{"id":22508,"date":"2024-05-28T10:03:15","date_gmt":"2024-05-28T13:03:15","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=22508"},"modified":"2025-02-27T12:02:00","modified_gmt":"2025-02-27T15:02:00","slug":"emms-e-commerce-2024","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/emms-e-commerce-2024\/","title":{"rendered":"EMMS E-commerce 2024: Highlights, consejos, tips y \u00a1todo lo que debes saber!"},"content":{"rendered":"

Qu\u00e9 sensaci\u00f3n rara nos queda luego de que algo tan lindo se termina, \u00bfno? Es que as\u00ed nos pas\u00f3 con el reciente <\/span>EMMS E-commerce<\/span><\/a>. Luego de dos d\u00edas de capacitaciones en vivo, conferencias, Networking, Workshops pr\u00e1cticos y mucho aprendizaje, este evento lleg\u00f3 a su fin. \u00a1Pero no todo es nostalgia! Veamos todo lo que nos ense\u00f1aron quienes dieron conferencias y nos entusiasmaron con su conocimiento \ud83d\ude0d<\/span><\/p>\n

Qu\u00e9 sensaci\u00f3n rara nos queda luego de que algo tan lindo se termina, \u00bfno? Es que as\u00ed nos pas\u00f3 con el reciente <\/span>EMMS E-commerce<\/span><\/a>. Luego de dos d\u00edas de capacitaciones en vivo, conferencias, Networking, Workshops pr\u00e1cticos y mucho aprendizaje, este evento lleg\u00f3 a su fin. \u00a1Pero no todo es nostalgia! Veamos todo lo que nos ense\u00f1aron quienes dieron conferencias y nos entusiasmaron con su conocimiento \ud83d\ude0d<\/span><\/p>\n

Las brillantes recomendaciones que nos dej\u00f3 el EMMS E-commerce<\/span><\/h2>\n

\u00a1Nos encanta compartir conocimiento! Por eso, es que en esta oportunidad te dejamos algunas de las frases destacadas de los speakers para que la anotes en un <\/span>post it<\/span><\/i> o en un bloc de notas y recuerdes las interesantes recomendaciones que realizan las y los expertos en la industria.\u00a0<\/span><\/p>\n

Macarena Riva, ingeniera qu\u00edmica y creadora de contenido, en su charla \u2018<\/span>El poder del storytelling para E-commerce: Cuenta historias que vendan\u2019,<\/span><\/i> indic\u00f3: \u201cPuedes ser el rey de TikTok en cuanto a seguidores, pero si la historia de fondo no est\u00e1 bien fundamentada, no es clara y a la gente no le gusta, no sirve de nada\u201d. Adem\u00e1s, recomienda a las marcas: \u201centender que el cliente es el centro de todo, la marca no es la soluci\u00f3n es la gu\u00eda hacia la soluci\u00f3n\u201d.<\/span><\/p>\n

En su Workshop en el EMMS E-commerce, la experta en Meta Ads M\u00f3nica Franco nos comparti\u00f3 su sabidur\u00eda. \u00ab<\/span>El presupuesto es el rey\u00bb<\/span><\/i>, dijo @monienlaweb.<\/span><\/p>\n

\u00bfSab\u00edas que no necesitas tener tus Campa\u00f1as activas todo el mes? A veces, es mejor concentrar tu inversi\u00f3n diaria en pocos d\u00edas. \u00bfPor qu\u00e9? Porque Facebook necesita aprender de tus Campa\u00f1as y requiere de 50 conversiones en 7 d\u00edas para optimizar correctamente.<\/span><\/p>\n

Si pasamos a datos m\u00e1s cuantitativos, podemos destacar la conferencia de referentes de las principales C\u00e1maras de Comercio de diferentes regiones, sobre <\/span>Tendencias y Estad\u00edsticas en el Comercio Electr\u00f3nico<\/span><\/i>. Gustavo Sambucetti, representante de la CACE Argentina, mencion\u00f3: \u201cCuando los consumidores comienzan a adoptar las billeteras digitales, empiezan\u00a0<\/span>a atacar uno de los miedos hist\u00f3ricos del comercio electr\u00f3nico que era pagar online. La digitalizaci\u00f3n de los pagos no se di\u00f3 a trav\u00e9s de los e-commerce, sino a trav\u00e9s de los medios de pago. Por ejemplo, en el 2023 hubo 1.4 millones de personas que compraron por primera vez de forma online\u201d.<\/span><\/p>\n

