{"id":19368,"date":"2021-12-10T13:52:56","date_gmt":"2021-12-10T16:52:56","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=19368"},"modified":"2022-01-05T10:02:03","modified_gmt":"2022-01-05T13:02:03","slug":"historias-de-exito-agorastur","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/","title":{"rendered":"[Historias de \u00e9xito] \u00e1gorAstur y su carrera hacia el Email & Automation Marketing"},"content":{"rendered":"

\"\"<\/p>\n

Cuando conocimos a \u00e1gorAstur, instituto de formaci\u00f3n profesional de Asturias (comunidad aut\u00f3noma uniprovincial de Espa\u00f1a), jam\u00e1s nos imaginamos que iba a existir entre Doppler y la empresa tal sinergia<\/strong>. Desde el primer momento sentimos esas ganas de reinventarse y crecer que tienen las compa\u00f1\u00edas que buscan superar los desaf\u00edos\u00a0 que se le presentan.<\/span><\/p>\n

Reinventarse para seguir creciendo<\/b><\/h2>\n

Comenzamos a trabajar con \u00e1gorAstur en septiembre de 2021, ante la necesidad de sumar una estrategia de Email & Automation Marketing efectiva a su\u00a0 negocio. El equipo era consciente de las consecuencias que tra\u00eda no explorar un canal de comunicaci\u00f3n tan valioso, sobre todo para la industria de la educaci\u00f3n. \u00a1Y es que se estaban perdiendo de mucho!<\/strong><\/span><\/p>\n

Luego de varias definiciones, en septiembre de 2021 el equipo de Doppler junto al team de Marketing de \u00e1gorAstur comenzaron\u00a0 a dise\u00f1ar una estrategia de Email & Automation Marketing que los llevar\u00eda al \u00e9xito asegurado: \u00e1gorAstur aument\u00f3 sus m\u00e9tricas de forma significativa, consiguiendo en sus diferentes env\u00edos una Tasa de Apertura del 51,1% y 64%, \u00a1cuando el promedio es 20%!<\/strong> Incre\u00edble, \u00bfverdad?<\/span><\/p>\n

El trabajo en equipo, un valor agregado que marc\u00f3 la diferencia<\/b><\/h2>\n

\u00a1Pero eso no es todo! El equipo de Onboarding y Customer Success de Doppler<\/strong> fueron una pieza clave del engranaje: ambos equipos, Doppler y \u00e1gorAstur, trabajaron codo a codo en el proceso de configuraci\u00f3n de la cuenta: analizando y definiendo las estrategias determinando la segmentaci\u00f3n de Bases y la validaci\u00f3n del contenido, creando tambi\u00e9n poderosos Flujos de Automation.\u00a0<\/span><\/p>\n

\u00bfQu\u00e9 tipo de Automatizaciones lograron el \u00e9xito en las Campa\u00f1as de \u00e1gorAstur? El desaf\u00edo que ten\u00eda el instituto era diferenciar y tener visibilidad sobre quienes solicitaban informaci\u00f3n o aquellos que hab\u00edan concretado una visita. Adem\u00e1s de la falta de nutrici\u00f3n v\u00eda Email hacia aquellos interesados en los cursos del centro.<\/span><\/p>\n

Por lo tanto, mediante Automation de Doppler, el equipo de \u00e1gorAstur logr\u00f3 crear dos Flujos de diferentes:\u00a0<\/span><\/p>\n

Flujo de Automation para clientes con visita concretada:<\/b>\u00a0<\/span><\/h3>\n

Se trata de aquellos clientes que una vez que solicitaron informaci\u00f3n, se les agenda una visita al centro de formaci\u00f3n con el fin de cerrar la venta. Hasta que dicha visita no se concreta, se los nutre con Emails.<\/span><\/p>\n

\"\"<\/p>\n

Flujo de Automation para clientes que ya visitaron el centro de formaci\u00f3n:<\/b><\/h3>\n

Aqu\u00ed impactamos con Emails a aquellos clientes que visitaron el instituto y el \u00e1rea Comercial intent\u00f3 cerrar la venta desde all\u00ed, pero no lo consiguieron. Mediante este Automation, se intenta constatar la \u2018no compra\u2019 para nutrir mediante Emails a estos clientes con informaci\u00f3n de valor.<\/span><\/p>\n

