{"id":17388,"date":"2018-12-26T12:07:43","date_gmt":"2018-12-26T15:07:43","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=17388"},"modified":"2018-12-26T12:08:36","modified_gmt":"2018-12-26T15:08:36","slug":"academy-2018-resumen","status":"publish","type":"post","link":"https:\/\/www.fromdoppler.com\/blog\/academy-2018-resumen\/","title":{"rendered":"Doppler Academy 2018: Las capacitaciones terminan, \u00a1el aprendizaje contin\u00faa!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17390\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20181221-Academy-Despedida-main-1.gif\" alt=\"Doppler Academy 2018: resumen\" width=\"700\" height=\"300\" \/><\/p>\n<p>Se termina el a\u00f1o, y con \u00e9l un nuevo ciclo de <a href=\"https:\/\/academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler Academy<\/a>. A modo de despedida quisimos recapitular y <strong>destacar algunos de los Webinars, Seminarios y Tutoriales<\/strong> de esta edici\u00f3n repleta de insights sobre Marketing Digital.<\/p>\n<p>\u00bfNos acompa\u00f1as a revivirlos?<\/p>\n<h2>Doppler Academy 2018 en cifras<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17389 size-full\" src=\"https:\/\/www.fromdoppler.com\/blog\/wp-content\/uploads\/20181221-Academy-Despedida-interna-3.png\" alt=\"Doppler Academy 2018: cifras\" width=\"700\" height=\"607\" srcset=\"https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20181221-Academy-Despedida-interna-3.png 700w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20181221-Academy-Despedida-interna-3-300x260.png 300w, https:\/\/blog.fromdoppler.com\/wp-content\/uploads\/20181221-Academy-Despedida-interna-3-600x520.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u00a1Los n\u00fameros de nuestra academia nos impresionan hasta a nosotros mismos! Pero por sobre todo, nos enorgullece haber organizado este ciclo un a\u00f1o m\u00e1s y haber contado con tantos <strong>asistentes de todas partes del mundo<\/strong> con ganas de capacitarse y aprender. Sin ellos, sin ustedes, nada tendr\u00eda sentido \ud83d\ude42<\/p>\n<p>Es momento de repasar <strong>qui\u00e9nes han sido los oradores principales de esta edici\u00f3n, qu\u00e9 tem\u00e1ticas se abordaron y cu\u00e1les son las principales ense\u00f1anzas<\/strong> que nos dej\u00f3 cada uno.<\/p>\n<h3>1. El Posicionamiento Web es cosa seria<\/h3>\n<p><strong>&gt;&gt; QUI\u00c9N:\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/david-ayala-gil-a9510325\/\" target=\"_blank\" rel=\"noopener\">David Ayala<\/a>, SEO &amp; Marketer en <a href=\"https:\/\/www.soywebmaster.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener\">SoyWebmaster.com.<\/a><\/p>\n<p><strong>&gt;&gt; QU\u00c9:\u00a0<\/strong>Posicionamiento Web, SEO On Page y Off Page.<\/p>\n<p><strong>&gt;&gt; LEARNINGS:<\/strong><\/p>\n<ul>\n<li><strong>SEO es m\u00e1s que estrategias para escalar posiciones en Google<\/strong>: tambi\u00e9n ayuda a prevenir cuestiones centrales para toda Web como penalizaciones o ca\u00eddas temporales.<\/li>\n<li>Cualquier estrategia SEO <strong>debe tener un pie en el presente y otro en el futuro<\/strong>. El trabajo debe pensarse como acciones concretas y constantes con resultados a mediano y largo plazo.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rC6kMHepB8Y\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>2. Una nueva reglamentaci\u00f3n sobre Protecci\u00f3n de Datos est\u00e1 vigente y se llama RGPD<\/h3>\n<p><strong>&gt;&gt; QUI\u00c9N:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/marinabrocca\/\" target=\"_blank\" rel=\"noopener\">Marina Brocca<\/a>,\u00a0Consultora especialista en Marketing Legal en <a href=\"https:\/\/marinabrocca.