{"id":21377,"date":"2023-08-04T15:21:34","date_gmt":"2023-08-04T18:21:34","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=21377"},"modified":"2023-08-07T17:39:28","modified_gmt":"2023-08-07T20:39:28","slug":"email-marketing-como-evitar-que-tus-correos-terminen-en-la-carpeta-de-spam","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/email-marketing-como-evitar-que-tus-correos-terminen-en-la-carpeta-de-spam\/","title":{"rendered":"Email marketing: C\u00f3mo evitar que tus correos terminen en la carpeta de spam"},"content":{"rendered":"

\"\"<\/p>\n

Uno de los desaf\u00edos m\u00e1s grandes en el Email Marketing es asegurarse de que tus correos electr\u00f3nicos lleguen a la bandeja de entrada de tus suscriptores en lugar de terminar en la carpeta de spam. Cuando tus mensajes van a parar al spam, tus esfuerzos de marketing se desperdician y pierdes la oportunidad de conectar con tu audiencia.<\/strong> En este art\u00edculo, te presentamos estrategias efectivas para evitar que tus correos electr\u00f3nicos sean marcados como spam y garantizar que lleguen a la bandeja de entrada de tus suscriptores.<\/span><\/p>\n

 <\/p>\n

1. Utiliza una lista de correos actualizada y limpia<\/span><\/h2>\n

Una lista de correos actualizada y limpia es esencial para evitar el spam. Elimina correos electr\u00f3nicos no v\u00e1lidos y suscriptores inactivos de manera peri\u00f3dica. Mantener una lista limpia mejora la entregabilidad y la reputaci\u00f3n de tu dominio.<\/span><\/p>\n

 <\/p>\n

2. Ofrece contenido relevante y valioso<\/span><\/h2>\n

Los proveedores de servicios de correo electr\u00f3nico prestan atenci\u00f3n a la interacci\u00f3n de los suscriptores con tus correos electr\u00f3nicos. Si tus mensajes reciben pocas interacciones, es m\u00e1s probable que sean marcados como spam. Ofrece contenido relevante y valioso que motive a los suscriptores a abrir y hacer clic en tus correos.<\/span><\/p>\n

3. Evita palabras de spam en el contenido y l\u00ednea de asunto<\/span><\/h2>\n

Evita el uso de palabras de spam en el contenido y l\u00ednea de asunto de tus correos electr\u00f3nicos. Algunas palabras como \u00abgratis\u00bb, \u00aboferta\u00bb, \u00abdescuento\u00bb, \u00abdinero r\u00e1pido\u00bb o \u00abganar dinero\u00bb son se\u00f1ales de spam y pueden afectar la entregabilidad.<\/span><\/p>\n

4. No utilices demasiados enlaces<\/span><\/h2>\n

El exceso de enlaces en tus correos electr\u00f3nicos puede ser interpretado como spam. Limita el n\u00famero de enlaces y aseg\u00farate de que sean relevantes para el contenido del mensaje.<\/span><\/p>\n

5. Incluye un enlace para darse de baja<\/span><\/h2>\n

Proporcionar un enlace claro y visible para darse de baja es importante para la reputaci\u00f3n de tu dominio. Los suscriptores que no deseen recibir m\u00e1s correos electr\u00f3nicos deben tener la opci\u00f3n de darse de baja f\u00e1cilmente, y esto evita que marquen tus mensajes como spam.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

6. Verifica la autenticaci\u00f3n del remitente<\/span><\/h2>\n

Aseg\u00farate de configurar correctamente la autenticaci\u00f3n del remitente utilizando SPF, DKIM y DMARC. Estas medidas ayudan a los proveedores de servicios de correo a verificar que tus correos electr\u00f3nicos son leg\u00edtimos y no falsificados.<\/span><\/p>\n

7. Mant\u00e9n un equilibrio en el dise\u00f1o<\/span><\/h2>\n

Evita el uso excesivo de im\u00e1genes y aseg\u00farate de tener un equilibrio entre im\u00e1genes y texto en tus correos electr\u00f3nicos. Los mensajes que contienen principalmente im\u00e1genes pueden ser considerados sospechosos y terminar en el spam.<\/span><\/p>\n

8. No utilices caracteres especiales en exceso<\/span><\/h2>\n

El uso excesivo de caracteres especiales, como signos de exclamaci\u00f3n o signos de interrogaci\u00f3n, puede ser interpretado como spam. Utiliza estos caracteres con moderaci\u00f3n y evita escribir en may\u00fasculas todo el contenido del mensaje.<\/span><\/p>\n

9. Comprueba la reputaci\u00f3n de tu dominio<\/span><\/h2>\n

Mantente informado sobre la reputaci\u00f3n de tu dominio utilizando herramientas de monitoreo de reputaci\u00f3n de correo electr\u00f3nico. Una buena reputaci\u00f3n de dominio mejora la entregabilidad de tus Emails.<\/span><\/p>\n

10. Realiza pruebas antes de enviar<\/span><\/h2>\n

Antes de enviar tus Campa\u00f1as a toda tu lista, realiza pruebas envi\u00e1ndolos a direcciones de correo electr\u00f3nico de prueba. Verifica que los mensajes no terminen en spam y que se visualicen correctamente en diferentes dispositivos y proveedores de servicios de correo electr\u00f3nico.<\/span><\/p>\n

 <\/p>\n

En conclusi\u00f3n, para evitar que tus correos electr\u00f3nicos terminen en la carpeta de spam es fundamental para el \u00e9xito del email marketing. Al mantener una lista de correos actualizada, ofrecer contenido relevante y valioso, evitar palabras de spam, limitar el n\u00famero de enlaces, incluir un enlace para darse de baja, verificar la autenticaci\u00f3n del remitente, mantener un equilibrio en el dise\u00f1o, no utilizar caracteres especiales en exceso, comprobar la reputaci\u00f3n de tu dominio y realizar pruebas antes de enviar, podr\u00e1s mejorar la entregabilidad de tus correos electr\u00f3nicos y asegurarte de que lleguen a la bandeja de entrada de tus Contactos.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Conoce en este art\u00edculo porqu\u00e9 debes asegurarte de que tus correos electr\u00f3nicos lleguen a la bandeja de entrada de tus suscriptores en lugar de terminar en la carpeta de spam.<\/p>\n","protected":false},"author":216,"featured_media":21330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[385],"tags":[],"class_list":["post-21377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-mobile"],"yoast_head":"\nEmail marketing: C\u00f3mo evitar que tus correos terminen en la carpeta de spam<\/title>\n<meta name=\"description\" content=\"Conoce en este art\u00edculo porqu\u00e9 debes asegurarte de que tus correos electr\u00f3nicos lleguen a la bandeja de entrada de tus suscriptores en lugar de terminar en la carpeta de spam.\" \/>\n<meta name=\"robots\" content=\"index, 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