{"id":20113,"date":"2022-09-29T12:52:08","date_gmt":"2022-09-29T15:52:08","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=20113"},"modified":"2022-09-29T13:02:55","modified_gmt":"2022-09-29T16:02:55","slug":"video-marketing-la-tendencia-que-debes-conocer-para-sumar-a-tu-estrategia","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/video-marketing-la-tendencia-que-debes-conocer-para-sumar-a-tu-estrategia\/","title":{"rendered":"Video Marketing: la tendencia que debes conocer para sumar a tu Estrategia"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-20114\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220928-Video-Marketing_-la-tendencia-que-debes-conocer-para-sumar-a-tu-Estrategia-Main-1024x439.png\" alt=\"Video Marketing\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220928-Video-Marketing_-la-tendencia-que-debes-conocer-para-sumar-a-tu-Estrategia-Main-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220928-Video-Marketing_-la-tendencia-que-debes-conocer-para-sumar-a-tu-Estrategia-Main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220928-Video-Marketing_-la-tendencia-que-debes-conocer-para-sumar-a-tu-Estrategia-Main-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220928-Video-Marketing_-la-tendencia-que-debes-conocer-para-sumar-a-tu-Estrategia-Main-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220928-Video-Marketing_-la-tendencia-que-debes-conocer-para-sumar-a-tu-Estrategia-Main-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220928-Video-Marketing_-la-tendencia-que-debes-conocer-para-sumar-a-tu-Estrategia-Main-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El contenido audiovisual ha ganado much\u00edsima fuerza posicion\u00e1ndose gracias a la instantaneidad, el alcance y el poder de viralizaci\u00f3n que tiene. \u00a1Genial! \u00bfno? Veamos en esta nota las principales claves de este Recurso y c\u00f3mo puedes utilizarla <strong>a tu favor en la Comunicaci\u00f3n de tu Marca.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta nota veremos:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La importancia del video marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Claves para incorporarlo en tu Estrategia\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo elegir la red social adecuada\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herramientas para hacer tus videos\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 los videos llevan la delantera en las tendencias?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Comencemos por describir qu\u00e9 es el <\/span><b>video marketing<\/b><span style=\"font-weight: 400;\">: es una herramienta que se centra en el uso de contenido audiovisual para complementar la <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/videos-campanas-email-marketing\/\"><span style=\"font-weight: 400;\">Estrategia de Contenidos<\/span><\/a><span style=\"font-weight: 400;\"> para alcanzar diferentes objetivos. Crear contenidos de calidad, con un adecuado storytelling y que se adec\u00fae a la imagen y est\u00e9tica de tu Marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, esta herramienta actualmente se conecta con el social video \u00bfde qu\u00e9 se trata? un<strong> tipo de contenido audiovisual conformado por piezas simples y optimizadas, con el objetivo de ser difundido en redes sociales.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">Seg\u00fan Youtube, el 81% de las marcas est\u00e1n haciendo video marketing en la actualidad.<\/span><\/i><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La instantaneidad nos ha llevado a consumir cada vez m\u00e1s contenido de forma m\u00e1s veloz e instant\u00e1neo. La fugacidad de los contenidos, como es el caso de las <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/instagram-stories-negocio\/?utm_source=direct\"><span style=\"font-weight: 400;\">historias<\/span><\/a><span style=\"font-weight: 400;\"> que desaparecen a las 24 horas de publicarse. Sumado a esto, el avance en <strong>las posibilidades que brindan los dispositivos m\u00f3viles como herramientas o apps de grabaci\u00f3n y edici\u00f3n, para luego subir y difundir contenido propio a m\u00faltiples plataformas.