{"id":19517,"date":"2022-04-18T13:50:03","date_gmt":"2022-04-18T16:50:03","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=19517"},"modified":"2022-05-12T16:59:06","modified_gmt":"2022-05-12T19:59:06","slug":"que-es-el-social-commerce","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/que-es-el-social-commerce\/","title":{"rendered":"\u00bfQu\u00e9 es el social commerce?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-19519\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Main-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Main-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Main-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Main-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Main-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Main-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTe pasa que mientras est\u00e1s navegando en Redes Sociales, ves alg\u00fan producto que te encanta y al clickear te redirige directamente al sitio web para efectuar la compra? Seguramente lo has notado mucho m\u00e1s en este \u00faltimo tiempo. Es que se trata de uno de los efectos directos de la pandemia y del avance de las tecnolog\u00edas. Descubre en esta nota, de qu\u00e9 se trata el social commerce y c\u00f3mo puedes aplicarlo a tu tienda online.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfDe qu\u00e9 hablamos cuando hablamos de social commerce?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para comenzar, podemos decir que social commerce <\/span><i><span style=\"font-weight: 400;\">es <\/span><\/i><i><span style=\"font-weight: 400;\">una subcategor\u00eda del comercio electr\u00f3nico, que utiliza las redes sociales, el feedback social y las contribuciones de los usuarios, para mejorar la experiencia de compra en Internet<\/span><\/i><span style=\"font-weight: 400;\">. (Fuente: <\/span><a href=\"https:\/\/www.iproup.com\/economia-digital\/28559-social-commerce-que-es-y-por-que-revoluciona-compra-online\"><span style=\"font-weight: 400;\">iProUp<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por esto, se convierte en una poderosa herramienta que se nutre de las <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/como-combinar-ecommerce-y-redes-sociales\/?utm_source=direct\"><span style=\"font-weight: 400;\">redes sociales<\/span><\/a><span style=\"font-weight: 400;\"> en cuanto a las ventajas que ofrece su interactividad y masificaci\u00f3n. Esta novedosa metodolog\u00eda de comercio en l\u00ednea se instal\u00f3 mucho m\u00e1s fuerte, con la llegada del acontecimiento mundial de Covid-19. Desde 2021 hasta hoy, modific\u00f3 las <\/span><b>experiencias de compras y ventas<\/b><span style=\"font-weight: 400;\"> para siempre porque, principalmente simplific\u00f3 la <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/email-automation\/?utm_source=direct\"><span style=\"font-weight: 400;\">comunicaci\u00f3n de marcas<\/span><\/a><span style=\"font-weight: 400;\"> y permiti\u00f3 acortar distancias entre consumidores y productores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las caracter\u00edsticas que tiene esta tendencia destacamos: la posibilidad de conectividad social instant\u00e1nea a trav\u00e9s de tendencias o hashtags, alcance masivo a usuarios en diferentes ubicaciones geogr\u00e1ficas, <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/segmentacion-email-marketing\/?utm_source=direct\"><span style=\"font-weight: 400;\">segmentaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\"> precisa de audiencias e interactividad directa con cada marca.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Algunos de los beneficios que tu tienda online puede tener al utilizar <\/span><b>social commerce<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brindar un excelente servicio al cliente: la instantaneidad ofrece una comunicaci\u00f3n m\u00e1s cercana y adem\u00e1s, la enorme posibilidad de tener todo al alcance de un clic para resolver consultas, gestionar env\u00edos, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar una comunicaci\u00f3n transparente y confiable: a trav\u00e9s de un buen uso de las redes sociales comunicando directamente a trav\u00e9s de la informaci\u00f3n de productos, novedades, promociones, env\u00edos y todo lo que refiere a tu marca.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generar cercan\u00eda y fidelidad: a trav\u00e9s de la opini\u00f3n de otras personas que ya consumieron la marca y pueden garantizar su buena experiencia, y la confianza para que los potenciales clientes se animen a la compra en tu tienda online.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diferenciarte de la competencia y mejorar el engagement de tu perfil frente a otras marcas similares.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote>\n<p><i><span style=\"font-weight: 400;\">\u201cEl 80% de las decisiones de compra se realizan por un proceso emocional <\/span><\/i><i><span style=\"font-weight: 400;\">y s\u00f3lo el 20% de las decisiones son racionales\u201d<\/span><\/i><i><span style=\"font-weight: 400;\">. Fuente: Universidad Pablo de Olarvide.