{"id":19333,"date":"2021-11-18T09:00:54","date_gmt":"2021-11-18T12:00:54","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=19333"},"modified":"2022-08-31T18:55:09","modified_gmt":"2022-08-31T21:55:09","slug":"asuntos-inteligentes","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/asuntos-inteligentes\/","title":{"rendered":"Crea Asuntos inteligentes: Nuevas funcionalidades"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19334\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20211110-AsuntoEnEmails-main.png\" alt=\"\" width=\"2918\" height=\"1252\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211110-AsuntoEnEmails-main.png 2918w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211110-AsuntoEnEmails-main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211110-AsuntoEnEmails-main-1024x439.png 1024w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211110-AsuntoEnEmails-main-768x330.png 768w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211110-AsuntoEnEmails-main-600x257.png 600w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211110-AsuntoEnEmails-main-1536x659.png 1536w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20211110-AsuntoEnEmails-main-2048x879.png 2048w\" sizes=\"auto, (max-width: 2918px) 100vw, 2918px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Levante la mano qui\u00e9n experiment\u00f3 la sensaci\u00f3n de frustraci\u00f3n al observar c\u00f3mo su Bandeja de Entrada se llenaba con \u2018<\/span><a href=\"https:\/\/fromdoppler.com\/blog\/filtros-anti-spam-la-guia-final-con-todo-lo-que-deberias-saber\"><span style=\"font-weight: 400;\">Emails Spam<\/span><\/a><span style=\"font-weight: 400;\">\u2019, o con Asuntos que simplemente no interesan! Veo muchos brazos en alto y es por esto que, como Usuarios, <\/span><b>no leemos todos los Emails que recibimos<\/b><span style=\"font-weight: 400;\">, \u00a1y algunos ni siquiera los llegamos a abrir!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfSab\u00edas qu\u00e9 esta toma de decisi\u00f3n no es arbitraria? <strong>Tanto el <\/strong><\/span><strong>Remitente como el <a href=\"https:\/\/fromdoppler.com\/blog\/3-claves-para-mejorar-tus-asuntos-y-lograr-mas-aperturas\">Asunto<\/a> <\/strong><span style=\"font-weight: 400;\"><strong>son los que<\/strong> <strong>nos ayudan a decidir si vale la pena abrirlo o no, y esto nos da la pauta de cu\u00e1n importante es el Asunto a la hora de tener \u00e9xito en nuestros Env\u00edos.<\/strong> Al fin y al cabo, de \u00e9l depende que el Usuario abra o no nuestro Mensaje.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00bfDe qu\u00e9 manera<\/strong> <strong>manejamos las Bandejas de Entrada cada vez menos accesibles y m\u00e1s llenas de informaci\u00f3n?<\/strong> \u00bfC\u00f3mo trabajar con personas con inter\u00e9s cada vez m\u00e1s valioso y raro? <strong>\u00bfC\u00f3mo creamos Asuntos para Emails que generen curiosidad?<\/strong><\/span><\/p>\n<p>En esta nota veremos:\u00a0<\/p>\n<ul>\n<li>C\u00f3mo redactar un asunto efectivo<\/li>\n<li>Porqu\u00e9 utilizar campos personalizados\u00a0<\/li>\n<li>Aprender de la gu\u00eda de buenas pr\u00e1cticas<\/li>\n<li>Probar diferentes asuntos de correos<\/li>\n<li>Porqu\u00e9 usar el indicador de efectividad<\/li>\n<li>Aplicar el resaltador de palabras claves\u00a0<\/li>\n<li>Usar la creatividad en Emails\u00a0<\/li>\n<\/ul>\n<h3><b>Redacta un buen Asunto y mejora la Tasa de Apertura de tus Emails<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00bfEnviar\u00edas un Email sin <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/%C2%BFcomo-escribir-asuntos-llamativos\"><span style=\"font-weight: 400;\">Asunto<\/span><\/a><span style=\"font-weight: 400;\">? <strong>Entonces<\/strong> <strong>tampoco deber\u00edas escribir como Asunto lo primero que se te ocurra sin pensar en la estructura.<\/strong> \u00a1Aprovecha esta oportunidad valiosa para comunicar tu marca y estrechar la relaci\u00f3n con tu audiencia!