{"id":18422,"date":"2020-07-07T09:07:31","date_gmt":"2020-07-07T12:07:31","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=18422"},"modified":"2020-07-06T15:08:57","modified_gmt":"2020-07-06T18:08:57","slug":"data-marketing-estrategia","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/data-marketing-estrategia\/","title":{"rendered":"Data Marketing: \u00bfte animas a poner los datos en el centro de tu estrategia?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18423\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200706-DataMarketing_main.png\" alt=\"Data Marketing para empresas\" width=\"701\" height=\"301\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200706-DataMarketing_main.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200706-DataMarketing_main-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200706-DataMarketing_main-600x258.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Si en la actividad diaria de tu negocio o empresa la <\/span><b>generaci\u00f3n, recolecci\u00f3n y almacenamiento de datos<\/b><span style=\"font-weight: 400;\"> es una pr\u00e1ctica habitual, \u00bfpor qu\u00e9 no <\/span><b>darles uso<\/b><span style=\"font-weight: 400;\"> en favor de tu estrategia?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta es la premisa b\u00e1sica del enfoque del Data Marketing, una <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/tendencias-de-marketing-2020\/\"><span style=\"font-weight: 400;\">tendencia<\/span><\/a><span style=\"font-weight: 400;\"> que a\u00f1o a a\u00f1o va escalando y ganando nuevos adeptos. Antes de avanzar, es importante que sepas que <strong>NO es una herramienta exclusiva de las grandes corporaciones<\/strong> que dispongan de equipos dedicados y complejas tecnolog\u00edas de procesamiento de datos.\u00a0<\/span><\/p>\n<p><b>Implementar estrategias de Data Marketing en todo tipo de negocios e industrias es posible. <\/b><span style=\"font-weight: 400;\">En este art\u00edculo lo presentaremos brevemente, ya que hemos preparado algo m\u00e1s grande para que termines de convencerte: \u00a1una <\/span><strong><a href=\"https:\/\/academy.fromdoppler.com\/webinar\/convirtiendo-mi-empresa-en-data-driven\/\">capacitaci\u00f3n de Doppler Academy<\/a><\/strong><span style=\"font-weight: 400;\">! Te sugiero que antes de seguir leyendo te registres y guardes tu lugar para <\/span><b>convertir tu empresa en Data Driven.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfYa te has inscrito? Entonces est\u00e1s listo para sumergirte en el fascinante mundo de la <\/span><b>automatizaci\u00f3n y predicci\u00f3n de comportamientos<\/b><span style=\"font-weight: 400;\"> a partir del an\u00e1lisis de datos.<\/span><\/p>\n<h2>Data Marketing, un mix de predicci\u00f3n y medici\u00f3n en favor de tu negocio<\/h2>\n<p><span style=\"font-weight: 400;\">En consonancia con el ascenso del Data Marketing en el mercado, en el EMMS 2019 organizado por Doppler contamos con una conferencia sobre <\/span><a href=\"https:\/\/youtu.be\/PwkR7F7GGoI\"><span style=\"font-weight: 400;\">Inteligencia Artificial aplicada al Data Marketing.<\/span><\/a><span style=\"font-weight: 400;\"> Estuvo a cargo del especialista <\/span><a href=\"https:\/\/www.linkedin.com\/in\/duribequ\/\"><span style=\"font-weight: 400;\">David Uribe<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En su ponencia, David brind\u00f3 una interesante visi\u00f3n acerca de la evoluci\u00f3n acelerada del Marketing. Para \u00e9l, <\/span><b>el Marketing Digital volvi\u00f3 al Marketing medible, mientras que el Data Marketing lo hace f\u00e1cilmente predecible.<\/b><span style=\"font-weight: 400;\"> Es decir que este \u00faltimo permite <\/span><b>saber casi de antemano si una estrategia ser\u00e1 exitosa<\/b><span style=\"font-weight: 400;\"> o fracasar\u00e1, en funci\u00f3n del comportamiento y la interacci\u00f3n de los usuarios con tu negocio, recopilados en forma de \u201cdatos\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podr\u00edamos pensar que si contamos con herramientas y un plan de Data Marketing, tendr\u00edamos algo parecido a la bola de cristal. Y si bien es cierto que hay <\/span><b>una parte del comportamiento humano que es irracional, vol\u00e1til e impredecible,<\/b><span style=\"font-weight: 400;\"> el Data Marketing al menos permite un conocimiento bastante acabado. <\/span><\/p>\n<p><b>Optimizaci\u00f3n de tiempos y recursos, estrategias m\u00e1s s\u00f3lidas y productos mejor orientados<\/b><span style=\"font-weight: 400;\"> a las necesidades de los clientes son algunos de sus beneficios para los negocios que lo aplican. Nada mal, \u00bfcierto?