cumpliremos con nuestro<strong> objetivo<\/strong>, ya se trate de <strong>posicionar nuestra marca, estimular las ventas o promocionar un nuevo producto<\/strong>.<\/p>\n<h2>Algunas Ideas Inspiradoras y Recursos<\/h2>\n<ul>\n<li><strong>Piquete Positivo<\/strong>: Los piquetes o cortes de calle suelen tener mala fama en ciertos contextos pero de algo estamos seguro&#8230; <strong>no pasan desapercibidos<\/strong>. \u00bfTe animas a <strong>reinventar el concepto<\/strong>, realizando una marcha en la puerta de tu local en \u201cprotesta\u201d por el <strong>excelente servicio al cliente<\/strong> que brindan?<\/li>\n<li><strong>Premio al CLIENTE del Mes<\/strong>: Fideliza a tus clientes m\u00e1s fieles <strong>premi\u00e1ndolos con descuentos especiales y productos sin cargo<\/strong>. Dif\u00fandelo en tu p\u00e1gina de Facebook y estimula al resto de tus clientes a seguir sus pasos.<\/li>\n<li><strong>Destaca tu Presencia en Eventos<\/strong>: Genera <strong>alianzas estrat\u00e9gicas en eventos<\/strong> relacionados con tu <strong>target market<\/strong> y distribuye <strong>merchandising<\/strong> entre los asistentes con tu logo e informaci\u00f3n de contacto.<\/li>\n<li><strong>Concursos originales: <\/strong>Organiza concursos<strong> <a title=\"Concursos\" href=\"http:\/\/www.socialblabla.com\/como-crear-un-concurso-online-en-redes-sociales.html\" target=\"_blank\">fuera de lo com\u00fan<\/a><\/strong> aprovechando el poder de difusi\u00f3n del <strong><a title=\"Doppler\" href=\"http:\/\/www.fromdoppler.com\/Website\/source\/Spanish\/index.aspx\" target=\"_blank\">Email Marketing<\/a><\/strong> integrado con las redes sociales. Por ejemplo, puedes hacer que tus clientes env\u00eden fotos usando tu producto en lugares extra\u00f1os.<strong> La personalizaci\u00f3n, penetraci\u00f3n<\/strong> y <strong><a title=\"ROI\" href=\"http:\/\/www.marketingdirecto.com\/actualidad\/digital\/47-maneras-de-aumentar-el-roi-en-internet\/\" target=\"_blank\">alt\u00edsimo ROI<\/a><\/strong> del <strong>Email Marketing<\/strong> te proveer\u00e1n de un <strong>canal de comunicaci\u00f3n excelente a un bajo costo<\/strong>. Maximiza la <strong>viralidad de tu campa\u00f1a<\/strong>, incorporando el bot\u00f3n de recomendaci\u00f3n y enlaces a las principales redes sociales.<\/li>\n<li><strong>Memes<\/strong>: Aprovecha la<strong> popularidad y viralidad<\/strong> de este tipo de contenidos, especialmente <strong>entre el segmento j\u00f3ven<\/strong>, y ponlo a funcionar al servicio de tu marca. P\u00eddeles que creen su propio <strong><a title=\"Meme\" href=\"http:\/\/es.wikipedia.org\/wiki\/Meme_de_Internet\" target=\"_blank\">Meme<\/a><\/strong> mencionando <strong>positivamente a tu marca en \u00e9l<\/strong> a trav\u00e9s de la siguiente <strong><a title=\"Quickmeme\" href=\"http:\/\/www.quickmeme.com\/make\/\" target=\"_blank\">herramienta<\/a><\/strong>.<\/li>\n<li><strong>Trending Topics<\/strong>: A trav\u00e9s de tu usuario de <strong>Twitter<\/strong>, genera un <strong>trending topic<\/strong> propio a partir de una noticia relevante o un tema de inter\u00e9s para tu p\u00fablico objetivo. Accede a los<strong> trending topics m\u00e1s importantes en todo el mundo<\/strong> mediante <strong><a title=\"Trendsmap\" href=\"http:\/\/trendsmap.com\/\" target=\"_blank\">Trendsmap<\/a><\/strong>.