{"id":343,"date":"2009-04-28T11:56:26","date_gmt":"2009-04-28T16:56:26","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=343"},"modified":"2009-04-28T12:06:57","modified_gmt":"2009-04-28T17:06:57","slug":"usos-del-email-marketing-en-argentina","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/usos-del-email-marketing-en-argentina\/","title":{"rendered":"Investigaci\u00f3n de Email Marketing en Argentina"},"content":{"rendered":"

En los \u00faltimos a\u00f1os el Email Marketing<\/strong><\/a> logr\u00f3 posicionarse como el canal de comunicaci\u00f3n, difusi\u00f3n y alcance de m\u00e1s alto ROI <\/strong>dentro del marketing digital. D\u00eda a d\u00eda usuarios de internet participamos del di\u00e1logo interactivo a trav\u00e9s de campa\u00f1as cada vez m\u00e1s creativas y personalizadas.<\/p>\n

Sin embargo, aun no se observa en Argentina que las empresas saquen mayor provecho a las variables de segmentaci\u00f3n, an\u00e1lisis y testeo que el Email Marketing ofrece en la actualidad. Para comprobarlo, Doppler llev\u00f3 a cabo una investigaci\u00f3n tomando como referencia las 100 empresas m\u00e1s importantes<\/strong> del pa\u00eds y analiz\u00f3 sus sitios web arrojando resultados alarmantes:<\/p>\n

* El 58% de las empresas presentan alg\u00fan metodo de recolecci\u00f3n de datos.
\n* De estas empresas, s\u00f3lo el 37% de ellas presenta alguna actividad de env\u00edo de emails posterior.
\n* Del total de las empresas que tienen alg\u00fan m\u00e9todo de recolecci\u00f3n de datos, s\u00f3lo el 5% cuenta con Formulario Doble opt-in, que permite generar bases de datos con mayor efectividad debido a que el usuario debe confirmar la suscripci\u00f3n por medio de un email.
\n* De los sitios Web que cuentan con recolecci\u00f3n de datos, s\u00f3lo 22 de ellos env\u00edan promociones por email o newsletters.
\n* De los sitios analizados, s\u00f3lo 13 cuentan con el formulario visible en todo el sitio.
\n* S\u00f3lo 8 empresas que env\u00edan emails realizan seguimiento de sus campa\u00f1as (tracking).
\n* \u00danicamente el 13% de las empresas que env\u00edan campa\u00f1as por email optimizan sus piezas de html para que no sean consideradas como Spam por los suscriptores.<\/p>\n

Descarga en forma gratuita nuestro reporte sobre el uso del Email Marketing en empresas Argentinas y renova la forma en que concibes tu negocio. Click aqu\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En los \u00faltimos a\u00f1os el Email Marketing logr\u00f3 posicionarse como el canal de comunicaci\u00f3n, difusi\u00f3n y alcance de m\u00e1s alto ROI dentro del marketing digital. D\u00eda a d\u00eda usuarios de internet participamos del di\u00e1logo interactivo a trav\u00e9s de campa\u00f1as cada vez m\u00e1s creativas y personalizadas. Sin embargo, aun no se observa en Argentina que las […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","hentry","category-recursos"],"yoast_head":"\nDoppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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