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al crear el Asunto de tu Email, debes tener en cuenta diversos factores. A continuaci\u00f3n, conocer\u00e1s algunas de las <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-mejorar-efectividad-de-asuntos\"><span style=\"font-weight: 400;\">Funcionalidades Inteligentes<\/span><\/a><span style=\"font-weight: 400;\"> lanzadas en Doppler, <strong>que<\/strong> <strong>te ayudar\u00e1n a <\/strong><\/span><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/personalizar-contenido-emails\">personalizar el Asunto de tus Campa\u00f1as<\/a><\/strong><span style=\"font-weight: 400;\"><strong> y evitar que estas pasen desapercibidas.<\/strong> Luz, c\u00e1mara, \u00a1y acci\u00f3n!<\/span><\/p>\n<h3><b>Utiliza emojis y campos personalizados<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a1<\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/personalizar-contenido-emails\"><span style=\"font-weight: 400;\">Personaliza el Asunto de tus Campa\u00f1as<\/span><\/a><span style=\"font-weight: 400;\">, <strong>permitiendo generar un &#8216;efecto wow&#8217; en la Bandeja de Entrada de tus Contactos<\/strong>! <strong>\u00bfSab\u00edas qu\u00e9 los emojis generan una<\/strong> <\/span><b>relaci\u00f3n emocional y visual con el t\u00edtulo del Email<\/b><span style=\"font-weight: 400;\">, que combina bien con los factores de Apertura? Con esta nueva funcionalidad, <strong>podr\u00e1s<\/strong> <strong>insertar campos personalizados y emojis en el subject<\/strong>, para hacerlos m\u00e1s atractivos y encantar al Cliente.<\/span><\/p>\n<h3><b>Aprovecha nuestra gu\u00eda de Mejores Pr\u00e1cticas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>\u00bfSab\u00edas qu\u00e9 los Asuntos largos generalmente se cortan en visualizaci\u00f3n m\u00f3vil y, adem\u00e1s, no se destacan en la multitud de Emails<\/strong> <strong>de la Bandeja de Entrada de los Usuarios?<\/strong> \u00a1Mant\u00e9n el t\u00edtulo lo m\u00e1s corto posible! S\u00edrvete de nuestra <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-mejorar-efectividad-de-asuntos\"><span style=\"font-weight: 400;\">gu\u00eda de Mejores Pr\u00e1cticas<\/span><\/a><span style=\"font-weight: 400;\"> y redacta l\u00edneas <\/span><span style=\"font-weight: 400;\">eficaces para que tus Emails no pasen desapercibidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utiliza nuestra nueva <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-mejorar-efectividad-de-asuntos\"><span style=\"font-weight: 400;\">Funcionalidad Avanzada<\/span><\/a><span style=\"font-weight: 400;\"> y <strong>obt\u00e9n consejos generales sobre lo que est\u00e1s escribiendo en el Asunto<\/strong>, como cantidad de caracteres recomendada, o el uso de campos personalizados.<\/span><\/p>\n<h3><b>Arma un listado de tus Asuntos m\u00e1s efectivos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a1El Asunto es la puerta de entrada a tu Campa\u00f1a de Email Marketing! <strong>Averigua <\/strong><\/span><b>qu\u00e9 funciona mejor con tus Contactos en el listado de <\/b><a href=\"https:\/\/fromdoppler.com\/blog\/tips-creativos-para-maximizar-tu-tasa-de-apertura\"><b>\u00abAsuntos recientes efectivos\u00bb<\/b><\/a><span style=\"font-weight: 400;\">, despierta el inter\u00e9s de los Usuarios y<strong> logra incrementar tu Tasa de Apertura.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a esta <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-mejorar-efectividad-de-asuntos\"><span style=\"font-weight: 400;\">Funcionalidad Inteligente<\/span><\/a><span style=\"font-weight: 400;\">, <strong>podr\u00e1s recibir un <\/strong><\/span><strong><a href=\"https:\/\/help.fromdoppler.com\/es\/descubre-los-reportes-de-email-automation\">Reporte<\/a><\/strong><span style=\"font-weight: 400;\"><strong> de los Asuntos de Email con mayores Tasas de Apertura<\/strong> en el \u00faltimo mes o m\u00e1s antiguos.<\/span><\/p>\n<h3><b>S\u00edrvete del Indicador de efectividad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Al igual que cuando tratas de captar la atenci\u00f3n de alguien en una conversaci\u00f3n,<\/span><b> la l\u00ednea de Asunto puede ser tu \u00fanica oportunidad para despertar el inter\u00e9s<\/b><strong> y comenzar una conversaci\u00f3n.