{"id":3325,"date":"2011-09-13T08:03:10","date_gmt":"2011-09-13T13:03:10","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=3325"},"modified":"2011-09-13T08:03:10","modified_gmt":"2011-09-13T13:03:10","slug":"tips-para-campanas-de-mobile-email-marketing","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/tips-para-campanas-de-mobile-email-marketing\/","title":{"rendered":"Tips para campa\u00f1as de Mobile Email Marketing"},"content":{"rendered":"

\"\"<\/p>\n

La tendencia de interactuar con las campa\u00f1as de Email Marketing v\u00eda m\u00f3viles est\u00e1 en crecimiento. Un gran n\u00famero de tus suscriptores son usuarios activos de Smartphones, por esto no puedes dejar de adaptar tus campa\u00f1as a estos dispositivos.<\/p>\n

Es importante que tengas en consideraci\u00f3n el formato, contenido y dise\u00f1o de aquellos emails que ser\u00e1n le\u00eddos en tel\u00e9fonos m\u00f3viles. A continuaci\u00f3n te contamos alguno tips simples que debes tener en cuenta al momento de dise\u00f1ar tus campa\u00f1as en HTML.<\/p>\n

1. \tTen en cuenta el tama\u00f1o<\/strong><\/p>\n

Debes considerar el ancho de tus notificaciones. No debe superar la cantidad de p\u00edxeles de las pantallas de los Smartphones. Si es as\u00ed, dificultar\u00e1 la visi\u00f3n y ser\u00e1 poco factible que tu suscriptor siga leyendo. Esto tambi\u00e9n puede conllevar que no se vea correctamente el contenido.<\/p>\n

Por ejemplo, el iPhone 4G tiene un ancho de 640 p\u00edxeles, por lo que debes adaptar tu correo a este tama\u00f1o. La mejor opci\u00f3n es usar plantillas o dise\u00f1os que no superen los 600 p\u00edxeles.<\/p>\n

2. \tUbica contenido llamativo al comienzo<\/strong><\/p>\n

Es importante que llames la atenci\u00f3n de tu suscriptor desde un primer momento. Ubica el contenido m\u00e1s llamativo o importante en la parte superior de tu email. Puedes incluir alg\u00fan mensaje que lleve al usuario a seguir leyendo.<\/p>\n

Este punto es de relevancia en todo dise\u00f1o de Email Marketing, pero en este caso cobra mayor importancia debido al campo de visi\u00f3n menor que permiten los Smartphones. Debes colocar alg\u00fan contenido que lleve al lector a desplazarse hacia abajo y seguir leyendo.<\/p>\n

3. \tColoca el llamado a la acci\u00f3n en el final<\/strong><\/p>\n

Aunque es importante que coloques un contenido llamativo al comienzo, este no debe ser el llamado a la acci\u00f3n. Debes permitir que el usuario se adapte a tu comunicaci\u00f3n, decida qu\u00e9 quiere hacer scroll para seguir leyendo y, ah\u00ed reci\u00e9n, debes llamarlo a la acci\u00f3n.<\/p>\n

Es decir, primero debes permitirle que por \u00e9l mismo decida si quiere comprometerse con tu mensaje, y luego pedirle que act\u00fae. Si decide desplazarse para continuar leyendo quiere decir que est\u00e1 interesado y tendr\u00e1s una conversi\u00f3n asegurada.<\/p>\n

4. \tObt\u00e9n m\u00e1s suscriptores<\/strong><\/p>\n

Una buena opci\u00f3n para optimizar tus campa\u00f1as de Email Marketing v\u00eda m\u00f3viles y obtener m\u00e1s suscriptores es adhiriendo un c\u00f3digo QR. El mismo puede ser escaneado directamente por otros Smartphones o enviado mediante diferentes apps de mensajer\u00eda instant\u00e1nea.<\/p>\n

Es una buena opci\u00f3n adaptada a los Smartphones para obtener m\u00e1s usuarios. Adem\u00e1s de efectiva, resulta innovadora.<\/p>\n

Estos son los tips m\u00e1s importantes que debes tener en cuenta al momento de adaptar tus campa\u00f1as para tel\u00e9fonos m\u00f3viles. \u00bfCu\u00e1l es tu opini\u00f3n en relaci\u00f3n a esta tendencia? \u00bfQu\u00e9 cambios implementas en tus propias campa\u00f1as cuando se trata de destinatarios con Smartphone?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La tendencia de interactuar con las campa\u00f1as de Email Marketing v\u00eda m\u00f3viles est\u00e1 en crecimiento. Un gran n\u00famero de tus suscriptores son usuarios activos de Smartphones, por esto no puedes dejar de adaptar tus campa\u00f1as a estos dispositivos. Es importante que tengas en consideraci\u00f3n el formato, contenido y dise\u00f1o de aquellos emails que ser\u00e1n le\u00eddos […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385],"tags":[],"class_list":["post-3325","post","type-post","status-publish","format-standard","hentry","category-email-marketing-mobile"],"yoast_head":"\nDoppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. 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