{"id":20377,"date":"2023-01-04T15:55:51","date_gmt":"2023-01-04T18:55:51","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=20377"},"modified":"2023-01-19T11:19:34","modified_gmt":"2023-01-19T14:19:34","slug":"casos-de-exito-conoce-el-destacado-progreso-de-bigbox-con-automation-marketing","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/casos-de-exito-conoce-el-destacado-progreso-de-bigbox-con-automation-marketing\/","title":{"rendered":"Casos de \u00c9xito: conoce el destacado progreso de Bigbox con Automation Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-20378\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/BigboxCasoDeExito-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/BigboxCasoDeExito-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/BigboxCasoDeExito-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/BigboxCasoDeExito-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/BigboxCasoDeExito-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/BigboxCasoDeExito-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/BigboxCasoDeExito-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>Nuestra mayor pasi\u00f3n es <b>potenciar el negocio de nuestros clientes con el poder del Marketing Digital<\/b>. Por eso, dentro de este proyecto difundimos experiencias valiosas para comunicar e incluso inspirar a otras empresas o emprendedores a que se animen a implementar en sus <strong>Estrategias el Email &amp; Marketing Automation.<\/strong>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Tenemos numerosos clientes, pero hemos elegido algunos que resaltan por su trayectoria, utilizaci\u00f3n de la plataforma y resultados de negocio. En palabras de Juliana Souza, la Gerente de Comunicaci\u00f3n de Bigbox, nos comenta:<\/span><i><span style=\"font-weight: 400;\"> \u201cLa misi\u00f3n de la empresa es fomentar la cultura y valores del acto de regalar a trav\u00e9s del dise\u00f1o de productos tecnol\u00f3gicos\u201d. <\/span><\/i><span style=\"font-weight: 400;\">Y aqu\u00ed, es cuando ingresa el v\u00ednculo con <\/span><b>Doppler<\/b><span style=\"font-weight: 400;\"> para potenciar el alcance a sus clientes en el momento oportuno. Veamos de qu\u00e9 se trat\u00f3 este <\/span><b>Caso de \u00c9xito <\/b><span style=\"font-weight: 400;\">\ud83d\ude42<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 Bigbox eligi\u00f3 Doppler para su Estrategia de Marketing?<\/span><\/h2>\n<p><a href=\"https:\/\/www.bigbox.com.ar\/\"><b>Bigbox<\/b><\/a><span style=\"font-weight: 400;\"> es una empresa de regalos de experiencias. Entre las categor\u00edas que se pueden elegir para regalar est\u00e1n: gastronom\u00eda, bienestar, estad\u00edas, entretenimiento y aventura. C<\/span><span style=\"font-weight: 400;\">uenta con m\u00e1s de 12 a\u00f1os en el mercado y m\u00e1s de 2.500 clientes corporativos en todo el mundo. \u00a1Una fortalecida y aut\u00e9ntica experiencia en el acto de regalar!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El comienzo de esta relaci\u00f3n fue hace 1 a\u00f1o cuando desde el equipo de <\/span><b>Bigbox decidieron llegar con sus comunicaciones a sus 3 canales principales: Business to Business, Business to Customer &amp; Business to Partner<\/b><span style=\"font-weight: 400;\">. Cuentan con una\u00a0<\/span><span style=\"font-weight: 400;\">Base de Datos en 6 pa\u00edses: Argentina, Chile, M\u00e9xico, Per\u00fa, Uruguay y Espa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ponerse en contacto con sus clientes destacan 3 puntos fuertes de su Estrategia de Marketing:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Env\u00edar comunicaciones a toda su Base;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hacer foco en la segmentaci\u00f3n de sus Bases y\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reenviar a No Opens.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.fromdoppler.com\/wp-content\/uploads\/2022\/04\/E-book-RecursoAutomation.pdf\u00a0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-20381 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Banner-BigBox.png\" alt=\"\" width=\"2918\" height=\"540\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-BigBox.png 2918w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-BigBox-300x56.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-BigBox-1024x189.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-BigBox-768x142.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-BigBox-600x111.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-BigBox-1536x284.