{"id":21940,"date":"2023-10-18T10:00:34","date_gmt":"2023-10-18T13:00:34","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=21940"},"modified":"2023-10-30T16:04:56","modified_gmt":"2023-10-30T19:04:56","slug":"caso-de-exito-conoce-como-wrangler-aumento-un-40-su-facturacion-mensual-con-doppler","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/caso-de-exito-conoce-como-wrangler-aumento-un-40-su-facturacion-mensual-con-doppler\/","title":{"rendered":"Caso de \u00e9xito: Conoce c\u00f3mo Wrangler aument\u00f3 un 40% su facturaci\u00f3n mensual con Doppler"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21941\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20231012-CasoDeExitoWrangler-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231012-CasoDeExitoWrangler-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231012-CasoDeExitoWrangler-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231012-CasoDeExitoWrangler-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231012-CasoDeExitoWrangler-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231012-CasoDeExitoWrangler-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20231012-CasoDeExitoWrangler-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Una alianza estrat\u00e9gica es un gran punto de conexi\u00f3n para lograr resultados asombrosos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta ocasi\u00f3n, vas a conocer dentro de nuestro proyecto <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLHE_SVtQOB8p4cMrM0L8IazzgEV6fww6x\"><span style=\"font-weight: 400;\">Casos de \u00e9xito<\/span><\/a><span style=\"font-weight: 400;\"> el crecimiento logrado por <\/span><a href=\"https:\/\/wranglerjeans.com.ar\/\"><span style=\"font-weight: 400;\">Wrangler <\/span><\/a><span style=\"font-weight: 400;\">junto a <\/span><a href=\"https:\/\/topic.agency\/\"><span style=\"font-weight: 400;\">Topic <\/span><\/a><span style=\"font-weight: 400;\">y c\u00f3mo trabajaron en conjunto para trazar una adecuada estrategia para actuar con acciones enfocadas y obtener excelentes logros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conozcamos este nuevo Caso de \u00c9xito \ud83d\ude42<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrangler: una marca destacada en indumentaria\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/wranglerjeans.com.ar\/\"><span style=\"font-weight: 400;\">Wrangler<\/span><\/a><span style=\"font-weight: 400;\"> es una marca ic\u00f3nica que ha marcado la historia de la moda desde principios del siglo XX. Fundada en 1904, en Greensboro, esta marca se convirti\u00f3 en sin\u00f3nimo de calidad y estilo en los a\u00f1os cuarenta. Comenzaron fabricando jeans y ropa de trabajo en una empresa llamada <\/span><i><span style=\"font-weight: 400;\">Blue Bell<\/span><\/i><span style=\"font-weight: 400;\">, que luego adquiri\u00f3 la compa\u00f1\u00eda <\/span><i><span style=\"font-weight: 400;\">Casey Jones <\/span><\/i><span style=\"font-weight: 400;\">y finalmente adopt\u00f3 el nombre Wrangler en 1947. Desde entonces, ha sido elegida por \u00edconos de la cultura pop, usada por hist\u00f3ricos personajes del deporte y por referentes de distintas \u00e1reas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con su tejido innovador y tecnolog\u00eda adaptada a las necesidades actuales, <\/span><a href=\"https:\/\/wranglerjeans.com.ar\/\"><span style=\"font-weight: 400;\">Wrangler<\/span><\/a><span style=\"font-weight: 400;\"> contin\u00faa siendo una marca de culto para los j\u00f3venes de todo el mundo.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuenta con m\u00e1s de 150 puntos de venta alrededor del pa\u00eds y se encuentra adem\u00e1s en: Chile, Per\u00fa, Ecuador, Brasil, Paraguay y Bolivia.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es una marca que se encuentra en expansi\u00f3n en Europa y Asia, tomando tambi\u00e9n la tendencia y las nuevas formas de producir que tengan menor impacto ambiental a nivel global. Para ello, cuenta con una l\u00ednea especial que se llama<\/span><i><span style=\"font-weight: 400;\"> \u201cWe Care<\/span><\/i><span style=\"font-weight: 400;\">\u201d en la cual se reduce 95% la utilizaci\u00f3n de agua en la fabricaci\u00f3n de jeans.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/N_0Yl1SnrDI\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">\u201cBuscamos generar momentos de moda modernos y aut\u00e9nticos que inspiren. Combinamos la cultura, la moda y la m\u00fasica, incluidos los toques personales. Wrangler refleja el estilo de nuestro talento individual, dando vida a nuestro innovador y pionero sentido del estilo\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Nicol\u00e1s Castro Rodriguez, Content Manager en<\/span><i><span style=\"font-weight: 400;\"> Wrangler.<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Bel\u00e9n Ralde, encargada de cuentas de Topic que ha colaborado la estrategia de Wrangler para la agencia, destaca que conocen Doppler hace mucho tiempo pero que utilizan la plataforma hace 1 a\u00f1o aproximadamente, a partir del programa de <\/span><b>Strategic Partners<\/b><span style=\"font-weight: 400;\">. <\/span><b>Doppler <\/b><span style=\"font-weight: 400;\">se convirti\u00f3 en una pieza fundamental en la Estrategia de Marketing, ayudando a afianzar nuevamente la relaci\u00f3n con los clientes de Wrangler y a escalar las ventas del e-commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bel\u00e9n destaca: <\/span><i><span style=\"font-weight: 400;\">\u201ctrabajamos en la <\/span><\/i><b><i>estrategia e implementaci\u00f3n de pauta publicitaria<\/i><\/b><i><span style=\"font-weight: 400;\"> con filosof\u00eda data driven. Implementamos estrategias que buscan impactar a la audiencia en distintos puntos del funnel a trav\u00e9s del ecosistema publicitario de Google, Meta y Email Marketing\u201d.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfCu\u00e1l fue la Estrategia que ide\u00f3 Topic para el Hot Sale?