{"id":21099,"date":"2023-05-04T17:48:40","date_gmt":"2023-05-04T20:48:40","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=21099"},"modified":"2023-05-04T18:21:46","modified_gmt":"2023-05-04T21:21:46","slug":"tolder-casos-exito","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/tolder-casos-exito\/","title":{"rendered":"Caso de \u00e9xito: descubre c\u00f3mo Tolder alcanz\u00f3 un 30% de tasa de apertura en su Campa\u00f1a de Email Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21100 size-large\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20230320-CasoDeExitoTolder-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230320-CasoDeExitoTolder-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230320-CasoDeExitoTolder-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230320-CasoDeExitoTolder-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230320-CasoDeExitoTolder-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230320-CasoDeExitoTolder-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20230320-CasoDeExitoTolder-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Potenciar el negocio de nuestros clientes con el poder del Marketing digital, es nuestra mayor pasi\u00f3n. En este nuevo Caso de \u00e9xito, damos a conocer <strong>c\u00f3mo Tolder alcanz\u00f3 sus objetivos y obtuvo excelentes resultados en sus Campa\u00f1as de Email &amp; Automation Marketing.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta es una historia destacada porque queremos comentarte c\u00f3mo aprendieron a realizar efectivos flujos de Automation para potenciar sus Campa\u00f1as con el equipo de Customer Success y crearon nuevos funnels para nutrir a los leads que visitaban el sitio pero no efectuaban compras. \u00bfCu\u00e1l fue el proceso que llev\u00f3 a impulsar sus ventas? Veamos en detalle de qu\u00e9 se trat\u00f3 este Caso de \u00c9xito \ud83d\ude42<\/span><\/p>\n<h2><b>Conoce la historia de Tolder y sus comienzos con Doppler<\/b><\/h2>\n<p><a href=\"https:\/\/www.tolder.com.ar\/\"><span style=\"font-weight: 400;\">Tolder <\/span><\/a><span style=\"font-weight: 400;\">es una empresa con 40 a\u00f1os de presencia en el mercado nacional. Se dedican a la fabricaci\u00f3n y dise\u00f1o de: cerramientos, techos de vidrio m\u00f3viles, p\u00e9rgolas de aluminio retr\u00e1ctiles, de lamas orientables y toldos de calidad premium. Esta empresa es l\u00edder en el sector outdoor en Argentina y tiene colecciones para resolver todo el equipamiento de espacios exteriores con muebles de exterior y sombrillas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poseen 2 locales; un concept store en Tigre y otro local en Recoleta, donde se pueden ver todas las novedades, recibir asesoramiento y consultar por presupuestos especializados para hogar o comercios. El comienzo del v\u00ednculo con la marca fue hace 6 a\u00f1os cuando solamente env\u00edaban Emails espor\u00e1dicos al mes, sin una <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/estrategia-email-marketing-efectiva\/\"><span style=\"font-weight: 400;\">Estrategia fuerte <\/span><\/a><span style=\"font-weight: 400;\">o planificada para llegar eficientemente a sus potenciales clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir de 2022 con una asesor\u00eda personalizada con el equipo de <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/contacto\/#escribenos\"><span style=\"font-weight: 400;\">Customer Success<\/span><\/a><span style=\"font-weight: 400;\">, aprendieron a generar atractivos y efectivos <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/que-es-automation-marketing-la-guia-definitiva-2023\/\"><span style=\"font-weight: 400;\">flujos de Automations <\/span><\/a><span style=\"font-weight: 400;\">para potenciar sus Campa\u00f1as y crear nuevos funnels para nutrir los leads que no realizaban compras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chequea un video para conocer m\u00e1s de cerca la historia de Tolder:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"TOLDER outdoor life | The TOLDER Story\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/krTx1mZkaVs?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u00bfC\u00f3mo Tolder alcanz\u00f3 el 30% de la Tasa de Apertura de sus Campa\u00f1as?