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener\">Marina Brocca Marketing Legal<\/a>.<\/p>\n<p><strong>&gt;&gt; QU\u00c9:<\/strong>\u00a0Aplicaci\u00f3n del RGPD a la estrategia de Marketing Digital.<\/p>\n<p><strong>&gt;&gt; LEARNINGS:<\/strong><\/p>\n<ul>\n<li>Si bien es una normativa de la Uni\u00f3n Europea, no s\u00f3lo est\u00e1n obligados a cumplirla las empresas que est\u00e1n radicadas all\u00ed, sino tambi\u00e9n las que <strong>posean informaci\u00f3n y datos de ciudadanos europeos<\/strong>.<\/li>\n<li>La legislaci\u00f3n latinoamericana tender\u00e1 a armonizarse en el mediano plazo con <a href=\"https:\/\/www.fromdoppler.com\/blog\/rgpd-ley-proteccion-de-datos\/\" target=\"_blank\" rel=\"noopener\">lo dispuesto por el RGPD<\/a>, por lo que es conveniente <strong>comenzar la adecuaci\u00f3n desde ahora<\/strong>.<\/li>\n<li>El cumplimiento del nuevo reglamento europeo conlleva una transformaci\u00f3n radical de lo que conocemos como \u201cacciones de Marketing\u201d, que a partir de ahora deben estar <strong>100% alineadas con el RGPD para que sean legales<\/strong>.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XKtR5bQjZFg\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>3. Podcasting para superar el anonimato en Internet<\/h3>\n<p><strong>&gt;&gt; QUI\u00c9N:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/oscarfeito\/\" target=\"_blank\" rel=\"noopener\">Oscar Feito<\/a>,\u00a0Podcaster y mentor de emprendedores en <a href=\"https:\/\/www.oscarfeito.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener\">Oscar Feito<\/a>.<\/p>\n<p><strong>&gt;&gt; QU\u00c9: <\/strong>Pasos para crear Podcasts exitosos.<\/p>\n<p><strong>&gt;&gt; LEARNINGS:<\/strong><\/p>\n<ul>\n<li>La <strong>ubicuidad, la adaptabilidad y el potencial generador de Networking<\/strong> son las 3 caracter\u00edsticas que hacen del Podcasting una gran estrategia de Marketing de Contenidos.<\/li>\n<li>Un Podcast tiene que parecerse m\u00e1s a una <strong>charla distendida en tono coloquial<\/strong> que a una disertaci\u00f3n o una masterclass; no se trata de un certamen de oratoria ni de un speech cerrado y previamente preparado. Sus claves son la naturalidad y la cercan\u00eda. As\u00ed lo hacemos en nuestro <a href=\"https:\/\/open.spotify.com\/show\/0aGhjml918ye1ZY6N9EBOy\" target=\"_blank\" rel=\"noopener\">canal de Podcasts<\/a>. \u00a1Desc\u00fabrelo!<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MrijoCkgl7U\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>4. Una Campa\u00f1a de Automation para cada objetivo de negocio<\/h3>\n<p><strong>&gt;&gt; QUI\u00c9N:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/jdastarloa\/\" target=\"_blank\" rel=\"noopener\">Joaqu\u00edn D\u00edaz de Astarloa<\/a>,\u00a0Customer Support Rep. en <a href=\"https:\/\/www.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler<\/a>.<\/p>\n<p><strong>&gt;&gt; QU\u00c9:<\/strong>\u00a0Usos y estrategias de Email Automation.<\/p>\n<p><strong>&gt;&gt; LEARNINGS:<\/strong><\/p>\n<ul>\n<li>La automatizaci\u00f3n de muchas tareas, entre ellas de Marketing, es una de las tendencias que presenta el mercado hoy, y<strong> es m\u00e1s sencillo de implementar de lo que parece<\/strong> si cuentas con las plataformas adecuadas.<\/li>\n<li>El <a href=\"https:\/\/help.fromdoppler.com\/es\/como-utilizar-email-automation\/\" target=\"_blank\" rel=\"noopener\">Email Automation<\/a> tiene dos pilares fundamentales: <strong>la planificaci\u00f3n y el <a href=\"https:\/\/www.fromdoppler.com\/blog\/disena-customer-journey-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Customer Journey<\/a><\/strong>. Requiere que previamente idees tus acciones y env\u00edos, \u00a1lo bueno es que es una vez y para siempre! Para esto, conocer lo m\u00e1s detallado posible c\u00f3mo, cu\u00e1ndo y por qu\u00e9 tus clientes y prospectos entran en contacto con tu negocio resulta fundamental.