{"id":25632,"date":"2025-09-25T16:58:40","date_gmt":"2025-09-25T19:58:40","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=25632"},"modified":"2025-09-30T01:43:15","modified_gmt":"2025-09-30T04:43:15","slug":"que-es-telegram","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/que-es-telegram\/","title":{"rendered":"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En el mundo de la mensajer\u00eda instant\u00e1nea, <\/span><b>WhatsApp<\/b><span style=\"font-weight: 400;\"> lleva a\u00f1os siendo la m\u00e1s usada. Sin embargo, cada vez m\u00e1s personas y empresas buscan <\/span><b>alternativas seguras, r\u00e1pidas y con m\u00e1s funciones<\/b><span style=\"font-weight: 400;\">. Y ah\u00ed es donde entra en juego <\/span><b>Telegram<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/academy.fromdoppler.com\/cursos\/certificacion-en-omnicanalidad\/lessons\/que-es-la-omnicanalidad\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=que-es-telegram&amp;utm_content=textlink-principal\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Aprende a implementar Doppler para centralizar tu Estrategia Omnicanal y mide el impacto m\u00e1s all\u00e1 del chat en Doppler Academy.<\/span><\/a><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Lanzada en 2013 por los hermanos <\/span><b>Nikol\u00e1i y P\u00e1vel D\u00farov<\/b><span style=\"font-weight: 400;\">, esta aplicaci\u00f3n hoy supera los <\/span><b>900 millones de usuarios activos<\/b><span style=\"font-weight: 400;\"> en todo el mundo y se ha convertido en una herramienta de comunicaci\u00f3n flexible que va mucho m\u00e1s all\u00e1 de enviar mensajes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-25633\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/108-atencion-al-cliente-guia-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>\u00bfQu\u00e9 es Telegram?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/telegram.org\/faq#p-que-es-telegram-que-puedo-hacer-aqui\" target=\"_blank\" rel=\"noopener\">Telegram<\/a> es una <\/span><b>plataforma de mensajer\u00eda instant\u00e1nea multiplataforma<\/b><span style=\"font-weight: 400;\"> (m\u00f3vil, escritorio y web) que permite:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enviar mensajes de texto y voz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar llamadas y videollamadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compartir archivos <\/span><b>sin l\u00edmite de cantidad<\/b><span style=\"font-weight: 400;\"> y de hasta <\/span><b>2 GB cada uno<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crear <\/span><b>grupos masivos<\/b><span style=\"font-weight: 400;\"> de hasta 200.000 miembros.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difundir mensajes a trav\u00e9s de <\/span><b>canales<\/b><span style=\"font-weight: 400;\"> p\u00fablicos o privados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatizar tareas mediante <\/span><b>bots<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.fromdoppler.com\/es\/email-automation\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=seo-que-es-telegram&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25494 size-large\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Combina-Whatsapp-con-Email-SMS-o-Notificaciones-Push-y-crea-Flujos-Automatizados-que-vendan-24_7-8-1024x641.png\" alt=\"\" width=\"1024\" height=\"641\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Combina-Whatsapp-con-Email-SMS-o-Notificaciones-Push-y-crea-Flujos-Automatizados-que-vendan-24_7-8-1024x641.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Combina-Whatsapp-con-Email-SMS-o-Notificaciones-Push-y-crea-Flujos-Automatizados-que-vendan-24_7-8-300x188.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Combina-Whatsapp-con-Email-SMS-o-Notificaciones-Push-y-crea-Flujos-Automatizados-que-vendan-24_7-8-768x481.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Combina-Whatsapp-con-Email-SMS-o-Notificaciones-Push-y-crea-Flujos-Automatizados-que-vendan-24_7-8-600x375.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Combina-Whatsapp-con-Email-SMS-o-Notificaciones-Push-y-crea-Flujos-Automatizados-que-vendan-24_7-8-1536x961.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Combina-Whatsapp-con-Email-SMS-o-Notificaciones-Push-y-crea-Flujos-Automatizados-que-vendan-24_7-8-2048x1282.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A diferencia de otras aplicaciones, Telegram est\u00e1 dise\u00f1ada para ser <\/span><b>r\u00e1pida, segura y abierta<\/b><span style=\"font-weight: 400;\">, lo que la convierte en una de las favoritas para comunidades, marcas y profesionales.<\/span><\/p>\n<h3><b>\u00bfC\u00f3mo funciona Telegram?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El sistema de Telegram se basa en <\/span><b>almacenamiento en la nube<\/b><span style=\"font-weight: 400;\">. Esto significa que tus conversaciones y archivos est\u00e1n disponibles en todos tus dispositivos al mismo tiempo sin necesidad de copias de seguridad externas.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.fromdoppler.com\/es\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=que-es-telegram&amp;utm_content=textlink-2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Telegram es conversaci\u00f3n, Doppler es relaci\u00f3n.\ud83d\udc49 \u00a1Potencia tu Marketing Omnicanal!