{"id":18577,"date":"2020-09-29T11:55:00","date_gmt":"2020-09-29T14:55:00","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=18577"},"modified":"2021-07-02T11:17:57","modified_gmt":"2021-07-02T14:17:57","slug":"innovacion-en-marketing","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/","title":{"rendered":"Innovaci\u00f3n en Marketing: un imperativo del siglo XXI"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18579 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png\" alt=\"Innovacion en Marketing\" width=\"701\" height=\"301\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main-600x258.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">La palabra <\/span><\/i><b><i>innovar <\/i><\/b><i><span style=\"font-weight: 400;\">viene del lat\u00edn innovare y significa <\/span><\/i><b><i>renovar, mejorar.<\/i><\/b><i><span style=\"font-weight: 400;\"> Sus componentes l\u00e9xicos son el prefijo in- (estar en) y novus (nuevo).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">La <\/span><b>etimolog\u00eda de las palabras <\/b><span style=\"font-weight: 400;\">nos dice mucho de ellas. Nos ayudan a comprenderlas mejor en todo su sentido, e incluso a descubrir asociaciones o caminos a priori ocultos.<\/span><\/p>\n<p><b>Innovar e innovaci\u00f3n<\/b><span style=\"font-weight: 400;\"> son t\u00e9rminos que parecen estar de moda permanentemente; suenan <\/span><i><span style=\"font-weight: 400;\">cool <\/span><\/i><span style=\"font-weight: 400;\">y hasta tienen algo de correcci\u00f3n pol\u00edtica. \u00bfQui\u00e9n no querr\u00eda renovarse, mejorar, <\/span><b>optimizar su forma de hacer las cosas y por ende sus resultados<\/b><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aplicada en el \u00e1mbito empresarial y puesta en contexto, hoy la innovaci\u00f3n resulta imprescindible para sobrevivir en mercados hipercompetitivos. <\/span><i><span style=\"font-weight: 400;\">\u201cReinventarse o morir\u201d <\/span><\/i><span style=\"font-weight: 400;\">es la consigna que suena con fuerza. Como disciplina que motoriza cualquier modelo de negocio, el Marketing no escapa a esta necesidad de innovar y de reinventarse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por todo esto es que en el <\/span><strong><a href=\"https:\/\/fromdoppler.com\/blog\/emms-2020\/\">EMMS 2020<\/a><\/strong><span style=\"font-weight: 400;\"> proponemos <\/span><b>hacer de la innovaci\u00f3n en Marketing un camino real<\/b><span style=\"font-weight: 400;\">, donde los asistentes encuentren tips pr\u00e1cticos para alcanzarla. As\u00ed es que habr\u00e1 un d\u00eda entero dedicado a revisar y conocer las <\/span><b>tendencias de Marketing para la Innovaci\u00f3n, <\/b><span style=\"font-weight: 400;\">presentadas por las empresas que hoy triunfan en sus mercados.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00a1Antes de seguir leyendo!<\/span><\/h2>\n<p><a href=\"https:\/\/goemms.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=emms-innovacion\"><span style=\"font-weight: 400;\"><strong>Reg\u00edstrate gratis<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> al evento organizado por Doppler y Wayra. Reserva tu lugar para las conferencias de la jornada de Innovaci\u00f3n y para el resto de las actividades. \u00a1Ser\u00e1n 5 d\u00edas a puro Marketing Digital!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evento 100% <\/span><b>gratuito y online.<\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Del <\/span><b>19 al 23 de octubre<\/b><span style=\"font-weight: 400;\">, cada d\u00eda estar\u00e1 dedicado a una industria.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Habr\u00e1 <\/span><b>espacios de Networking exclusivos<\/b><span style=\"font-weight: 400;\"> para conectar personas con intereses similares. Si a\u00fan no tienes cuenta en Doppler para poder ingresar, <\/span><strong><a href=\"https:\/\/app.fromdoppler.com\/signup?lang=es\">cr\u00e9atela ahora<\/a><\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Durante la transmisi\u00f3n habr\u00e1 <\/span><b>sorteos y premios<\/b><span style=\"font-weight: 400;\">, y al final podr\u00e1s descargar tu <\/span><b>certificado de asistencia<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/goemms.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=emms-innovacion\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18584\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-6.png\" alt=\"EMMS 2020 innovacion en marketing\" width=\"701\" height=\"288\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-6.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-6-300x123.