Por su parte, Ivanna Rocha, representante de CEDU Uruguay, resalt\u00f3 que: \u201cel cambio de conducta que se di\u00f3 en los consumidores durante la pandemia en 2020 contin\u00faa creciendo. Hay 3 grandes temas que hacen a este comercio digital, como son comportamientos de consumidores, sistemas de transporte o pedido de comida a trav\u00e9s de aplicaciones y el acceso a conectividad en territorios\u00bb.<\/span><\/p>\n

\"\"<\/p>\n

As\u00ed lo vivi\u00f3 el #DopplerTeam<\/span><\/h2>\n

Durante las dos jornadas en las que se vivi\u00f3 el EMMS E-commerce, el evento se transmiti\u00f3 a trav\u00e9s de varios canales: vivos en Instagram donde pod\u00edas ver el backstage de la sala de transmisi\u00f3n con todo el #DopplerTeam \ud83d\udc9b, un chat en Youtube para interactuar con los otros participantes, menciones en Twitter y Linkedin, salas de Zoom para el Networking que favoreci\u00f3 el intercambio de contactos y conocerse con otros colegas, env\u00edo de Emails y Notificaciones Push a los usuarios para que no pierdan detalle de los horarios de las conferencias, \u00a1y mucho m\u00e1s!<\/span><\/p>\n

Con un p\u00fablico y un equipo de lujo, as\u00ed lo transitamos en las oficinas y desde diferentes lugares en los que el p\u00fablico disfrut\u00f3 el EMMS en vivo \ud83d\udc47<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

\n

Recuerda que, si te perdiste alguna conferencia o simplemente quieres revivir el evento, ya est\u00e1n disponibles las grabaciones. <\/span>\u00a1Puedes verlas las veces que quieras!<\/span><\/a><\/p>\n<\/blockquote>\n

Y ahora, \u00bfQu\u00e9 sigue? \u00a1EMMS Digital Trends! \ud83e\udd13<\/span><\/h2>\n

Somos tan fans del EMMS que ya estamos planificando la siguiente edici\u00f3n. \u00bfDe qu\u00e9 se tratar\u00e1? En el pr\u00f3ximo evento descubrir\u00e1s las \u00faltimas innovaciones en Marketing Digital aplicadas por las empresas que marcan tendencia en la industria. Mientras esperas por la siguiente, n\u00fatrete de nuevas ideas para implementar en tu negocio<\/span> reviviendo la edici\u00f3n 2023.<\/span><\/a><\/p>\n

Vas a disfrutar de speakers internacionales de las marcas m\u00e1s reconocidas y las principales entidades de la industria compartir\u00e1n sus casos de \u00e9xito, proyecciones para el mercado, experiencias y las mejores estrategias pr\u00e1cticas. Mantente pendiente a tu correo electr\u00f3nico para enterarte todas las novedades de esta edici\u00f3n. \u00a1Pr\u00f3ximamente estar\u00e1 disponible la agenda del evento!<\/span><\/p>\n

Mientras tanto, puedes ingresar <\/span>a las ediciones anteriores<\/span><\/a> y acceder a la Biblioteca de Recursos <\/span>\u00a1es totalmente gratis!<\/b> Aqu\u00ed encontrar\u00e1s contenidos descargables, herramientas y conferencias on-demand que te traen para que puedas potenciar al m\u00e1ximo tu negocio.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ent\u00e9rate de todo lo que sucedi\u00f3 en el reciente EMMS E-commerce 2024. Highlights, consejos, tips y \u00a1todo lo que debes saber!<\/p>\n","protected":false},"author":59,"featured_media":23876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[762,1864,6],"tags":[],"class_list":["post-22508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-emms","category-eventos"],"yoast_head":"\nEMMS 2024: \u00a1Ent\u00e9rate todo lo que sucedi\u00f3!<\/title>\n<meta name=\"description\" content=\"Ent\u00e9rate de todo lo que sucedi\u00f3 en el reciente EMMS E-commerce 2024. 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