\"\"<\/p>\n

El Email Marketing, m\u00e1s que buenos resultados<\/b><\/h2>\n

Gracias al trabajo en conjunto de ambos equipos, y a la incre\u00edble sinergia lograda entre \u00e1gorAstur y Doppler, los buenos resultados del Automation Marketing no pararon de crecer: la estrategia de implementaci\u00f3n, que comenz\u00f3 pensada para nutrir las Bases de Datos de los usuarios, prospectos y clientes fidelizados, termin\u00f3 convirti\u00e9ndose en el medio para concretar ventas<\/strong>, facilitando el trabajo al equipo Comercial del centro de formaci\u00f3n.<\/span><\/p>\n

En el poco tiempo que la empresa lleva implementando la nueva estrategia con Doppler, los resultados se aprecian significativamente: no solo en el crecimiento de las m\u00e9tricas, sino tambi\u00e9n en el aumento de la Tasa de Respuesta de los Leads ante sus intentos de contacto y tambi\u00e9n en el porcentaje de conversi\u00f3n a venta.<\/span><\/p>\n

\n

\u201cLas m\u00e9tricas t\u00edpicas del Automation Marketing est\u00e1n siendo positivas en todos los Flujos\u201d<\/span><\/p>\n<\/blockquote>\n

\u00e1gorAstur y Doppler, una historia abierta con \u00e9xito asegurado<\/b><\/h2>\n

Tanto desde el equipo de Onboarding & Customer Success de Doppler, como del \u00e1rea de Marketing de \u00e1gorAstur, se consiguieron excelentes resultados en la estrategia de Email Marketing y en los Flujos de Automation. Y es que dejar de lado\u00a0 un canal como el del Email es dejar a medias tintas toda una estrategia de comunicaci\u00f3n. Y eso es algo que \u00e1gorAstur, como pionero en las nuevas tendencias de educaci\u00f3n, no pod\u00eda dejar pasar. <\/span>\u00a1El First Data Party ha comenzado!\u00a0<\/b><\/p>\n

