{"id":23144,"date":"2024-10-10T10:35:49","date_gmt":"2024-10-10T13:35:49","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=23144"},"modified":"2025-06-17T08:51:08","modified_gmt":"2025-06-17T11:51:08","slug":"whatsapp-marketing-2024","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/","title":{"rendered":"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23148\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfSab\u00e9s lo que significa el WhatsApp Marketing? <\/span><span style=\"font-weight: 400;\">WhatsApp Business ha ofrecido a las empresas m\u00faltiples soluciones que simplifican su d\u00eda a d\u00eda. <\/span><span style=\"font-weight: 400;\">Desde la interacci\u00f3n, el soporte al cliente hasta convertirse el canal perfecto para realizar Marketing y superar las metas establecidas en la adquisici\u00f3n de nuevos clientes. <\/span><span style=\"font-weight: 400;\">Sin embargo, a\u00fan existen empresas que no aprovechan al m\u00e1ximo las funciones y el potencial que ofrece WhatsApp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tu empresa se encuentra en esta categor\u00eda, t\u00f3mate unos ocho minutos para leer este art\u00edculo y llevarte contigo una idea muy clara sobre:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Qu\u00e9 es el WhatsApp Marketing y c\u00f3mo funciona.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Qu\u00e9 beneficios obtendr\u00e1 tu negocio al usarlo correctamente.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>C\u00f3mo comenzar una estrategia de marketing por WhatsApp.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tres soluciones clave para WhatsApp Marketing.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a1Comencemos! \ud83d\ude42\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es?utm_source=fromdoppler&amp;utm_medium=blog&amp;utm_campaign=whatsapp-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23309 size-large\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/PotenciaTuEstrategiaDeMarketing-1024x641.png\" alt=\"\" width=\"1024\" height=\"641\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/PotenciaTuEstrategiaDeMarketing-1024x641.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/PotenciaTuEstrategiaDeMarketing-300x188.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/PotenciaTuEstrategiaDeMarketing-768x481.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/PotenciaTuEstrategiaDeMarketing-600x375.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/PotenciaTuEstrategiaDeMarketing-1536x961.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/PotenciaTuEstrategiaDeMarketing-2048x1282.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el marketing por WhatsApp o WhatsApp Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El WhatsApp Marketing es una estrategia que nos permite sacar el m\u00e1ximo provecho de los mensajes instant\u00e1neos de esta plataforma. <\/span><span style=\"font-weight: 400;\">Con esta herramienta podr\u00e1s:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promocionar productos, servicios u ofertas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efectuar ventas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactuar con clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brindar soporte t\u00e9cnico.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Las dos acciones principales de esta estrategia recaen en la comunicaci\u00f3n con la audiencia y el env\u00edo de contenidos de valor. <\/span><span style=\"font-weight: 400;\">Por lo tanto, manejar una buena base de datos<\/span> <span style=\"font-weight: 400;\">de clientes potenciales en WhatsApp y nutrir constantemente estos Leads es un requisito para ejecutar la estrategia.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son los principales beneficios del WhatsApp Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las peque\u00f1as y medianas empresas que realizan campa\u00f1as de WhatsApp Marketing tienen una ventaja competitiva en el mercado.\u00a0 <\/span><span style=\"font-weight: 400;\">Especialmente en cuanto a la conexi\u00f3n con los clientes, quienes se sienten m\u00e1s cercanos a la marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos son algunos de los beneficios principales:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tus clientes conocer\u00e1n la diferencia: La experiencia del cliente a trav\u00e9s de WhatsApp es cercana y eficiente. Una buena interacci\u00f3n se traduce en clientes fidelizados con tu marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respuesta oportuna en cualquier momento y lugar: Gracias a los <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/doppler-conversaciones-envia-mensajes-automatizados-a-traves-de-whatsapp\/?utm_source=direct\"><b>mensajes automatizados<\/b><\/a><span style=\"font-weight: 400;\">, puedes solucionar peque\u00f1as dudas y ofrecer asistencia de forma inmediata.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00faltiples formatos: Puedes enviar textos, videos, audios y enlaces para interactuar y\/o proporcionar contenido de valor a tu base de datos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redirigir a tus otros canales: Gracias a la f\u00e1cil interacci\u00f3n, puedes invitar a tus contactos a seguirte en tus distintas redes sociales e incluso a <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/que-es-el-b2c-email-marketing\/?utm_source=direct\"><b>suscribirse a tu newsletter<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumenta tus ventas: Los clientes se sienten m\u00e1s c\u00f3modos cuando pueden comunicarse directamente con un negocio y resolver todas sus inquietudes sobre el proceso de compra. Con respuestas oportunas y de calidad puedes aumentar las ventas de tu negocio.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo hacer una estrategia de marketing por WhatsApp?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sigue estos pasos para desarrollar una estrategia de WhatsApp Marketing:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Define tus objetivos, \u00bfqu\u00e9 quieres hacer?\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar las ventas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar las recompras.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejorar la retenci\u00f3n de clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recoger feedback.