{"id":3635,"date":"2011-11-02T12:46:59","date_gmt":"2011-11-02T17:46:59","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=3635"},"modified":"2011-11-02T12:46:59","modified_gmt":"2011-11-02T17:46:59","slug":"%c2%bfcomo-escribir-asuntos-llamativos","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/%c2%bfcomo-escribir-asuntos-llamativos\/","title":{"rendered":"\u00bfC\u00f3mo escribir asuntos llamativos?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20111102_545X200_subject_01.png\"><\/a><a href=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20111102_545X200_subject_01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3689 aligncenter\" title=\"20111102_545X200_subject_01\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20111102_545X200_subject_01.png\" alt=\"\" width=\"545\" height=\"200\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20111102_545X200_subject_01.png 545w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20111102_545X200_subject_01-300x110.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">El asunto o subject de nuestras campa\u00f1as constituye una las <strong>secciones m\u00e1s importantes<\/strong> debido a que es definitoria en la desici\u00f3n de apertura de los suscriptores. Las comunicaciones pueden ser un gran \u00e9xito o terminar en la papelera en funci\u00f3n a la <strong>buena redacci\u00f3n del asunto<\/strong>.<\/p>\n<p>El asunto es como el t\u00edtulo de nuestra pieza, que le brinda a nuestra comunicaci\u00f3n sentido, significado y expectativa. Es la parte m\u00e1s dificil de redactar dado que <strong>debe  ser concisa pero llamar la atenci\u00f3n al mismo tiempo<\/strong>. Muchos son lo errores que se cometen al momento de escribir asuntos y es uno de los pasos que m\u00e1s tiempo lleva a pesar de ser, en apariencia, el m\u00e1s r\u00e1pido.<\/p>\n<p>Te contamos algunos consejos que debes seguir para optimizar los asuntos de tus campa\u00f1as:<\/p>\n<ul>\n<li>Redacta el asunto luego de tener los contenidos de la campa\u00f1a. Tanto sea un newsletter, una promoci\u00f3n o informaci\u00f3n. Esto te ayudar\u00e1 a determinar qu\u00e9 es lo que quieres comunicar, cu\u00e1l es el mensaje principal y las palabras claves.<\/li>\n<\/ul>\n<ul>\n<li>El asunto debe ser conciso, <strong>no debe tener m\u00e1s de 50 caracteres<\/strong>. Pero, por el contrario, tampoco debe constar de solo una palabra, como por ejemplo \u201chola\u201d, \u201csaludo\u201d o \u201cconsulta\u201d. Hay que buscar un equilibrio y siempre utilizar palabras claves que llamen la atenci\u00f3n. Lo recomendable es usar <strong>dos o tres palabras claves<\/strong> y no m\u00e1s de 50 caracteres. Nunca env\u00edes comunicaciones con asunto en blanco.<\/li>\n<\/ul>\n<ul>\n<li> <strong>No utilices exceso de signos de admiraci\u00f3n<\/strong>, n\u00fameros u otros signos. Es una buena estrategia incluir una pregunta que llame a la acci\u00f3n y que el suscriptor sienta la necesidad de abrir la campa\u00f1a para enterarse. Lo opci\u00f3n m\u00e1s efectiva, en el caso de incluir signos, es limitarse a una sola pregunta y evitar n\u00fameros.<\/li>\n<\/ul>\n<ul>\n<li>Lee nuevamente tu comunicaci\u00f3n antes de enviarla. Detente en el asunto y piensa si comunica realmente lo quieres expresar. <strong>Siempre realiza un test<\/strong> entre personas que podr\u00e1n ayudarte a definir si no cometes ning\u00fan error y tu mensaje es claro.<\/li>\n<\/ul>\n<p>Estas son solo algunas cosas que puedes hacer para mejorar los asuntos en tus campa\u00f1as de email marketing. Los errores m\u00e1s grandes se ven en esta parte de las comunicaciones que es, al mismo tiempo, la m\u00e1s importante.<\/p>\n<p>Puedes encontrar m\u00e1s informaci\u00f3n sobre <strong>c\u00f3mo personalizar tus asuntos<\/strong> en nuestro<a href=\"http:\/\/support.fromdoppler.com\/\" target=\"_blank\"> Support Center<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El asunto o subject de nuestras campa\u00f1as constituye una las secciones m\u00e1s importantes debido a que es definitoria en la desici\u00f3n de apertura de los suscriptores. Las comunicaciones pueden ser un gran \u00e9xito o terminar en la papelera en funci\u00f3n a la buena redacci\u00f3n del asunto. El asunto es como el t\u00edtulo de nuestra pieza, [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":3690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[44],"class_list":["post-3635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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