{"id":19468,"date":"2022-03-14T13:26:40","date_gmt":"2022-03-14T16:26:40","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=19468"},"modified":"2022-03-14T13:30:40","modified_gmt":"2022-03-14T16:30:40","slug":"como-potenciar-tu-marca-con-doppler-post-covid-19","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-potenciar-tu-marca-con-doppler-post-covid-19\/","title":{"rendered":"\u00bfC\u00f3mo potenciar tu marca con Doppler post Covid-19?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-19469\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220314-\u00bfComo-potenciar-tu-marca-con-Doppler-en-la-era-post-Covid-19-main-1024x439.png\" alt=\"\" width=\"1024\" height=\"439\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220314-\u00bfComo-potenciar-tu-marca-con-Doppler-en-la-era-post-Covid-19-main-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220314-\u00bfComo-potenciar-tu-marca-con-Doppler-en-la-era-post-Covid-19-main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220314-\u00bfComo-potenciar-tu-marca-con-Doppler-en-la-era-post-Covid-19-main-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220314-\u00bfComo-potenciar-tu-marca-con-Doppler-en-la-era-post-Covid-19-main-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220314-\u00bfComo-potenciar-tu-marca-con-Doppler-en-la-era-post-Covid-19-main-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220314-\u00bfComo-potenciar-tu-marca-con-Doppler-en-la-era-post-Covid-19-main-2048x879.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Desde las primeras noticias que comenzaron a circular en 2020 con el avance de la pandemia Covid-19 no llegamos a imaginar que hasta hoy, las transformaciones iban a ser tan trascendentales en las actuales formas de mantener v\u00ednculos, consumir o realizar transacciones para adquirir productos y servicios. Por esto, es un punto importante para tu marca que hoy replantees \u00bfest\u00e1s comunicando adecuadamente a los tiempos que corren?\u00a0<\/span><\/p>\n<p><strong>\u00bfPor qu\u00e9 ser\u00eda importante afrontar la transformaci\u00f3n post Covid-19?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sabemos que todos los cambios son buenos y m\u00e1s a\u00fan cuando llegan para quedarse. \u00bfDe qu\u00e9 hablamos? Podemos citar por ejemplo a Paco Lorente, profesor de ESIC Business &amp; Marketing School y director creativo de Sinaia Marketing, qui\u00e9n asegura que frente a la pandemia de Covid-19 <\/span><i><span style=\"font-weight: 400;\">\u201cel hecho de no desplazarse y la facilidad y la rapidez en la entrega han sido claves para que muchos usuarios se hayan fidelizado a trav\u00e9s del canal online, principalmente entre los 34 a los 45 a\u00f1os, pero tambi\u00e9n se ha visto en mayores de 54 a\u00f1os, que han dado un salto cualitativo en el \u00faltimo a\u00f1o con sus primeras experiencias de compra a trav\u00e9s de la red\u201d<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se han impuesto casi sistem\u00e1ticamente m\u00e9todos m\u00e1s \u201csoft\u201d de compra digital que si bien no son transacciones online, permiten hacer pedidos por ejemplo a trav\u00e9s de un chat en <\/span><i><span style=\"font-weight: 400;\">WhatsApp<\/span><\/i><span style=\"font-weight: 400;\"> a alg\u00fan comercio cercano. Incluso fueron los mismos clientes quienes crearon las\u00a0 soluciones y respuestas que no exist\u00edan por parte de las marcas. Ahora es momento de preguntarte \u00bfmi marca comunica adecuadamente?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podemos ver un ejemplo de c\u00f3mo se transformaron los h\u00e1bitos de consumo seg\u00fan <\/span><strong><i>Think with Google<\/i><\/strong><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/5Z2UVV99yLA\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p><strong>Revoluciona tu estrategia y llega a m\u00e1s clientes<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Los consumidores actualmente se consideran nativos digitales: consumen, crean y demandan productos o servicios. Pasan m\u00e1s tiempo en redes sociales, solicitan compras, realizan transacciones, descargan comprobantes, se comunican con sus contactos y mucho m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan <\/span><a href=\"https:\/\/cloudblogs.microsoft.com\/dynamics365\/bdm\/2021\/02\/16\/top-3-customer-data-platform-trends-for-2021\/\"><span style=\"font-weight: 400;\">Microsoft <\/span><\/a><span style=\"font-weight: 400;\">se impusieron 3 importantes tendencias: en primer lugar, en la migraci\u00f3n de lo f\u00edsico a lo digital con