{"id":21552,"date":"2023-08-22T11:32:24","date_gmt":"2023-08-22T14:32:24","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=21552"},"modified":"2023-09-05T15:47:07","modified_gmt":"2023-09-05T18:47:07","slug":"como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/","title":{"rendered":"Caso de \u00e9xito: Brooksfield y Topic una alianza que logr\u00f3 un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21553\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Nuestra mayor pasi\u00f3n es potenciar el negocio de nuestros clientes con el poder del Marketing digital<\/b><span style=\"font-weight: 400;\">. En este nuevo <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLHE_SVtQOB8p4cMrM0L8IazzgEV6fww6x\"><b>Caso de \u00c9xito<\/b><\/a><span style=\"font-weight: 400;\">, queremos comentarte la destacada historia de trabajo en conjunto de esta <\/span><a href=\"https:\/\/www.brooksfieldstore.com\/\"><span style=\"font-weight: 400;\">reconocida marca de indumentaria <\/span><\/a><span style=\"font-weight: 400;\">que junto a <\/span><a href=\"https:\/\/topic.agency\/\"><b>Topic<\/b><\/a><span style=\"font-weight: 400;\">, agencia con foco en resultados especializada en e-commerce, idearon estrategias, focalizaron en acciones espec\u00edficas e incrementaron sus resultados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veamos en detalle de qu\u00e9 se trat\u00f3 este Caso de \u00c9xito \ud83d\ude42<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conozcamos un poco de la historia de Brooksfield<\/span><\/h2>\n<p><a href=\"https:\/\/www.brooksfieldstore.com\/\"><span style=\"font-weight: 400;\">Brookfield<\/span><\/a><span style=\"font-weight: 400;\"> es una marca italiana que nace en Torino, mezclando la tradici\u00f3n y el legado de la sastrer\u00eda pero adaptado a un mundo en constante cambio. Hace 15 a\u00f1os desembarc\u00f3 en Argentina y hoy es l\u00edder dentro del mercado. Muchas personas eligen la marca por la calidad de las prendas y tambi\u00e9n porque han encontrado una identificaci\u00f3n personal.\u00a0<\/span><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-21552-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/FEED-BROOSKFIELD.mp4?_=1\" \/><a href=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/FEED-BROOSKFIELD.mp4\">https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/FEED-BROOSKFIELD.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2><b>Brooksfield en cifras destacadas:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e1s de 200 locales a nivel pa\u00eds y con locales propios en los principales shoppings de Argentina.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Locales propios en C\u00f3rdoba y Santa F\u00e9 y multimarca de todas las provincias argentinas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colecciones originales, vanguardistas y duraderas en el tiempo que se adaptan a cualquier \u00e9poca.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Por eso, desde <\/span><b>Topic<\/b><span style=\"font-weight: 400;\"> comenzaron a trabajar en alianza con <\/span><b>Brooksfield<\/b><span style=\"font-weight: 400;\"> dentro del programa <\/span><a href=\"https:\/\/comercial.fromdoppler.com\/strategic-partners\/\"><span style=\"font-weight: 400;\">Strategic Partner <\/span><\/a><span style=\"font-weight: 400;\">\u00a0generando contenido para explicar la importancia del Email en este esquema.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Topic trabajan con sus clientes en la estrategia e implementaci\u00f3n de pauta publicitaria con filosof\u00eda data driven. Implementan estrategias que buscan impactar a la audiencia en distintos puntos del funnel a trav\u00e9s del ecosistema publicitario de Google, Meta y Email marketing. Este \u00faltimo canal potencia significativamente las ventas de nuestros clientes para alcanzar los objetivos comerciales.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfCu\u00e1l fue el desaf\u00edo de Brooksfield?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La Estrategia de Campa\u00f1a para el <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/como-optimizar-tu-marca-para-el-proximo-cyber-monday\/?utm_source=direct\"><span style=\"font-weight: 400;\">Cyber Monday <\/span><\/a><span style=\"font-weight: 400;\">(evento importante de presencia y ventas de la marca) consisti\u00f3 en aprovechar la semana de descuentos para vender varios productos en un mismo carrito. \u00bfPor qu\u00e9? Porque el foco estuvo puesto en mostrar a sus clientes diferentes outfits con opciones de prendas de la marca, para que luego puedan comprar cada una de las partes en un mismo pedido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Superando un monto m\u00ednimo se descontaba el costo de env\u00edo. \u00a1Genial! \u00bfno?