{"id":19443,"date":"2022-02-22T10:48:31","date_gmt":"2022-02-22T13:48:31","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=19443"},"modified":"2022-03-22T17:59:18","modified_gmt":"2022-03-22T20:59:18","slug":"como-incorporar-memes-a-tu-estrategia-de-comunicacion","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/","title":{"rendered":"\u00bfC\u00f3mo incorporar memes a tu estrategia de comunicaci\u00f3n?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19444 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png\" alt=\"memes-comunicaci\u00f3n\" width=\"2918\" height=\"1252\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png 2918w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main-2048x879.png 2048w\" sizes=\"auto, (max-width: 2918px) 100vw, 2918px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQui\u00e9n no se ha re\u00eddo o ha enviado unos buenos memes graciosos a un grupo de amigos por chat? Estas vi\u00f1etas simples pero divertidas en formato de imagen o video, logran difundirse r\u00e1pidamente por redes sociales y se llevan nuestra atenci\u00f3n varios minutos al d\u00eda. Es un rasgo nuevo y propio de las nuevas generaciones, tanto para comunicarse con algo divertido, como tambi\u00e9n para difundir sucesos actuales o contar los hechos de forma diferente.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Un poderoso elemento para crear tu historia\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si hablamos de contar historias, hablamos del concepto de <\/span><i><span style=\"font-weight: 400;\">storytelling.<\/span><\/i><span style=\"font-weight: 400;\"> Vincul\u00e1ndolo m\u00e1s con marketing, es la forma atractiva de vender productos o servicios a trav\u00e9s de nuevas plataformas. Y es que estas novedosas formas de acercarse a los clientes les hablan directamente a los consumidores, est\u00e1n en sinton\u00eda con la cultura actual, llegan en el momento oportuno para generar un punto \u00f3ptimo de empat\u00eda y v\u00ednculo de fidelizaci\u00f3n..\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si bien cada marca puede tener mil formas diferentes de enunciar discursos, es importante que sean coherentes con los valores y que tengan una voz y un tono personal, \u00bfpor qu\u00e9? Porque esto har\u00e1 diferenciar a tu marca de otra, capturando la atenci\u00f3n. Har\u00e1 que un consumidor elija tu marca por sobre otra que pueda ofrecer lo mismo, pero que logre conectar en sentimientos, virtudes y necesidades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un ejemplo de un buen storytelling, es esta campa\u00f1a que realiz\u00f3 Google de <\/span><i><span style=\"font-weight: 400;\">\u201cApoya a tu comercio cercano\u201d.<\/span><\/i><span style=\"font-weight: 400;\"> Realizado en el a\u00f1o 2020 en el contexto de la pandemia COVID-19, con el fin de que cada consumidor se acerque a los negocios m\u00e1s peque\u00f1os\u00a0 para comprar y ayudar durante el contexto econ\u00f3mico.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Helping support small and local businesses\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLNBdIP33wJ3rTEL20M8I-wCdHcSh6SDFc\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfY si creas un meme que conecte a tu marca con miles de usuarios?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tal vez no hayas imaginado el poder de conexi\u00f3n con tu audiencia que generar\u00eda un simple y efectivo chiste. No s\u00f3lo porque \u201cno parezca serio\u201d no quiere decir que no sea genial o que no comunique sobre tu marca. Podemos decir que un buen meme es simple, instant\u00e1neo, divertido y con un enorme poder comunicacional. Algunos de los m\u00e1s conocidos y que seguro has recibido en alg\u00fan momento por chat son los de Mike Wazoski, Bugs Bunny o memes de los Simpson.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunos consejos para que puedas aplicarlos:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No realizar un meme de chiste interno o algo propio de tu marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">No confundir humor con frivolizaci\u00f3n.<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prestar atenci\u00f3n al timing y a los momentos de tendencias en redes sociales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observa c\u00f3mo y cu\u00e1ndo lo utilizan otras marcas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estudia a tu audiencia y entiende sus palabras, t\u00e9rminos y c\u00f3mo se vinculan con tus productos o servicios.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Entre algunos de los beneficios para tu marca ser\u00e1n:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conexi\u00f3n y fidelizaci\u00f3n con el p\u00fablico objetivo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Humanizar tu negocio y la forma en que llega a la audiencia.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mostrar actualidad de conexi\u00f3n con lo que est\u00e1 ocurriendo.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potenciar tu branding y mejorar la visibilidad.<\/span><\/li>\n<\/ul>\n<p>\n<span style=\"font-weight: 400;\">Incluso puedes aprovechar y crear divertidos y personalizados Emails para incorporar memes graciosos para tus consumidores desde nuestra funcionalidad de <a href=\"https:\/\/www.fromdoppler.com\/es\/plantillas-email-html\/\">Editor de Plantillas<\/a>. <\/span><span style=\"font-weight: 400;\">Por ejemplo podr\u00edas crear algo personalizado que se vea as\u00ed. \u00bfGenial, verdad?