{"id":17784,"date":"2019-10-08T11:04:38","date_gmt":"2019-10-08T14:04:38","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=17784"},"modified":"2019-10-20T20:22:33","modified_gmt":"2019-10-20T23:22:33","slug":"razones-para-tener-un-ecommerce","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/","title":{"rendered":"E-commerce: 11 razones que te convencer\u00e1n de vender online"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17785 size-full\" src=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20190906-BlogPost-PlaceToPay-Ecommerce.png\" alt=\"E-commerce para vender m\u00e1s\" width=\"700\" height=\"300\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20190906-BlogPost-PlaceToPay-Ecommerce.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20190906-BlogPost-PlaceToPay-Ecommerce-300x129.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20190906-BlogPost-PlaceToPay-Ecommerce-600x257.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Esto ya debes saberlo, pero te lo repetimos: <\/span><b><i>si no est\u00e1s en Internet, no existes<\/i><\/b><span style=\"font-weight: 400;\">. En la actualidad la tecnolog\u00eda avanza de una forma tan r\u00e1pida que a veces no tenemos oportunidad de estar al d\u00eda con todas las tendencias. Sin embargo hay factores que no cambian y uno de ellos es la necesidad de que tu presencia en la Web se traduzca en ganancias. En otras palabras, <\/span><b>gestionar un E-commerce y potenciar tus ventas.<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin importar cu\u00e1l sea el \u00e1rea de tu empresa, es posible llegar a m\u00e1s personas y convertirlas en clientes a trav\u00e9s de la Web. Y si a\u00fan no est\u00e1s seguro, aqu\u00ed te dejamos <strong>algunas razones para que tomes la decisi\u00f3n de tener una Tienda Online<\/strong>.<\/span><\/p>\n<h3>Reduces tus costos<\/h3>\n<p><span style=\"font-weight: 400;\">Si tienes un negocio f\u00edsico est\u00e1s familiarizado con los gastos mensuales de n\u00f3mina y servicios y lo que pueden significar para tus ganancias en un mes \u201cno tan bueno\u201d. En el caso del Comercio Online, estos costos desaparecen, para dar paso a otros gastos mucho menores de mantenimiento y dominio. Muchos de estos, incluso, se pagan s\u00f3lo una vez al a\u00f1o. Entonces, estar en la Web <\/span><b>es una manera super pr\u00e1ctica de reducir costos.<\/b><span style=\"font-weight: 400;\"> A esto se suma una menor inversi\u00f3n en material publicitario impreso. <\/span><\/p>\n<h3>Mejoras tus ganancias<\/h3>\n<p><span style=\"font-weight: 400;\">As\u00ed de simple: estar en Internet aumentar\u00e1 tus oportunidades de venta porque es una manera rentable de crecer. Lo m\u00e1s importante es hacerlo de forma <\/span><b>inteligente <\/b><span style=\"font-weight: 400;\">y <\/span><b>estrat\u00e9gica<\/b><span style=\"font-weight: 400;\">, aprovechando <\/span><a href=\"https:\/\/fromdoppler.com\/blog\/emails-estrategia-de-ecommerce\/\"><b>herramientas efectivas<\/b> <b>para promocionar tu negocio<\/b><\/a><span style=\"font-weight: 400;\"> y lo que puedes ofrecerle a tus clientes. Para esto, contar con un equipo de profesionales del Marketing Digital te garantizar\u00e1 dar con la mejor estrategia para tu negocio. <\/span><\/p>\n<h3>Simplificas tu administraci\u00f3n<\/h3>\n<p><span style=\"font-weight: 400;\">Es todo un reto, pero no hay que ser un genio para tener una Tienda Online exitosa. Hoy en d\u00eda existen miles de plataformas, como <\/span><a href=\"https:\/\/www.shopify.com\/\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/woocommerce.com\/\"><span style=\"font-weight: 400;\">WooCommerce<\/span><\/a><span style=\"font-weight: 400;\"> que, de una manera amigable y sencilla, te permiten en poco tiempo tener al aire <\/span><b>un E-commerce funcional, en el que puedes mostrar todos tus productos<\/b><span style=\"font-weight: 400;\">, ofrecer descuentos y ofertas.