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A partir de 2023, <\/span><a href=\"https:\/\/www.tolder.com.ar\/\"><span style=\"font-weight: 400;\">Tolder<\/span><\/a><span style=\"font-weight: 400;\"> implement\u00f3 una <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/que-es-automation-marketing-la-guia-definitiva-2023\/\"><span style=\"font-weight: 400;\">Estrategia integral de Marketing Automation<\/span><\/a><span style=\"font-weight: 400;\"> con su Campa\u00f1a de Banda Negativa, que buscaba promocionar ciertos productos a buen precio durante su per\u00edodo de menor volumen de ventas, en este caso, en verano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Adem\u00e1s tuvieron otras 2 muy buenas campa\u00f1as: <strong>Campa\u00f1a: New In,\u00a0<\/strong>donde mostraban a su p\u00fablico aquellos productos nuevos estrellas de la temporada y en tercer lugar la campa\u00f1a <strong>Arquitectos y Profesionales\u00a0<\/strong>destinada a mantener el contacto con los expertos que conocen su marca y trabajan directamente con clientes.\u00a0<\/span><\/p>\n<blockquote>\n<p><i>Doppler es una herramienta muy completa y nosotros la consideramos un gran recurso. Creemos que tiene muchas Funcionalidades que son sencillas de implementar para una Pyme. Norberto Lapajufker, fundador de Tolder.<\/i><\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Ahora pasemos a ver los excelentes resultados que obtuvieron en 3 de sus Campa\u00f1as m\u00e1s exitosas, debemos aclarar que el promedio de<\/span><a href=\"https:\/\/fromdoppler.com\/blog\/tips-creativos-para-maximizar-tu-tasa-de-apertura\/\"><span style=\"font-weight: 400;\"> Tasa de Apertura<\/span><\/a><span style=\"font-weight: 400;\"> de Emails de esta industria de fabricaci\u00f3n es del 14% y Tolder lo super\u00f3 \u00a1ampliamente!<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><strong>Campa\u00f1a: Banda Negativa<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">30,8% de Tasa de Apertura en e<\/span><span style=\"font-weight: 400;\">l primer Email enviado<\/span><\/p>\n<hr \/>\n<p style=\"text-align: left;\"><strong>Campa\u00f1a: Banda Negativa P\u00e9rgolas<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">18,5% de Tasa de Apertura<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enviado a los clientes que pidieron un presupuesto anteriormente para comprar una p\u00e9rgola y tambi\u00e9n a los que dieron un paso m\u00e1s solicitando la visita t\u00e9cnica pero no concretaron la compra.<\/span><\/p>\n<\/blockquote>\n<hr \/>\n<blockquote>\n<p><strong>Campa\u00f1a: New In &#8211; Fiji Collection\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">31,4% de Tasa de Apertura<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lanzamiento de un nuevo living\u00a0<\/span><\/p>\n<\/blockquote>\n<hr \/>\n<blockquote>\n<p><strong>Campa\u00f1a: New In &#8211; Sombrillas y Reposeras<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">25,2% de Tasa de Apertura<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especial productos de verano para Tolder\u00a0<\/span><\/p>\n<\/blockquote>\n<hr \/>\n<blockquote>\n<p><strong>Campa\u00f1a: Arquitectos y Profesionales<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">25% de Tasa de Apertura<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Informaci\u00f3n orientada al rubro<\/span><\/p>\n<\/blockquote>\n<hr \/>\n<h2>\u00a0<\/h2>\n<h2><b>Veamos ahora el Caso de \u00e9xito contado por sus protagonistas:<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Caso de \u00e9xito: Tolder\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kXiadPg3YUc?list=PLHE_SVtQOB8p4cMrM0L8IazzgEV6fww6x\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo Tolder utiliz\u00f3 Email Marketing para crear campa\u00f1as efectivas e impulsar sus ventas. <\/p>\n","protected":false},"author":217,"featured_media":21100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915,385],"tags":[1183,1789,1317,1217,1090,1508,1159,1135,44,1442,874,820],"class_list":["post-21099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-email-marketing-mobile","tag-automation","tag-automation-marketing","tag-campana-de-email-marketing","tag-campanas-de-emai","tag-campanas-de-email-marketing","tag-caso-de-exito","tag-ecommerce-2","tag-email-automation","tag-email-marketing","tag-marketing-automation","tag-marketing-digital","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Descubre c\u00f3mo Tolder alcanz\u00f3 un 30% de tasa de apertura en sus emails<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito: descubre c\u00f3mo Tolder utiliz\u00f3 Email Marketing para crear campa\u00f1as efectivas e impulsar sus ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/tolder-casos-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubre c\u00f3mo Tolder alcanz\u00f3 un 30% de tasa de apertura en sus emails\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00e9xito: descubre c\u00f3mo Tolder utiliz\u00f3 Email Marketing para crear campa\u00f1as efectivas e impulsar sus ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/tolder-casos-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation 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