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19445\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-interna.png\" alt=\"memes-email marketing\" width=\"2918\" height=\"1424\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-interna.png 2918w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-interna-300x146.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-interna-1024x500.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-interna-768x375.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-interna-600x293.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-interna-1536x750.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-interna-2048x999.png 2048w\" sizes=\"auto, (max-width: 2918px) 100vw, 2918px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Y para terminar, unos buenos ejemplos de aplicaci\u00f3n de memes en marketing \ud83d\ude09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19446 size-medium\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/che-netflix-300x235.png\" alt=\"\" width=\"300\" height=\"235\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/che-netflix-300x235.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/che-netflix-600x470.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/che-netflix.png 628w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Fuente: CheNetflix<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19447 size-medium\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-300x300.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-150x150.png 150w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1-600x602.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_1.png 742w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Fuente: CheNetflix<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19448 size-medium\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/Screenshot_2-300x255.png\" alt=\"\" width=\"300\" height=\"255\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2-300x255.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/Screenshot_2.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Fuente: CheNetflix<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/?utm_source=directt&amp;utm_medium=blog&amp;utm_campaign=content-memes_estrategia_comunicacion\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19434 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220202-\u00bfPor-que-los-Planes-por-Contactos-son-siempre-una-buena-opcion_-Banner.png\" alt=\"Atrae, conviernte y fideliza a tus clientes con Email Marketing \" width=\"2918\" height=\"540\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220202-\u00bfPor-que-los-Planes-por-Contactos-son-siempre-una-buena-opcion_-Banner.png 2918w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220202-\u00bfPor-que-los-Planes-por-Contactos-son-siempre-una-buena-opcion_-Banner-300x56.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220202-\u00bfPor-que-los-Planes-por-Contactos-son-siempre-una-buena-opcion_-Banner-1024x189.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220202-\u00bfPor-que-los-Planes-por-Contactos-son-siempre-una-buena-opcion_-Banner-768x142.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220202-\u00bfPor-que-los-Planes-por-Contactos-son-siempre-una-buena-opcion_-Banner-600x111.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220202-\u00bfPor-que-los-Planes-por-Contactos-son-siempre-una-buena-opcion_-Banner-1536x284.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220202-\u00bfPor-que-los-Planes-por-Contactos-son-siempre-una-buena-opcion_-Banner-2048x379.png 2048w\" sizes=\"auto, (max-width: 2918px) 100vw, 2918px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9n no se ha re\u00eddo o ha enviado unos buenos memes graciosos a un grupo de amigos por chat? Estas vi\u00f1etas simples pero divertidas en formato de imagen o video, logran difundirse r\u00e1pidamente por redes sociales y se llevan nuestra atenci\u00f3n varios minutos al d\u00eda. Es un rasgo nuevo y propio de las nuevas generaciones, [&hellip;]<\/p>\n","protected":false},"author":217,"featured_media":19444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[889],"tags":[1090,1161,44,847,874],"class_list":["post-19443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-campanas-de-email-marketing","tag-content-marketing","tag-email-marketing","tag-marketing-de-contenidos","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo incorporar memes a tu comunicaci\u00f3n? | Blog | Doppler<\/title>\n<meta name=\"description\" content=\"Conoce los mejores consejos para que sumes memes a tu comunicaci\u00f3n y hacerla m\u00e1s poderosa y efectiva. Lee la nota aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo incorporar memes a tu comunicaci\u00f3n? | Blog | Doppler\" \/>\n<meta property=\"og:description\" content=\"Conoce los mejores consejos para que sumes memes a tu comunicaci\u00f3n y hacerla m\u00e1s poderosa y efectiva. Lee la nota aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T13:48:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-22T20:59:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julieta Orellano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julieta Orellano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/\"},\"author\":{\"name\":\"Julieta Orellano\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45\"},\"headline\":\"\u00bfC\u00f3mo incorporar memes a tu estrategia de comunicaci\u00f3n?