{"id":5203,"date":"2021-08-28T13:53:18","date_gmt":"2021-08-28T16:53:18","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=5203"},"modified":"2023-10-10T11:27:47","modified_gmt":"2023-10-10T14:27:47","slug":"crea-tu-propia-base-de-datos-la-magia-del-permiso","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/crea-tu-propia-base-de-datos-la-magia-del-permiso\/","title":{"rendered":"Crea tu propia base de datos: la magia del permiso"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5204\" title=\"Bases de Datos\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/post-bases-flatten.png\" alt=\"C\u00f3mo crear Bases de Datos\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/post-bases-flatten.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/post-bases-flatten-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>\u201c<em>\u00bfD\u00f3nde compro bases de datos?<\/em>\u201d Si te has hecho esta pregunta, haz dado <strong>un paso en falso<\/strong> en la construcci\u00f3n de una campa\u00f1a de <strong>Email Marketing efectiva<\/strong>. Comprar bases de datos no forma parte de las <a href=\"https:\/\/fromdoppler.com\/blog\/15-principios-adecuados-para-tus-modales-en-email-marketing\" target=\"_blank\" rel=\"noopener\">buenas pr\u00e1cticas<\/a> del manual del buen marketer. <strong>Adem\u00e1s de ser ilegal<\/strong>, rompe con el concepto primordial que <a href=\"http:\/\/www.fromdoppler.com\/Website\/source\/Spanish\/index.aspx\" target=\"_blank\" rel=\"noopener\">muchas empresas<\/a> promueven: <a href=\"http:\/\/es.wikipedia.org\/wiki\/Marketing_de_permiso\" target=\"_blank\" rel=\"noopener\">el marketing del permiso<\/a>.<\/p>\n<p><strong>El marketing del permiso<\/strong> se basa en el <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/bases-de-datos-y-crm\/como-se-puede-crear-empatia-con-los-clientes-a-traves-de-las-acciones-de-marketing\/\" target=\"_blank\" rel=\"noopener\">consentimiento<\/a> del consumidor a la hora de enviarle informaci\u00f3n. El consumidor, denominado en estos casos \u201copt-in\u201d, otorga <strong>un permiso expl\u00edcito<\/strong> para recibir mensajes de promoci\u00f3n. Una base de datos es un <b>conjunto de informaci\u00f3n correspondiente a los registros de los clientes organizados y almacenados. <\/b>Esta herramienta debe estar construida por \u201cconsumidores opt-in\u201d tiende a ser <strong>m\u00e1s rentable<\/strong> y no viola ning\u00fan margen de legalidad.<\/p>\n<p>En el siguiente post veremos los siguientes puntos:<\/p>\n<ul>\n<li>C\u00f3mo armar una base de datos<\/li>\n<li>Qu\u00e9 es un webinar<\/li>\n<li>C\u00f3mo aprovechar las redes sociales\u00a0<\/li>\n<li>C\u00f3mo crear eventos promocionales\u00a0<\/li>\n<\/ul>\n<h2>Pero \u00bfC\u00f3mo armar una base de datos bajo el principio del Marketing del Permiso?<\/h2>\n<p>Existen diversos mecanismos a trav\u00e9s de los cuales se puede <strong>construir una base de datos<\/strong> pidiendo permiso a los consumidores:<\/p>\n<h3><strong>Sitios Web: \u00a1Reg\u00edstrate gratis!<\/strong><\/h3>\n<p>Crea un espacio en tu sitio web donde el usuario pueda registrarse gratis y <strong>genera un incentivo<\/strong> para que dejen sus datos:<\/p>\n<ul>\n<li><strong>Cuentas Free:<\/strong> Brinda un per\u00edodo de prueba para que tus usuarios puedan <a href=\"https:\/\/app.fromdoppler.com\/Accounts\/Free.aspx\" target=\"_blank\" rel=\"noopener\"><strong>utilizar gratis<\/strong><\/a> tus servicios u ofrece alg\u00fan tipo de descuento en tus productos.