{"id":21233,"date":"2024-07-20T10:17:08","date_gmt":"2024-07-20T13:17:08","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=21233"},"modified":"2025-04-15T15:48:20","modified_gmt":"2025-04-15T18:48:20","slug":"visual-commerce-que-es-y-como-integrarlo-en-tu-tienda-online","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/visual-commerce-que-es-y-como-integrarlo-en-tu-tienda-online\/","title":{"rendered":"Visual Commerce: Qu\u00e9 es y c\u00f3mo integrarlo en tu tienda online"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-21234\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20230719-VisualCommerce-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230719-VisualCommerce-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230719-VisualCommerce-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230719-VisualCommerce-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230719-VisualCommerce-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230719-VisualCommerce-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230719-VisualCommerce-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Las compras online han crecido exponencialmente en los \u00faltimos a\u00f1os gracias al escaparate que permite mostrar las marcas en redes sociales, unido al mundo de los influencers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto ha contribuido a que el <\/span><i><span style=\"font-weight: 400;\">Visual Commerce <\/span><\/i><span style=\"font-weight: 400;\">ya sea un standard en el comercio digital y que los consumidores lo tengan interiorizado como una pieza esencial dentro de la experiencia de compra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si a\u00fan no conoces lo que es el Visual Commerce, contin\u00faa leyendo este art\u00edculo para darle un giro a tu enfoque de marketing y disparar tus ventas:\u00a0<\/span><\/p>\n<ul>\n<li><a style=\"font-weight: 400;\" href=\"#que-es\"> En qu\u00e9 consiste el Visual Commerce<\/a><\/li>\n<li><a style=\"font-weight: 400;\" href=\"#importancia\">La importancia del visual commerce<\/a><\/li>\n<li><a style=\"font-weight: 400;\" href=\"#donde\">\u00bfD\u00f3nde se aplica el Visual Commerce?<\/a><\/li>\n<li><a style=\"font-weight: 400;\" href=\"#tipos\">Tipos de tienda que usan Visual Commerce<\/a><\/li>\n<li><a style=\"font-weight: 400;\" href=\"#claves\">Claves para integrar el Visual Commerce en tu estrategia<\/a><\/li>\n<li><a style=\"font-weight: 400;\" href=\"#bonus\">BONUS EXTRA: 4 Herramientas online para impulsar el marketing visual de tu tienda online<\/a><\/li>\n<\/ul>\n<h2 id=\"que-es\">\u00bfEn qu\u00e9 consiste el Visual Commerce?<\/h2>\n<p><span style=\"font-weight: 400;\">Se trata de una estrategia en la que las <\/span><b>marcas aprovechan el contenido visual, la tecnolog\u00eda, la realidad aumentada y la Inteligencia Artificial <\/b><span style=\"font-weight: 400;\">para atraer, involucrar e influir en la decisi\u00f3n de compra de sus clientes potenciales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto utilizamos im\u00e1genes profesionales, dise\u00f1os atractivos, videos y elementos visuales interactivos para captar la atenci\u00f3n de los usuarios y crear una experiencia de compra m\u00e1s inmersiva.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los tres tipos de Visual Commerce m\u00e1s beneficiosos son:\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> La posibilidad de configurar los productos en tiempo real con visualizaci\u00f3n en 3D. 2. La realidad aumentada para probar el producto en tu entorno.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Utilizar en la web \u2018User-generated content\u2019 (UGC) que son im\u00e1genes de productos de clientes reales.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> La fotograf\u00eda y el dise\u00f1o de calidad en todas las plataformas del negocio para visualizar los productos de manera realista y profesional.\u00a0<\/span><\/li>\n<\/ol>\n<h2 id=\"importancia\">\u00bfPor qu\u00e9 deber\u00edas integrar el Visual Commerce en la estrategia de tu negocio?<\/h2>\n<p><span style=\"font-weight: 400;\">Este punto se basa en que las im\u00e1genes y los elementos visuales tienen un gran peso en la decisi\u00f3n de compra de los consumidores, lo que ayuda a:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Mejorar la experiencia de del cliente y hacerla m\u00e1s realista.