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0kXRrCH5mdg\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>5. Desata los \u201cnudos mentales\u201d de tu audiencia y s\u00e1cales provecho en tu negocio<\/h3>\n<p><strong>&gt;&gt; QUI\u00c9N:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/crisquinones\/\" target=\"_blank\" rel=\"noopener\">Cristina Qui\u00f1ones<\/a>,\u00a0Founder &amp; CEO en <a href=\"http:\/\/www.consumer-truth.com.pe\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener\">Consumer Truth: Insights &amp; Strategy<\/a>.<\/p>\n<p><strong>&gt;&gt; QU\u00c9:<\/strong>\u00a0Utilidad de los Insights para las empresas.<\/p>\n<p><strong>&gt;&gt; LEARNINGS:<\/strong><\/p>\n<ul>\n<li>Los Insights parten de un enfoque denominado <strong>\u201cConsumer- Centric Marketing\u201d<\/strong>, que reconoce y estudia a los clientes en su calidad de personas. Es la perspectiva que todo proceso de Transformaci\u00f3n Digital deber\u00eda tener hoy en d\u00eda para obtener resultados satisfactorios.<\/li>\n<li>Los Insights representan una oportunidad para<strong> innovar con propuestas de valor que sean bien acogidas por los clientes<\/strong>, porque parten de conceptos que est\u00e1n muy arraigados en ellos, y demuestran los interesantes aportes que la Psicolog\u00eda puede traer al terreno de los negocios.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sqOHMxzo3tg\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>6. Triunfa con tu E-commerce\u2026 \u00a1si sabes c\u00f3mo!<\/h3>\n<p><strong>&gt;&gt; QUI\u00c9N:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/nicoleoni\/\" target=\"_blank\" rel=\"noopener\">Nico Leoni<\/a>,\u00a0Consultor, columnista y speaker internacional en <a href=\"http:\/\/nicoleoni.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener\">nicoleoni.com<\/a>.<\/p>\n<p><strong>&gt;&gt; QU\u00c9: <\/strong>Estrategias de Marketing Digital para E-commerce.<\/p>\n<p><strong>&gt;&gt; LEARNINGS:<\/strong><\/p>\n<ul>\n<li><strong>El \u00e9xito necesita de un diagn\u00f3stico previo<\/strong>: es necesario analizar las fortalezas y debilidades de tu Tienda Online, poniendo el foco en la mejora continua y el ajuste de las cuestiones cr\u00edticas.<\/li>\n<li><strong>El potencial del E-commerce es inmenso<\/strong>, ya sea como complemento de las tiendas f\u00edsicas tradicionales y cada vez m\u00e1s, como reemplazo de estas.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CJRHJgvMLlk\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>7. En Redes Sociales, el desaf\u00edo es no pasar desapercibido<\/h3>\n<p><strong>&gt;&gt; QUI\u00c9N:<\/strong> Nana In Seul,\u00a0Influencer y asesora de emprendedores en <a href=\"https:\/\/www.instagram.com\/nanainseulbranding\/\" target=\"_blank\" rel=\"noopener\">Nana In Seul Branding<\/a>.<\/p>\n<p><strong>&gt;&gt; QU\u00c9:<\/strong>\u00a0Planificaci\u00f3n de la estrategia de marca para Instagram.<\/p>\n<p><strong>&gt;&gt; LEARNINGS:<\/strong><\/p>\n<ul>\n<li>La segmentaci\u00f3n no es solo patrimonio del Email Marketing: en Social Media, <strong>poner el foco en el p\u00fablico adecuado<\/strong> y dirigir anuncios y publicaciones exclusivos para cada uno es una de las claves del \u00e9xito.<\/li>\n<li>Al momento de idear una publicaci\u00f3n, es importante <strong>\u201capartarse\u201d del producto o servicio que vendes<\/strong> o promocionas; alejarse de \u00e9l y no quedarse estancado en una idea; concebirlo como de uso diario y cotidiano y situarlo mentalmente en una situaci\u00f3n t\u00edpica y no como algo que hay que vender como sea. \u00a1Mira c\u00f3mo lo hacemos en <a href=\"https:\/\/www.instagram.com\/fromdoppler\/\" target=\"_blank\" rel=\"noopener\">nuestra cuenta de Instagram<\/a>!