<\/span><\/a><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, integra un <\/span><b>protocolo de seguridad propio (MTProto)<\/b><span style=\"font-weight: 400;\"> que garantiza rapidez y fiabilidad. Y aunque el cifrado de extremo a extremo solo est\u00e1 activo en los <\/span><b>chats secretos<\/b><span style=\"font-weight: 400;\">, la app ofrece m\u00e1s opciones de privacidad que muchas de sus competidoras.<\/span><\/p>\n<h2><b>Caracter\u00edsticas principales de Telegram<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Telegram se diferencia por ofrecer funciones avanzadas que mejoran la experiencia de usuario y las posibilidades de comunicaci\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chats secretos con cifrado end-to-end.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grupos y canales<\/b><span style=\"font-weight: 400;\"> para comunidades o difusi\u00f3n masiva.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bots<\/b><span style=\"font-weight: 400;\"> para automatizar procesos, responder mensajes o enviar informaci\u00f3n personalizada.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Almacenamiento ilimitado en la nube.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multidispositivo real:<\/b><span style=\"font-weight: 400;\"> usa Telegram en el m\u00f3vil, la computadora o la web al mismo tiempo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Edici\u00f3n de mensajes ya enviados.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Autodestrucci\u00f3n de mensajes<\/b><span style=\"font-weight: 400;\"> despu\u00e9s de un tiempo definido.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalizaci\u00f3n avanzada:<\/b><span style=\"font-weight: 400;\"> temas, stickers, tipograf\u00edas.<\/span><\/li>\n<\/ul>\n<h2><b>Ventajas y desventajas de usar Telegram<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Pros<\/b><\/p>\n<\/td>\n<td>\n<p><b>Contras<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">\ud83d\udd12 Mayor <a href=\"https:\/\/telegram.org\/blog\/unsend-privacy-emoji\/es?ln=a\" target=\"_blank\" rel=\"noopener\">privacidad<\/a> y control de datos personales.<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\ud83d\udd11 No todos los chats est\u00e1n cifrados de extremo a extremo por defecto.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">\ud83e\udd16 Ofrece herramientas de automatizaci\u00f3n \u00fatiles para marketing digital y atenci\u00f3n al cliente.<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\ud83c\udf0d Su adopci\u00f3n a\u00fan es menor que la de WhatsApp en pa\u00edses hispanohablantes.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">\ud83d\udc65 Ideal para crear comunidades y audiencias mediante canales y grupos.<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\ud83d\udcde La calidad de llamadas y videollamadas puede variar seg\u00fan la red y la versi\u00f3n.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">\ud83d\udcbb Compatible con <a href=\"https:\/\/telegram.org\/apps\" target=\"_blank\" rel=\"noopener\">cualquier dispositivo<\/a> (m\u00f3vil, escritorio y web).<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">\ud83d\udda5\ufe0f Aunque es de c\u00f3digo abierto, algunas partes del servidor no son totalmente transparentes.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Usos de Telegram en el \u00e1mbito personal y laboral<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal:<\/b><span style=\"font-weight: 400;\"> conversaciones privadas, almacenamiento de archivos personales en la nube, grupos de amigos o familiares, canales de noticias y entretenimiento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Laboral\/Marketing:<\/b><span style=\"font-weight: 400;\"> creaci\u00f3n de canales para clientes, automatizaci\u00f3n de notificaciones mediante bots, gesti\u00f3n de comunidades profesionales y difusi\u00f3n de contenido educativo o comercial.<\/span><\/li>\n<\/ul>\n<h2><b>\u00a1Telegrameando!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Telegram ya no es solo una alternativa a <a href=\"https:\/\/www.fromdoppler.com\/blog\/whatsapp-marketing\/\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>: es una <\/span><b>plataforma de comunicaci\u00f3n integral<\/b><span style=\"font-weight: 400;\">, ideal para quienes buscan <\/span><b>seguridad, velocidad y m\u00e1s funcionalidades<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ya sea para uso personal, profesional o de marketing, dominar Telegram en 2025 puede convertirse en una <\/span><b>ventaja competitiva<\/b><span style=\"font-weight: 400;\"> para tu marca o negocio, comienza hoy mismo junto a <a href=\"https:\/\/www.fromdoppler.com\/es\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=seo-que-es-telegram&amp;utm_content=textlink-body\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Telegram y c\u00f3mo usarlo en conjunto con tu estrategia de email marketing? Te lo contamos.<\/p>\n","protected":false},"author":259,"featured_media":25633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[889],"tags":[1982,855,1137,1480,1154,1006,1571,1499],"class_list":["post-25632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-conversaciones","tag-estrategia","tag-experiencia-de-usuario","tag-herramientas","tag-marketing","tag-personalizacion","tag-protocolo","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es Telegram y c\u00f3mo usarlo en conjunto con tu estrategia de email marketing? Te lo contamos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fromdoppler.com\/blog\/que-es-telegram\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es Telegram y c\u00f3mo usarlo en conjunto con tu estrategia de email marketing? Te lo contamos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T19:58:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T04:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arai Godoy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arai Godoy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/\"},\"author\":{\"name\":\"Arai Godoy\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/f0364f4d22dede9031fcfc6b9e07b04c\"},\"headline\":\"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?