{"id":23479,"date":"2024-11-11T12:55:29","date_gmt":"2024-11-11T15:55:29","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=23479"},"modified":"2024-11-12T13:16:54","modified_gmt":"2024-11-12T16:16:54","slug":"que-son-las-notificaciones-push","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/","title":{"rendered":"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23480\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>notificaciones <\/b><span style=\"font-weight: 400;\">son una de las herramientas m\u00e1s importantes con las que las aplicaciones y plataformas digitales mantienen informados a los usuarios acerca de eventos o acciones a realizar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existen distintos <\/span><b>tipos de notificaciones<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Notificaciones Push<\/b><\/li>\n<li aria-level=\"1\"><b>Notificaciones dentro de aplicaciones<\/b><\/li>\n<li aria-level=\"1\"><b>Notificaciones por SMS<\/b><\/li>\n<\/ul>\n<p>En este art\u00edculo hablaremos de la m\u00e1s utilizada y de mayor importancia a la hora de potenciar una estrategia de comunicaci\u00f3n entre tu negocio y tus clientes: las <a href=\"https:\/\/fromdoppler.com\/blog\/suma-un-nuevo-canal-de-comunicacion-con-tus-usuarios-notificaciones-push\/\"><b>Notificaciones Push<\/b><\/a>.<b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, nos proponemos abordar las siguientes inc\u00f3gnitas:<\/span><\/p>\n<p><b>\u00bfQu\u00e9 son las Notificaciones Push?<\/b><\/p>\n<p><b>\u00bfPara qu\u00e9 sirven las Notificaciones Push?<\/b><\/p>\n<p><b>\u00bfC\u00f3mo puedes implementarlas en tu plataforma?<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 son las Notificaciones Push?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-23481\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_1-29.png\" alt=\"\" width=\"629\" height=\"410\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-29.png 723w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-29-300x195.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-29-600x391.png 600w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Las <strong>N<\/strong><\/span><b>otificaciones Push<\/b><span style=\"font-weight: 400;\"> son mensajes enviados desde una aplicaci\u00f3n o sitio web hacia el dispositivo de un usuario y que se visualizan como peque\u00f1os recordatorios, alertas o ventanas emergentes directamente en su pantalla m\u00f3vil o navegador de escritorio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En general, contienen texto o elementos multimedia interactivos (im\u00e1genes o botones) que permiten al usuario realizar una acci\u00f3n espec\u00edfica o enterarse de un evento ocurrido.\u00a0<\/span><span style=\"font-weight: 400;\">Estos mensajes se env\u00edan desde los servidores en donde se encuentran alojados los sitios web o aplicaciones de las empresas y son recibidos por los usuarios a pesar de que no est\u00e9n conectados e interactuando en ese momento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se utilizan para diversas soluciones: marketing, publicidad, seguridad, comunicaci\u00f3n, informaci\u00f3n, entre otras que revisaremos a continuaci\u00f3n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfPara qu\u00e9 sirven las Notificaciones Push?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las <strong>N<\/strong><\/span><b>otificaciones Push<\/b><span style=\"font-weight: 400;\"> se caracterizan por tener un abanico amplio de posibilidades y usos. Algunos de los m\u00e1s importantes, son:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Una de las alternativas m\u00e1s tentadoras es utilizar las Notificaciones Push para llevar a cabo estrategias de marketing y publicidad y segmentar audiencias con el prop\u00f3sito de optimizar las pr\u00f3ximas campa\u00f1as.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con ellas podr\u00e1s:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enviar notificaciones sobre promociones, descuentos y nuevos lanzamientos de productos o servicios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Animar a los usuarios a que conozcan e interact\u00faen con tu marca<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fidelizar y recuperar clientes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notificar sobre pr\u00f3ximos eventos<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Alertas y Actualizaciones<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Con este tipo de notificaciones vas a poder mantener informado a los usuarios en tiempo real, mejorando su experiencia y seguridad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En particular, puedes utilizarlas para:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertir sobre problemas de seguridad con sus cuentas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enviar nuevas actualizaciones de producto<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informar sobre noticias de cualquier \u00edndole (del propio negocio, del sector de la empresa, deportivas, pol\u00edticas, tecnol\u00f3gicas, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brindar detalles sobre nuevas pol\u00edticas de privacidad y seguridad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avisar sobre nuevas interacciones dentro del Sitio Web o aplicaci\u00f3n<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=fromdoppler&amp;utm_medium=blog&amp;utm_campaign=notificaciones-push\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23338 size-large\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Notificaciones-Push-1024x641.png\" alt=\"\" width=\"1024\" height=\"641\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Notificaciones-Push-1024x641.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Notificaciones-Push-300x188.