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-6-600x247.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Camino a la innovaci\u00f3n en Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si no es bajada a la pr\u00e1ctica, la innovaci\u00f3n corre el riesgo de quedarse en meros ideales, aspiraciones y abstracciones. El abanico de posibilidades y accionables es ampl\u00edsimo; el reto es sistematizarla en un plan con <\/span><b>estrategias concretas.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo, cu\u00e1ndo, por qu\u00e9 y por d\u00f3nde empezar a transitar el camino de la innovaci\u00f3n en Marketing? La jornada del #EMMS2020 ser\u00e1 un <\/span><b><i>disparador de buenas (y probadas) ideas<\/i><\/b><span style=\"font-weight: 400;\"> para poner a tu negocio en esa direcci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Descubre los principales ejes de las conferencias dedicadas a la Innovaci\u00f3n en Marketing.<\/span><\/p>\n<h3>Claves para innovar en contextos din\u00e1micos\u00a0<\/h3>\n<p><span style=\"font-weight: 400;\">El actual es un momento sumamente complejo, y al<\/span><b> v\u00e9rtigo de los avances tecnol\u00f3gicos<\/b><span style=\"font-weight: 400;\"> se ha sumado este a\u00f1o la <\/span><b>incertidumbre producto del COVID-19.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cuando las circunstancias fuerzan cambios de h\u00e1bitos en los consumidores, las empresas se ven directamente impactadas. <\/span><b>Ivette Chalela Naffah (Waze)<\/b><span style=\"font-weight: 400;\"> compartir\u00e1 el camino de reinvenci\u00f3n que transita la empresa de Google para adaptarse a las nuevas necesidades de las personas que est\u00e1n volviendo, poco a poco, a circular por las calles.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18585\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-5.png\" alt=\"ivette chalela emms 2020\" width=\"701\" height=\"190\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-5.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-5-300x81.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-5-600x163.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/span>\u00bfHay lugar para la innovaci\u00f3n en compa\u00f1\u00edas tradicionales?<\/h3>\n<p><span style=\"font-weight: 400;\">Sin dudas, el \u00e9xito sostenido que logran ciertas empresas a lo largo de los a\u00f1os es un <\/span><b>mix entre la convicci\u00f3n de profundizar en las estrategias que dan resultados y la audacia de probar nuevos caminos.<\/b><\/p>\n<p><b>Loreto \u00c1lvarez D\u00edaz<\/b><span style=\"font-weight: 400;\">, encargada de la comunicaci\u00f3n corporativa de <\/span><b>McDonald\u2019s Chile<\/b><span style=\"font-weight: 400;\">, traer\u00e1 un ejemplo en ese sentido. La apuesta de la multinacional de comidas r\u00e1pidas apunta a generar relaciones relevantes con comunicaciones de valor. Relaciones que se muevan con la rapidez que el contexto exige, pero sin perder su cl\u00e1sica impronta.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18578 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-4.png\" alt=\"innovacion en marketing loreto alvarez \" width=\"701\" height=\"190\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-4.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-4-300x81.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-4-600x163.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/span> Innovaci\u00f3n tecnol\u00f3gica, en procesos y en estructuras<\/h3>\n<p><span style=\"font-weight: 400;\">Podr\u00edamos decir que estos son, a grandes rasgos, los ejes b\u00e1sicos sobre los cuales deber\u00eda girar un <\/span><b><i>\u201cPlan integral para la Innovaci\u00f3n\u201d<\/i><\/b><span style=\"font-weight: 400;\">. Lo cierto es que cuanto m\u00e1s grande es la organizaci\u00f3n, m\u00e1s se complejiza su puesta en pr\u00e1ctica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En su conferencia, <\/span><b>Gustavo Orjuela<\/b> <b>(Wayra)<\/b><span style=\"font-weight: 400;\"> presentar\u00e1 el modelo de <\/span><b>Corporate Venturing<\/b><span style=\"font-weight: 400;\">. Se trata de una forma de<\/span><b> trabajo conjunto entre compa\u00f1\u00edas y Startups<\/b><span style=\"font-weight: 400;\"> para hacer que las primeras apliquen estrategias a gran escala e impacto global al modo de las m\u00e1s peque\u00f1as, que hayan demostrado funcionar y disparar el crecimiento.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18580\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-3.png\" alt=\"gustavo orjuela emms 2020\" width=\"701\" height=\"190\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-3.