{"id":3736,"date":"2011-11-18T10:03:07","date_gmt":"2011-11-18T15:03:07","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=3736"},"modified":"2011-11-21T13:23:25","modified_gmt":"2011-11-21T18:23:25","slug":"%c2%bfcuales-son-los-elementos-esenciales-de-una-landing-page","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/%c2%bfcuales-son-los-elementos-esenciales-de-una-landing-page\/","title":{"rendered":"\u00bfCu\u00e1les son los elementos esenciales de una Landing Page?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20111120_545x200_LandingPages.png\" alt=\"\" \/><\/p>\n<p><\/a>En toda estrategia de <strong>Marketing Online<\/strong> se tiene como objetivo que los visitantes se conviertan en suscriptores, que estos suscriptores sean \u201camigos\u201d de la marca y que los mismos finalmente se transformen en clientes. Las Landing Pages fueron espec\u00edficamente creadas para ayudarte en el <strong>camino de la conversi\u00f3n<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Un dise\u00f1o efectivo que derive en resultados no siempre es f\u00e1cil de conseguir y depender\u00e1 de tu marca. Hay muchas maneras y pr\u00e1cticas para dise\u00f1ar una p\u00e1gina efectiva, a continuaci\u00f3n te contamos cu\u00e1les son las <strong>t\u00e1cticas m\u00e1s populares<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>1. Se simple y conciso<\/strong><br \/>\nEn el momento de establecer el dise\u00f1o de tu Landing Page primero decide qu\u00e9 acci\u00f3n quieres que los usuarios lleven a cabo. Uno de los errores m\u00e1s comunes es la confusi\u00f3n. Recuerda que debes centrarte en la conversi\u00f3n, por eso incluye <strong>contenido conciso y dise\u00f1o simple. <\/strong>No debes cargar tu landing con dise\u00f1os que desv\u00eden la atenci\u00f3n del usuario. No incluyas<strong> <\/strong>sidebars, men\u00fas de navegaci\u00f3n, gr\u00e1ficos o im\u00e1genes innecesarias.<\/p>\n<p style=\"text-align: justify;\"><strong>2. Plantea un objetivo realista<\/strong><br \/>\nTu Landing Page s\u00f3lo debe tener un solo objetivo realista. Si tienes m\u00e1s de una meta que cumplir crea m\u00e1s de una p\u00e1gina. Al usuario le debe <strong>quedar claro qu\u00e9 acci\u00f3n tiene que realizar<\/strong>, no prestes a confusiones. A m\u00e1s posibilidades, menos conversiones aseguradas. Dile a tus visitantes exactamente lo que quieres que hagan.<\/p>\n<p style=\"text-align: justify;\"><strong>3. Promete y cumple.<\/strong><br \/>\nM\u00e1s all\u00e1 del dise\u00f1o y los contenidos, la Landing Page <strong>debe respetar la promesa de los anuncios<\/strong>, debe seguir la l\u00ednea de todas las comunicaciones. Es en vano poner un anuncio que promocione algo para llamar la atenci\u00f3n y que luego la Landing Page contenga contenidos diferentes. No cumpliremos nuestro objetivo,  dado que no hemos cumplido la promesa.<\/p>\n<p style=\"text-align: justify;\"><strong>4. Realiz\u00e1 an\u00e1lisis<\/strong><br \/>\nPuedes poner en pr\u00e1ctica todas las reglas para creaci\u00f3n de Landing Pages, pero no hay mejor t\u00e1ctica que realizar un an\u00e1lisis de diferentes dise\u00f1os. <strong>Testear<\/strong> los elementos de la p\u00e1gina y analizar c\u00f3mo interact\u00faa el usuario con los mismos es la mejor forma de correr una <strong>campa\u00f1a de marketing online efectiva<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Las mejores Landing Pages son aquellas que cumplen con estos requisitos b\u00e1sicos, pero sobre todo las que reciben un an\u00e1lisis profundo del comportamiento del usuario. Los elementos que debes incluir sin excepci\u00f3n son: promoci\u00f3n, formulario de inscripci\u00f3n y call to action.<\/p>\n<p style=\"text-align: justify;\"><em>\u00bfQu\u00e9 otras cosas consideras esenciales en una Landing Page?<\/em><\/p>\n<p style=\"text-align: justify;\"><em> <\/em><br \/>\n\u00bfYa conoces <a href=\"http:\/\/www.landerapp.com\/landing-pages\/\" target=\"_blank\">Lander<\/a>? Una herramienta simple y efectiva para construir Landing Pages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En toda estrategia de Marketing Online se tiene como objetivo que los visitantes se conviertan en suscriptores, que estos suscriptores sean \u201camigos\u201d de la marca y que los mismos finalmente se transformen en clientes. Las Landing Pages fueron espec\u00edficamente creadas para ayudarte en el camino de la conversi\u00f3n. Un dise\u00f1o efectivo que derive en resultados [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":3740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,9,180],"tags":[],"class_list":["post-3736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-marketing","category-recursos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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