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Aumentar la tasa de conversi\u00f3n a venta y reducir el <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/crear-automation-carrito-abandonado\/\"><span style=\"font-weight: 400;\">carrito abandonado<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Ayudar a tomar decisiones informadas y que los clientes se sientan m\u00e1s seguros al realizar compras online.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Incrementar la visibilidad y el alcance de las redes sociales con contenido visual atractivo.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Posibilidad de mostrar productos en diferentes contextos y situaciones para animar las ventas.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Y en definitiva, <\/span><b>el Visual Commerce genera una conexi\u00f3n m\u00e1s fuerte <\/b><span style=\"font-weight: 400;\">entre la marca y los clientes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"donde\">\u00bfD\u00f3nde se aplica el Visual Commerce?<\/h2>\n<p><span style=\"font-weight: 400;\">Esta estrategia no solo se aplica en la tienda online en s\u00ed misma. Sino que tambi\u00e9n <\/span><b>se integra en los diferentes canales y plataformas del negocio <\/b><span style=\"font-weight: 400;\">como las redes sociales, aplicaciones m\u00f3viles o Email Marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por un lado, el Visual Commerce aprovecha el contenido generado por los propios usuarios para mostrar c\u00f3mo se ven o c\u00f3mo se pueden usar sus productos en diferentes contextos o situaciones cotidianas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n puede incluir <\/span><b>elementos interactivos<\/b><span style=\"font-weight: 400;\">, como im\u00e1genes 360\u00ba o con realidad aumentada, que permite a los clientes explorar los productos de manera m\u00e1s detallada antes de realizar una compra.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un ejemplo de esto son los probadores virtuales que ya se usan en<\/span><a href=\"https:\/\/www.ray-ban.com\/spain\/gafas-de-sol\/RBR0502Swayfarer%20reverse-negro\/8056597918831\"><span style=\"font-weight: 400;\"> tiendas online como la de Ray Ban<\/span><\/a> <span style=\"font-weight: 400;\">o las <\/span><a href=\"https:\/\/www.apple.com\/es\/iphone-14-pro\/\"><span style=\"font-weight: 400;\">personalizaci\u00f3n de producto e im\u00e1genes en diferentes \u00e1ngulos que utiliza Apple<\/span><\/a> <span style=\"font-weight: 400;\">desde hace a\u00f1os.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todas estas t\u00e9cnicas deben lograr que tus clientes se sientan completamente inmersos en tu marca y productos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y por eso, todo el dise\u00f1o que envuelve a tu negocio debe estar cuidado y ser consistente. No olvides que en cuesti\u00f3n de branding, <\/span><a href=\"https:\/\/edit.org\/es\/blog\/plantillas-ecommerce\"><span style=\"font-weight: 400;\">en una tienda online el dise\u00f1o gr\u00e1fico es vital<\/span><\/a> <span style=\"font-weight: 400;\">que est\u00e9 cuidado.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"tipos\">Tipos de tienda y uso de Visual Commerce<\/h2>\n<p><span style=\"font-weight: 400;\">El Visual Commerce <\/span><b>se puede aplicar en nichos diversos <\/b><span style=\"font-weight: 400;\">para mejorar la experiencia de compra. Aqu\u00ed te pongo algunos ejemplos:\u00a0<\/span><\/p>\n<ul>\n<li><b>Moda y complementos: <\/b><span style=\"font-weight: 400;\">los clientes pueden explorar combinaciones de outfits, ver la prenda en diferentes colores, videos y fotos de cerca para ver en detalle la ropa y fotos reales de los usuarios para tener una idea m\u00e1s clara de c\u00f3mo les quedar\u00eda un modelo en particular.\u00a0<\/span><\/li>\n<li><b>Mobiliario y decoraci\u00f3n del hogar: <\/b><span style=\"font-weight: 400;\">se pueden visualizar c\u00f3mo se ver\u00edan los muebles en su casa o probar diferentes colores.\u00a0<\/span><\/li>\n<li><b>Alimentaci\u00f3n y gastronom\u00eda: <\/b><span style=\"font-weight: 400;\">Despertar el apetito con videos y fotos de calidad y mostrar recetas o sugerencias de presentaci\u00f3n inspiradoras.\u00a0<\/span><\/li>\n<li><b>Viajes y turismo: <\/b><span style=\"font-weight: 400;\">Vistas panor\u00e1micas de destinos tur\u00edsticos, itinerarios o ense\u00f1ar im\u00e1genes 360 de alojamientos.