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Notificaciones-Push-768x481.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Notificaciones-Push-600x375.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Notificaciones-Push-1536x961.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Notificaciones-Push-2048x1282.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3. Feedback de clientes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Puedes configurar las Notificaciones Push para que los usuarios cuenten o califiquen r\u00e1pidamente su experiencia con tu empresa.\u00a0<\/span><span style=\"font-weight: 400;\">Entre otras opciones, puedes:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enviar encuestas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solicitar rese\u00f1as<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pedir calificaciones de producto o servicio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requerir opini\u00f3n sobre nuevas ideas o pr\u00f3ximos lanzamientos\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4. E-Commerce<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Si te dedicas a la venta de productos o servicios en internet, puedes agilizar el env\u00edo de mensajes y alertas a tus clientes. <\/span><span style=\"font-weight: 400;\">Este tipo de notificaciones te va a dar la posibilidad de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alertar sobre el estado de los pagos (aprobaci\u00f3n, rechazo, vencimientos, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informar sobre la entrega de productos (preparaci\u00f3n, env\u00edo, en camino, entrega)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dar a conocer nuevos productos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informar sobre cambio de precios o suscripciones<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">En definitiva\u2026<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Las <strong>Notificaciones Push<\/strong><\/span><span style=\"font-weight: 400;\">\u00a0son tan \u00fatiles como vers\u00e1tiles, por lo que vas a poder cumplir con estas metas y cualquier otra que te propongas. Puedes aplicarla para obtener cualquier soluci\u00f3n.\u00a0 <\/span><span style=\"font-weight: 400;\">Los beneficios comunes a todo tipo de usos, son:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar de la Tasa de Clics de tus mensajes<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Captar la atenci\u00f3n de tus clientes<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Mejorar de la experiencia y satisfacci\u00f3n de los usuarios<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Agilizar la comunicaci\u00f3n<\/span><\/li>\n<\/ul>\n<p>Existen muchas ventajas m\u00e1s que puedes obtener al implementarlas en tu negocio que te impulsamos a que descubras.<b><\/b><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo puedes implementar las Notificaciones Push?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-23483\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_2-17.png\" alt=\"\" width=\"634\" height=\"407\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-17.png 752w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-17-300x193.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-17-600x385.png 600w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Teniendo en cuenta lo visto hasta ahora, es indiscutible que las Notificaciones Push<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">son una de las mejores soluciones para generar una interacci\u00f3n r\u00e1pida y efectiva con los clientes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo importante a la hora de definir <\/span><b>c\u00f3mo usar las Notificaciones Push<\/b><span style=\"font-weight: 400;\">, es:<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar la necesidad y el objetivo adecuado a la hora de implementarlas<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Conocer a la perfecci\u00f3n la audiencia que recibir\u00e1 las notificaciones (preferencias, pa\u00eds o regi\u00f3n, zona horaria, entre otros aspectos fundamentales)<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Transmitir mensajes adecuados, concretos y personalizados<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">No enviar demasiadas notificaciones ya que puede ser contraproducente<\/span><\/li>\n<\/ul>\n<p>En <a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=fromdoppler&amp;utm_medium=blog&amp;utm_campaign=notificaciones-push\"><b>Doppler<\/b><\/a> tenemos uno de los mejores servicios de <a href=\"https:\/\/www.fromdoppler.com\/es\/notificaciones-push\/\"><b>Notificaciones Push<\/b><\/a> del mercado.\u00a0<b><\/b><span style=\"font-weight: 400;\">Con<\/span><b> nuestra soluci\u00f3n<\/b><span style=\"font-weight: 400;\"> vas a poder sumar un nuevo canal de comunicaci\u00f3n con tus clientes, redireccionar a los usuarios hacia donde desees, definir promociones, ofertas y el mensaje que mejor se ajuste a tus necesidades, y, por sobre todas las cosas, impulsar tu marca y aumentar tus conversiones. <\/span><span style=\"font-weight: 400;\">No dudes en <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/contacto\/\"><b>consultarnos<\/b><\/a> <span style=\"font-weight: 400;\">para conocer al detalle los beneficios de esta incre\u00edble herramienta.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven.<\/p>\n","protected":false},"author":91,"featured_media":23480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1865,1898,1977],"tags":[904,890,989,826,1627,1239,1480,1154,1035],"class_list":["post-23479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doppler","category-nuevas-funcionalidades-2","category-omnicanalidad","tag-campana","tag-comunicacion","tag-conversiones","tag-doppler","tag-e-commerce","tag-estrategias-de-marketing","tag-herramientas","tag-marketing","tag-segmentar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?