{"id":20156,"date":"2022-10-18T13:13:33","date_gmt":"2022-10-18T16:13:33","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=20156"},"modified":"2022-10-18T13:22:00","modified_gmt":"2022-10-18T16:22:00","slug":"como-optimizar-tu-marca-para-el-proximo-cyber-monday","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-optimizar-tu-marca-para-el-proximo-cyber-monday\/","title":{"rendered":"C\u00f3mo optimizar tu marca para el pr\u00f3ximo Cyber Monday"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20157\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20221017-Cyber-Monday-1024x439.png\" alt=\"Cyber monday \" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20221017-Cyber-Monday-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20221017-Cyber-Monday-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20221017-Cyber-Monday-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20221017-Cyber-Monday-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20221017-Cyber-Monday-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20221017-Cyber-Monday-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Las fechas estacionales son excelentes momentos no s\u00f3lo para vender m\u00e1s, sino para poner a punto tu Estrategia de Marketing as\u00ed como tambi\u00e9n para observar qu\u00e9 se hizo y replantearse c\u00f3mo seguir. \u00bfInteresante, verdad? Veamos en esta nota c\u00f3mo llegar en \u00f3ptimas condiciones al pr\u00f3ximo <\/span><span style=\"font-weight: 400;\"><strong>Cyber Monday<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta nota veremos:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Porqu\u00e9 es importante estar presente en el<\/span><span style=\"font-weight: 400;\"> Cyber Monday<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e1cticas para optimizar tu <\/span><span style=\"font-weight: 400;\">Tienda Online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo utilizar Email Marketing a tu favor<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el <\/span><span style=\"font-weight: 400;\">Cyber Monday <\/span><span style=\"font-weight: 400;\">\u00a0y por qu\u00e9 es importante estar presente?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Esta fecha se comenz\u00f3 a marcar con prioridad en los \u00faltimos a\u00f1os en los calendarios de las empresas que poseen tiendas online. A partir de 2012, la <\/span><a href=\"https:\/\/cace.org.ar\/\"><span style=\"font-weight: 400;\">C\u00e1mara Argentina de Comercio Electr\u00f3nico <\/span><\/a><span style=\"font-weight: 400;\">impuls\u00f3 esta iniciativa de 3 d\u00edas con un Sitio Web con ofertas online de empresas socias de la CACE.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El fin de este evento digital es <\/span><b>fortalecer la instancia de compra online, fidelizar clientes de las marcas participantes y claramente aumentar las ventas de su Negocio<\/b><span style=\"font-weight: 400;\">. En resumen, sea en esta fecha pr\u00f3xima o en <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/recursos-marketing\/?recurso=calendario-2022#herramientas\"><span style=\"font-weight: 400;\">jornadas especiales<\/span><\/a><span style=\"font-weight: 400;\">, miles de empresas y personas enfocan su atenci\u00f3n en buscar u ofrecer ofertas o promociones especiales de productos o servicios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundamentalmente, el quiebre sucedi\u00f3 a partir de la pandemia de 2020. Seg\u00fan la <\/span><i><span style=\"font-weight: 400;\">CACE,<\/span><\/i><span style=\"font-weight: 400;\"> durante ese a\u00f1o <\/span><i><span style=\"font-weight: 400;\">\u201cla compra de productos a trav\u00e9s de internet tuvo un crecimiento en facturaci\u00f3n del 124%<\/span><\/i><span style=\"font-weight: 400;\">\u201d. Es decir, que es un momento incre\u00edble para potenciar tu marca en el mundo digital as\u00ed como tambi\u00e9n para aterrizar en este territorio, si es que por alguna raz\u00f3n a\u00fan no lo has hecho, y <\/span><b>mostrar en esta gran vidriera virtual lo que tiene tu marca para ofrecer.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">El comercio electr\u00f3nico en Argentina creci\u00f3 durante el primer semestre de 2022 un 73% respecto al primer semestre del 2021. Fuente: <\/span><\/i><a href=\"https:\/\/cace.org.ar\/estadisticas\/\"><i><span style=\"font-weight: 400;\">CACE<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=direct&amp;lang=es&amp;origin=signup-blog-cyber-monday\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20158 size-large\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220321-Potencia-las-ventas-en-esta-temporada-otono-invierno-con-Email-Marketing-banner-1-1024x189.png\" alt=\"automation marketing\" width=\"1024\" height=\"189\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220321-Potencia-las-ventas-en-esta-temporada-otono-invierno-con-Email-Marketing-banner-1-1024x189.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220321-Potencia-las-ventas-en-esta-temporada-otono-invierno-con-Email-Marketing-banner-1-300x56.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220321-Potencia-las-ventas-en-esta-temporada-otono-invierno-con-Email-Marketing-banner-1-768x142.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220321-Potencia-las-ventas-en-esta-temporada-otono-invierno-con-Email-Marketing-banner-1-600x111.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220321-Potencia-las-ventas-en-esta-temporada-otono-invierno-con-Email-Marketing-banner-1-1536x284.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220321-Potencia-las-ventas-en-esta-temporada-otono-invierno-con-Email-Marketing-banner-1-2048x379.