\",\"datePublished\":\"2022-02-22T13:48:31+00:00\",\"dateModified\":\"2022-03-22T20:59:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/\"},\"wordCount\":599,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png\",\"keywords\":[\"Campa\u00f1as de Email Marketing\",\"Content Marketing\",\"Email Marketing\",\"Marketing de Contenidos\",\"Marketing Digital\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/\",\"name\":\"\u00bfC\u00f3mo incorporar memes a tu comunicaci\u00f3n? | Blog | Doppler\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png\",\"datePublished\":\"2022-02-22T13:48:31+00:00\",\"dateModified\":\"2022-03-22T20:59:18+00:00\",\"description\":\"Conoce los mejores consejos para que sumes memes a tu comunicaci\u00f3n y hacerla m\u00e1s poderosa y efectiva. Lee la nota aqu\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png\",\"width\":2918,\"height\":1252,\"caption\":\"memes-comunicaci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo incorporar memes a tu estrategia de comunicaci\u00f3n?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45\",\"name\":\"Julieta Orellano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g\",\"caption\":\"Julieta Orellano\"},\"sameAs\":[\"http:\/\/jorellano@fromdoppler.com\",\"https:\/\/www.linkedin.com\/in\/julieta-orellano-\/\"],\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/jorellano\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo incorporar memes a tu comunicaci\u00f3n? | Blog | Doppler","description":"Conoce los mejores consejos para que sumes memes a tu comunicaci\u00f3n y hacerla m\u00e1s poderosa y efectiva. Lee la nota aqu\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo incorporar memes a tu comunicaci\u00f3n? | Blog | Doppler","og_description":"Conoce los mejores consejos para que sumes memes a tu comunicaci\u00f3n y hacerla m\u00e1s poderosa y efectiva. Lee la nota aqu\u00ed.","og_url":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2022-02-22T13:48:31+00:00","article_modified_time":"2022-03-22T20:59:18+00:00","og_image":[{"width":2918,"height":1252,"url":"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png","type":"image\/png"}],"author":"Julieta Orellano","twitter_card":"summary_large_image","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Julieta Orellano","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#article","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/"},"author":{"name":"Julieta Orellano","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45"},"headline":"\u00bfC\u00f3mo incorporar memes a tu estrategia de comunicaci\u00f3n?","datePublished":"2022-02-22T13:48:31+00:00","dateModified":"2022-03-22T20:59:18+00:00","mainEntityOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/"},"wordCount":599,"commentCount":0,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png","keywords":["Campa\u00f1as de Email Marketing","Content Marketing","Email Marketing","Marketing de Contenidos","Marketing Digital"],"articleSection":["Content Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/","url":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/","name":"\u00bfC\u00f3mo incorporar memes a tu comunicaci\u00f3n? | Blog | Doppler","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#primaryimage"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png","datePublished":"2022-02-22T13:48:31+00:00","dateModified":"2022-03-22T20:59:18+00:00","description":"Conoce los mejores consejos para que sumes memes a tu comunicaci\u00f3n y hacerla m\u00e1s poderosa y efectiva. Lee la nota aqu\u00ed.","breadcrumb":{"@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png","width":2918,"height":1252,"caption":"memes-comunicaci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/fromdoppler.com\/blog\/como-incorporar-memes-a-tu-estrategia-de-comunicacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo incorporar memes a tu estrategia de comunicaci\u00f3n?"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2f7a4da8ef68dbaf1896c0d60b1d4a45","name":"Julieta Orellano","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e0b47af8b128ce757ef6e350aaaedf0cc34e3411aaaf04062b867b5d27b9a70?s=96&d=mm&r=g","caption":"Julieta Orellano"},"sameAs":["http:\/\/jorellano@fromdoppler.com","https:\/\/www.linkedin.com\/in\/julieta-orellano-\/"],"url":"https:\/\/fromdoppler.com\/blog\/author\/jorellano\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20220221-\u00bfComo-incorporar-memes-a-tu-estrategia-de-comunicacion_-main.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/19443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/217"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=19443"}],"version-history":[{"count":5,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/19443\/revisions"}],"predecessor-version":[{"id":19481,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/19443\/revisions\/19481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/19444"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=19443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=19443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=19443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}