\u00a0<\/span><\/p>\n<h3>Informaci\u00f3n y datos, la materia prima del Data Marketing<\/h3>\n<p><span style=\"font-weight: 400;\">La materia prima de la que se sirve el Data Marketing es nada menos que la<\/span><b>\u00a0informaci\u00f3n y datos de nuestros Leads y clientes. <\/b><span style=\"font-weight: 400;\">Por ejemplo: el <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/ejemplos-automation-comportamiento\/\"><span style=\"font-weight: 400;\">historial de navegaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\"> por tu Web o Tienda Online, las compras realizadas, los intereses en funci\u00f3n de suscripciones o los <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/automation-comportamiento-campanas\/\"><span style=\"font-weight: 400;\">comportamientos con tus Emails<\/span><\/a><span style=\"font-weight: 400;\"> o con otras piezas de comunicaci\u00f3n y promoci\u00f3n digital, pero hay muchas posibilidades m\u00e1s. Se trata de informaci\u00f3n que la mayor\u00eda de las apps o herramientas brinda (o deber\u00eda brindar) a sus usuarios, tanto en versiones de prueba y gratuitas como pagas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para David Uribe, el <strong>Data Marketing o Data Analysis<\/strong> tiene 3 ventajas centrales para los negocios actuales:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite <\/span><b>personalizar la oferta<\/b><span style=\"font-weight: 400;\"> de productos y servicios,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayuda a <\/span><b>predecir comportamientos<\/b><span style=\"font-weight: 400;\"> antes, durante y despu\u00e9s de la adquisici\u00f3n de un bien, y<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Colabora en la<\/span><b> automatizaci\u00f3n de una gran variedad de tareas<\/b><span style=\"font-weight: 400;\"> en las empresas, desde cuestiones simples hasta otras m\u00e1s complejas. Esto hace que su operatoria global sea mucho m\u00e1s eficiente y efectiva.\u00a0<\/span><\/li>\n<\/ul>\n<h2>Convirtiendo mi empresa en Data Driven<\/h2>\n<p><span style=\"font-weight: 400;\">Todo muy bonito, pero te estar\u00e1s preguntando: <em><strong>\u00bfc\u00f3mo podr\u00eda mi empresa dar el salto a este paradigma?<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Para averiguarlo es que organizamos el Webinar \u201c<\/span><a href=\"https:\/\/academy.fromdoppler.com\/webinar\/convirtiendo-mi-empresa-en-data-driven\/\"><span style=\"font-weight: 400;\">Convirtiendo mi empresa en Data Driven<\/span><\/a><span style=\"font-weight: 400;\">\u201d junto a David Vaisberg de <\/span><a href=\"http:\/\/whitepeaktech.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\"><span style=\"font-weight: 400;\">White Peak<\/span><\/a><span style=\"font-weight: 400;\">, una consultora dedicada a asesorar a empresas medianas que quieren <strong>obtener valor de los datos que recopilan a diario.<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/academy.fromdoppler.com\/webinar\/convirtiendo-mi-empresa-en-data-driven\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18424\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20200706-DataMarketing_interna.png\" alt=\"webinar de data marketing\" width=\"701\" height=\"294\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200706-DataMarketing_interna.png 701w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200706-DataMarketing_interna-300x126.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20200706-DataMarketing_interna-600x252.png 600w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/a><span style=\"font-weight: 400;\">En esta capacitaci\u00f3n conocer\u00e1s por qu\u00e9 tu empresa deber\u00eda ser Data Driven, yc\u00f3mo complementar tu estrategia de Marketing con informaci\u00f3n valiosa. Tambi\u00e9n ver\u00e1s c\u00f3mo automatizar Reportes y Campa\u00f1as de Email Marketing con Doppler y mucho m\u00e1s.