<\/span><\/p>\n<h3>Ampl\u00edas tu alcance con Redes Sociales<\/h3>\n<p><span style=\"font-weight: 400;\">Uno de los grandes aliados del Comercio Online es el <\/span><b>Social Media<\/b><span style=\"font-weight: 400;\">. Hoy en d\u00eda con una peque\u00f1a inversi\u00f3n y una buena estrategia, puedes llegar a miles de personas para que conozcan tu producto y lo compren en poco tiempo, sin necesidad de salir de su casa o trabajo, gracias al \u201cboca a boca\u201d que se genera en estas plataformas.\u00a0\u00a0<\/span><\/p>\n<h3>Gestionas mejor tu Base de Datos<\/h3>\n<p><span style=\"font-weight: 400;\">La mayor\u00eda de los negocios cuentan con una gran Base de clientes, proveedores y Contactos que no est\u00e1n aprovechando. Al tener una Tienda Online, puedes crear un v\u00ednculo m\u00e1s fuerte con ellos a trav\u00e9s de Campa\u00f1as de <\/span><b>Email Marketing<\/b><span style=\"font-weight: 400;\">, ideales para comunicar tus ofertas, promociones, cat\u00e1logos y nuevos productos.<\/span><\/p>\n<h3>Te destacas frente a tu competencia<\/h3>\n<p><span style=\"font-weight: 400;\">Contar con una Tienda Online te dar\u00e1 un extra que quiz\u00e1s a\u00fan no tienen tus competidores. Permitirle a tus clientes comprar en l\u00ednea, sin duda har\u00e1 que te vean con mejores ojos y te prefieran, sobre todo si les das opciones de pago variadas, seguridad, env\u00edos y log\u00edstica de alta calidad. <\/span><\/p>\n<h3>Incorporas nuevas tendencias<\/h3>\n<p><span style=\"font-weight: 400;\">El progreso tecnol\u00f3gico ofrece cada d\u00eda nuevas formas de acelerar procesos y hacer la vida de los usuarios m\u00e1s c\u00f3moda y f\u00e1cil. Tanto en Espa\u00f1a como en muchos pa\u00edses latinoamericanos, el E-commerce representa un porcentaje creciente de la econom\u00eda nacional y es una industria que tiene la potencialidad de crecimiento constante. Sobre todo gracias a las din\u00e1micas de comportamiento del consumidor actual, <\/span><b>quien est\u00e1 migrando a los ambientes digitales <\/b><span style=\"font-weight: 400;\">para consultar informaci\u00f3n sobre productos o servicios de su inter\u00e9s o bien para adquirirlos a trav\u00e9s de compra online.<\/span><\/p>\n<h3>Vendes con t\u00e9cnicas efectivas<\/h3>\n<p><span style=\"font-weight: 400;\">Puedes aprovechar el poder de <\/span><b>t\u00e9cnicas comerciales infalibles<\/b><span style=\"font-weight: 400;\">, como los cupones de descuento, para darle a tus clientes ofertas llamativas y lograr un nuevo v\u00ednculo con ellos que te diferencie de la competencia. <\/span><\/p>\n<h3>Te subes a la moda online<\/h3>\n<p><span style=\"font-weight: 400;\">Desde hace varios a\u00f1os, <\/span><b>las personas est\u00e1n prefiriendo hacer sus compras de forma online<\/b><span style=\"font-weight: 400;\">. Conf\u00edan en grandes almacenes como <\/span><a href=\"https:\/\/www.amazon.com\/\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\"> y en apps de crowdsourcing como <\/span><a href=\"https:\/\/www.uber.com\/ar\/es\/\"><span style=\"font-weight: 400;\">Uber<\/span><\/a><span style=\"font-weight: 400;\"> o <\/span><a href=\"https:\/\/www.rappi.com.ar\"><span style=\"font-weight: 400;\">Rappi<\/span><\/a><span style=\"font-weight: 400;\">. Unirte a esta tendencia es el paso natural para el \u00e9xito de tu negocio.\u00a0<\/span><\/p>\n<h3>Te posicionas para el mercado juvenil<\/h3>\n<p><span style=\"font-weight: 400;\">Si el mercado meta de tu empresa son los j\u00f3venes, el E-commerce es la mejor manera de hacer negocios con ellos. <\/span><b>Y si no lo son, \u00a1tambi\u00e9n!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan <\/span><a href=\"https:\/\/www.merca20.com\/apple-ya-no-es-la-compania-de-tecnologia-favorita-de-los-jovenes\/\"><span style=\"font-weight: 400;\">Merca 2.0<\/span><\/a><span style=\"font-weight: 400;\">, en Estados Unidos Amazon acapar\u00f3 el 60% del crecimiento del sector de las compras en l\u00ednea en 2015, con 23 mil millones de d\u00f3lares, un crecimiento considerable comparado con el a\u00f1o pasado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De hecho, Amazon fue el sitio favorito de los j\u00f3venes para hacer compras en l\u00ednea, seguido por Nike, eBay, Forever 21, Urban Outfitters y American Eagle.