repercusiones en la realidad aumentada o customer service. En segundo lugar, la personalizaci\u00f3n y acompa\u00f1amiento del consumidor durante todo el customer journey y finalmente, las tecnolog\u00edas integradas a favor de las empresas manteniendo la privacidad de datos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunos de los rubros en donde se pueden ver los grandes cambios son:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiendas online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actividades y entrenamiento f\u00edsico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educaci\u00f3n\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salud\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laboral\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/app.fromdoppler.com\/signup?utm_source=direct&amp;utm_medium=blog&amp;utm_campaign=content-marca-doppler-covid\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-19419\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220124\u00bfQue-es-Email-Marketing_-1-1024x189.png\" alt=\"Email Marketing\" width=\"1024\" height=\"189\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220124\u00bfQue-es-Email-Marketing_-1-1024x189.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220124\u00bfQue-es-Email-Marketing_-1-300x56.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220124\u00bfQue-es-Email-Marketing_-1-768x142.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220124\u00bfQue-es-Email-Marketing_-1-600x111.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220124\u00bfQue-es-Email-Marketing_-1-1536x284.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220124\u00bfQue-es-Email-Marketing_-1-2048x379.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Desde <\/span><b>Doppler<\/b><span style=\"font-weight: 400;\"> recomendamos realizar Campa\u00f1as de Email Automation Marketing, adecuadas para potenciar las ventas de tus productos o servicios, con la ventaja principal de segmentar a las audiencias objetivas, ahorrar tiempo y recursos, integrar con otras herramientas, conocer reportes y m\u00e9tricas. \u00a1\u00c9chale un vistazo a estas funcionalidades!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.fromdoppler.com\/es\/email-automation\/?utm_source=direct#comportamiento-sitio\"><span style=\"font-weight: 400;\">Automation por Comportamiento en Sitio<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.fromdoppler.com\/es\/email-automation\/?utm_source=direct#producto-visitado\"><span style=\"font-weight: 400;\">Automation por Producto Visitado<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.fromdoppler.com\/es\/email-automation\/?utm_source=direct#carrito-abandonado\"><span style=\"font-weight: 400;\">Automation de Carrito Abandonado<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.fromdoppler.com\/es\/email-automation\/?utm_source=direct#campanas-sms\"><span style=\"font-weight: 400;\">Campa\u00f1as de SMS <\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, en <\/span><a href=\"https:\/\/academy.fromdoppler.com\/?utm_source=direct&amp;utm_medium=blog&amp;utm_campaign=content-marca-covid-19\"><span style=\"font-weight: 400;\">Doppler Academy<\/span><\/a><span style=\"font-weight: 400;\"> encontrar\u00e1s material online y gratuito con Cursos certificados, C\u00e1psulas te\u00f3ricas y pr\u00e1cticas, Webinars y Podcasts con casos de \u00e9xito sobre distintas tem\u00e1ticas del Marketing Digital para potenciar tu marca. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde las primeras noticias que comenzaron a circular en 2020 con el avance de la pandemia Covid-19 no llegamos a imaginar que hasta hoy, las transformaciones iban a ser tan trascendentales en las actuales formas de mantener v\u00ednculos, consumir o realizar transacciones para adquirir productos y servicios. Por esto, es un punto importante para tu [&hellip;]<\/p>\n","protected":false},"author":217,"featured_media":19469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[762,385,1690],"tags":[1160,826,896,1154],"class_list":["post-19468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-email-marketing-mobile","category-marketing-digital","tag-branding","tag-doppler","tag-doppler-academy-2","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo potenciar tu marca con Doppler post Covid-19? | Blog | Doppler<\/title>\n<meta name=\"description\" content=\"\u00bfEst\u00e1s comunicando adecuadamente en los nuevos tiempos post Covid-19 Chequea en esta nota c\u00f3mo hacerlo 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