<\/li>\n<li><strong>Informaci\u00f3n \u201cPremium\u201d:<\/strong> Ebooks, art\u00edculos, manuales y todo tipo de informaci\u00f3n <strong>que pueda ser de utilidad<\/strong> para tu usuario tambi\u00e9n puede ser un gran incentivo para que complete un formulario como requisito para descargar este tipo de informaci\u00f3n.<\/li>\n<li><strong>Landing Pages:<\/strong> Las <a href=\"http:\/\/www.landerapp.com\/\" target=\"_blank\" rel=\"noopener\">p\u00e1ginas de aterrizaje<\/a> son un excelente aliado para <strong>incentivar el registro<\/strong> dentro de una p\u00e1gina web. Puedes organizar eventos, promociones o lo que se te ocurra que lleve a una Landing en donde puedas registrar los datos de tus usuarios.<\/li>\n<\/ul>\n<h3><strong>Webinars<\/strong><\/h3>\n<p><a href=\"http:\/\/www.gotomeeting.com\/fec\/\" target=\"_blank\" rel=\"noopener\">Los Webinars<\/a> son otro excelente recurso para obtener el permiso de tus usuarios y pedir sus datos. Brinda capacitaciones online, organiza disertaciones dictadas por expertos, crea un espacio para que tus clientes puedan <a href=\"https:\/\/fromdoppler.com\/blog\/doppler-academy-responde-tus-consultas\" target=\"_blank\" rel=\"noopener\">evacuar dudas<\/a> sobre tus productos o servicios. Si lo que ofreces <strong>es interesante y funcional a tus clientes<\/strong>, con seguridad dejar\u00e1n su email para que puedas contactarlos.<\/p>\n<h3><strong>Social Media<\/strong><\/h3>\n<p>Las <a href=\"http:\/\/www.facebook.com\/DopplerEmailMarketing\" target=\"_blank\" rel=\"noopener\">redes sociales<\/a> tambi\u00e9n son un canal adicional para crear bases de datos. <strong>Aprovecha la interacci\u00f3n<\/strong> que puedas generar a trav\u00e9s de este medio y propone juegos o concursos para tu audiencia.<\/p>\n<p>El Social media es el entorno ideal para que tu p\u00fablico participe de promociones y descuentos <strong>a trav\u00e9s de juegos o sorteos<\/strong> \u00a1Tu cantidad de registros aumentar\u00e1 considerablemente!<\/p>\n<h3><strong>Eventos<\/strong><\/h3>\n<p>Los eventos tambi\u00e9n son una ocasi\u00f3n perfecta para comenzar a generar tu base de datos. A trav\u00e9s de este recurso, podr\u00e1s registrar potenciales <strong>clientes de tu nicho<\/strong> interesados en los contenidos que vayas a ofrecer durante el evento.<\/p>\n<p>Pon a prueba <strong>tus capacidades interpersonales<\/strong> y obtiene potenciales clientes a partir del <a href=\"http:\/\/en.wikipedia.org\/wiki\/Business_networking\" target=\"_blank\" rel=\"noopener\">business networking<\/a>.<\/p>\n<p>Adem\u00e1s de promocionar tu marca ante un p\u00fablico en particular, los eventos <strong>son ideales para realizar concursos o sorteos<\/strong> por premios en donde tambi\u00e9n puedes poner como condici\u00f3n b\u00e1sica la necesidad de registrar los datos de quienes participen.<\/p>\n<p><em>\u00bfQu\u00e9 otros recursos se te ocurren para generar tu propia base de datos?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u00bfD\u00f3nde compro bases de datos?\u201d Si te has hecho esta pregunta, haz dado un paso en falso en la construcci\u00f3n de una campa\u00f1a de Email Marketing efectiva. Comprar bases de datos no forma parte de las buenas pr\u00e1cticas del manual del buen marketer. Adem\u00e1s de ser ilegal, rompe con el concepto primordial que muchas empresas promueven: el marketing del permiso. <\/p>\n","protected":false},"author":59,"featured_media":5204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[44],"class_list":["post-5203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing - Crea tu propia Base de Datos<\/title>\n<meta name=\"description\" content=\"Para hacer buen Email Marketing, debes armar tu Base de Datos de acuerdo a la buenas pr\u00e1cticas. 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