\u00a0<\/span><\/i><\/p>\n<\/blockquote>\n<h2><a href=\"https:\/\/app.fromdoppler.com\/signup?utm_source=direct&amp;utm_source=direct&amp;utm_medium=blog&amp;utm_content=social-commerce\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19518 size-large\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-1024x189.png\" alt=\"\" width=\"1024\" height=\"189\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-1024x189.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-300x56.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-768x142.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-600x111.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-1536x284.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220411-\u00bfQue-es-el-social-commerce_-Banner-2048x379.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><br \/>\n<span style=\"font-weight: 400;\">Aprende a vender a trav\u00e9s de tus redes sociales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hasta ahora hemos visto de qu\u00e9 se trata este concepto, las caracter\u00edsticas y c\u00f3mo puede ayudarte. Ahora te brindaremos algunas sugerencias para que lo puedas aplicar pr\u00e1cticamente a la <\/span><b>estrategia de Marketing Digital de tu marca.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es importante hacer la salvedad de que la venta en tienda online se produce a partir de una b\u00fasqueda por parte del usuario mientras que el social commerce se efect\u00faa a trav\u00e9s de relaciones sociales entre los usuarios.\u00a0 Algunos buenos ejemplos de las plataformas m\u00e1s conocidas que pueden ayudar a impulsar tus ventas y que puedes comenzar a investigar son: WhatsApp Business, Facebook business, <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/instagram-stories-negocio\/?utm_source=direct\"><span style=\"font-weight: 400;\">tiendas en Instagram <\/span><\/a><span style=\"font-weight: 400;\">y Google Shipping.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Nuestras sugerencias para que apliques pr\u00e1cticamente esta estrategia son:\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generar contenido tal como im\u00e1genes, videos y gifs para aumentar tu visibilidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promocionar tus publicaciones para llegar a m\u00e1s clientes potenciales.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brindar un buen servicio de entrega a domicilio para mejorar la experiencia post-venta de tus clientes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comunicar los canales de atenci\u00f3n al cliente y brindar la mayor informaci\u00f3n posible, as\u00ed como estar atento a la resoluci\u00f3n de consultas o problemas.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investigar y elegir adecuadamente las Redes Sociales en las que se ofrecer\u00e1 tu marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crear un buen Sitio Web que ayude a potenciar el tr\u00e1fico y las ventas a trav\u00e9s de un canal m\u00e1s especializado.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impulsar a tus consumidores a opinar, para mejorar y posicionar en un excelente nivel tu social rating.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Y para finalizar, te compartimos ahora algunos ejemplos de tiendas en Instagam que poseen v\u00ednculos directos y buenas descripciones de productos para que puedas comenzar a investigar este tema.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=\/spearmintbaby\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19520 alignleft\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_1-1.png\" alt=\"\" width=\"278\" height=\"550\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-1.png 410w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-1-152x300.png 152w\" sizes=\"auto, (max-width: 278px) 100vw, 278px\" \/><\/a> <a href=\"https:\/\/www.instagram.com\/outdoorvoices\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19521 alignleft\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_2-1.png\" alt=\"\" width=\"266\" height=\"545\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-1.png 322w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-1-146x300.png 146w\" sizes=\"auto, (max-width: 266px) 100vw, 266px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre en esta nota, de qu\u00e9 se trata esta subcategor\u00eda del E-commerce y c\u00f3mo puedes aplicarlo a tu tienda online.\u00a0Ingresa a leer aqu\u00ed.<\/p>\n","protected":false},"author":215,"featured_media":19519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[889,730,703],"tags":[1161,1159,828],"class_list":["post-19517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-ecommerce","category-social-media-2","tag-content-marketing","tag-ecommerce-2","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es el social commerce? 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