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Banner-BigBox-2048x379.png 2048w\" sizes=\"auto, (max-width: 2918px) 100vw, 2918px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">Bigbox atrajo, convirti\u00f3 y fideliz\u00f3 con Marketing Automation\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A partir del comienzo de este v\u00ednculo y el desarrollo integral de la planificaci\u00f3n de esta Estrategia han utilizado Automations, principalmente <\/span><b>Env\u00edos con Fechas Programadas. <\/b><span style=\"font-weight: 400;\">Esta Automation se destaca por ser una excelente opci\u00f3n para saludar a cada uno de sus clientes en su cumplea\u00f1os, recordarles el vencimiento de sus facturas o avisar alg\u00fan cambio en un viaje.<\/span><b> \u00a1Este Automation es ideal para llegar con tu mensaje en el momento adecuado!<\/b><\/p>\n<blockquote>\n<p>\u00abDestacamos 2 funcionalidades que para nosotros son muy importantes: la mantenci\u00f3n de Bases de Datos sanas y limpias que nos ayud\u00f3 para el env\u00edo y las m\u00e9tricas de nuestras campa\u00f1as y en segundo lugar, la posibilidad de automatizar el env\u00edo a la segmentaci\u00f3n No Opens de un env\u00edo de una manera \u00e1gil y r\u00e1pida\u00bb.<strong>\u00a0Juliana Souza, la Gerente de Comunicaci\u00f3n de Bigbox.<\/strong><\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo implement\u00f3 Bigbox esta Automation?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Lo utilizaron para 2 Campa\u00f1as que se destacaron por sus buenos resultados: la Campa\u00f1a por el <\/span><b>D\u00eda del Padre de Uruguay, <\/b><span style=\"font-weight: 400;\">con un 33,4% promedio de Aperturas\u00a0 y un porcentaje de Clicks de 1,5%, y la Campa\u00f1a de <\/span><b>San Valent\u00edn<\/b><span style=\"font-weight: 400;\"> con un 37,9% de Aperturas y una Tasa de Clicks del 2,2%. <\/span><b>Resultados ampliamente superadores en la industria de servicios<\/b><span style=\"font-weight: 400;\"> que tiene un promedio de 19% de Tasa de Apertura, seg\u00fan el <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/recursos-marketing\/?recurso=benchmark-2020-2021#infografias\"><b>Benchmark Email Marketing 2021<\/b><\/a><b>.\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-20398\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/DIA-DEL-PADRE..-210x300.jpeg\" alt=\"\" width=\"400\" height=\"573\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DIA-DEL-PADRE..-210x300.jpeg 210w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DIA-DEL-PADRE..-600x859.jpeg 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/DIA-DEL-PADRE...jpeg 642w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2>\u00a0<\/h2>\n<h2>\u00a0<\/h2>\n<h2>\u00a0<\/h2>\n<h2>\u00a0<\/h2>\n<h2>\u00a0<\/h2>\n<h2>\u00a0<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>*Email Campa\u00f1a <b>D\u00eda del Padre de Uruguay.<\/b><\/p>\n<h2 style=\"text-align: center;\"><strong>\u00bfTe interesa saber c\u00f3mo aplicar los correctos Automation e impulsar tu marca? \u00a1Desc\u00fabrelo en este video y aplica t\u00fa tambi\u00e9n!\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/8MG0BNC28uI?list=PLHE_SVtQOB8p4cMrM0L8IazzgEV6fww6x&amp;index=5\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><strong>\u00bfQuieres formar parte del pr\u00f3ximo Caso de \u00c9xito?\u00a0<\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>Cont\u00e1ctanos a info@fromdoppler.com y participa de este proyecto. <\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Casos de \u00c9xito: ent\u00e9rate c\u00f3mo esta marca planifica, segmenta y programa efectivamente sus Campa\u00f1as en fechas especiales para llegar a sus clientes.<\/p>\n","protected":false},"author":217,"featured_media":20378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1915,1332,385],"tags":[1090,1914,1135,44,874],"class_list":["post-20377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-email-automation","category-email-marketing-mobile","tag-campanas-de-email-marketing","tag-casos-de-exito","tag-email-automation","tag-email-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Casos de \u00c9xito: conoce el destacado progreso de Bigbox con Automation Marketing<\/title>\n<meta name=\"description\" content=\"Casos de \u00c9xito: ent\u00e9rate c\u00f3mo esta marca planifica, segmenta y programa efectivamente sus Campa\u00f1as en fechas especiales para llegar a sus clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/casos-de-exito-conoce-el-destacado-progreso-de-bigbox-con-automation-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casos de \u00c9xito: conoce el destacado progreso de Bigbox con Automation Marketing\" \/>\n<meta property=\"og:description\" content=\"Casos de \u00c9xito: ent\u00e9rate c\u00f3mo esta marca planifica, segmenta y programa efectivamente sus Campa\u00f1as en fechas especiales para llegar a sus clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/casos-de-exito-conoce-el-destacado-progreso-de-bigbox-con-automation-marketing\/\" \/>\n<meta property=\"og:site_name\" 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