<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6E8YUSYACLc\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>8. Saca tu obra del arte del trastero y tr\u00e1ela al sal\u00f3n principal con el Copywriting SEO<\/h3>\n<p><strong>&gt;&gt; QUI\u00c9N:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/isabel-romero-92843033\/\" target=\"_blank\" rel=\"noopener\">Isabel Romero<\/a>,\u00a0Consultora de SEO y Copywriter en <a href=\"http:\/\/soyisabelromero.com\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fromdoppler\" target=\"_blank\" rel=\"noopener\">soyisabelromero.com<\/a>.<\/p>\n<p><strong>&gt;&gt; QU\u00c9:<\/strong>\u00a0Redacci\u00f3n persuasiva para incrementar las ventas.<\/p>\n<p><strong>&gt;&gt; LEARNINGS:<\/strong><\/p>\n<ul>\n<li>La tarea del Copywriter es similar a la de un cocinero que sigue una receta para obtener un plato exquisito: <strong>hay ciertas cosas que deber\u00e1 procurarse antes de comenzar<\/strong>; luego estar\u00e1 en condiciones de mezclar los ingredientes, y siempre tendr\u00e1 a mano el toque m\u00e1gico que es el secreto de su \u00e9xito.<\/li>\n<li>Hay 4 tipos de estrategias de contenidos diferentes, pero de todas ellas, el <strong>Copywriting es la m\u00e1s directa, transparente y emp\u00e1tica<\/strong> con las necesidades y preferencias de la audiencia.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/crv_hgfp7VI\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>Doppler Academy solo dice\u2026 \u00a1hasta luego!<\/h2>\n<p>\u00bfCre\u00edste que esto era un adi\u00f3s definitivo? \u00a1Nada de eso! <strong>Solo nos tomamos unas semanas de receso para planear la nueva edici\u00f3n de conferencias<\/strong> que vendr\u00e1n en 2019. \u00a1Muy pronto tendr\u00e1s novedades!<\/p>\n<p>Si participaste de nuestra academia este a\u00f1o te lo agradecemos y esperamos que hayas disfrutado y aprendido tanto como imaginabas. \u00a1Cu\u00e9ntanos c\u00f3mo ha sido tu experiencia! \u00bfLe recomendar\u00edas alguna de las capacitaciones a un amigo para que pueda revivirla o lo invitar\u00edas a participar de la 11\u00ba edici\u00f3n?<\/p>\n<p>Si todav\u00eda no te has sumado a esta experiencia innovadora de aprendizaje gratuito, online y asistido por los mejores especialistas de Marketing Online, \u00bfqu\u00e9 est\u00e1s esperando? \u00a1Esperamos verte en <a href=\"https:\/\/academy.fromdoppler.com\/\" target=\"_blank\" rel=\"noopener\">Doppler Academy<\/a> 2019! \ud83d\ude09<\/p>\n<p><strong>\u00bfQu\u00e9 conferencias o speakers te gustar\u00eda que incluy\u00e9ramos en el cronograma del a\u00f1o que viene? \u00bfTienes otras preguntas o sugerencias?<\/strong> \u00a1D\u00e9jalas en los comentarios!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se termina el a\u00f1o, y con \u00e9l un nuevo ciclo de Doppler Academy. A modo de despedida recapitulamos algunos Webinars, Seminarios y Tutoriales de esta edici\u00f3n repleta de insights.<\/p>\n","protected":false},"author":129,"featured_media":17391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[330,1690],"tags":[],"class_list":["post-17388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doppler-academy","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doppler Academy 2018:Las mejores t\u00e9cnicas de Marketing para tu negocio<\/title>\n<meta name=\"description\" content=\"Termin\u00f3 la 10\u00ba edici\u00f3n de Doppler Academy y modo de cierre recapitulamos algunas de las capacitaciones. \u00a1Miles de t\u00e9cnicas de Marketing para 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