<\/li>\n<li><strong>Infograf\u00edas<\/strong>: Difunde informaci\u00f3n de inter\u00e9s para tus clientes y prospectos y posici\u00f3nate como<strong> l\u00edder de opini\u00f3n<\/strong> a trav\u00e9s de<strong><a title=\"Infograf\u00eda\" href=\"http:\/\/www.puromarketing.com\/55\/14070\/claves-exito-infografias-como-herramienta-marketing.html\" target=\"_blank\"> infograf\u00edas<\/a><\/strong>. La gente lo valorar\u00e1 comparti\u00e9ndolo con su red de contactos, lo cual <strong>generar\u00e1 enlaces hacia tu sitio web<\/strong>. \u00a1Sitios como <strong><a title=\"Easel\" href=\"http:\/\/www.easel.ly\/\" target=\"_blank\">Easel.ly<\/a><\/strong> lo hacen posible sin siquiera contar con un dise\u00f1ador gr\u00e1fico para ello!<\/li>\n<li><strong>Redes Sociales<\/strong>: Ya no sorprende a nadie la <strong>capacidad viral de redes sociales<\/strong> como Twitter, Facebook o YouTube. Ya sean grandes o peque\u00f1as, las mismas han dotado a las empresas de un excelente medio de comunicaci\u00f3n a la hora de<strong> posicionar marcas<\/strong>.<\/li>\n<\/ul>\n<h2>La creatividad es la clave<\/h2>\n<p>Las acciones de<strong> Marketing de guerrilla<\/strong> m\u00e1s exitosas son las que logran <strong>trasladar a las redes sociales aquellas que se despliegan inicialmente en el mundo \u201creal\u201d<\/strong>. Echen un vistazo al siguiente <strong><a title=\"Marketing de Guerrilla\" href=\" http:\/\/www.puromarketing.com\/22\/10179\/videos-extraordinarias-acciones-marketing-guerrilla-street-marketing.html \" target=\"_blank\">video<\/a>. El mismo compila algunas acciones de Marketing de guerrilla<\/strong> recientes. Su influencia es innegable: <strong>el p\u00fablico interact\u00faa<\/strong> no s\u00f3lo a trav\u00e9s de sus sentidos sino tambi\u00e9n \u00a1a trav\u00e9s de sus c\u00e1maras!<\/p>\n<p>Por \u00faltimo no olvides que para que estas acciones resulten efectivas es imprescindible definir con <strong>claridad tu p\u00fablico objetivo<\/strong>; <strong>enfocarte en las emociones<\/strong> de la gente, ser <strong>consistente<\/strong>, <strong>integrando todos tus canales de comunicaci\u00f3n<\/strong>; y<strong> exprimir al m\u00e1ximo tu creatividad<\/strong>.<\/p>\n<p>\u00bfQu\u00e9 otras ideas se te ocurren para aprovechar al m\u00e1ximo tu presupuesto?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTu marca necesita posicionarse pero tu presupuesto est\u00e1 muy acotado? Esto puede ser un limitante para tus ideas pero no para tu creatividad. Te presentamos algunas estrategias y alternativas para estar en boca de todos, sin morir en el intento. \u00a1Sigue leyendo!<\/p>\n","protected":false},"author":30,"featured_media":5558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385,9],"tags":[],"class_list":["post-5541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategias de Marketing de bajo presupuesto<\/title>\n<meta name=\"description\" content=\"\u00bfEs posible delinear una estrategia de Marketing de bajo costo? \u00a1Claro que s\u00ed! Averigua c\u00f3mo hacerlo aqu\u00ed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/como-hacer-marketing-con-poco-presupuesto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de Marketing de bajo presupuesto\" \/>\n<meta property=\"og:description\" content=\"\u00bfEs posible delinear una estrategia de Marketing de bajo costo? \u00a1Claro que s\u00ed! 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