{"id":22113,"date":"2024-01-12T11:40:42","date_gmt":"2024-01-12T14:40:42","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=22113"},"modified":"2024-01-22T16:32:34","modified_gmt":"2024-01-22T19:32:34","slug":"conoce-como-impactaran-las-nuevas-medidas-de-proteccion-de-gmail-y-yahoo","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/conoce-como-impactaran-las-nuevas-medidas-de-proteccion-de-gmail-y-yahoo\/","title":{"rendered":"Conoce c\u00f3mo impactar\u00e1n las nuevas medidas de protecci\u00f3n de Gmail y Yahoo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-22114\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/DMARC-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DMARC-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DMARC-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DMARC-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DMARC-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DMARC-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DMARC-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">En esta nota te enterar\u00e1s de qu\u00e9 se trata esta novedad, cu\u00e1l es el impacto que podr\u00eda tener en tus Campa\u00f1as y qu\u00e9 te aconsejamos para mantener una adecuada entregabilidad de tus Emails.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo impactar\u00e1 este cambio en tus Campa\u00f1as?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Desde febrero de 2024, <\/span><b>el cambio clave ser\u00e1 el protocolo de autenticaci\u00f3n <\/b><span style=\"font-weight: 400;\">que implementar\u00e1n Gmail y Yahoo<\/span><b>.<\/b><span style=\"font-weight: 400;\"> A partir de esa fecha, regir\u00e1n medidas m\u00e1s estrictas con el fin de prevenir el <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/privacidad-de-datos-campanas-email\/?utm_source=direct\"><span style=\"font-weight: 400;\">phishing<\/span><\/a><span style=\"font-weight: 400;\"> y el uso indebido de dominios. Mira los detalles <\/span><a href=\"https:\/\/support.google.com\/mail\/answer\/81126?hl=es\"><span style=\"font-weight: 400;\">en este enlace.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Veamos ahora, \u00bfcu\u00e1les son las variaciones?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requerimiento de dominio: ser\u00e1 esencial que cuentes con un dominio de env\u00edo personalizado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requerimiento de autenticaci\u00f3n: desde ahora, para que tus correos sean identificados como leg\u00edtimos por los agentes de Email, deber\u00e1s realizar una configuraci\u00f3n de tus registros SPF, DKIM y DMARC.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Requerimiento de baja tasa de spam: si m\u00e1s del 0.3% de los emails que env\u00edes es marcado por tus contactos como SPAM, todas tus campa\u00f1as podr\u00edan dejar de llegar a la bandeja de entrada.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En el siguiente video, puedes ver un resumen de los cambios que mencionamos previamente:<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/LBLfgXB_rEs?list=PLHE_SVtQOB8qALbAvICcH1XMPmjfR9w-t&amp;index=16\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Estos cambios en DMARC pueden tener un impacto significativo en <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/asuntos-efectivos-aumenta-tu-tasa-de-apertura-en-email-marketing\/\"><span style=\"font-weight: 400;\">la llegada a bandeja de entrada de tus campa\u00f1as de Email Marketing<\/span><\/a><span style=\"font-weight: 400;\"> a los destinatarios con dominios p\u00fablicos como @gmail.com y @yahoo.com, as\u00ed como tambi\u00e9n a todos aquellos que utilicen los servicios de empresa de Google y Yahoo para gestionar sus correos con dominio propios.<\/span><\/p>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=direct&amp;utm_medium=blog&amp;utm_campaign=banner-articulos-blog-cambios-dmarc\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21892 size-large\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_2-4-1024x183.png\" alt=\"\" width=\"1024\" height=\"183\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-4-1024x183.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-4-300x53.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-4-768x137.