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promocionar eventos o lanzamientos.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O lo que tu empresa necesite alcanzar.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 2. Crea tu base de datos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Para <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/7-tacticas-para-sumar-clientes-potenciales-a-tu-base-de-datos\/?utm_source=direct\"><b>construir tu base de datos<\/b><\/a><span style=\"font-weight: 400;\">, redirige a tu p\u00fablico desde otros canales para que se comuniquen contigo a trav\u00e9s de WhatsApp Business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Dise\u00f1a un buyer persona<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Este personaje semi real, basado en informaci\u00f3n real de tus clientes, ser\u00e1 clave para personalizar la voz de la marca y los mensajes que env\u00edes como parte de tus acciones.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Haz un plan estrat\u00e9gico<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentaci\u00f3n de la audiencia.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calendario de env\u00edos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los tipos de formatos en la campa\u00f1a: Texto, im\u00e1genes, videos, enlaces.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define el medio dentro de WhatsApp: Canal, estados, grupos, lista de difusi\u00f3n.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">5. Usa las herramientas correctas\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Las <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/beneficios-de-la-automatizacion-del-marketing\/?utm_source=direct\"><b>herramientas de automatizaci\u00f3n<\/b><\/a><span style=\"font-weight: 400;\"> te ayudar\u00e1n a responder de forma inmediata y abrir oportunidades de compra y consultas con tus contactos.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Presta atenci\u00f3n a las estad\u00edsticas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Establece KPIs y ajusta tus acciones acordes a los resultados.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3 soluciones para WhatsApp Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para potenciar tu WhatsApp Marketing, debes apoyarte en herramientas dise\u00f1adas para trabajar por ti y aumentar tus posibilidades de alcanzar los objetivos, mientras mantienes una comunicaci\u00f3n fluida y personalizada con tus clientes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0 \u00a01. Campa\u00f1as de WhatsApp marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Con una plataforma omnicanal como <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/doppler-conversaciones-envia-mensajes-automatizados-a-traves-de-whatsapp\/?utm_source=direct\"><b>Doppler<\/b><\/a><span style=\"font-weight: 400;\">, podr\u00e1s enviar avisos, descuentos y ofertas exclusivas a tu audiencia, todo como parte de tu plan de acci\u00f3n en WhatsApp Marketing, y todo desde un solo lugar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, te permite:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perfeccionar la experiencia de atenci\u00f3n al cliente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalizar tus mensajes en tiempo real, de acuerdo con la voz de tu marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatizar mensajes y ahorrar tiempo en tareas operativas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtener comentarios y opiniones directas de tus consumidores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responder al instante a consultas, comentarios o quejas.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0 2. Gestiona tus mensajes con un Chatbot<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Una gesti\u00f3n de atenci\u00f3n al cliente en tiempo real transforma las conversaciones en oportunidades de venta. <\/span><span style=\"font-weight: 400;\">Incorporar un chatbot en tu estrategia es una excelente soluci\u00f3n para esta tarea.\u00a0<\/span><span style=\"font-weight: 400;\">Un chatbot puede ofrecer atenci\u00f3n al cliente las 24 horas del d\u00eda sin incrementar los costos de personal. <\/span><span style=\"font-weight: 400;\">Puedes dise\u00f1arlo para responder a las preguntas m\u00e1s frecuentes o para asistir al cliente con problemas comunes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, los <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/conversaciones\/\"><b>chatbots de WhatsApp<\/b><\/a><span style=\"font-weight: 400;\"> pueden realizar tareas espec\u00edficas, como ayudar a concertar citas, hacer reservas o incluso realizar pedidos.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0 \u00a0 3. Automatiza tus Conversaciones de WhatsApp<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00bfSab\u00edas que el 80% de los mensajes de WhatsApp se leen en los primeros cinco minutos? <\/span><span style=\"font-weight: 400;\">Esto ofrece una gran oportunidad para enviar promociones y notificaciones en el momento adecuado y aumentar las ventas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/conversaciones\/?utm_source=direct#whatsapp-marketing\"><b>Automatizaci\u00f3n de Doppler<\/b><\/a><span style=\"font-weight: 400;\"> te permite planificar y enviar autom\u00e1ticamente mensajes a tus usuarios a trav\u00e9s de WhatsApp, facilitando la comunicaci\u00f3n a gran escala y el contacto directo con potenciales clientes interesados en tu marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En resument, el WhatsApp Marketing es clave para peque\u00f1as y medianas empresas que quieren ser oportunas y accesibles para sus clientes. <\/span><span style=\"font-weight: 400;\">Esta estrategia no solo favorecer\u00e1 la experiencia del cliente, sino que tambi\u00e9n simplificara la venta directa, personalizada y automatizada. <\/span><span style=\"font-weight: 400;\">Adem\u00e1s, las herramientas disponibles dentro de la app y las soluciones de terceros te permiten alcanzar tus objetivos y no aumentar gastos operativos en el proceso.\u00a0 <\/span><span style=\"font-weight: 400;\">\u00bfQu\u00e9 esperas para comenzar tu campa\u00f1a de WhatsApp Marketing?\u00a0<\/span><\/p>\n<h2>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"<p> El WhatsApp Marketing es fundamental para todos los negocios que quieren automatizar procesos mediante redes sociales. Conoc\u00e9 m\u00e1s en esta gu\u00eda.