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora bien, en cuanto a la<\/span><a href=\"https:\/\/academy.fromdoppler.com\/capsula\/email-marketing-preparacion-para-alto-volumen-de-ventas\/\"><span style=\"font-weight: 400;\"> planificaci\u00f3n de esas Campa\u00f1as<\/span><\/a><span style=\"font-weight: 400;\">,en los d\u00edas previos al Cyber Monday, la idea fue crear un flujo en base a diferentes <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/email-automation\/?utm_source=direct#comportamiento-sitio\"><span style=\"font-weight: 400;\">comportamientos de estos nuevos usuarios <\/span><\/a><span style=\"font-weight: 400;\">para luego poder agruparlos dentro de dos segmentos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clientes potenciales que interaccionan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clientes potenciales que no interaccionan<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Recomendamos Doppler porque el marketing automation nos permite automatizar y personalizar nuestras comunicaciones con los clientes en diferentes etapas del recorrido del comprador. <\/span><\/i><span style=\"font-weight: 400;\">Enzo Chiaffitelli &#8211; Cofundador de Topic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">La soluci\u00f3n exitosa del trabajo en conjunto<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En palabras del cofundador de Topic, Enzo Chiaffitelli destaca que: \u201cDoppler ofrece varias herramientas para personalizar los flujos. Entre ellas la que usamos mucho es la de \u201cconexi\u00f3n\u201d que <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/conecta-tu-flujo-de-automation\/?utm_source=direct\"><span style=\"font-weight: 400;\">permite crear flujos m\u00e1s complejos sin repetir ramas que tengan el mismo objetivo, y as\u00ed poder optimizar el tiempo<\/span><\/a><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ahora bien, en Brooksfield crearon Campa\u00f1as de <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1Q2eiIBw-fu2qXBrb_PTF_8ingpUq_G1D\/view\"><span style=\"font-weight: 400;\">Comportamiento en Sitio<\/span><\/a><span style=\"font-weight: 400;\"> para cada categor\u00eda en las siguientes etapas:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Activaron <\/span><a href=\"https:\/\/drive.google.com\/file\/u\/1\/d\/1GlqeeoG1GMSjbrtkOyg9a9W0ILeH2f_j\/view\"><span style=\"font-weight: 400;\">el flujo para mostrar los productos destacados <\/span><\/a><span style=\"font-weight: 400;\">con Emails con buen dise\u00f1o en formato GIF a los visitantes que no compraban.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Continuaron segmentando su base con el fin de luego hacer remarketing con <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1Q2eiIBw-fu2qXBrb_PTF_8ingpUq_G1D\/view\"><span style=\"font-weight: 400;\">Campa\u00f1as relacionadas con outfits en caso de que no hayan finalizado la compra.\u00a0<\/span><\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 Emails le llegaban a los usuarios durante el Cyber Monday? Algunos ejemplos <\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-21570\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_1-4.png\" alt=\"\" width=\"318\" height=\"488\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-4.png 575w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-4-196x300.png 196w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-21571\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_2-2.png\" alt=\"\" width=\"325\" height=\"746\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-2.png 366w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-2-131x300.png 131w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-21572\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_3-1.png\" alt=\"\" width=\"328\" height=\"767\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_3-1.png 374w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_3-1-128x300.png 128w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">#DopplerTip: \u00bfSab\u00edas que ahora con el Nuevo Editor puedes enviar Emails impecables, efectivos y atractivos utilizando Inteligencia Artificial. <a href=\"https:\/\/www.fromdoppler.com\/es\/plantillas-email-html\/\">\u00a1Pru\u00e9balo ahora!<\/a><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u00bfCu\u00e1les fueron los resultados obtenidos?<\/b><\/h2>\n<ul>\n<li><strong>+30% Tasa de Apertura.<\/strong><\/li>\n<li><strong>29% CTOR En Campa\u00f1as que informaban \u00faltimos productos en stock o \u00faltimos d\u00edas de evento.<\/strong><\/li>\n<li><strong>65% de la facturaci\u00f3n total del mes.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Mira el <strong>Caso de \u00e9xito<\/strong> completo contado en primera persona por las voces de la marca \ud83d\ude42\u00a0\u00a0<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/c5jOcknllRU\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00bfQuieres formar parte del pr\u00f3ximo Caso de \u00c9xito?\u00a0<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Cont\u00e1ctanos a <\/span><a href=\"mailto:info@fromdoppler.com\"><span style=\"font-weight: 400;\">info@fromdoppler.com<\/span><\/a><span style=\"font-weight: 400;\"> y participa de este proyecto.<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo Brooksfield obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.