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entonces, ante tanta informaci\u00f3n y sobre estimulaci\u00f3n para que tu marca se destaque y logre captar la atenci\u00f3n r\u00e1pidamente es clave saber c\u00f3mo lograrlo. \u00a1Ve\u00e1moslo a continuaci\u00f3n!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Claves para incorporar videos en tu Estrategia de Marketing\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para que las personas usuarias que est\u00e1 navegando en su tiempo libre en plataformas permanezcan a consumir lo que ofreces, debes captar su atenci\u00f3n en los primeros segundos. Principalmente porque m\u00e1s del 75% de los videos se ven a trav\u00e9s de m\u00f3viles y en formatos verticales. Gran clave para tu Estrategia \ud83d\ude09\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunos consejos para romperla en las redes son:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Contenido creado por los usuarios: <\/b><span style=\"font-weight: 400;\">es muy importante visibilizar a quienes compran o consumen tus productos o servicios, para sumar confiabilidad y transparencia a tu marca. As\u00ed que incentiva a que compartan fotos o videos comentando su experiencia de uso.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Conoce a tu audiencia: <\/b><span style=\"font-weight: 400;\">dedica tiempo a descubrir qui\u00e9nes son, qu\u00e9 hacen, qu\u00e9 miran y c\u00f3mo interact\u00faan con tu marca los clientes. \u00a1Esta ser\u00e1 la llave para planificar tu contenido!<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Planifica muy bien tu comunicaci\u00f3n: <\/b><span style=\"font-weight: 400;\">investiga herramientas, referencias, qu\u00e9 est\u00e1 haciendo tu competencia. Genera tendencias, testea y ded\u00edcate a crear contenido valioso que \u00a1atraiga a tus futuros compradores!<\/span><\/li>\n<\/ul>\n<blockquote>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">El 90% de los usuarios afirma que los v\u00eddeos de productos son \u00fatiles a la hora de tomar decisiones de compra.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">En<\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/incorporar-video-campana-email-marketing\/\"><span style=\"font-weight: 400;\"> Doopler<\/span><\/a><span style=\"font-weight: 400;\"> puedes sumar peque\u00f1os videos, como GIF o enlaces de URL en tus Call To Action que permite conectar informaci\u00f3n as\u00ed como llevar tr\u00e1fico a tus perfiles o tienda online.<strong> Podr\u00e1s hacerlo desde la funcionalidad de Editor, de una forma sencilla y con un resultado \u00f3ptimo en tus Campa\u00f1as de Email Marketing.<\/strong> \u00a1<\/span><a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es&amp;origin=signup-blog-videos-campa%C3%B1as-marketing\"><span style=\"font-weight: 400;\">Pru\u00e9balo ahora<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es&amp;origin=signup-blog-videos-campa\u00f1as-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19518 size-large\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-1024x189.png\" alt=\"\" width=\"1024\" height=\"189\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-1024x189.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-300x56.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-768x142.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-600x111.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-1536x284.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-2048x379.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo elegir la red social adecuada?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entonces, ahora que ya conocimos datos y la importancia de este tipo de contenido, \u00bfc\u00f3mo elegir cu\u00e1l es el adecuado para tu marca? Hay <strong>diversas cuestiones a tener en cuenta: presupuesto, recursos humanos, objetivos, dispositivos, acciones, fechas estacionales<\/strong> y dem\u00e1s que pueden hacer elegir todas o solamente seleccionar alguna, as\u00ed como tambi\u00e9n la posibilidad de combinar estas redes que tantas opciones dan. La<\/span><a href=\"https:\/\/fromdoppler.com\/blog\/6-tendencias-en-video-marketing-que-tienes-que-conocer\/\"><span style=\"font-weight: 400;\"> tendencia <\/span><\/a><span style=\"font-weight: 400;\">marca que muchas se deslizan por el formato livestreaming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veamos algunas diferencias que pueden ayudarte:\u00a0<\/span><\/p>\n<ul>\n<li><b>Facebook<\/b><span style=\"font-weight: 400;\">: tiene su funcionalidad \u201cFacebook Live\u201d que permite transmitir en streaming contenido para sus usuarios.