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-3-300x81.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-3-600x163.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<h3>Innovar no es tarea de un \u00e1rea, sino de muchas<\/h3>\n<p><span style=\"font-weight: 400;\">La innovaci\u00f3n es un compromiso que debe asumirse transversalmente, y no hay departamento al que estos procesos le sean indiferentes.\u00a0<\/span><\/p>\n<p><b>Camila Espasand\u00edn (IMS Corporate)<\/b><span style=\"font-weight: 400;\">, contar\u00e1 c\u00f3mo transitar ese proceso desde la generaci\u00f3n de contenidos digitales que despierten percepciones de marca satisfactorias. En su conferencia descubriremos c\u00f3mo ser\u00e1 el dise\u00f1o de experiencias en el futuro inmediato, de la mano de la agencia que gestiona la comunicaci\u00f3n de las plataformas multimediales m\u00e1s populares: Twitter, Instagram, Snapchat, entre otras.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18581 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-2.png\" alt=\"innovacion en marketing camila espasandin\" width=\"701\" height=\"190\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-2.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-2-300x81.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-2-600x163.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/span> Invertir en innovaci\u00f3n es clave para el futuro<\/h3>\n<p><span style=\"font-weight: 400;\">La innovaci\u00f3n requiere una mentalidad basada en<\/span><b> trabajar hoy para ver resultados s\u00f3lidos y sostenidos a plazo.<\/b><span style=\"font-weight: 400;\"> Sin dudas, requiere de an\u00e1lisis y toma de decisiones cruciales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfD\u00f3nde poner la inversi\u00f3n de tiempo, dinero y recursos humanos? Y lo m\u00e1s importante: \u00bfqu\u00e9 objetivos esperas obtener? En el #EMMS2020, el reconocido marketero <\/span><b>Neil Patel<\/b><span style=\"font-weight: 400;\"> hablar\u00e1 sobre la conveniencia de orientar esfuerzos al Posicionamiento orientado a la Conversi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ni solo SEO, ni \u00fanicamente CRO: se trata de poner en pr\u00e1ctica un enfoque innovador.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18582\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01.png\" alt=\"neil patel emms 2020\" width=\"701\" height=\"190\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-300x81.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-600x163.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/span> Innovar articulando recursos humanos y tecnolog\u00eda<\/h3>\n<p><b><i>\u201cEl futuro del trabajo parece ciencia ficci\u00f3n\u201d<\/i><\/b><span style=\"font-weight: 400;\"> es la premisa de la que partir\u00e1 <\/span><b>Alexander Torrenegra (Torre)<\/b><span style=\"font-weight: 400;\">, pero no por eso debemos paralizarnos o aferrarnos a viejos paradigmas que est\u00e1n muy pr\u00f3ximos a caducar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El mercado demanda <\/span><b>nuevos roles<\/b><span style=\"font-weight: 400;\"> y el contexto, <\/span><b>flexibilidad y tareas que puedan desempe\u00f1arse 100% de modo remoto<\/b><span style=\"font-weight: 400;\"> sin perder eficacia. El especialista anticipa que estos son tan solo disparadores de algo mucho m\u00e1s grande que ya est\u00e1 entre nosotros, y compartir\u00e1 algunas soluciones para combinar con \u00e9xito el factor humano y el tecnol\u00f3gico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18583\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy.png\" alt=\"alex torre emms 2020\" width=\"701\" height=\"190\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-300x81.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_interna01-copy-600x163.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/span><span style=\"font-weight: 400;\">\u00bfQuieres hacer de la \u201cInnovaci\u00f3n en Marketing\u201d algo m\u00e1s que palabras bonitas y ponerte en marcha? La quinta jornada del #EMMS2020 ser\u00e1 imperdible para lograrlo. <strong>\u00a1<\/strong><\/span><strong><a href=\"https:\/\/goemms.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=emms-innovacion\">Acomp\u00e1\u00f1anos<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo, por qu\u00e9 y por d\u00f3nde empezar a transitar el camino de la innovaci\u00f3n? El \u00faltimo d\u00eda del #EMMS2020 ser\u00e1 un disparador de buenas (y probadas) ideas para ponerte en esa direcci\u00f3n.