{"id":24222,"date":"2025-05-14T12:48:25","date_gmt":"2025-05-14T15:48:25","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=24222"},"modified":"2025-07-08T11:34:56","modified_gmt":"2025-07-08T14:34:56","slug":"email-marketing-retargeting","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/email-marketing-retargeting\/","title":{"rendered":"Email Marketing y Retargeting: \u00bfC\u00f3mo recuperar clientes potenciales?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-24229\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/email-marketing-retargeting-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/email-marketing-retargeting-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/email-marketing-retargeting-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/email-marketing-retargeting-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/email-marketing-retargeting-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/email-marketing-retargeting-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/email-marketing-retargeting-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Una persona que ya mostr\u00f3 inter\u00e9s en tu producto o servicio es mucho m\u00e1s rentable que atraer a alguien desde cero. Esa es la premisa que hace del <\/span><b>Email Retargeting<\/b><span style=\"font-weight: 400;\"> una de las estrategias m\u00e1s efectivas dentro del Marketing Digital. A trav\u00e9s del uso inteligente de datos y Automatizaciones, puedes reconectar con\u00a0 que visitaron tu Sitio, abandonaron el carrito o no completaron una acci\u00f3n clave.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.fromdoppler.com\/?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=textlink&amp;utm_term=body-home\" target=\"_blank\" rel=\"noopener\">Recupera oportunidades perdidas con campa\u00f1as de Retargeting. Con Doppler puedes Automatizar estos mensajes y ganar eficiencia.<\/a><\/p>\n<\/blockquote>\n<h2><b>\u00bfQu\u00e9 es el Email Retargeting?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Es una t\u00e9cnica que permite enviar Correos Electr\u00f3nicos <\/span><b>personalizados <\/b><span style=\"font-weight: 400;\">a quines interactuaron previamente con tu marca pero no concretaron una <\/span><b>Conversi\u00f3n<\/b><span style=\"font-weight: 400;\">. Esto puede incluir visitas a <\/span><b>p\u00e1ginas <\/b><span style=\"font-weight: 400;\">espec\u00edficas, abandono de Formularios o incluso Clics en ciertos productos.<\/span><span style=\"font-weight: 400;\">\u00a0Prueba, a partir de hoy, estar pendiente de los Emails que recibes para aprender qu\u00e9 funciona y que no. \u00bfTe animas? \ud83d\ude80<\/span><\/p>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=seo-email-marketing-retargeting\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23337 size-large\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/LeadGeneration-1024x641.png\" alt=\"\" width=\"1024\" height=\"641\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/LeadGeneration-1024x641.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/LeadGeneration-300x188.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/LeadGeneration-768x481.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/LeadGeneration-600x375.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/LeadGeneration-1536x961.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/LeadGeneration-2048x1282.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><b>Importancia del Email Retargeting en Estrategias de Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Implementar Retargeting por Correo Electr\u00f3nico tiene un impacto directo en las <\/span><b>Tasas <\/b><span style=\"font-weight: 400;\">de Conversi\u00f3n y en el Retorno de la <\/span><b>Inversi\u00f3n <\/b><span style=\"font-weight: 400;\">(ROI). A diferencia de las Campa\u00f1as de Email Marketing masivas, aqu\u00ed trabajamos con datos de comportamiento real y mensajes personalizados, lo que eleva significativamente la relevancia del <\/span><b>mensaje<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Estad\u00edsticas clave sobre Email Retargeting<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las Campa\u00f1as de <\/span><i><span style=\"font-weight: 400;\">Retargeting <\/span><\/i><span style=\"font-weight: 400;\">por Email pueden generar hasta <\/span><b>4 veces m\u00e1s Clics<\/b><span style=\"font-weight: 400;\"> que