{"id":17449,"date":"2019-01-31T10:42:09","date_gmt":"2019-01-31T13:42:09","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=17449"},"modified":"2019-02-01T12:03:03","modified_gmt":"2019-02-01T15:03:03","slug":"digital-summit-2019","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/digital-summit-2019\/","title":{"rendered":"Digital Summit Chile 2019: Claves para transitar la Transformaci\u00f3n Digital"},"content":{"rendered":"

\"Digital<\/p>\n

El mi\u00e9rcoles 9 de enero<\/strong> tuvo lugar uno de los eventos de innovaci\u00f3n y tecnolog\u00eda m\u00e1s influyentes de Sudam\u00e9rica. \u00a1Descubre de cu\u00e1l se trata!<\/p>\n

Organizado por la acelerador Magical Startups, la sexta edici\u00f3n del Digital Summit Chile<\/strong><\/a> convoc\u00f3 nada menos que a 1400 asistentes, seis destacados speakers y un panel de expertos<\/strong> en innovaci\u00f3n.<\/p>\n

No falt\u00f3 nadie, \u00a1y Doppler<\/strong><\/a> tambi\u00e9n estuvo all\u00ed! Mart\u00edn Sanchez Fuentes<\/strong><\/a>, nuestro Country Manager en Chile, particip\u00f3 de este evento y acerc\u00f3 la propuesta de nuestra herramienta de Email & Automation Marketing<\/strong><\/a> a las empresas y emprendedores interesados en fortalecer su estrategia de Marketing Digital.<\/p>\n

Seguramente, las reflexiones que surgieron durante las ponencias te ayudar\u00e1n e inspirar\u00e1n para transitar el camino de la Transformaci\u00f3n Digital<\/strong> con tu marca. \u00a1Por eso decidimos armar un resumen con los aportes m\u00e1s destacados!<\/p>\n

Contin\u00faa leyendo para conocer los momentos m\u00e1s destacados de este mega evento regional.<\/p>\n

\"Digital<\/p>\n

\u201cInvertir en innovaci\u00f3n es clave para el futuro\u201d<\/h2>\n

Con esta premisa como bandera, los expositores compartieron experiencias, resultados y l\u00edneas de acci\u00f3n adoptadas en los distintos emprendimientos y Startups de las que forman o formaron parte.<\/p>\n

Innovaci\u00f3n\u2026 y algo m\u00e1s<\/h3>\n

Abri\u00f3 el ciclo de conferencias el fundador y presidente de Magical Startups<\/strong><\/a> Iv\u00e1n Vera, quien explic\u00f3 por qu\u00e9 innovaci\u00f3n, disciplina y progreso<\/strong> van de la mano.<\/p>\n

Disciplina no solo en el sentido de \u201cser disciplinado\u201d<\/em> y constante, sino referida a la posibilidad de \u201caprender a innovar\u201d y de aplicar esos conocimientos en cualquier proyecto. \u00a1Interesante!<\/p>\n

Consejos de un emprendedor para otro emprendedor<\/h3>\n

Seguidamente Jorge Winier, fundador de Taranis<\/strong><\/a>, una app que \u00e9l mismo denomina \u201cel Waze<\/strong><\/a> del agro\u201d, brind\u00f3 5 consejos para quienes est\u00e1n evaluando lanzarse como emprendedores.<\/p>\n

Hizo foco en la inversi\u00f3n estrat\u00e9gica<\/strong>, el valor de los recursos humanos<\/strong> y la necesidad de acudir al pensamiento lateral<\/strong><\/a> para obtener resultados en un mercado tan competitivo como el actual.<\/p>\n

Emprender para no perder \u201cla oportunidad de tu vida\u201d<\/h3>\n

Agust\u00edn Feuerhake es actualmente Director Ejecutivo de Fintual<\/strong><\/a> y un emprendedor nato. Su ponencia estuvo relacionada con todas las vivencias que acumula en los diversos nichos en los que se ha desempe\u00f1ado.<\/p>\n

Para \u00e9l, un emprendimiento conlleva necesariamente salir hacia afuera<\/strong> y mostrarse y presentarlo sin miedos ni prejuicios. \u201cEl temor a perder la oportunidad\u201d<\/strong> es un activo con el que cuentan los emprendedores que buscan inversionistas para su proyecto.<\/p>\n