\u00a0<\/p>\n","protected":false},"author":172,"featured_media":18579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,7,1690],"tags":[1846,1845,1831,1847,1842,1844,1843],"class_list":["post-18577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-general","category-marketing-digital","tag-conferencias-de-marketing","tag-dia-innovacion-emms","tag-emms-2020","tag-eventos-de-marketing-digital-2020","tag-innovacion-en-marketing","tag-innovacion-en-marketing-digital","tag-marketing-para-la-innovacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"En el #EMMS2020 haremos de la innovaci\u00f3n en Marketing un camino real, donde los asistentes conocer\u00e1n los tips para alcanzarla. \u00a1Lee m\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doppler | Marketing Multicanal\" \/>\n<meta property=\"og:description\" content=\"En el #EMMS2020 haremos de la innovaci\u00f3n en Marketing un camino real, donde los asistentes conocer\u00e1n los tips para alcanzarla. \u00a1Lee m\u00e1s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T14:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-02T14:17:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png\" \/>\n\t<meta property=\"og:image:width\" content=\"701\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mariano Runge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariano Runge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/\"},\"author\":{\"name\":\"Mariano Runge\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/38b4b06cc8bda850b108c4783eeda956\"},\"headline\":\"Innovaci\u00f3n en Marketing: un imperativo del siglo XXI\",\"datePublished\":\"2020-09-29T14:55:00+00:00\",\"dateModified\":\"2021-07-02T14:17:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/\"},\"wordCount\":1043,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png\",\"keywords\":[\"conferencias de marketing\",\"dia innovacion emms\",\"emms 2020\",\"eventos de marketing digital 2020\",\"innovacion en marketing\",\"innovacion en marketing digital\",\"marketing para la innovacion\"],\"articleSection\":[\"Eventos\",\"General\",\"Marketing Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/\",\"name\":\"Doppler | Marketing Multicanal\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png\",\"datePublished\":\"2020-09-29T14:55:00+00:00\",\"dateModified\":\"2021-07-02T14:17:57+00:00\",\"description\":\"En el #EMMS2020 haremos de la innovaci\u00f3n en Marketing un camino real, donde los asistentes conocer\u00e1n los tips para alcanzarla. \u00a1Lee m\u00e1s!\",\"breadcrumb\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#primaryimage\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png\",\"width\":701,\"height\":301,\"caption\":\"Innovacion en Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/fromdoppler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovaci\u00f3n en Marketing: un imperativo del siglo XXI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"name\":\"Doppler Blog | Automation Marketing\",\"description\":\"Automation Marketing Blog\",\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\",\"name\":\"Doppler\",\"url\":\"https:\/\/fromdoppler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"contentUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg\",\"width\":866,\"height\":650,\"caption\":\"Doppler\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DopplerEmailMarketing\",\"https:\/\/x.com\/fromdoppler\",\"https:\/\/www.instagram.com\/fromdoppler\/\",\"https:\/\/www.youtube.com\/user\/FromDoppler\",\"https:\/\/www.linkedin.com\/company\/228261\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/38b4b06cc8bda850b108c4783eeda956\",\"name\":\"Mariano Runge\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e4c653b0e0f3f559dbf868a2baee42ad42afdb21b36ec6f4458152886fc2a71?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e4c653b0e0f3f559dbf868a2baee42ad42afdb21b36ec6f4458152886fc2a71?s=96&d=mm&r=g\",\"caption\":\"Mariano Runge\"},\"url\":\"https:\/\/fromdoppler.com\/blog\/author\/mrunge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Doppler | Marketing Multicanal","description":"En el #EMMS2020 haremos de la innovaci\u00f3n en Marketing un camino real, donde los asistentes conocer\u00e1n los tips para alcanzarla. \u00a1Lee m\u00e1s!