<\/p>\n","protected":false},"author":217,"featured_media":21553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915],"tags":[],"class_list":["post-21552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito: Brooksfield y Topic<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la alianza Brooksfield y Topic obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito: Brooksfield y Topic\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo la alianza Brooksfield y Topic obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T14:32:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T18:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julieta Orellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Caso de \u00e9xito: Brooksfield\" \/>\n<meta name=\"twitter:description\" content=\"Descubre c\u00f3mo Brooksfield obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julieta Orellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/\"},\"author\":{\"name\":\"Julieta Orellano\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45\"},\"headline\":\"Caso de \u00e9xito: Brooksfield y Topic una alianza que logr\u00f3 un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday\",\"datePublished\":\"2023-08-22T14:32:24+00:00\",\"dateModified\":\"2023-09-05T18:47:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/\"},\"wordCount\":727,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png\",\"articleSection\":[\"Casos de \u00c9xito\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/\",\"name\":\"Caso de \u00e9xito: Brooksfield y Topic\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png\",\"datePublished\":\"2023-08-22T14:32:24+00:00\",\"dateModified\":\"2023-09-05T18:47:07+00:00\",\"description\":\"Descubre c\u00f3mo la alianza Brooksfield y Topic obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.\",\"breadcrumb\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png\",\"width\":2918,\"height\":1252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caso de \u00e9xito: Brooksfield y Topic una alianza que logr\u00f3 un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45\",\"name\":\"Julieta Orellano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g\",\"caption\":\"Julieta Orellano\"},\"sameAs\":[\"http:\/\/jorellano@fromdoppler.com\",\"https:\/\/www.linkedin.com\/in\/julieta-orellano-\/\"],\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/jorellano\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caso de \u00e9xito: Brooksfield y Topic","description":"Descubre c\u00f3mo la alianza Brooksfield y Topic obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/","og_locale":"es_ES","og_type":"article","og_title":"Caso de \u00e9xito: Brooksfield y Topic","og_description":"Descubre c\u00f3mo la alianza Brooksfield y Topic obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.","og_url":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2023-08-22T14:32:24+00:00","article_modified_time":"2023-09-05T18:47:07+00:00","og_image":[{"width":2918,"height":1252,"url":"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png","type":"image\/png"}],"author":"Julieta Orellano","twitter_card":"summary_large_image","twitter_title":"Caso de \u00e9xito: Brooksfield","twitter_description":"Descubre c\u00f3mo Brooksfield obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.","twitter_image":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Julieta Orellano","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#article","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/"},"author":{"name":"Julieta Orellano","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45"},"headline":"Caso de \u00e9xito: Brooksfield y Topic una alianza que logr\u00f3 un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday","datePublished":"2023-08-22T14:32:24+00:00","dateModified":"2023-09-05T18:47:07+00:00","mainEntityOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/"},"wordCount":727,"commentCount":0,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png","articleSection":["Casos de \u00c9xito"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/","url":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/","name":"Caso de \u00e9xito: Brooksfield y Topic","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#primaryimage"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png","datePublished":"2023-08-22T14:32:24+00:00","dateModified":"2023-09-05T18:47:07+00:00","description":"Descubre c\u00f3mo la alianza Brooksfield y Topic obtuvo un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday.","breadcrumb":{"@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png","width":2918,"height":1252},{"@type":"BreadcrumbList","@id":"https:\/\/fromdoppler.com\/blog\/como-brooksfield-topic-obtuvo-un-30-de-tasa-de-apertura-en-sus-campanas-durante-el-cyber-monday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Caso de \u00e9xito: Brooksfield y Topic una alianza que logr\u00f3 un 30% de Tasa de Apertura en sus Campa\u00f1as durante el Cyber Monday"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45","name":"Julieta Orellano","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g","caption":"Julieta Orellano"},"sameAs":["http:\/\/jorellano@fromdoppler.com","https:\/\/www.linkedin.com\/in\/julieta-orellano-\/"],"url":"https:\/\/fromdoppler.com\/blog\/author\/jorellano\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230809-CasoDeExitoBrooksfield.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/21552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/217"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=21552"}],"version-history":[{"count":11,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/21552\/revisions"}],"predecessor-version":[{"id":21582,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/21552\/revisions\/21582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/21553"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=21552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=21552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=21552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}