<\/p>\n","protected":false},"author":217,"featured_media":23148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[1298,1411,1982,1023,914,1154,828,1499],"class_list":["post-23144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-atencion-al-cliente","tag-clientes-potenciales","tag-conversaciones","tag-estrategia-de-marketing","tag-leads","tag-marketing","tag-redes-sociales","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)<\/title>\n<meta name=\"description\" content=\"El WhatsApp Marketing es fundamental para todos los negocios que quieren automatizar procesos mediante redes sociales. Conoc\u00e9 m\u00e1s en esta gu\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)\" \/>\n<meta property=\"og:description\" content=\"El WhatsApp Marketing es fundamental para todos los negocios que quieren automatizar procesos mediante redes sociales. Conoc\u00e9 m\u00e1s en esta gu\u00eda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T13:35:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T11:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julieta Orellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julieta Orellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/\"},\"author\":{\"name\":\"Julieta Orellano\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45\"},\"headline\":\"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)\",\"datePublished\":\"2024-10-10T13:35:49+00:00\",\"dateModified\":\"2025-06-17T11:51:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/\"},\"wordCount\":1031,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png\",\"keywords\":[\"atenci\u00f3n al cliente\",\"Clientes Potenciales\",\"Conversaciones\",\"Estrategia de Marketing\",\"Leads\",\"Marketing\",\"Redes Sociales\",\"whatsapp\"],\"articleSection\":[\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/\",\"name\":\"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png\",\"datePublished\":\"2024-10-10T13:35:49+00:00\",\"dateModified\":\"2025-06-17T11:51:08+00:00\",\"description\":\"El WhatsApp Marketing es fundamental para todos los negocios que quieren automatizar procesos mediante redes sociales. Conoc\u00e9 m\u00e1s en esta gu\u00eda.\",\"breadcrumb\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png\",\"width\":2918,\"height\":1252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45\",\"name\":\"Julieta Orellano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g\",\"caption\":\"Julieta Orellano\"},\"sameAs\":[\"http:\/\/jorellano@fromdoppler.com\",\"https:\/\/www.linkedin.com\/in\/julieta-orellano-\/\"],\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/jorellano\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)","description":"El WhatsApp Marketing es fundamental para todos los negocios que quieren automatizar procesos mediante redes sociales. Conoc\u00e9 m\u00e1s en esta gu\u00eda.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/","og_locale":"es_ES","og_type":"article","og_title":"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)","og_description":"El WhatsApp Marketing es fundamental para todos los negocios que quieren automatizar procesos mediante redes sociales. Conoc\u00e9 m\u00e1s en esta gu\u00eda.","og_url":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2024-10-10T13:35:49+00:00","article_modified_time":"2025-06-17T11:51:08+00:00","og_image":[{"width":2918,"height":1252,"url":"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png","type":"image\/png"}],"author":"Julieta Orellano","twitter_card":"summary_large_image","twitter_title":"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)","twitter_image":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Julieta Orellano","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#article","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/"},"author":{"name":"Julieta Orellano","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45"},"headline":"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)","datePublished":"2024-10-10T13:35:49+00:00","dateModified":"2025-06-17T11:51:08+00:00","mainEntityOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/"},"wordCount":1031,"commentCount":0,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png","keywords":["atenci\u00f3n al cliente","Clientes Potenciales","Conversaciones","Estrategia de Marketing","Leads","Marketing","Redes Sociales","whatsapp"],"articleSection":["General"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/","url":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/","name":"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#primaryimage"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png","datePublished":"2024-10-10T13:35:49+00:00","dateModified":"2025-06-17T11:51:08+00:00","description":"El WhatsApp Marketing es fundamental para todos los negocios que quieren automatizar procesos mediante redes sociales. Conoc\u00e9 m\u00e1s en esta gu\u00eda.","breadcrumb":{"@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png","width":2918,"height":1252},{"@type":"BreadcrumbList","@id":"https:\/\/fromdoppler.com\/blog\/whatsapp-marketing-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo hacer WhatsApp Marketing: Gu\u00eda Completa (para 2024)"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45","name":"Julieta Orellano","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g","caption":"Julieta Orellano"},"sameAs":["http:\/\/jorellano@fromdoppler.com","https:\/\/www.linkedin.com\/in\/julieta-orellano-\/"],"url":"https:\/\/fromdoppler.com\/blog\/author\/jorellano\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20241001-Como-hacer-WhatsApp-Marketing.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/23144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/217"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=23144"}],"version-history":[{"count":11,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/23144\/revisions"}],"predecessor-version":[{"id":23319,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/23144\/revisions\/23319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/23148"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=23144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=23144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=23144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}