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wrangler se prepar\u00f3 para uno de los eventos m\u00e1s importantes de ventas como es el <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/estrategias-marketing-hot-sale\/\"><span style=\"font-weight: 400;\">Hot Sale<\/span><\/a><span style=\"font-weight: 400;\">, semana en la cual se enfrentaron a una mayor competencia y la necesidad de destacarse de otras marcas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para aprovechar al m\u00e1ximo este evento decidieron aumentar la frecuencia de env\u00edos diarios a su base de contactos, pasando a enviar 3-4 mails por d\u00eda, lo cual puede parecer un desaf\u00edo pero result\u00f3 no serlo gracias a la ventaja clave de tener su base segmentada por intereses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes del Hot Sale trabajaron en la segmentaci\u00f3n de la base de contactos de Wrangler. Es decir, identificaron grupos espec\u00edficos de Contactos que estaban interesados en productos y promociones particulares, lo que les permiti\u00f3 ofrecerles una comunicaci\u00f3n m\u00e1s personalizada y relevante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando lleg\u00f3 el momento del Hot Sale utilizaron esta segmentaci\u00f3n en su Estrategia: en lugar de enviar siempre el mismo mensaje a todos los Contactos, adaptaron sus env\u00edos a cada segmento. Por ejemplo, aquellos que mostraban inter\u00e9s en buzos recibieron ofertas y promociones relacionadas con ese producto:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21942 \" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_1-5-150x150.png\" alt=\"\" width=\"208\" height=\"208\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mientras que los interesados en camperas<\/span><span style=\"font-weight: 400;\">\u00a0recibieron los mix de modelos que hab\u00eda en stock y con descuento.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21943 size-medium\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_3-3-154x300.png\" alt=\"\" width=\"154\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_3-3-154x300.png 154w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_3-3.png 370w\" sizes=\"auto, (max-width: 154px) 100vw, 154px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Este enfoque personalizado les permiti\u00f3 aumentar la frecuencia de env\u00edos sin saturar la bandeja de entrada de su audiencia con mensajes irrelevantes. Sus Contactos recibieron promociones y outfits que realmente les interesaban, lo que aument\u00f3 la probabilidad de que participaran en el Hot Sale y realizaran compras.<\/span><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">\u201cRecomendamos Doppler por la facilidad de comunicarnos directamente con su equipo\u00a0 para obtener ayuda, resolver problemas o recibir asesoramiento; es una gran ventaja. La capacidad de hablar con un profesional dedicado puede marcar la diferencia cuando nos enfrentamos a desaf\u00edos t\u00e9cnicos o necesitamos orientaci\u00f3n estrat\u00e9gica para maximizar los resultados de nuestras campa\u00f1as de marketing automation\u201d\u00a0 <\/span><\/i><span style=\"font-weight: 400;\">Bel\u00e9n Ralde &#8211; Ejecutiva de cuentas en Topic.<\/span><\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">\u00bfCu\u00e1les fueron los resultados obtuvo este Caso de \u00e9xito?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Luego del env\u00edo de sus Campa\u00f1as, se observaban diferentes resultados: las tasas de apertura se manten\u00edan por encima de su promedio, la tasa de clics sobre las aperturas (CTOR) lleg\u00f3 a ser de hasta un 45% y las conversiones generadas sin dudas superaron el promedio que ten\u00edan en anteriores eventos, llegando a representar as\u00ed el 27% de la facturaci\u00f3n total de los dem\u00e1s canales de comunicaci\u00f3n:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ejemplo de Campa\u00f1as:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21944 size-medium\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_4-2-152x300.png\" alt=\"\" width=\"152\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_4-2-152x300.png 152w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_4-2.png 364w\" sizes=\"auto, (max-width: 152px) 100vw, 152px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21945 size-medium\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_5-154x300.png\" alt=\"\" width=\"154\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_5-154x300.png 154w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_5.png 369w\" sizes=\"auto, (max-width: 154px) 100vw, 154px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mira el <\/span><b>Caso de \u00e9xito<\/b><span style=\"font-weight: 400;\"> completo contado en primera persona por las voces de la marca \ud83d\ude42<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/Dsqqzu1v7e0\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito: Conoce c\u00f3mo Wrangler aument\u00f3 un 40% su facturaci\u00f3n mensual con Doppler. <\/p>\n","protected":false},"author":217,"featured_media":21941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915],"tags":[],"class_list":["post-21940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conoce c\u00f3mo Wrangler aument\u00f3 un 40% su facturaci\u00f3n mensual con Doppler<\/title>\n<meta name=\"description\" content=\"Lee en este art\u00edculo la estrategia, las acciones y el desarrollo de las Campa\u00f1as que tuvo la alianza entre Topic y Wrangler.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/caso-de-exito-conoce-como-wrangler-aumento-un-40-su-facturacion-mensual-con-doppler\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce c\u00f3mo Wrangler aument\u00f3 un 40% su facturaci\u00f3n mensual con Doppler\" \/>\n<meta property=\"og:description\" content=\"Lee en este art\u00edculo la estrategia, las acciones y el desarrollo 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