{"id":3291,"date":"2011-09-09T08:12:14","date_gmt":"2011-09-09T13:12:14","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=3291"},"modified":"2011-09-09T08:12:14","modified_gmt":"2011-09-09T13:12:14","slug":"%c2%bfque-debes-hacer-para-que-tus-campanas-de-email-sean-populares","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/%c2%bfque-debes-hacer-para-que-tus-campanas-de-email-sean-populares\/","title":{"rendered":"\u00bfQu\u00e9 debes hacer para que tus campa\u00f1as de email sean populares?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/POP-20110907_CFf.png\" alt=\"\" \/><\/p>\n<p id=\"internal-source-marker_0.18994911364279687\" style=\"text-align: justify;\" dir=\"ltr\">Es importante que tus campa\u00f1as adquieran popularidad para obtener una mayor tasa de apertura como tambi\u00e9n nuevos clientes. La reputaci\u00f3n tambi\u00e9n cobra importancia en el Email Marketing.<\/p>\n<p style=\"text-align: justify;\">Te contamos cu\u00e1les son los pasos que debes tener en cuenta a la hora de hacer crecer tu popularidad.<\/p>\n<p style=\"text-align: justify;\"><strong>1-  \tObt\u00e9n calificaciones positivas<\/strong><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">Cuando realizas tus campa\u00f1as de Email Marketing puedes obtener \u201cbuenas calificaciones\u201d cuando el n\u00famero de suscriptores que interact\u00faan con tus comunicaciones se incrementa. Pero tambi\u00e9n puedes obtener \u201cmalas calificaciones\u201d por una mayor tasa de rebotes o porque alg\u00fan destinatario clasifica tu mensaje como spam. Las malas calificaciones pueden acarrear castigos como el descenso de la tasa de entrega.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">Entonces, \u00bfc\u00f3mo hacer para obtener calificaciones positivas? Debes satisfacer las expectativitas de tus clientes desde el comienzo. Aseg\u00farate de que ellos sepan qu\u00e9 informaci\u00f3n vas a estar enviando y con qu\u00e9 frecuencia. P\u00eddeles permiso y cumple las expectativas para que no haya ning\u00fan tipo se sorpresa.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><strong>2-  \t\u00danete a las \u00faltimas tendencias <\/strong><em>(Be cool!)<\/em><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">Las Redes Sociales son parte de la \u00faltima tendencia en el Marketing Online. Todos parecen ser parte de Facebook, Twitter, LinkedIn u otras plataformas. Por esto, no debes dejar tu campa\u00f1a de Email Marketing fuera de esta tendencia.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">Realizar una estrategia de Social Email Marketing integrada puede ser m\u00e1s que rentable para tu negocio. Te permitir\u00e1 llegar a un p\u00fablico mucho mayor y podr\u00e1s humanizar tus acciones de marketing. Pero recuerda que no todo es positivo en las Redes Sociales, si no est\u00e1s preparado para ser parte activa de ellas y generar una comunicaci\u00f3n fluida, pueden perjudicar a tu marca seriamente.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">\u00bfC\u00f3mo ser \u201ccool\u201d sin cometer errores? No te unas a TODAS las Redes Sociales al mismo tiempo. Elige las tres que m\u00e1s se adaptan a tu marca para comenzar, y cuando te hayas establecido y te sientas c\u00f3modo, comienza a expandirte.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><strong> 3-  \tMant\u00e9n una asistencia perfecta<\/strong><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">El Email Marketing requiere una asistencia perfecta. Aunque no necesitas estar presente en la bandeja de entrada de tus suscriptores todos los d\u00edas, debes mantener env\u00edos regulares.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">\u00bfC\u00f3mo mantener un buen nivel de asistencia? Establece un calendario de env\u00edos. Puedes comenzar con emails de seguimiento para ganar nuevos suscriptores y luego continuar con otras campa\u00f1as una vez que hayan dado su permiso. Una estrategia para determinar tu calendario es integrarla con las actualizaciones de tu blog.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><strong>4-  \tCuida tu imagen <\/strong><em>(Look your best!)<\/em><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">Como en muchos aspectos de la vida diaria, en el Email Marketing debes preocuparte por dar una primera buena impresi\u00f3n y siempre lucir bien. Recuerda, no hay una segunda oportunidad para una primera impresi\u00f3n.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">Primero, debes realizar un atractivo formulario en tu sitio web para que tu p\u00fablico quiera suscribirse. Luego, debes lograr que tu mensaje sea atractivo para todos tus clientes. En funci\u00f3n a tu marca, tus objetivos y tu mensaje debes definir si usar\u00e1s im\u00e1genes, los colores, la tipograf\u00eda y dem\u00e1s aspectos de dise\u00f1o.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">\u00bfC\u00f3mo asegurarte de que eliges el mejor \u201clook\u201d? Cerci\u00f3rate de crear diferentes modelos y versiones de tu mensaje. Haz una prueba de env\u00edo a diferentes correos de email para asegurarte que siempre se vean bien.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">Ser popular es un paso importante que debes tener en cuenta. Debes contar con contenido personalizado y relevante. Si tus suscriptores aman tus emails, van a continuar leyendo, los van a recomendar a sus amigos y tus emails seguir\u00e1n estando en el grupo selecto de populares.<\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><em>\u00a1Ahora ya sabes c\u00f3mo realizar campa\u00f1as cool de Email Marketing!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es importante que tus campa\u00f1as adquieran popularidad para obtener una mayor tasa de apertura como tambi\u00e9n nuevos clientes. La reputaci\u00f3n tambi\u00e9n cobra importancia en el Email Marketing. Te contamos cu\u00e1les son los pasos que debes tener en cuenta a la hora de hacer crecer tu popularidad. 1- Obt\u00e9n calificaciones positivas Cuando realizas tus campa\u00f1as de [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3291","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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