los Emails gen\u00e9ricos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El <\/span><b>abandono de carrito<\/b><span style=\"font-weight: 400;\"> es uno de los principales focos y los Emails <\/span><i><span style=\"font-weight: 400;\">autom\u00e1ticos <\/span><\/i><span style=\"font-weight: 400;\">pueden recuperar hasta un <\/span><b>20% de esas ventas<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las <\/span><b>Tasas de Apertura<\/b><span style=\"font-weight: 400;\"> suelen ser entre un <\/span><b>30% y 50% m\u00e1s altas<\/b><span style=\"font-weight: 400;\"> comparado con <\/span><i><span style=\"font-weight: 400;\">Newsletters <\/span><\/i><span style=\"font-weight: 400;\">comunes.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h3><b>Diferencias entre Email Retargeting e Email Marketing tradicional<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td>\n<p><b>Caracter\u00edstica<\/b><\/p>\n<\/td>\n<td>\n<p><b>Email tradicional<\/b><\/p>\n<\/td>\n<td>\n<p><b>Email Retargeting<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Segmentaci\u00f3n<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Basada en Listas generales<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Basada en comportamiento individual<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Frecuencia<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Peri\u00f3dica o masiva<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Event-driven (gatillado por acci\u00f3n)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><span style=\"font-weight: 400;\">Relevancia del contenido<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">General<\/span><\/p>\n<\/td>\n<td>\n<p><span style=\"font-weight: 400;\">Altamente personalizado<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>\u00bfC\u00f3mo funciona el Email Retargeting?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00bfAlguna vez visitaste una <\/span><i><span style=\"font-weight: 400;\">Tienda online<\/span><\/i><span style=\"font-weight: 400;\">, viste un <\/span><i><span style=\"font-weight: 400;\">producto <\/span><\/i><span style=\"font-weight: 400;\">y luego recibiste un Email habl\u00e1ndote exactamente de ese producto? Eso no es <\/span><i><span style=\"font-weight: 400;\">magia<\/span><\/i><span style=\"font-weight: 400;\">, es Email Retargeting. Una de las <\/span><b>Estrategias <\/b><span style=\"font-weight: 400;\">m\u00e1s efectivas del <a href=\"https:\/\/www.fromdoppler.com\/blog\/email-marketing\">Email Marketing<\/a> para recuperar ventas perdidas, aumentar <\/span><b>Conversiones <\/b><span style=\"font-weight: 400;\">y mejorar la experiencia del. Prep\u00e1rate para aprender c\u00f3mo es el proceso. \u00a1Vamos a ello!\u00a0<\/span><\/p>\n<h3><b>El proceso de Email Retargeting<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El\u00a0 <\/span><i><span style=\"font-weight: 400;\">interact\u00faa <\/span><\/i><span style=\"font-weight: 400;\">con tu Sitio Web (visita una p\u00e1gina, agrega un producto al carrito, etc.).<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se activa una <\/span><i><span style=\"font-weight: 400;\">cookie <\/span><\/i><span style=\"font-weight: 400;\">o un p\u00edxel de <\/span><i><span style=\"font-weight: 400;\">seguimiento<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La plataforma recoge esa <\/span><i><span style=\"font-weight: 400;\">informaci\u00f3n<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se segmenta seg\u00fan su <\/span><i><span style=\"font-weight: 400;\">comportamiento<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Se <\/span><i><span style=\"font-weight: 400;\">automatiza <\/span><\/i><span style=\"font-weight: 400;\">el Env\u00edo de un Email personalizado.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ol>\n<h3><b>Uso de cookies y p\u00edxeles de seguimiento<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Estas <\/span><b>herramientas <\/b><span style=\"font-weight: 400;\">permiten identificar de manera an\u00f3nima al <\/span><b>visitante <\/b><span style=\"font-weight: 400;\">y asociarlo con su <\/span><b>Correo <\/b><span style=\"font-weight: 400;\">(si ya est\u00e1 en tu Base de Datos o si se identifica de alguna forma). En Doppler, por ejemplo, puedes integrar f\u00e1cilmente un <\/span><b>Tracking Pixel<\/b><span style=\"font-weight: 400;\"> que recolecta estos datos para accionar tus Flujos Automatizados.