\",\"datePublished\":\"2025-09-25T19:58:40+00:00\",\"dateModified\":\"2025-09-30T04:43:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/\"},\"wordCount\":624,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png\",\"keywords\":[\"Conversaciones\",\"Estrategia\",\"Experiencia de usuario\",\"herramientas\",\"Marketing\",\"Personalizaci\u00f3n\",\"protocolo\",\"whatsapp\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/\",\"name\":\"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png\",\"datePublished\":\"2025-09-25T19:58:40+00:00\",\"dateModified\":\"2025-09-30T04:43:15+00:00\",\"description\":\"\u00bfQu\u00e9 es Telegram y c\u00f3mo usarlo en conjunto con tu estrategia de email marketing? Te lo contamos.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png\",\"width\":2918,\"height\":1252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/f0364f4d22dede9031fcfc6b9e07b04c\",\"name\":\"Arai Godoy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72b5031892915b0d1ef6bd16edc238b97b83dbf0ff1b5342144640e8ea2f2597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72b5031892915b0d1ef6bd16edc238b97b83dbf0ff1b5342144640e8ea2f2597?s=96&d=mm&r=g\",\"caption\":\"Arai Godoy\"},\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/araig\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?","description":"\u00bfQu\u00e9 es Telegram y c\u00f3mo usarlo en conjunto con tu estrategia de email marketing? Te lo contamos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fromdoppler.com\/blog\/que-es-telegram\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?","og_description":"\u00bfQu\u00e9 es Telegram y c\u00f3mo usarlo en conjunto con tu estrategia de email marketing? Te lo contamos.","og_url":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2025-09-25T19:58:40+00:00","article_modified_time":"2025-09-30T04:43:15+00:00","og_image":[{"width":2918,"height":1252,"url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png","type":"image\/png"}],"author":"Arai Godoy","twitter_card":"summary_large_image","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Arai Godoy","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#article","isPartOf":{"@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/"},"author":{"name":"Arai Godoy","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/f0364f4d22dede9031fcfc6b9e07b04c"},"headline":"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?","datePublished":"2025-09-25T19:58:40+00:00","dateModified":"2025-09-30T04:43:15+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/"},"wordCount":624,"commentCount":0,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png","keywords":["Conversaciones","Estrategia","Experiencia de usuario","herramientas","Marketing","Personalizaci\u00f3n","protocolo","whatsapp"],"articleSection":["Content Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.fromdoppler.com\/que-es-telegram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/","url":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/","name":"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#primaryimage"},"image":{"@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png","datePublished":"2025-09-25T19:58:40+00:00","dateModified":"2025-09-30T04:43:15+00:00","description":"\u00bfQu\u00e9 es Telegram y c\u00f3mo usarlo en conjunto con tu estrategia de email marketing? Te lo contamos.","breadcrumb":{"@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.fromdoppler.com\/que-es-telegram\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png","width":2918,"height":1252},{"@type":"BreadcrumbList","@id":"https:\/\/blog.fromdoppler.com\/que-es-telegram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es Telegram y c\u00f3mo sacarle provecho a esta app de mensajer\u00eda?"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/f0364f4d22dede9031fcfc6b9e07b04c","name":"Arai Godoy","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72b5031892915b0d1ef6bd16edc238b97b83dbf0ff1b5342144640e8ea2f2597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72b5031892915b0d1ef6bd16edc238b97b83dbf0ff1b5342144640e8ea2f2597?s=96&d=mm&r=g","caption":"Arai Godoy"},"url":"https:\/\/fromdoppler.com\/blog\/author\/araig\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/108-atencion-al-cliente-guia.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/25632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/259"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=25632"}],"version-history":[{"count":2,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/25632\/revisions"}],"predecessor-version":[{"id":25640,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/25632\/revisions\/25640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/25633"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=25632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=25632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=25632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}