\u00bfQuieres ser parte de una Historias de \u00c9xito? Descubre todo lo que puedes hacer con Doppler y lleva tu empresa hacia lo m\u00e1s alto. <\/span>Crea aqu\u00ed<\/a><\/strong> tu cuenta gratuita<\/strong> y disfruta de Env\u00edos ilimitados a 500 contactos durante 3 meses, sin contratos ni tarjetas de cr\u00e9dito.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Conoce c\u00f3mo \u00e1gorAstur, junto al equipo de Doppler, dise\u00f1aron una estrategia de Email & Automation Marketing.<\/p>\n","protected":false},"author":196,"featured_media":19369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1867,1332,385],"tags":[1636,1789,1317,1508,1150],"class_list":["post-19368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanias","category-email-automation","category-email-marketing-mobile","tag-asesoria-de-email-marketing","tag-automation-marketing","tag-campana-de-email-marketing","tag-caso-de-exito","tag-estrategia-de-email-marketing"],"yoast_head":"\n\u00e1gorAstur y su carrera hacia el Email & Automation Marketing - Doppler<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo \u00e1gorAstur, junto al equipo de Doppler, dise\u00f1aron una estrategia de Email & Automation Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00e1gorAstur y su carrera hacia el Email & Automation Marketing - Doppler\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo \u00e1gorAstur, junto al equipo de Doppler, dise\u00f1aron una estrategia de Email & Automation Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-10T16:52:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T13:02:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2918\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Virginia Garay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Virginia Garay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/\"},\"author\":{\"name\":\"Virginia Garay\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2ba9e448eda78648ccb8d4021e6986e5\"},\"headline\":\"[Historias de \u00e9xito] \u00e1gorAstur y su carrera hacia el Email & Automation Marketing\",\"datePublished\":\"2021-12-10T16:52:56+00:00\",\"dateModified\":\"2022-01-05T13:02:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/\"},\"wordCount\":745,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png\",\"keywords\":[\"asesor\u00eda de email marketing\",\"automation marketing\",\"campa\u00f1a de email marketing\",\"caso de \u00e9xito\",\"estrategia de email marketing\"],\"articleSection\":[\"Campa\u00f1as\",\"Email Automation\",\"Email Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/\",\"name\":\"\u00e1gorAstur y su carrera hacia el Email & Automation Marketing - Doppler\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png\",\"datePublished\":\"2021-12-10T16:52:56+00:00\",\"dateModified\":\"2022-01-05T13:02:03+00:00\",\"description\":\"Conoce c\u00f3mo \u00e1gorAstur, junto al equipo de Doppler, dise\u00f1aron una estrategia de Email & Automation Marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png\",\"width\":2918,\"height\":1252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Historias de \u00e9xito] \u00e1gorAstur y su carrera hacia el Email & Automation Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2ba9e448eda78648ccb8d4021e6986e5\",\"name\":\"Virginia Garay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5fbee4358bf37903a3e1793f9ed1dc5622bd121f44e59dd0607ff9b0dbf32f90?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5fbee4358bf37903a3e1793f9ed1dc5622bd121f44e59dd0607ff9b0dbf32f90?s=96&d=mm&r=g\",\"caption\":\"Virginia Garay\"},\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/vgaray\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00e1gorAstur y su carrera hacia el Email & Automation Marketing - Doppler","description":"Conoce c\u00f3mo \u00e1gorAstur, junto al equipo de Doppler, dise\u00f1aron una estrategia de Email & Automation Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/","og_locale":"es_ES","og_type":"article","og_title":"\u00e1gorAstur y su carrera hacia el Email & Automation Marketing - Doppler","og_description":"Conoce c\u00f3mo \u00e1gorAstur, junto al equipo de Doppler, dise\u00f1aron una estrategia de Email & Automation Marketing.","og_url":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2021-12-10T16:52:56+00:00","article_modified_time":"2022-01-05T13:02:03+00:00","og_image":[{"width":2918,"height":1252,"url":"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png","type":"image\/png"}],"author":"Virginia Garay","twitter_card":"summary_large_image","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Virginia Garay","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#article","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/"},"author":{"name":"Virginia Garay","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2ba9e448eda78648ccb8d4021e6986e5"},"headline":"[Historias de \u00e9xito] \u00e1gorAstur y su carrera hacia el Email & Automation Marketing","datePublished":"2021-12-10T16:52:56+00:00","dateModified":"2022-01-05T13:02:03+00:00","mainEntityOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/"},"wordCount":745,"commentCount":0,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png","keywords":["asesor\u00eda de email marketing","automation marketing","campa\u00f1a de email marketing","caso de \u00e9xito","estrategia de email marketing"],"articleSection":["Campa\u00f1as","Email Automation","Email Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/","url":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/","name":"\u00e1gorAstur y su carrera hacia el Email & Automation Marketing - Doppler","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#primaryimage"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png","datePublished":"2021-12-10T16:52:56+00:00","dateModified":"2022-01-05T13:02:03+00:00","description":"Conoce c\u00f3mo \u00e1gorAstur, junto al equipo de Doppler, dise\u00f1aron una estrategia de Email & Automation Marketing.","breadcrumb":{"@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png","width":2918,"height":1252},{"@type":"BreadcrumbList","@id":"https:\/\/fromdoppler.com\/blog\/historias-de-exito-agorastur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"[Historias de \u00e9xito] \u00e1gorAstur y su carrera hacia el Email & Automation Marketing"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/2ba9e448eda78648ccb8d4021e6986e5","name":"Virginia Garay","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5fbee4358bf37903a3e1793f9ed1dc5622bd121f44e59dd0607ff9b0dbf32f90?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5fbee4358bf37903a3e1793f9ed1dc5622bd121f44e59dd0607ff9b0dbf32f90?s=96&d=mm&r=g","caption":"Virginia Garay"},"url":"https:\/\/fromdoppler.com\/blog\/author\/vgaray\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211210-agorAsturySuCarreraHaciaElEmailAutomationMarketing-main.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/19368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/196"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=19368"}],"version-history":[{"count":4,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/19368\/revisions"}],"predecessor-version":[{"id":19390,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/19368\/revisions\/19390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/19369"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=19368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=19368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=19368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}