{"id":24730,"date":"2025-06-26T10:06:17","date_gmt":"2025-06-26T13:06:17","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=24730"},"modified":"2025-06-26T10:26:19","modified_gmt":"2025-06-26T13:26:19","slug":"del-primer-tweet-al-liderazgo-sol-romeo-nueva-ceo-de-doppler","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/del-primer-tweet-al-liderazgo-sol-romeo-nueva-ceo-de-doppler\/","title":{"rendered":"Del primer tweet al liderazgo: Sol Romeo, nueva CEO de Doppler"},"content":{"rendered":"

\"\"<\/p>\n

El Marketing Digital est\u00e1 en constante evoluci\u00f3n y las plataformas que logran mantenerse vigentes comparten algo en com\u00fan: una cultura s\u00f3lida, visi\u00f3n de futuro y liderazgo con prop\u00f3sito. En relaci\u00f3n a esta idea, hoy te compartimos una novedad en Doppler que nos tiene con mucho entusiasmo: la designaci\u00f3n de <\/span>Sol Romeo como nueva CEO<\/b>. Este momento marca el inicio de una nueva etapa para la compa\u00f1\u00eda, que ya impulsa a m\u00e1s de 4.000 negocios en 15 pa\u00edses. \u00bfQuieres saber su historia y c\u00f3mo recibe hoy su nuevo rol? Contin\u00faa leyendo \ud83e\udd13<\/span><\/p>\n

Un nueva l\u00edder con una historia que nace cerca del mar<\/b><\/h3>\n

La historia de <\/span>Sol<\/span><\/a> con Doppler comenz\u00f3 hace m\u00e1s de una d\u00e9cada: un tweet con una oferta laboral la llev\u00f3 a una entrevista en una casa en la ciudad de Mar del Plata, Argentina. Ese lugar era la sede original de <\/span>Making Sense<\/span><\/a>, empresa fundada por los hermanos D\u2019Onofrio. All\u00ed empez\u00f3 su camino como <\/span>Community Manager<\/b>. Con el tiempo, fue liderando \u00e1reas clave como Marketing, Comunicaci\u00f3n y Producto.\u00a0<\/span><\/p>\n

Su recorrido es un ejemplo del enfoque de <\/span>Doppler<\/span><\/a>: crecimiento org\u00e1nico, confianza en el talento propio y una cultura que valora la curiosidad tanto como la estrategia. <\/span>Cuando le preguntamos a Sol c\u00f3mo fueron sus primeros pasos ella recuerda: <\/span>\u201c<\/span><\/i>Comenc\u00e9 como Community Manager, creando y gestionando las Redes Sociales desde cero. Fue muy emocionante porque estaba abierto el espacio para hacer lo que quer\u00edamos y c\u00f3mo lo quer\u00edamos. Me acostumbr\u00e9 siempre a investigar, me encanta ser early-adopter de nuevas t\u00e9cnicas de Marketing Online. En esos primeros pasos, <\/span><\/i>me estaban preparando para liderar sin que yo lo supiera\u201d.<\/span><\/i>\u00a0<\/span>Ese camino la llev\u00f3 a aprender de diferentes \u00e1reas y a tener una s\u00f3lida formaci\u00f3n para su nuevo rol.<\/span><\/p>\n

\"PotenciaTuEstrategiaDeMarketing\"<\/a><\/p>\n

Multicanalidad e Inteligencia Artificial: el nuevo par\u00e1metro para crecer<\/b><\/h3>\n

Bajo el liderazgo de Sol Romeo, Doppler reafirma su compromiso con la <\/span>democratizaci\u00f3n del Marketing Multicanal<\/b>. En un contexto donde cada contacto con la audiencia importa, <\/span>la combinaci\u00f3n de Email, WhatsApp, Chatbots y Pop-ups impulsados por Inteligencia Artificial<\/b> se vuelve esencial para vender m\u00e1s, con mayor rapidez y con mejores resultados.<\/span><\/p>\n

\u201cHoy los negocios exitosos no solo est\u00e1n en todos los canales, sino que los usan de forma coherente, automatizada y personalizada\u201d<\/span><\/i>, sostiene Sol. Un dato lo confirma: <\/span>durante el \u00faltimo Cyber Monday, las Campa\u00f1as enviadas desde Doppler con Email y Automatizaciones Multicanal generaron un 18% m\u00e1s de ventas que aquellas realizadas exclusivamente en Redes Sociales<\/b>.<\/span><\/p>\n

