{"id":17056,"date":"2023-06-27T11:42:15","date_gmt":"2023-06-27T14:42:15","guid":{"rendered":"https:\/\/blog.fromdoppler.com\/?p=17056"},"modified":"2024-01-31T10:40:25","modified_gmt":"2024-01-31T13:40:25","slug":"podcast-email-marketing","status":"publish","type":"post","link":"https:\/\/fromdoppler.com\/blog\/podcast-email-marketing\/","title":{"rendered":"Ideas para potenciar tus Podcasts a trav\u00e9s del Email Marketing"},"content":{"rendered":"

\"Podcast<\/p>\n

El Email Marketing es una t\u00e9cnica que concentra la comunicaci\u00f3n con los clientes y prospectos en el Correo Electr\u00f3nico. A trav\u00e9s de este canal de Marketing, las empresas crean y env\u00edan Emails a unos destinatarios previamente seleccionados que conforman su Base de Datos, y que est\u00e1n interesados en sus productos o servicios.<\/p>\n

Las empresas generadoras de contenido suelen enviar Campa\u00f1as de Email Marketing para dar promoci\u00f3n a sus servicios, y de esta manera potenciar el inter\u00e9s de un cliente por los textos, im\u00e1genes y contenidos audiovisuales que producen.<\/p>\n

Uno de los formatos de contenidos que puede difundirse a trav\u00e9s del Email Marketing es el Podcast<\/strong><\/a>, esto es, grabaciones o audios sobre temas de inter\u00e9s para tus Suscriptores.<\/p>\n

Si nunca has escuchado un Podcast y quieres saber de qu\u00e9 se trata, te invito a que visites el canal de Doppler<\/strong><\/a>. Ellos han comenzado a incursionar en esta modalidad de contenidos y ya tienen online el primero de muchos Podcasts que te permitir\u00e1n aprender y conocer las tendencias en Marketing Digital.<\/p>\n

Los Podcasts son contenidos que pueden agradar a tu audiencia por ser cortos, din\u00e1micos, portables y de inter\u00e9s educativo o recreativo.<\/strong> Apostar por la producci\u00f3n y difusi\u00f3n de audios estructurados bajo la forma de Podcasts es una buena manera de impulsar tu estrategia<\/strong><\/a> de Marketing global<\/strong>.<\/p>\n

Al momento de difundirlos, viralizarlos y darlos a conocer entre potenciales oyentes, \u00a1inclina la balanza por el Email Marketing! Es una herramienta de comunicaci\u00f3n y promoci\u00f3n fundamental y su adecuada implementaci\u00f3n generar\u00e1 resultados sorprendentes.<\/p>\n

Est\u00e1 comprobado que en el \u00e1mbito laboral y empresarial se da mayor importancia al Correo Electr\u00f3nico<\/strong> antes que a cualquier otra herramienta de comunicaci\u00f3n. Este factor debe ser tenido muy en cuenta a la hora de definir la estrategia global de Marketing de tu negocio.<\/p>\n

\u00bfQuieres saber c\u00f3mo potenciar tus Podcasts<\/a> a trav\u00e9s del Email Marketing<\/strong>? Aqu\u00ed desarrollo tres ideas que puedes llevar adelante para lograrlo.<\/p>\n

Establece los canales de difusi\u00f3n para tus Podcasts<\/h2>\n

Un texto bien escrito, un v\u00eddeo bien grabado o un Podcast bien hecho no tienen sentido si nadie los ve: para que se conviertan en contenidos de valor tienes que asegurarte de que lleguen a tu audiencia.<\/strong><\/p>\n

Graba tus Podcasts y dif\u00fandelos por distintos canales haciendo foco en el env\u00edo de Campa\u00f1as<\/strong> con mensajes que los muestren como recursos atractivos para tus destinatarios.<\/p>\n

Para la difusi\u00f3n tambi\u00e9n podr\u00edas apoyarte en publicaciones en Redes Sociales o art\u00edculos en tu Blog<\/strong> o en el de otros, sin olvidar que el Correo Electr\u00f3nico es el medio que ha demostrado tener mayor receptividad que cualquier plataforma social desde hace varios a\u00f1os.<\/p>\n

Ya sea para generar nueva audiencia o para acercar contenidos frescos<\/strong> a quienes te escuchan con frecuencia, planifica cuidadosamente tu estrategia de difusi\u00f3n y los canales que emplear\u00e1s para asegurarte de llegar a tus Suscriptores con contenido de valor.<\/p>\n