<\/span><\/p>\n<h3>Data Marketing aplicado: qu\u00e9 son las empresas Data Driven<\/h3>\n<p><span style=\"font-weight: 400;\">Partiendo del enfoque de Data Marketing, una empresa Data Driven es aquella que pone a los <\/span><b>datos en el coraz\u00f3n de sus procesos, <\/b><span style=\"font-weight: 400;\">los cuales<\/span> <span style=\"font-weight: 400;\">disparan la toma de decisiones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>No se trata de salir de un momento a otro a la caza de informaci\u00f3n sin prop\u00f3sito ni sentido. <\/strong>M\u00e1s bien, es\u00a0trabajar a partir de la que ya se tiene, la cual surge casi espont\u00e1neamente debido a la actividad diaria de la empresa.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">En una empresa Data Driven, <\/span><b>la medici\u00f3n y el an\u00e1lisis van de la mano<\/b><span style=\"font-weight: 400;\"> y suscitan otras acciones que ser\u00e1n, nuevamente, analizadas y medidas para observar su impacto y eficacia. Los puntos de mejora tambi\u00e9n se obtienen a partir de los datos.\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">El enfoque Data Driven tambi\u00e9n propone cambios respecto de otras cuestiones que hacen a las organizaciones. Por ejemplo, <\/span><b>las estructuras jer\u00e1rquicas, la toma de decisiones y la evaluaci\u00f3n de los trabajadores. <\/b><span style=\"font-weight: 400;\">\u00a1Es un tema con muchas aristas que nos encantar\u00e1 profundizar y debatir contigo en <a href=\"https:\/\/academy.fromdoppler.com\/webinar\/convirtiendo-mi-empresa-en-data-driven\/\" target=\"_blank\" rel=\"noopener noreferrer\">el Webinar<\/a>!\u00a0\u00a0<\/span><\/p>\n<h3>\u00bfSab\u00edas que Doppler es una herramienta de Data Marketing fundamental para tu estrategia?<\/h3>\n<p><span style=\"font-weight: 400;\">Como <\/span><a href=\"https:\/\/www.fromdoppler.com\/es\/\"><span style=\"font-weight: 400;\">plataforma de Email Marketing<\/span><\/a><span style=\"font-weight: 400;\">, Doppler cuenta con funcionalidades muy \u00fatiles para obtener los datos que cualquier empresa Data Driven necesita. Solo por mencionar algunas: <\/span><b>Segmentaci\u00f3n autom\u00e1tica<\/b><span style=\"font-weight: 400;\"> de Contactos, <\/span><b>automatizaciones <\/b><span style=\"font-weight: 400;\">en funci\u00f3n de diversos criterios, <\/span><b>Reportes b\u00e1sicos y avanzados<\/b><span style=\"font-weight: 400;\"> en tiempo real. \u00a1Pero hay m\u00e1s!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para la creaci\u00f3n, el env\u00edo, la medici\u00f3n y la optimizaci\u00f3n de Campa\u00f1as de Email hay funcionalidades que te ayudar\u00e1n a gestionar a partir de informaci\u00f3n y datos. \u00a1Lo mejor es que con Doppler son f\u00e1ciles de implementar, y est\u00e1n disponibles incluso para usuarios nuevos y cuentas gratuitas!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entonces, no te pierdas Webinar que brindaremos junto a David para conocer esas funcionalidades clave y otras estamos desarrollando para que <\/span><b>tu estrategia de Email, Automation &amp; Data Marketing sea cada vez m\u00e1s robusta. <\/b><span style=\"font-weight: 400;\">\u00a1All\u00ed nos vemos!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La informaci\u00f3n es un activo fundamental que hoy est\u00e1 al alcance de la mano como nunca antes. \u00a1S\u00famate al Webinar de Doppler Academy si quieres volverte una empresa Data Driven!<\/p>\n","protected":false},"author":172,"featured_media":18423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[330,1332,1690],"tags":[1737,826,896,1135,1811,1810],"class_list":["post-18422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doppler-academy","category-email-automation","category-marketing-digital","tag-data-marketing","tag-doppler","tag-doppler-academy-2","tag-email-automation","tag-empresas-data-driven","tag-webinar-de-doppler-academy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler | Marketing Multicanal<\/title>\n<meta name=\"description\" content=\"Todo tipo de negocios e industrias pueden aplicar estrategias de Data Marketing: en este post te contamos c\u00f3mo y te 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