Doppler<\/b> <\/a>fue dise\u00f1ada para que cualquier persona, incluso sin conocimientos t\u00e9cnicos, pueda ejecutar estrategias avanzadas. <\/span>\u201cSi una Funcionalidad no es intuitiva, no sirve, porque nuestros usuarios muchas veces est\u00e1n solos o con equipos reducidos. Necesitan que la tecnolog\u00eda trabaje para ellos, no al rev\u00e9s\u201d<\/span><\/i>, explica Sol.<\/span><\/p>\n

Una cultura que inspira y genera comunidad\u00a0<\/b><\/h3>\n

La cultura interna de Doppler es una pieza clave del crecimiento que se ve d\u00eda a d\u00eda. Hoy se conforma por un equipo distribuido en diferentes partes del mundo donde prevalece <\/span>la autonom\u00eda, la mejora continua y el trabajo colaborativo<\/b>. Esta misma filosof\u00eda de cercan\u00eda y expansi\u00f3n es la que llev\u00f3 a consolidar su presencia desde Argentina hacia M\u00e9xico, Colombia, Per\u00fa, Chile, Ecuador, Uruguay, Bolivia, entre otros pa\u00edses.<\/span><\/p>\n

Otro eje central en el que se invierte mucho esfuerzo es en <\/span>la educaci\u00f3n<\/b>. A trav\u00e9s de cursos, recursos descargables, Certificaciones gratuitas y eventos como el EMMS,<\/a> ya se capacitaron de forma gratuita a m\u00e1s de <\/span>1,3 millones de personas<\/b> en diferentes temas de Marketing Digital. <\/span>\u201cEl conocimiento construye confianza. Y cuando alguien conf\u00eda, elige. Por eso formamos antes de vender\u201d<\/span><\/i>, afirma Sol.\u00a0<\/span><\/p>\n

Un nuevo liderazgo, la misma esencia<\/b><\/h3>\n

Sol Romeo asume la direcci\u00f3n de<\/span> Doppler <\/span><\/a>con una visi\u00f3n clara: que cada marca, sin importar su tama\u00f1o, pueda crecer a trav\u00e9s de conexiones reales. Esa b\u00fasqueda de relaciones duraderas y significativas es la que inspira cada funcionalidad, cada contenido y cada decisi\u00f3n. Como ella misma lo resume: <\/span>\u201cSiempre tratamos de tener esta triple visi\u00f3n: lo que pide el cliente, lo que vemos en la industria y hacia d\u00f3nde creemos que va el mercado. A veces no sab\u00e9s que est\u00e1s siendo formada para algo. Pero cuando llega, est\u00e1s lista.\u201d<\/span><\/i><\/p>\n

Para finalizar, cuando le preguntamos si considera que es necesario generar alg\u00fan cambio para aumentar la participaci\u00f3n de las mujeres en empresas de tecnolog\u00eda, Sol nos comparti\u00f3 una reflexi\u00f3n: \u201c<\/span>me encantar\u00eda poder decir que si cambias tu mindset podr\u00edas estar en cualquier empresa que te propongas, pero esa ser\u00eda una respuesta un poco injusta porque la realidad es que no todas tenemos las mismas oportunidades. En particular, en Doppler trabajamos en c\u00f3mo hacer contrataciones sin sesgo de g\u00e9nero o en la flexibilidad laboral para compaginar el tiempo personal y el laboral. Me siento muy orgullosa de formar parte de una empresa que tiene muchas mujeres en roles de liderazgo y dentro de sus valores, lograr esta equidad laboral\u201d\u00a0<\/span><\/i><\/p>\n

Doppler <\/span><\/a>cambia, evoluciona, contin\u00faa creciendo. Y lo hace con el mismo prop\u00f3sito de siempre: estar cerca de quienes emprenden, lideran o comienzan su camino digital.<\/span><\/p>\n

Sigue nuestras Redes Sociales y descubre todo lo que se viene. Nuevas Funcionalidades, eventos, recursos y m\u00e1s, siempre pensados para ayudarte a conectar mejor y hacer crecer tu negocio \ud83d\udc9b<\/span><\/p>\n

\ud83d\udc49<\/span> @fromDoppler<\/span><\/a> en Instagram<\/span><\/p>\n

\ud83d\udc49<\/span> Doppler en LinkedIn<\/span><\/a><\/p>\n

\ud83d\udc49<\/span> Newsletter Doppler<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Conoce la historia de Sol, sus primeros pasos en Doppler y c\u00f3mo la encuentra hoy este nuevo rol. <\/p>\n","protected":false},"author":217,"featured_media":24731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[762,1865],"tags":[],"class_list":["post-24730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-doppler"],"yoast_head":"\nDoppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Aumenta tus ventas con Marketing simple e inteligente. Soporte 24 horas. Integraciones. Chatbots. Widgets Inteligentes. 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