Genera un bloque espec\u00edfico para promocionar tus Podcasts en tus env\u00edos<\/h2>\n

Crear Campa\u00f1as que traten exclusivamente sobre tus Podcasts es una opci\u00f3n; sin embargo, no es la \u00fanica. Otra posibilidad es incluir un peque\u00f1o bloque o secci\u00f3n<\/strong>, por ejemplo, en tu Newsletter o Bolet\u00edn de Noticias.<\/p>\n

Supongamos que tu pr\u00f3xima Campa\u00f1a seguir\u00e1 una tem\u00e1tica tecnol\u00f3gica; si tu Podcast trata sobre tecnolog\u00eda, puedes aprovechar ese mensaje y colocar en alg\u00fan sitio que no resulte invasivo<\/strong> un apartado donde se invite al lector a visitar tu canal de Podcast y aprender sobre tecnolog\u00eda escuchando ese audio.<\/p>\n

Es importante que coloques este apartado de forma sutil para que no se lo asocie con un mero anuncio publicitario. Es la estrategia perfecta para atraer a nuevos oyentes<\/strong>, sin que se sientan invadidos con publicidades alusivas.<\/p>\n

Relaciona el contenido de los Emails con tus Podcasts<\/h2>\n

La propuesta es redactar mensajes con informaci\u00f3n destacada, original y fundamental <\/strong>contenida en tus Podcasts y colocar enlaces en esos fragmentos que dirijan a tu canal, a un Podcast en particular o a otros de tem\u00e1tica similar, para que tu Suscriptor pueda ampliar su conocimiento y convertirse en fiel oyente.<\/p>\n

El objetivo es que estas ideas centrales dejen a tus Suscriptores con ganas de saber m\u00e1s; deseo que podr\u00e1n satisfacer en los enlaces que les proporciones en el contenido de tu Campa\u00f1a.<\/p>\n

Seguramente, esta estrategia funcionar\u00e1 muy bien entre aquellos que simpatizan con tu marca<\/strong> y abren habitualmente tus Campa\u00f1as porque les interesa aquello que peri\u00f3dicamente les env\u00edas. Es muy probable que a partir del contenido de tu Email vayan directamente a o\u00edr tus Podcasts.<\/p>\n

Promociona tus Podcasts y llega a nuevos p\u00fablicos<\/h3>\n

Las acciones que te he propuesto para impulsar tu canal y tus recursos de audio a trav\u00e9s del Email Marketing son f\u00e1ciles de implementar en tu estrategia y tienen como objetivo difundir tus Podcasts entre la mayor cantidad de personas posible.<\/p>\n

No olvides hacerlo de forma organizada y estrat\u00e9gica,<\/strong> y seguramente tus audios tem\u00e1ticos alcanzar\u00e1n una porci\u00f3n de audiencia cada vez mayor, adem\u00e1s de una interacci\u00f3n mucho m\u00e1s sostenida.<\/p>\n

Recuerda siempre estudiar el tipo de cliente, Suscriptor o audiencia a la que te diriges: mientras m\u00e1s los conozcas, m\u00e1s f\u00e1cil ser\u00e1 hacer lo que quieren y necesitan.<\/strong> Esto puede servirte incluso para orientar el contenido o tema<\/strong> que tratar\u00e1n uno o varios de tus Podcasts.<\/p>\n

Si tienes algunos recursos que has generado vinculados a tu negocio, \u00a1no dudes en enviar atractivas atractivas Campa\u00f1as de promoci\u00f3n de tus Podcasts!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Crea contenidos adoptando este formato y cautiva a tu audiencia. El Email Marketing te ser\u00e1 de gran ayuda para promocionarlos, atraer nuevos oyentes y fidelizar a los que ya tienes<\/p>\n","protected":false},"author":91,"featured_media":17057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[889,385,180],"tags":[1544,1079,1614,44,1661,874,1541,1543],"class_list":["post-17056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-email-marketing-mobile","category-recursos","tag-audios","tag-contenido","tag-doppler-email-marketing","tag-email-marketing","tag-grabaciones","tag-marketing-digital","tag-podcast","tag-podcasting"],"yoast_head":"\nPodcast de Marketing Online: 3 ideas para potenciar tus contenidos<\/title>\n<meta name=\"description\" content=\"Apostar por la producci\u00f3n y difusi\u00f3n de Podcasts es una buena manera 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