Trabajar en la generaci\u00f3n de Exits desde el primer momento<\/h3>\n

Por su parte, Alfredo Osorio<\/strong><\/a> ha participado en varias Startups vinculadas a Inteligencia Artificial y asegur\u00f3 que en la era de la IA, la clave de cualquier negocio est\u00e1 en \u201crecrearse y reiventarse\u201d constantemente.<\/strong><\/p>\n

Ante la pregunta: \u00bfCu\u00e1l cree que es la clave de una Startup exitosa?, Osorio contest\u00f3 que la creaci\u00f3n y planificaci\u00f3n de Exits<\/strong><\/a> desde el primer momento de vida de una Startup es fundamental.<\/p>\n

Inteligencia de Enjambre o c\u00f3mo potenciar el conocimiento colectivo<\/h3>\n

El ante\u00faltimo ponente del Digital Summit fue Gabriel Gurovich, un experto en innovaci\u00f3n que actualmente se desempe\u00f1a en Huawei<\/strong><\/a> y cont\u00f3 c\u00f3mo viven la irrupci\u00f3n de la Inteligencia Artificial en esta mega compa\u00f1\u00eda.<\/p>\n

El abordaje consiste en trabajar articuladamente con los recursos humanos y la tecnolog\u00eda,<\/strong> para generar lo que se denomina \u201cInteligencia de Enjambre<\/a>\u201d<\/strong>. En este enfoque predomina el conocimiento colectivo<\/strong>, que siempre ser\u00e1 superior al que pueda desarrollar el individuo (o la m\u00e1quina) de forma aislada.<\/p>\n

Para finalizar su ponencia, dej\u00f3 una interesante reflexi\u00f3n:<\/p>\n

\n

\u201cEntre 2022 y 2025 el 100% el Planeta Tierra va tener Internet y todas las mentes se podr\u00e1n conectar. Esto nunca antes hab\u00eda ocurrido. Ahora es el momento. Nunca en toda la historia de la humanidad ha habido un momento tan bueno para innovar y emprender en algo.\u201d<\/p>\n<\/blockquote>\n

Y para cerrar, un caso de \u00e9xito<\/h3>\n

El caso de \u00e9xito de la jornada estuvo a cargo de Daniel Undurraga, fundador de Cornershop<\/strong><\/a>. Se trata de una app para hacer pedidos de supermercado sin moverte de tu casa, y que recientemente fue vendida a una compa\u00f1\u00eda internacional del sector.<\/p>\n

\u00bfTe preguntas por los pilares de su \u00e9xito? \u201cEl equipo humano, formado y conservado durante m\u00e1s de 15 a\u00f1os de trabajo\u201d<\/strong><\/em>, en palabras de su creador.<\/p>\n

Un panel de expertos al servicio de los emprendedores<\/h2>\n

Una vez finalizadas las conferencias individuales tuvo un lugar un panel compuesto por especialistas de distintas \u00e1reas vinculadas a los negocios, que interactuaron con los asistentes y contestaron las dudas generales y concretas de cada proyecto de negocios.<\/p>\n

La sinergia y los insights generados en una ma\u00f1ana intensiva de trabajo fueron realmente geniales. Nos alegr\u00f3 enormemente haber tenido la oportunidad de participar, \u00a1y esperamos volver el a\u00f1o que viene!<\/p>\n

Esperamos que este resumen te haya transmitido muchas de las ense\u00f1anzas que podr\u00edas trasladar a esa idea de negocio o proyecto incipiente que quieres desarrollar \ud83d\ude00<\/p>\n","protected":false},"excerpt":{"rendered":"

El mi\u00e9rcoles 9 de enero tuvo lugar uno de los eventos de innovaci\u00f3n y tecnolog\u00eda m\u00e1s influyentes de Sudam\u00e9rica. Aqu\u00ed compilamos algunas ense\u00f1anzas para tu negocio.<\/p>\n","protected":false},"author":150,"featured_media":17452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1690],"tags":[1727,826,44,1729,1531,874,1728],"class_list":["post-17449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-digital-summit-chile","tag-doppler","tag-email-marketing","tag-emprededores","tag-inteligencia-artificial","tag-marketing-digital","tag-startup"],"yoast_head":"\nDigital Summit Chile 2019: Claves para transitar la Transformaci\u00f3n Digital<\/title>\n<meta name=\"description\" content=\"El mi\u00e9rcoles 9 de enero tuvo lugar uno de los eventos de innovaci\u00f3n y tecnolog\u00eda m\u00e1s influyentes de Sudam\u00e9rica. \u00a1Descubre m\u00e1s!\" \/>\n<meta name=\"robots\" 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