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Pr\u00e1cticas para optimizar tu <\/span><span style=\"font-weight: 400;\">Tienda Online<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Como toda fecha clave, la preparaci\u00f3n es un punto importante para llegar con la mayor organizaci\u00f3n posible y con una log\u00edstica que contemple diferentes escenarios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">#DopplerTip:Puedes hacer un <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/checklist-para-tu-tienda-online-en-estos-dias\/\"><span style=\"font-weight: 400;\">checklist de aquellos puntos claves <\/span><\/a><span style=\"font-weight: 400;\">que no se te pueden escapar \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para esto, destacamos los 3 puntos claves que te pueden ayudar a accionar para esta fecha:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Atraer tr\u00e1fico a tu <\/b><b>Tienda Online<\/b><b>:<\/b><span style=\"font-weight: 400;\"> partiendo de la idea de que<\/span> <span style=\"font-weight: 400;\">un visitante en tu sitio web es un potencial cliente, \u00bfno crees que es importante que conozcan tu marca? Hoy los consumidores buscan experiencias, as\u00ed que es importante resaltar los beneficios y bondades de tus productos o servicios. Tal es as\u00ed que una acci\u00f3n que se puede complementar es la<\/span><b> Estrategia de comunicaci\u00f3n en Redes Sociales<\/b><span style=\"font-weight: 400;\">. \u00a1Planifica posteos e historias divertidas y efectivas que atraigan a tu p\u00fablico objetivo!<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Planificar todas las instancias de venta: <\/b><span style=\"font-weight: 400;\">revisa muy bien todos los estadios que atravesar\u00eda un visitante en tu Sitio Web hasta que recibe el producto en su casa: aseg\u00farate el stock que ofreces, cuenta con la cantidad de packaging necesario y teniendo presente tener material para aquellos productos que necesiten embalaje especial, ofrece soporte y atenci\u00f3n personalizada en todo el proceso de compra, brinda visibilidad en los env\u00edos y la posibilidad de conocer el estado de entrega.<\/span><b> \u00a1La planificaci\u00f3n anticipada es un \u00e9xito asegurado!<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Comunicar los productos o servicios con descuentos: <\/b><span style=\"font-weight: 400;\">refuerza la comunicaci\u00f3n, sobre todo de aquellos elementos que hayas elegido como las estrellas a destacar ya sea con importantes descuentos, env\u00edo gratis, regalos y todo aquello que hayas planificado previamente para aumentar tus ventas.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">El 64% de las empresas, consideran que la actividad del comercio electr\u00f3nico ser\u00e1 a\u00fan mejor en el segundo semestre de 2022. Fuente: <\/span><\/i><a href=\"https:\/\/cace.org.ar\/estadisticas\/\"><i><span style=\"font-weight: 400;\">CACE<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<\/blockquote>\n<h2>\u00a0<\/h2>\n<h2><span style=\"font-weight: 400;\">C\u00f3mo utilizar Email Marketing a tu favor en <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las Campa\u00f1as de Email son una buena llave de acercamiento a tu audiencia digital. Con las claves que mencionamos previamente, la pieza final del eslab\u00f3n para que tu marca tenga \u00e9xito en esta fecha especial es el Email Marketing. Por ejemplo, un buen <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/checklist-como-hacer-un-newsletter\/\"><span style=\"font-weight: 400;\">Newsletter<\/span><\/a><span style=\"font-weight: 400;\"> ayudar\u00e1 a construir una s\u00f3lida relaci\u00f3n con los clientes y ampliar tu alcance; <\/span><b>brindando contenido de valor y calidad, con mensajes impactantes que generen curiosidad a quienes leen.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Investiga a la competencia, segmenta muy bien tus listas de Contactos, crea Emails atractivos y eficaces, realiza pruebas con tu audiencia para definir qu\u00e9 tipo de contenido funciona mejor, chequea los resultados e implementa acciones para mejorar esos datos y \u00a1llevar tu marca a otro nivel!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para finalizar, te recomendamos descargar<\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/recursos-marketing\/?recurso=Email-Automation-E-commerce#ebooks\"><span style=\"font-weight: 400;\"> este recurso gratuito <\/span><\/a><span style=\"font-weight: 400;\">con consejos para poner en pr\u00e1ctica en tu <\/span><span style=\"font-weight: 400;\">Tienda Online<\/span><span style=\"font-weight: 400;\"> y potenciar tu Marca en este Cyber Monday 2022 o futuros eventos especiales.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las fechas estacionales son excelentes momentos no s\u00f3lo para vender m\u00e1s, sino para poner a punto tu Estrategia de Marketing. \u00a1Conoce m\u00e1s!<\/p>\n","protected":false},"author":215,"featured_media":20157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1226,730,1866],"tags":[1090,1315,1627],"class_list":["post-20156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-promocionales-de-email-marketing","category-ecommerce","category-tendencias-mkt","tag-campanas-de-email-marketing","tag-cyber-monday","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo optimizar tu marca para el pr\u00f3ximo Cyber Monday | From Doppler<\/title>\n<meta name=\"description\" content=\"Las fechas estacionales son excelentes momentos no s\u00f3lo para vender m\u00e1s, sino para poner a punto tu Estrategia de Marketing. 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