{"id":19348,"date":"2021-11-23T11:25:30","date_gmt":"2021-11-23T14:25:30","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=19348"},"modified":"2022-01-17T15:28:47","modified_gmt":"2022-01-17T18:28:47","slug":"boton-de-whatsapp","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/boton-de-whatsapp\/","title":{"rendered":"Pasa del Customer Service al Customer Care con el bot\u00f3n de WhatsApp"},"content":{"rendered":"

\"\"<\/p>\n

Cada vez son m\u00e1s las empresas que hacen un verdadero esfuerzo para mejorar las comunicaciones con sus clientes y potenciales clientes. Y es que el <\/span>Customer Care<\/span><\/a>, que pone al cliente o potencial cliente en el centro del negocio, busca anticipar sus necesidades y brindarle un trato personalizado, algo que lo haga sentir especial e impulsar su lealtad. Por este motivo, <\/span>el <\/b>bot\u00f3n de WhatsApp<\/b><\/a> se volvi\u00f3 un elemento importante para atraer y atender a Leads calificados<\/b>.<\/span><\/p>\n

\u00bfQu\u00e9 m\u00e1s personal que <\/span>WhatsApp<\/span><\/a> para iniciar una conversaci\u00f3n con tus Leads? Desde su creaci\u00f3n, <\/span>WhatsApp se convirti\u00f3 en la app por excelencia para promover los mensajes instant\u00e1neos<\/b>, y por ahora se ha convertido en el canal m\u00e1s usado para enviar mensajes.\u00a0<\/span><\/p>\n

De acuerdo a <\/span>Facebook Business<\/span><\/a>, <\/span>el 67% de los encuestados en 8 mercados distintos aseguran que en los \u00faltimos dos a\u00f1os aument\u00f3 la cantidad de mensajes que env\u00edan<\/b>. WhatsApp cuenta con:<\/span><\/p>\n

    \n
  1. M\u00e1s de mil millones de usuarios activos.<\/span><\/li>\n
  2. 85 mil millones de horas en uso.<\/span><\/li>\n
  3. 70% de usuarios que usan la aplicaci\u00f3n diariamente.<\/span><\/li>\n<\/ol>\n

    Entonces, \u00bfes un canal importante? \u00a1S\u00ed que lo es! <\/span>Y gracias a las <\/b>Nuevas Funcionalidades<\/b><\/a> de <\/b>Doppler<\/b><\/a> podr\u00e1s integrarlo a tu Sitio Web, Tienda Online o Blog, <\/b>y personalizar a\u00fan m\u00e1s la comunicaci\u00f3n con tus clientes y\/o prospectos.<\/span><\/p>\n

    Descubre el Formulario WhatsApp Pop-up\u00a0<\/b><\/h3>\n

    Se trata de un bot\u00f3n con el \u00edcono de la app de mensajer\u00eda instant\u00e1nea que ante un clic del Usuario despliega un Formulario; luego de completarlo redirige al <\/span>chat de WhatsApp<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

    Mediante esta <\/span>Funcionalidad Inteligente<\/span><\/a>, <\/span>el Usuario podr\u00e1 iniciar una conversaci\u00f3n con la empresa, soporte t\u00e9cnico, ventas, marketing, <\/b>y tendr\u00e1 un canal de comunicaci\u00f3n directo y en tiempo real con tu marca, a la vez que funciona como cualquier otro Formulario de Suscripci\u00f3n.\u00a0<\/span><\/p>\n

    Integra el Formulario de WhatsApp Pop-up a tu Sitio<\/b><\/h3>\n

    Para insertar este Formulario en tu Web, Tienda Online o Blog debes e<\/strong><\/span>mbeber el c\u00f3digo que te proporcionaremos una vez que termines de editarlo y configurarlo.<\/b> En el apartado de <\/span>opciones de publicaci\u00f3n y distribuci\u00f3n de tu Formulario<\/span><\/a> de nuestro Help encontrar\u00e1s m\u00e1s informaci\u00f3n para realizarlo correctamente.<\/span><\/p>\n

    Aprovecha la Funcionalidad Inteligente<\/b><\/h3>\n

    WhatsApp es la aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea m\u00e1s popular de los \u00faltimos tiempos. <\/span>Dentro de la app viven m\u00e1s de 2.000 millones de minutos en llamadas, \u00a1solo por d\u00eda!<\/b><\/p>\n

    Todos tenemos WhatsApp: t\u00fa, tus familiares, tus amigos, tus colegas\u2026. \u00a1Y hasta podemos apostar que est\u00e1s incluido en al menos un grupo!<\/span><\/p>\n

    Adem\u00e1s de su popularidad, hay m\u00e1s razones evidentes para integrar el Formulario WhatsApp Pop-up: <\/span>al estar asociado a una Lista de Doppler, permite captar nuevos interesados en tu negocio para posteriormente enviarles Campa\u00f1as de Email Marketing, \u00a1y convertirlos en clientes!<\/b><\/p>\n

    Optimiza la atenci\u00f3n al cliente<\/b><\/h3>\n

    WhatsApp se convirti\u00f3 en una herramienta fundamental para optimizar las comunicaciones; tanto as\u00ed que se ha creado WhatsApp Business para que este canal sea propicio para las empresas que quieran mejorar las relaciones con sus clientes.<\/span><\/p>\n

    Por lo tanto, <\/span>si est\u00e1s pensando en a\u00f1adir un valor agregado que enriquezca tu estrategia de <\/b>Email, Automation & Data Marketing<\/b><\/a> para aumentar la Tasa de Conversi\u00f3n <\/b>y transformar tus leads en consumidores de tu marca, llegaste al sitio correcto: \u00a1<\/span>el Formulario de WhatsApp Pop-up ser\u00e1 tu mejor aliado!<\/b><\/p>\n

    Pon manos a la obra<\/b><\/h3>\n

    \u00bfListo para sumar este valioso Formulario de WhatsApp Pop-up a tu Web, Tienda Online o Blog? \u00a1No te duermas! Aprovecha nuestras <\/span>Funcionalidades Avanzadas<\/span><\/a> y<\/span> s\u00e1cale jugo a la herramienta de mensajer\u00eda instant\u00e1nea m\u00e1s poderosa del mercado. <\/b>\u00bfQuieres saber m\u00e1s? <\/span>Descubre aqu\u00ed<\/span><\/a> el paso a paso de la implementaci\u00f3n. \u00a1Que sigan los \u00e9xitos!<\/span><\/p>\n

    \"\"<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00a1Enhorabuena! Lanzamos Funcionalidades Inteligentes que te ayudar\u00e1n a mejorar tu estrategia de Email Marketing. Descubre c\u00f3mo a\u00f1adir nuestro bot\u00f3n de WhatsApp a tus comunicaciones.<\/p>\n","protected":false},"author":196,"featured_media":19349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1865,1332,385,9,1690,1898,180,1866],"tags":[1138,919,1895,1341,1740,1342,1499],"class_list":["post-19348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doppler","category-email-automation","category-email-marketing-mobile","category-marketing","category-marketing-digital","category-nuevas-funcionalidades-2","category-recursos","category-tendencias-mkt","tag-formulario-de-suscripcion","tag-formularios","tag-funcionalidades-avanzadas","tag-nuevas-features","tag-nuevas-funcionalidades","tag-nuevas-herramientas","tag-whatsapp"],"yoast_head":"\nDoppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 m\u00e1s personal que WhatsApp para iniciar una conversaci\u00f3n con tus Leads? 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