<\/span><\/p>\n<h3><b>Comportamiento del y Segmentaci\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La clave est\u00e1 en entender la <\/span><b>intenci\u00f3n <\/b><span style=\"font-weight: 400;\">del. No es lo mismo un visitante que estuvo 3 segundos en tu home, que alguien que explor\u00f3 5 productos y abandon\u00f3 el carrito. Cada uno requiere un <\/span><b>mensaje <\/b><span style=\"font-weight: 400;\">distinto.<\/span><\/p>\n<h3><b>Herramientas y plataformas para Email Retargeting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hoy existen m\u00faltiples <\/span><b>plataformas <\/b><span style=\"font-weight: 400;\">dise\u00f1adas para ayudarte a crear <\/span><b>Flujos <\/b><span style=\"font-weight: 400;\">de Emails personalizados seg\u00fan el comportamiento del . Desde <\/span><b>soluciones <\/b><span style=\"font-weight: 400;\">todo-en-uno hasta integraciones especializadas, elegir la herramienta correcta puede marcar la diferencia entre una Campa\u00f1a promedio y una altamente rentable. A continuaci\u00f3n, te mostramos las principales opciones del mercado para que elijas la que mejor se adapta a tu negocio y objetivos. \ud83d\udcbb<\/span><\/p>\n<h4><b>Integraciones con plataformas de Email Marketing<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Herramientas como <\/span><b>Doppler<\/b><span style=\"font-weight: 400;\">, <\/span><b>Mailchimp<\/b><span style=\"font-weight: 400;\">, <\/span><b>ActiveCampaign<\/b><span style=\"font-weight: 400;\"> o <\/span><b>Klaviyo<\/b><span style=\"font-weight: 400;\"> permiten automatizar Flujos de Email Retargeting conect\u00e1ndose con tu Sitio Web o E-commerce.\u00a0<\/span><\/p>\n<p><b>#DopplerTip:<\/b><span style=\"font-weight: 400;\"> Nuestra plataforma te permite usar el Editor de de contenido potenciado por IA para definir recorridos de usuario en pocos clics. \u00bfTe animas a <\/span><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=seo-email-marketing-retargeting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">probarlo<\/span><\/a><span style=\"font-weight: 400;\">? \ud83c\udfa8<\/span><\/p>\n<h4><b>Ejemplos de herramientas efectivas<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Doppler<\/b><span style=\"font-weight: 400;\">: Automatizaciones, integraci\u00f3n nativa con E-commerce, p\u00edxel propio.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Klaviyo<\/b><span style=\"font-weight: 400;\">: Enfocado en E-commerce, con fuerte personalizaci\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer.io<\/b><span style=\"font-weight: 400;\">: M\u00e1s t\u00e9cnico, ideal para SaaS.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h2><b>Pasos para implementar una Estrategia de Email Retargeting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aprender es el primer paso; pero lo verdaderamente importante es ponerlo en pr\u00e1ctica de forma estructurada. Una <\/span><b>Estrategia <\/b><span style=\"font-weight: 400;\">bien dise\u00f1ada no s\u00f3lo requiere <\/span><b>herramientas<\/b><span style=\"font-weight: 400;\">, sino tambi\u00e9n una <\/span><b>planificaci\u00f3n inteligente<\/b><span style=\"font-weight: 400;\"> que considere los puntos de contacto, los mensajes adecuados y los momentos clave para intervenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta secci\u00f3n te guiamos paso a paso para que puedas implementar tu propia estrategia de Email Retargeting desde cero, optimizando cada interacci\u00f3n con tus para convertir m\u00e1s y mejor.<\/span><\/p>\n<h3><b>Paso 1: Recolecci\u00f3n de informaci\u00f3n del cliente<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Todo comienza con los <\/span><b>datos<\/b><span style=\"font-weight: 400;\">. Para hacer Retargeting por Email necesitas conocer qui\u00e9n es tu y c\u00f3mo se comporta en tu Sitio Web. Esto incluye recolectar <\/span><b>Correo Electr\u00f3nico<\/b><span style=\"font-weight: 400;\">, identificar acciones clave (como visitas a productos o Carritos Abandonados) y conectar esa <\/span><b>informaci\u00f3n <\/b><span style=\"font-weight: 400;\">con una <\/span><b>herramienta <\/b><span style=\"font-weight: 400;\">que pueda activarla. Sin una buena Base de Datos, no hay retargeting posible.<\/span><\/p>\n<h4><b>Datos necesarios para el Retargeting<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email del <\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e1ginas visitadas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Productos visualizados.