\u00a0<\/span><\/li>\n<li><b>Instagram:<\/b><span style=\"font-weight: 400;\"> el rey de las redes sociales viene marcando tendencia con su funcionalidad \u201cStories\u201d e \u201cInstagram Live\u201d\u00a0 permite compartir fotos o videos que desaparezcan a las 24 horas o contenido en vivo.\u00a0<\/span><\/li>\n<li><b>Twitter: <\/b><span style=\"font-weight: 400;\">con su herramienta \u201cPeriscope\u201d da la opci\u00f3n de transmitir en vivo f\u00e1cilmente.<\/span><\/li>\n<li><b>Youtube videos<\/b><span style=\"font-weight: 400;\">: incorpor\u00f3 tambi\u00e9n la posibilidad de streaming.<\/span><\/li>\n<li><b>Pinterest: <\/b><span style=\"font-weight: 400;\">integr\u00f3 a su app la publicidad en formato video.<\/span><\/li>\n<li><b>Tiktok: <\/b><span style=\"font-weight: 400;\">la \u00faltima pero no menos importante, que realmente est\u00e1 rompiendo r\u00e9cords de audiencias. Son videos cortos, entre 15 y 60 segundos, que ofrece gran potencial para marcas como para hacer <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/pilares-del-social-selling\/\"><span style=\"font-weight: 400;\">social selling<\/span><\/a><span style=\"font-weight: 400;\">. Brinda gran poder de alcance org\u00e1nico as\u00ed como tambi\u00e9n la posibilidad de transmitir contenido en vivo.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Herramientas para hacer tus videos\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para finalizar te recomendamos algunas de las apps m\u00e1s sencillas y populares entre quienes son creadores de contenido. Claro que puedes probar todas, y quedarte con aquella que mejor se adapte a tus necesidades. \u00a1A crear y probar!<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Inshot: <\/b><span style=\"font-weight: 400;\">esta herramienta es de las m\u00e1s utilizadas. Permite editar, recortar y unir fotos o segmentos de videos, a\u00f1adir m\u00fasica y elementos gr\u00e1ficos.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Filmora: <\/b><span style=\"font-weight: 400;\">Es una opci\u00f3n para principiantes, puedes editar y animar presentaciones o videos de forma sencilla.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Animaker: <\/b><span style=\"font-weight: 400;\">ideal para crear videos con animaciones, para comentar datos y m\u00e9tricas. Posee plantillas y herramientas sencillas de usar.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Yourcut: <\/b><span style=\"font-weight: 400;\">con esta app podr\u00e1s editar videos y fotos, con la posibilidad de a\u00f1adir texto, \u00edconos, efectos e incluso sumar m\u00fasica.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ahora que ya descubrimos juntos los principales puntos, es hora de que pongas en marcha tu planificaci\u00f3n de contenidos audiovisual. Para finalizar dejamos unos buenos ejemplos de grandes marcas que utilizaron el video a su favor. <strong>\u00a1Insp\u00edrate y crea!<\/strong> \ud83d\ude09<\/span><\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/bx16WY-fgvc \" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/OdFr7wd-DWA\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/zyv-WfUzxUo \" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El contenido audiovisual ha ganado much\u00edsima fuerza gracias a la instantaneidad, el alcance y el poder de viralizaci\u00f3n. \u00a1Veamos c\u00f3mo puedes usarlo en tu Marca!<\/p>\n","protected":false},"author":217,"featured_media":20114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1867,889,385],"tags":[1090,1161,1023,874,828,1191,1031,1911,1175],"class_list":["post-20113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanias","category-content-marketing","category-email-marketing-mobile","tag-campanas-de-email-marketing","tag-content-marketing","tag-estrategia-de-marketing","tag-marketing-digital","tag-redes-sociales","tag-video","tag-video-marketing","tag-videos-en-campanas-de-marketing","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Marketing: conoce las claves para sumar a tu Estrategia | Doppler<\/title>\n<meta name=\"description\" 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