<\/title>\n<meta name=\"description\" content=\"En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?\" \/>\n<meta property=\"og:description\" content=\"En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-11T15:55:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T16:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ennio Castillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?\" \/>\n<meta name=\"twitter:description\" content=\"En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las notificaciones push y para qu\u00e9 sirven.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ennio Castillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/\"},\"author\":{\"name\":\"Ennio Castillo\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/3547ebabb439973c5f457641e5ebaece\"},\"headline\":\"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?\",\"datePublished\":\"2024-11-11T15:55:29+00:00\",\"dateModified\":\"2024-11-12T16:16:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/\"},\"wordCount\":825,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png\",\"keywords\":[\"Campa\u00f1a\",\"Comunicaci\u00f3n\",\"Conversiones\",\"Doppler\",\"E-commerce\",\"estrategias de marketing\",\"herramientas\",\"Marketing\",\"Segmentar\"],\"articleSection\":[\"Doppler\",\"Nuevas funcionalidades\",\"omnicanalidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/\",\"name\":\"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png\",\"datePublished\":\"2024-11-11T15:55:29+00:00\",\"dateModified\":\"2024-11-12T16:16:54+00:00\",\"description\":\"En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven.\",\"breadcrumb\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png\",\"width\":2918,\"height\":1252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/3547ebabb439973c5f457641e5ebaece\",\"name\":\"Ennio Castillo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3a682e93e1f64d3da4131420948f1db4f2881ddc72ff8785e7058e6faaf71f5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3a682e93e1f64d3da4131420948f1db4f2881ddc72ff8785e7058e6faaf71f5d?s=96&d=mm&r=g\",\"caption\":\"Ennio Castillo\"},\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/ecastillo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?","description":"En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?","og_description":"En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven.","og_url":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2024-11-11T15:55:29+00:00","article_modified_time":"2024-11-12T16:16:54+00:00","og_image":[{"width":2918,"height":1252,"url":"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png","type":"image\/png"}],"author":"Ennio Castillo","twitter_card":"summary_large_image","twitter_title":"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?","twitter_description":"En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las notificaciones push y para qu\u00e9 sirven.","twitter_image":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Ennio Castillo","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#article","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/"},"author":{"name":"Ennio Castillo","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/3547ebabb439973c5f457641e5ebaece"},"headline":"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?","datePublished":"2024-11-11T15:55:29+00:00","dateModified":"2024-11-12T16:16:54+00:00","mainEntityOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/"},"wordCount":825,"commentCount":0,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png","keywords":["Campa\u00f1a","Comunicaci\u00f3n","Conversiones","Doppler","E-commerce","estrategias de marketing","herramientas","Marketing","Segmentar"],"articleSection":["Doppler","Nuevas funcionalidades","omnicanalidad"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/","url":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/","name":"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#primaryimage"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png","datePublished":"2024-11-11T15:55:29+00:00","dateModified":"2024-11-12T16:16:54+00:00","description":"En el siguiente art\u00edculo te contamos detalladamente qu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven.","breadcrumb":{"@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png","width":2918,"height":1252},{"@type":"BreadcrumbList","@id":"https:\/\/fromdoppler.com\/blog\/que-son-las-notificaciones-push\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 son las Notificaciones Push y para qu\u00e9 sirven?"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/3547ebabb439973c5f457641e5ebaece","name":"Ennio Castillo","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3a682e93e1f64d3da4131420948f1db4f2881ddc72ff8785e7058e6faaf71f5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a682e93e1f64d3da4131420948f1db4f2881ddc72ff8785e7058e6faaf71f5d?s=96&d=mm&r=g","caption":"Ennio Castillo"},"url":"https:\/\/fromdoppler.com\/blog\/author\/ecastillo\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241106-\u00bfQue-son-las-notificaciones-push-y-para-que-sirven_.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/23479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=23479"}],"version-history":[{"count":4,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/23479\/revisions"}],"predecessor-version":[{"id":23487,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/23479\/revisions\/23487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/23480"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=23479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=23479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=23479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}