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carritos Abandonados.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiempo en el Sitio.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h4><b>M\u00e9todos de recolecci\u00f3n de datos<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formularios de Suscripci\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cookies\/p\u00edxeles.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integraciones con CRMs y E-commerce.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h3><b>Paso 2: Creaci\u00f3n de Segmentos de audiencia<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No todos se comportan igual, por eso es clave dividir tu base en <\/span><b>segmentos <\/b><span style=\"font-weight: 400;\">relevantes. \u00bfQui\u00e9n abandon\u00f3 el carrito? \u00bfQui\u00e9n solo naveg\u00f3? \u00bfQui\u00e9n ya compr\u00f3 antes? Crear <\/span><b>audiencias <\/b><span style=\"font-weight: 400;\">basadas en el comportamiento te permitir\u00e1 enviar mensajes mucho m\u00e1s personalizados y efectivos. Aqu\u00ed empieza la verdadera magia del Retargeting.<\/span><\/p>\n<h4><b>Estrategias de Segmentaci\u00f3n efectivas<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visitantes frecuentes sin Conversi\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usuarios que abandonaron el carrito.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leads fr\u00edos que no interact\u00faan hace semanas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clientes inactivos desde hace meses.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h4><b>Ejemplos de Segmentos de audiencia<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00abRevisaron el producto X pero no compraron\u00bb.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00abAbandonaron el carrito con m\u00e1s de $100 USD\u00bb.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00abClientes que compraron hace 90 d\u00edas y no volvieron\u00bb.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h3><b>Paso 3: Creaci\u00f3n de Campa\u00f1as de Email Retargeting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Con los datos <\/span><i><span style=\"font-weight: 400;\">recolectados <\/span><\/i><span style=\"font-weight: 400;\">y los <\/span><i><span style=\"font-weight: 400;\">segmentos <\/span><\/i><span style=\"font-weight: 400;\">definidos, es hora de dise\u00f1ar tus <\/span><b>Campa\u00f1as<\/b><span style=\"font-weight: 400;\">. Esto incluye establecer <\/span><b>objetivos<\/b><span style=\"font-weight: 400;\">, redactar copys persuasivos, dise\u00f1ar plantillas visuales y configurar los disparadores autom\u00e1ticos que enviar\u00e1n el Email correcto, en el momento justo. Cuanto m\u00e1s <\/span><b>personalizada <\/b><span style=\"font-weight: 400;\">sea la Campa\u00f1a, mayor ser\u00e1 la Tasa de <\/span><b>Conversi\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>Tipos de Emails para Retargeting<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recordatorio de Carrito Abandonado.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofertas personalizadas basadas en visitas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Correos de re-engagement para inactivos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contenido relevante seg\u00fan intereses previos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h4><b>Mejores pr\u00e1cticas para dise\u00f1ar Emails efectivos<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usa nombres y productos reales.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incluye llamadas a la acci\u00f3n claras (CTAs)<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asegura dise\u00f1o responsivo que se adapte a dispositivos.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatiza el timing y la frecuencia.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h2><b>Mejores pr\u00e1cticas para Email Retargeting<\/b><\/h2>\n<h3><b>Personalizaci\u00f3n y relevancia<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La personalizaci\u00f3n va m\u00e1s all\u00e1 del \u00abHola, [Nombre]\u00bb. Implica recomendar productos vistos, usar lenguaje acorde al comportamiento y hasta variar el asunto seg\u00fan el historial del .