{"id":2775,"date":"2011-06-29T10:13:09","date_gmt":"2011-06-29T15:13:09","guid":{"rendered":"http:\/\/50.87.148.141\/~ncalden\/blog.fromdoppler.com\/?p=2775"},"modified":"2011-06-29T10:50:35","modified_gmt":"2011-06-29T15:50:35","slug":"optimiza-la-oferta-de-tus-campanas","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/optimiza-la-oferta-de-tus-campanas\/","title":{"rendered":"Optimiza la Oferta de tus Campa\u00f1as"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20110630_01.png\" alt=\"\" \/><\/p>\n<p style=\"text-align: justify;\">Si tienes problemas para <strong>segmentar <\/strong>mejor tus campa\u00f1as de <strong>Email Marketing<\/strong>,  \u00bfqu\u00e9 mejor que pregunt\u00e1rselo a tus propios suscriptores y de esa forma descubrir tambi\u00e9n a aquellos que demuestran un mayor inter\u00e9s por tus env\u00edos? Aqu\u00ed te mostramos un buen ejemplo de c\u00f3mo lograrlo.<\/p>\n<p style=\"text-align: justify;\">La empresa <a href=\"http:\/\/www.statelinetack.com\/\" target=\"_blank\"><strong>State Line Tack<\/strong><\/a> comercializa productos para deportes ecuestres: monturas, indumentaria y todo tipo de accesorios. Como en muchos otros sectores, su p\u00fablico objetivo est\u00e1 a su vez dividido en sub-segmentos con necesidades espec\u00edficas en funci\u00f3n del tipo de deporte que desarrollan: equitaci\u00f3n, doma cl\u00e1sica, etc.<\/p>\n<p style=\"text-align: justify;\">A destacar en este post es que dicha empresa encontr\u00f3 una excelente manera de aumentar el nivel de <strong>segmentaci\u00f3n <\/strong>de sus listas y as\u00ed optimizar el contenido de las campa\u00f1as. Lo que hicieron fue sencillo. Enviaron un email a su base invitando a los usuarios a que actualicen su perfil y brinden m\u00e1s detalles sobre las caracter\u00edsticas del deporte que practican.<\/p>\n<p style=\"text-align: justify;\">Con dicha informaci\u00f3n, coordinada a trav\u00e9s de un sencillo formulario online, lograron crear nuevos <strong>sub-segmentos dentro de su p\u00fablico objetivo<\/strong> lo que les permitir\u00e1 env\u00edar <strong>ofertas cada vez m\u00e1s personalizadas aumentando el ROI <\/strong>de sus esfuerzos de Email Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tienes problemas para segmentar mejor tus campa\u00f1as de Email Marketing, \u00bfqu\u00e9 mejor que pregunt\u00e1rselo a tus propios suscriptores y de esa forma descubrir tambi\u00e9n a aquellos que demuestran un mayor inter\u00e9s por tus env\u00edos? Aqu\u00ed te mostramos un buen ejemplo de c\u00f3mo lograrlo. La empresa State Line Tack comercializa productos para deportes ecuestres: monturas, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2775","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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