<\/span><\/p>\n<h3>El E-commerce se adapta a ti<\/h3>\n<p><span style=\"font-weight: 400;\">Sin importar a qu\u00e9 se dedique tu negocio, es posible encontrar una manera de llegar a tu p\u00fablico ideal a trav\u00e9s de canales online. Para esto, es fundamental conocer las herramientas y contar con un equipo capacitado, experto en el desarrollo de Tiendas Online y una <\/span><a href=\"https:\/\/www.placetopay.com\/web\/home\"><span style=\"font-weight: 400;\">pasarela de <\/span><span style=\"font-weight: 400;\">pagos<\/span><span style=\"font-weight: 400;\"> segura, transparente y efectiva<\/span><\/a><span style=\"font-weight: 400;\"> que gestione las cuentas de tus clientes de la forma m\u00e1s conveniente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entonces, ya debes estar seguro de que lo importante es contar con una Tienda Online o E-Commerce que venda tus productos y le d\u00e9 a tus clientes otra forma de contactarte y enamorarse de lo que est\u00e1s ofreciendo. Lo realmente valioso es contar con un equipo de expertos que te asesore y te gu\u00ede de la mejor forma para ser constantes en el mantenimiento y la atenci\u00f3n de tu tienda.\u00a0<\/span><\/p>\n<p><b>\u00a1\u00c9xito en tus nuevas ventas online! <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 vender a trav\u00e9s de un E-commerce? Descubre c\u00f3mo tener una presencia online que se traduzca en ganancias para tu negocio.<\/p>\n","protected":false},"author":157,"featured_media":17785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[730,385],"tags":[1627,44,874],"class_list":["post-17784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-email-marketing-mobile","tag-e-commerce","tag-email-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce: Las verdaderas razones para vender online<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 vender a trav\u00e9s de un E-commerce? Descubre c\u00f3mo tener una presencia online que te ayude a aumentar las ventas de tu negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce: Las verdaderas razones para vender online\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 vender a trav\u00e9s de un E-commerce? Descubre c\u00f3mo tener una presencia online que te ayude a aumentar las ventas de tu negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Doppler Blog | Automation Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DopplerEmailMarketing\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-08T14:04:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-20T23:22:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fromdoppler.com\/blog\/wp-content\/uploads\/20190906-BlogPost-PlaceToPay-Ecommerce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juliana Grajales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:site\" content=\"@fromdoppler\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliana Grajales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/\"},\"author\":{\"name\":\"Juliana Grajales\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/#\/schema\/person\/258c5d66d9417d48aa9a38b25fd7bd76\"},\"headline\":\"E-commerce: 11 razones que te convencer\u00e1n de vender online\",\"datePublished\":\"2019-10-08T14:04:38+00:00\",\"dateModified\":\"2019-10-20T23:22:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/\"},\"wordCount\":1005,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20190906-BlogPost-PlaceToPay-Ecommerce.png\",\"keywords\":[\"E-commerce\",\"Email Marketing\",\"Marketing Digital\"],\"articleSection\":[\"E-commerce\",\"Email Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/\",\"url\":\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/\",\"name\":\"E-commerce: Las verdaderas razones para vender online\",\"isPartOf\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fromdoppler.com\/blog\/razones-para-tener-un-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20190906-BlogPost-PlaceToPay-Ecommerce.png\",\"datePublished\":\"2019-10-08T14:04:38+00:00\",\"dateModified\":\"2019-10-20T23:22:33+00:00\",\"description\":\"\u00bfPor qu\u00e9 vender a trav\u00e9s de un E-commerce? 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