<\/span><\/p>\n<h3><b>Timing en el Env\u00edo de Emails<\/b><\/h3>\n<h4><b>Frecuencia de Env\u00edo<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Evita saturar. En la mayor\u00eda de los casos, 1 a 3 Emails escalonados por evento son suficientes.<\/span><\/p>\n<h4><b>Respuesta r\u00e1pida a la actividad del\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Cuanto m\u00e1s cerca est\u00e9 el Email del momento de acci\u00f3n, mayor ser\u00e1\u00a0 la Conversi\u00f3n. Automatiza para que salgan minutos u horas despu\u00e9s del evento.<\/span><\/p>\n<h3><b>Uso de pruebas A\/B en Email Retargeting<\/b><\/h3>\n<h4><b>Medici\u00f3n de resultados y optimizaci\u00f3n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Prueba diferentes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asuntos de Email.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dise\u00f1os.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Horarios de Env\u00edo.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofertas personalizadas.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<blockquote>\n<p><span style=\"font-weight: 400;\">#<strong>DopplerTip<\/strong>: Crea tu <a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=seo-email-marketing-retargeting\" target=\"_blank\" rel=\"noopener\">cuenta gratis<\/a> y realiza A\/B testing de asuntos y contenido para ayudarte a optimizar sobre la marcha.<\/span><\/p>\n<\/blockquote>\n<h2><b>Casos de \u00e9xito en Email Retargeting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nada te ense\u00f1a mejor que ver una estrategia en <\/span><b>acci\u00f3n<\/b><span style=\"font-weight: 400;\">. Por eso, en esta secci\u00f3n te compartimos ejemplos reales de marcas que usaron el Email Retargeting para transformar clics perdidos en <\/span><b>Conversiones <\/b><span style=\"font-weight: 400;\">ganadas. Cada caso ofrece lecciones valiosas, ideas replicables y resultados medibles que demuestran el verdadero potencial de esta <\/span><b>t\u00e9cnica<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si est\u00e1s buscando <\/span><b>inspiraci\u00f3n <\/b><span style=\"font-weight: 400;\">para tus pr\u00f3ximas Campa\u00f1as, estos ejemplos te van a motivar a pasar de la teor\u00eda a la pr\u00e1ctica.<\/span><\/p>\n<h3><b>\ud83d\uded2 Campa\u00f1as de Abandono de Carrito<\/b><\/h3>\n<p><b>Beauty Sleep<\/b><span style=\"font-weight: 400;\">, una marca de cosm\u00e9ticos, implement\u00f3 una secuencia <\/span><i><span style=\"font-weight: 400;\">Automatizada <\/span><\/i><span style=\"font-weight: 400;\">de seis Correos Electr\u00f3nicos dirigidos a clientes que abandonaron productos en el carrito. Esta <\/span><i><span style=\"font-weight: 400;\">estrategia <\/span><\/i><span style=\"font-weight: 400;\">result\u00f3 en un <\/span><i><span style=\"font-weight: 400;\">aumento <\/span><\/i><span style=\"font-weight: 400;\">del 43% en la Tasa de Conversi\u00f3n y un incremento del 25% en las <\/span><i><span style=\"font-weight: 400;\">ventas<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Hoff<\/b><span style=\"font-weight: 400;\">, una <\/span><i><span style=\"font-weight: 400;\">Tienda Online <\/span><\/i><span style=\"font-weight: 400;\">del sector hogar, utiliz\u00f3 una serie de tres Correos Electr\u00f3nicos para recuperar <\/span><i><span style=\"font-weight: 400;\">Carritos <\/span><\/i><span style=\"font-weight: 400;\">Abandonados. El primer correo, un simple recordatorio, logr\u00f3 una Conversi\u00f3n del 8%; el segundo, con <\/span><i><span style=\"font-weight: 400;\">propuestas <\/span><\/i><span style=\"font-weight: 400;\">exclusivas, alcanz\u00f3 un 4.5%; y el tercero, ofreciendo una oferta especial, obtuvo un 6%. En conjunto, estas <\/span><i><span style=\"font-weight: 400;\">Campa\u00f1as Automatizadas <\/span><\/i><span style=\"font-weight: 400;\">generaron el 12% de todos los pedidos de la tienda. (<\/span><a href=\"https:\/\/retailrocket.com.br\/cases\/triggered-emails-furniture-online-shop-hoff-ru\/?\"><span style=\"font-weight: 400;\">Retail Rocket<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><b>\ud83d\udd04 Campa\u00f1as de Re-engagement<\/b><\/h3>\n<p><b>Zipcar<\/b><span style=\"font-weight: 400;\">, una empresa de alquiler de veh\u00edculos, implement\u00f3 una <\/span><i><span style=\"font-weight: 400;\">estrategia <\/span><\/i><span style=\"font-weight: 400;\">de Retargeting por Correo Electr\u00f3nico para recuperar a clientes inactivos. Enviaron mensajes <\/span><i><span style=\"font-weight: 400;\">personalizados <\/span><\/i><span style=\"font-weight: 400;\">con descuentos, lo que llev\u00f3 al 47% de los destinatarios a reconsiderar los servicios de la empresa en un plazo de seis meses. (<\/span><a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/contest-submissions-increase-moving-from-facebook?