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Doppler | Marketing Multicanal","og_description":"En el #EMMS2020 haremos de la innovaci\u00f3n en Marketing un camino real, donde los asistentes conocer\u00e1n los tips para alcanzarla. \u00a1Lee m\u00e1s!","og_url":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/","og_site_name":"Doppler Blog | Automation Marketing","article_publisher":"https:\/\/www.facebook.com\/DopplerEmailMarketing","article_published_time":"2020-09-29T14:55:00+00:00","article_modified_time":"2021-07-02T14:17:57+00:00","og_image":[{"width":701,"height":301,"url":"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png","type":"image\/png"}],"author":"Mariano Runge","twitter_card":"summary_large_image","twitter_creator":"@fromdoppler","twitter_site":"@fromdoppler","twitter_misc":{"Escrito por":"Mariano Runge","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#article","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/"},"author":{"name":"Mariano Runge","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/38b4b06cc8bda850b108c4783eeda956"},"headline":"Innovaci\u00f3n en Marketing: un imperativo del siglo XXI","datePublished":"2020-09-29T14:55:00+00:00","dateModified":"2021-07-02T14:17:57+00:00","mainEntityOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/"},"wordCount":1043,"commentCount":0,"publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png","keywords":["conferencias de marketing","dia innovacion emms","emms 2020","eventos de marketing digital 2020","innovacion en marketing","innovacion en marketing digital","marketing para la innovacion"],"articleSection":["Eventos","General","Marketing Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/","url":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/","name":"Doppler | Marketing Multicanal","isPartOf":{"@id":"https:\/\/fromdoppler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#primaryimage"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png","datePublished":"2020-09-29T14:55:00+00:00","dateModified":"2021-07-02T14:17:57+00:00","description":"En el #EMMS2020 haremos de la innovaci\u00f3n en Marketing un camino real, donde los asistentes conocer\u00e1n los tips para alcanzarla. \u00a1Lee m\u00e1s!","breadcrumb":{"@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#primaryimage","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png","width":701,"height":301,"caption":"Innovacion en Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/fromdoppler.com\/blog\/innovacion-en-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fromdoppler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Innovaci\u00f3n en Marketing: un imperativo del siglo XXI"}]},{"@type":"WebSite","@id":"https:\/\/fromdoppler.com\/blog\/#website","url":"https:\/\/fromdoppler.com\/blog\/","name":"Doppler Blog | Automation Marketing","description":"Automation Marketing Blog","publisher":{"@id":"https:\/\/fromdoppler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fromdoppler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fromdoppler.com\/blog\/#organization","name":"Doppler","url":"https:\/\/fromdoppler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","contentUrl":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/doppler8597.jpg","width":866,"height":650,"caption":"Doppler"},"image":{"@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DopplerEmailMarketing","https:\/\/x.com\/fromdoppler","https:\/\/www.instagram.com\/fromdoppler\/","https:\/\/www.youtube.com\/user\/FromDoppler","https:\/\/www.linkedin.com\/company\/228261"]},{"@type":"Person","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/38b4b06cc8bda850b108c4783eeda956","name":"Mariano Runge","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e4c653b0e0f3f559dbf868a2baee42ad42afdb21b36ec6f4458152886fc2a71?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e4c653b0e0f3f559dbf868a2baee42ad42afdb21b36ec6f4458152886fc2a71?s=96&d=mm&r=g","caption":"Mariano Runge"},"url":"https:\/\/fromdoppler.com\/blog\/author\/mrunge\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200928-Innovacion-EMMS_main.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/18577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/comments?post=18577"}],"version-history":[{"count":19,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/18577\/revisions"}],"predecessor-version":[{"id":19191,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/posts\/18577\/revisions\/19191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media\/18579"}],"wp:attachment":[{"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/media?parent=18577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/categories?post=18577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fromdoppler.com\/blog\/wp-json\/wp\/v2\/tags?post=18577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}