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 tan efectivo es tu Asunto? Aprovecha esta <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-mejorar-efectividad-de-asuntos\"><span style=\"font-weight: 400;\">Funcionalidad Avanzada<\/span><\/a><span style=\"font-weight: 400;\"> y <strong>descubre cu\u00e1l es el <\/strong><\/span><strong>grado de efectividad del Asunto a trav\u00e9s de las calificaciones de la plataforma bueno\/normal\/malo.\u00a0<\/strong><\/p>\n<h3><b>Usa el Resaltador de Palabras Clave<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a1S\u00edrvete del <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/\"><span style=\"font-weight: 400;\">Data Marketing<\/span><\/a><span style=\"font-weight: 400;\"> para maximizar tu Tasa de Apertura y <strong>descubre qu\u00e9 <\/strong><\/span><strong><a href=\"https:\/\/fromdoppler.com\/blog\/como-elegir-las-mejores-keywords-para-posicionar-tu-sitio-web\">Palabras Clave<\/a> impactan sobre el ratio de <a href=\"https:\/\/fromdoppler.com\/blog\/asuntos-efectivos-aumenta-tu-tasa-de-apertura-en-email-marketing\">Apertura de tus Emails<\/a>!\u00a0<\/strong><\/p>\n<p><strong>Nuestro <\/strong><b>Resaltador de Palabras Clave<\/b> <b>subraya palabras asociadas con las Tasas de Apertura m\u00e1s altas<\/b><span style=\"font-weight: 400;\">, tales como \u00abPromoci\u00f3n\u00bb, <strong>y adem\u00e1s se\u00f1ala palabras que reducen la Tasa de Apertura, <\/strong>como \u00abOferta\u00bb.<\/span><\/p>\n<h3><b>\u00a1No olvides ser creativo!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tus Clientes se merecen mucho m\u00e1s de ti. <\/span><b>\u00a1No tengas miedo de salir de tu zona de confort y prueba algo nuevo! <\/b><span style=\"font-weight: 400;\">\u00bfQu\u00e9 puedes hacer para sorprender gratamente a tu audiencia? A veces, es bueno salirse del personaje\u2026<strong> \u00a1Ac\u00e9rcate a tus Clientes de forma novedosa y dest\u00e1cate de tus t\u00edpicos correos electr\u00f3nicos t\u00edpicos!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ser coherente con la v<\/span><a href=\"https:\/\/fromdoppler.com\/blog\/tono-comunicacional-canales-digitales\"><span style=\"font-weight: 400;\">oz de tu marca<\/span><\/a><span style=\"font-weight: 400;\"> est\u00e1 bien, <strong>pero cambiar un poco tambi\u00e9n puede ser un gran impulsor de la participaci\u00f3n<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres aprender m\u00e1s? \u00a1Descubre todo lo que puedes hacer con las <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/como-mejorar-efectividad-de-asuntos\"><span style=\"font-weight: 400;\">Funcionalidades Inteligentes<\/span><\/a><span style=\"font-weight: 400;\"> de<a href=\"https:\/\/help.fromdoppler.com\/es\/como-mejorar-efectividad-de-asuntos\/\"> Doppler<\/a> y <strong>s\u00e1cale el m\u00e1ximo provecho a tus Campa\u00f1as! <\/strong>Integra Doppler con <\/span><a href=\"https:\/\/help.fromdoppler.com\/es\/integrar-doppler-bigquery\"><span style=\"font-weight: 400;\">BigQuery<\/span><\/a><span style=\"font-weight: 400;\"> y toma decisiones de tus Env\u00edos bas\u00e1ndote en Datos. <\/span><a href=\"https:\/\/app.fromdoppler.com\/signup?&amp;page=beneficios-email-marketing\"><span style=\"font-weight: 400;\">Crea aqu\u00ed<\/span> <\/a><span style=\"font-weight: 400;\">tu cuenta gratuita y<strong> disfruta de Env\u00edos ilimitados a 500 contactos durante 3 meses<\/strong>, sin contratos ni tarjetas de cr\u00e9dito.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que el Asunto del Email es tan importante como el contenido? \u00a1Aprende a crear Asuntos que generen curiosidad! Conoce nuestras Funcionalidades Avanzadas y mejora la Tasa de Apertura de tus Emails con Asuntos m\u00e1s relevantes.<\/p>\n","protected":false},"author":215,"featured_media":19334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1867,385,711,9,1690,1898,180],"tags":[1899,1090,1900,1341,1740,1048],"class_list":["post-19333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanias","category-email-marketing-mobile","category-inbound-marketing","category-marketing","category-marketing-digital","category-nuevas-funcionalidades-2","category-recursos","tag-asuntos-inteligentes","tag-campanas-de-email-marketing","tag-emojis","tag-nuevas-features","tag-nuevas-funcionalidades","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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