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">MarketingSherpa<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><b>Grupo Cordial<\/b><span style=\"font-weight: 400;\">, parte del grupo Supervielle, mejor\u00f3 sus Tasas de Apertura mediante la Segmentaci\u00f3n de Contactos y el env\u00edo de mensajes personalizados seg\u00fan los intereses de . Esta Estrategia result\u00f3 en un aumento de cuatro puntos porcentuales en la Tasa de Apertura de sus Campa\u00f1as de Email Marketing.<\/span><\/p>\n<h3><b>\ud83d\udcc8 Lecciones aprendidas de Casos de \u00e9xito<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La inmediatez es clave<\/b><span style=\"font-weight: 400;\">: Enviar correos electr\u00f3nicos posteriores de la acci\u00f3n del (como abandonar un carrito) aumenta significativamente las posibilidades de <\/span><i><span style=\"font-weight: 400;\">Conversi\u00f3n<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalizaci\u00f3n efectiva<\/b><span style=\"font-weight: 400;\">: Adaptar el <\/span><i><span style=\"font-weight: 400;\">contenido <\/span><\/i><span style=\"font-weight: 400;\">del Correo seg\u00fan el comportamiento y las preferencias mejora la relevancia y la Tasa de respuesta.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00f1o atractivo<\/b><span style=\"font-weight: 400;\">: Un<\/span> <span style=\"font-weight: 400;\">visualmente atractivo y coherente con la marca puede elevar la Tasa de Clics y mejorar la experiencia del <\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pruebas A\/B<\/b><span style=\"font-weight: 400;\">: Realizar pruebas con diferentes <\/span><i><span style=\"font-weight: 400;\">versiones <\/span><\/i><span style=\"font-weight: 400;\">de Correos Electr\u00f3nicos permite identificar qu\u00e9 elementos funcionan mejor y optimizar las Campa\u00f1as en consecuencia.<\/span><\/li>\n<\/ul>\n<h2><b>Resumen de beneficios del Email Retargeting<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumenta la Conversi\u00f3n sin aumentar el presupuesto publicitario.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejora la experiencia al personalizar la comunicaci\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potencia otras Estrategias de Marketing al trabajar sobre ya interesados.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<h3><b>Futuro del Email Retargeting en Marketing Digital<\/b><\/h3>\n<h4><b>Innovaciones y tendencias emergentes<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inteligencia Artificial para personalizaci\u00f3n predictiva<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatizaciones basadas en intenci\u00f3n de que?<\/b><span style=\"font-weight: 400;\">, no solo acci\u00f3n.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00a0Multicanalidad:<\/b><span style=\"font-weight: 400;\">: integraci\u00f3n con WhatsApp, SMS, Notificaciones Push, Chatbots, Widgets Inteligentes, entre otros.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a1Empieza hoy con Email Retargeting en <a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=seo&amp;utm_medium=content&amp;utm_campaign=seo-email-marketing-retargeting\" target=\"_blank\" rel=\"noopener\">Doppler<\/a> y convierte oportunidades perdidas en ventas reales!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing y Retargeting: C\u00f3mo recuperar clientes potenciales<\/p>\n","protected":false},"author":91,"featured_media":24229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385],"tags":[975,1090,44,998,855,1174,942,1002,906,902],"class_list":["post-24222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile","tag-campanas","tag-campanas-de-email-marketing","tag-email-marketing","tag-engagement","tag-estrategia","tag-experiencia","tag-optimizacion","tag-retargeting","tag-retorno","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing y Retargeting: C\u00f3mo recuperar clientes potenciales| Doppler<\/title>\n<meta name=\"description\" content=\"Email Marketing y Retargeting: C\u00f3mo recuperar clientes potenciales\" 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