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-4-600x107.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-4.png 1245w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 deber\u00edas tener en cuenta?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para mantener una adecuada reputaci\u00f3n online y que tus Campa\u00f1as posean una alta Tasa de Entregabilidad, te enumeramos las 2 principales tareas que deber\u00edas realizar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Configuraci\u00f3n precisa:<\/b><span style=\"font-weight: 400;\"> Aseg\u00farate de tener una configuraci\u00f3n DMARC precisa y actualizada. Es importante que verifiques que tus registros SPF, DKIM y DMARC est\u00e9n correctamente implementados para evitar problemas de autenticaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitoreo continuo:<\/b><span style=\"font-weight: 400;\"> Revisa regularmente la tasa de spam de tu dominio en Postmaster Tools para anticiparte y mantenerte proactivo ante cualquier inconveniente.\u00a0<\/span><\/li>\n<\/ul>\n<h1><span style=\"font-weight: 400;\">\u00bfQu\u00e9 te aconsejamos desde Doppler?<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Para continuar teniendo campa\u00f1as exitosas te enumeramos una serie de sugerencias que puedes poner en pr\u00e1ctica:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pasos de configuraci\u00f3n: <\/b><a href=\"https:\/\/support.google.com\/a\/answer\/2466563?hl=es\"><span style=\"font-weight: 400;\">A\u00f1ade un registro DMARC a tu dominio.<\/span><\/a><span style=\"font-weight: 400;\"> Para ello deber\u00e1s crear un registro de tipo TXT, cuyo contenido deber\u00e1 ser similar al siguiente ejemplo: v=DMARC1; p=none; rua=mailto:dmarc-reports@tudominio.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asistencia t\u00e9cnica: <\/b><span style=\"font-weight: 400;\">Si necesitas ayuda con la configuraci\u00f3n de DMARC o enfrentas desaf\u00edos t\u00e9cnicos, nuestro equipo de soporte est\u00e1 para ayudarte. <\/span><a href=\"https:\/\/api.whatsapp.com\/send?phone=12108997510&amp;text=%C2%A1Hola!%20Me%20gustar%C3%ADa%20recibir%20asesoramiento%20sobre%20Doppler.%20Quer%C3%ADa%20comentarles%20que...\"><span style=\"font-weight: 400;\">Cont\u00e1ctate aqu\u00ed para obtener asistencia personalizada.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si no posees un dominio propio, te aconsejamos que adquieras uno y, a continuaci\u00f3n, realices las configuraciones correspondientes.<\/span><\/li>\n<\/ul>\n<blockquote>\n<p><span style=\"font-weight: 400;\">El 78% de las grandes empresas est\u00e1n planeando reforzar las plataformas de datos que usan para entender y segmentar a los consumidores. Fuente:\u00a0 Kantar, \u201cMedia Trends and Predictions 2023 Report\u201d, 2023.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Ahora ya sabes las claves de esta actualizaci\u00f3n en la autenticaci\u00f3n DMARC. Aprovecha para anticiparte y adaptarte a estos cambios para mantener la efectividad de tus campa\u00f1as de email marketing.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\"><span style=\"font-weight: 400;\">La seguridad y la autenticaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\"> son fundamentales en el mundo digital actual, y <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/seguridad-cibernetica\/?utm_source=direct\"><span style=\"font-weight: 400;\">en Doppler estamos comprometidos a ayudarte a navegar con \u00e9xito por estos cambios<\/span><\/a><span style=\"font-weight: 400;\">. \u00a1Mantente al tanto y aumenta la seguridad de tus env\u00edos!<\/span><\/p>\n<blockquote>\n<p>&nbsp;<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ent\u00e9rate cu\u00e1l es el impacto que podr\u00eda tener en tus Campa\u00f1as y qu\u00e9 consejos aplicar para mantener una adecuada entregabilidad de tus Emails.<\/p>\n","protected":false},"author":217,"featured_media":22114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cambios de protecci\u00f3n Gmail y Yahoo<\/title>\n<meta name=\"description\" content=\"Ent\u00e9rate cu\u00e1l es el impacto que podr\u00eda tener en tus Campa\u00f1as y qu\u00e9 consejos aplicar para mantener una adecuada entregabilidad de tus Emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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