\u00a0<\/span><\/li>\n<li><b>Productos tecnol\u00f3gicos y electr\u00f3nicos: <\/b><span style=\"font-weight: 400;\">Explorar las caracter\u00edsticas y funcionalidades de los dispositivos y ver demostraciones de uso con una experiencia interactiva.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Estos son solo algunos ejemplos pero las posibilidades son infinitas, solo depende de tu creatividad para integrarlo en tu tienda.<\/span><\/p>\n<h2 id=\"claves\">Claves para integrar el Visual Commerce en tu estrategia<\/h2>\n<p><span style=\"font-weight: 400;\">Por \u00faltimo, veamos c\u00f3mo puedes empezar a integrar la estrategia en tu tienda online con unas claves pr\u00e1cticas:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Utiliza <\/span><b>fotos de alta calidad de tus productos <\/b><span style=\"font-weight: 400;\">con una buena iluminaci\u00f3n, limpias y no te olvides de tener fotos tambi\u00e9n de cerca y de cada detalle.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Usa <\/span><b>videos cortos para mostrar los productos en acci\u00f3n <\/b><span style=\"font-weight: 400;\">y contrata a un profesional que aporte ese extra de calidad a tu marca.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Incorpora elementos interactivos como <\/span><b>im\u00e1genes 360 o realidad aumentada<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Personaliza la experiencia de compra <\/b><span style=\"font-weight: 400;\">dando la opci\u00f3n de visualizar el producto en diferentes colores o estilos.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> A\u00f1ade <\/span><b>fotos reales de los usuarios <\/b><span style=\"font-weight: 400;\">a tus fichas de producto.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Integra el Visual Commerce en tu sitio web pero tambi\u00e9n en tus redes sociales y estrategia de contenidos con un <\/span><b>dise\u00f1o gr\u00e1fico profesional<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"bonus\">BONUS EXTRA: 4 Herramientas online para impulsar el marketing visual de tu tienda online<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Edit.org<\/span><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> crea contenido visual atractivo para la web y redes sociales de tu Ecommerce a trav\u00e9s de plantillas predise\u00f1adas.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Shopify AR<\/span><span style=\"font-weight: 400;\">:<\/span><span style=\"font-weight: 400;\"> Permite que los clientes visualicen tus productos en su casa utilizando la c\u00e1mara de su m\u00f3vil.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Looklet<\/span><span style=\"font-weight: 400;\">: te permite crear estilismos virtuales utilizando modelos en 3D y prendas de vestir digitales.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pixlee:<\/span> <span style=\"font-weight: 400;\">recopila y muestra contenido generado por usuarios en tu sitio web.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conclusi\u00f3n\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El visual commerce es un conjunto de estrategias que buscan <\/span><b>aprovechar al m\u00e1ximo los elementos visuales <\/b><span style=\"font-weight: 400;\">para crear una experiencia de usuario realista.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Espero que con este art\u00edculo te animes a integrarlo en tu tienda y aproveches la tecnolog\u00eda actual para implementar estos consejos en tu negocio.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprende qu\u00e9 es el visual commerce y como aprovechar al m\u00e1ximo los elementos visuales para crear una experiencia de usuario realista.\u00a0<\/p>\n","protected":false},"author":237,"featured_media":21234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[762,1690],"tags":[1160,1328,1174,1807,1137,1154,1757,945],"class_list":["post-21233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing-digital","tag-branding","tag-estrategias","tag-experiencia","tag-experiencia-de-compra","tag-experiencia-de-usuario","tag-marketing","tag-tiendas-online","tag-visibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual commerce | Blog | From Doppler<\/title>\n<meta name=\"description\" content=\"Aprende qu\u00e9 es el visual commerce y como aprovechar al m\u00e1ximo los elementos visuales para crear una 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